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Perx is Proud to Support Razer Fintech’s Inaugural Digital #CX Hackathon

Home > In The News >

SINGAPORE, 5 MAY, 2020 – PRESS RELEASE

Razer’s financial technology arm, Razer Fintech, is launching its first-ever digital hackathon in Singapore, scheduled for 15 May 2020 to 17 May 2020, where Razer Fintech will continue to support and resolve issues faced by the youth and local startups due to the COVID-19 crisis. These objectives are in line with the US$50 million COVID-19 Support Fund announced by Razer Inc (“Razer”) on April 9, 2020.

SINGAPORE, 5 MAY, 2020 – PR

Razer’s financial technology arm, Razer Fintech, is launching its first-ever digital hackathon in Singapore, scheduled for 15 May 2020 to 17 May 2020, where Razer Fintech will continue to support and resolve issues faced by the youth and local startups due to the COVID-19 crisis. These objectives are in line with the US$50 million COVID-19 Support Fund announced by Razer Inc (“Razer”) on April 9, 2020.

The Razer Fintech Digital Hackathon will encourage Singapore tertiary students, young professionals and the start-up community to think outside the box and address critical financial challenges that have been exacerbated by COVID-19. Winning participants will have the opportunity to implement and operationalize their original banking solutions within Razer Fintech’s financial services ecosystem or with its partners, through securing full-time employment, internships, investments or commercial partnerships.

The COVID-19 pandemic has negatively impacted the global economy and livelihoods of many. The Singapore Government, alike governments around the world, introduced multiple stimulus packages to maintain the financial stability of Singapore as a country and as one of the world’s leading financial centres. However, as the pandemic continues to worsen, many businesses and individuals are facing unprecedented issues especially in the following areas:

  • Job and knowledge opportunities are shrinking for the youth and millennials as companies facing cashflow issues arising from severe loss of income and availability of liquidity have accelerated rightsizing of workforce
  • Consumers are underinsured and unfamiliar with the use of cashless solutions
  • Funding options are limited for small and medium-sized enterprises in the capital markets due to volatile market conditions and access to traditional funding sources
  • Urgent need for traditional businesses to go digital has become clear
  • Companies in need have expressed frustration on the difficulties in accessing grants and support schemes in a timely and efficient manner

Participating teams will be encouraged to solve these financial challenges, utilizing the fintech industry’s latest technologies and solutions. Teams will stand to win cash prizes of S$20,000 in total, and other prizes sponsored by Razer Fintech. Other prominent sponsors include AWS, Mambu, Visa, PwC, FWD and Perx Technologies. This digital hackathon is also organised with the support of educational and industry bodies such as Singapore Management University.

“We have been experiencing unprecedented times amidst the significant economic impacts exacerbated by COVID-19,” said Lee Li Meng, Chief Strategy Officer of Razer Inc. and CEO of Razer Fintech. “The need for the evolution of the financial services industry to be able to react efficiently and effectively has become even more apparent. Digital financial services with innovative and sustainable solutions will prove to play a critical role in supporting the needs of businesses and individuals during these extraordinary times as well as post COVID-19 as we all band together to rebuild our society and our lives.”

“As a leader in helping large enterprises engage with millions of customers around the world, we are thrilled to empower the student community to transform their ideas into reality with our robust catalogue of APIs”, said Anna Gong, CEO & Founder, Perx Technologies. “Perx is proud to support and enhance Razer’s revolutionary digital banking platform with our gamification and reward APIs as a key ingredient of the Hackathon.”

Unique opportunity to explore original banking solutions

Razer Fintech Digital Hackathon will take place from 15 May to 17 May 2020 and participants are expected to form teams of up to four to participate.

The hackathon will kick-off with educational sessions hosted by Amazon Web Services (AWS), Mambu and Visa, followed by an opportunity for participants to formulate their proposed solution’s value proposition and product design. They will then embark on a 48-hour hackathon to develop their concepts into prototypes.

Shortlisted teams will be selected to compete in the finals through a virtual pitch session, which will be live-streamed on Twitch on the final day (17 May 2020) of the Digital Hackathon. Teams will be judged primarily on their technical ability, coding efficiency under significant time pressure, as well as their product value proposition.

To participate in the Razer Fintech Digital Hackathon, teams of up to four can register through one of the following platforms by 6:00pm SGT, 13th May 2020:

  1. Sign up here.
  2. Email rf_hackathon@razer.com with the team member’s names, mobile numbers and email addresses.

Participants will be notified of further competition details and engagement channels via email.

Other Sources

About Perx Technologies

Singapore-based Perx is an enterprise-grade, customer data & loyalty platform provider powering big brands such as HSBC, Prudential, UOB, Digi, DBS, Abenson Group, and Central Group, among others. The platform enables organizations of all sizes to monetize on customer engagements by creating personalized, interactive revenue-generating digital experiences for millions of end consumers. Enterprises engage over 50 million end consumers daily on the Perx Platform, driving last-mile customer engagements by up to 12x, and most importantly, measuring real-time campaign ROIs. Perx Technologies recently raised US$5 million in Series B investment in March 2019. It is backed by global investors including Line Ventures, Golden Gate Ventures and Facebook Co-Founder, Eduardo Saverin.

For more information, please visit: https://www.perxtech.com

About Razer Fintech

Razer Fintech is one of the largest offline to online digital payments networks in Southeast Asia, processing billions in payments volumes today. We’re now extending our B2B and B2C digital payments businesses to create the World’s first Global Youth Bank, and you can be part of this exciting journey.

For more information, please visit: https://www.razer.com/sg-en

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Customer Loyalty Engagement & Reward Solution – Thank you

Smart Loyalty Management System

Thank you for your interest in scheduling a demo, our solution specialist will reach out to you shortly.

Customer Support Information and Service Level Agreement

General Terms & Conditions

Customer Loyalty Engagement & Reward Solution

Drive loyalty in the mobile-first economy with
dynamic engagements

2.6B

consumer-brand interactions driven

12X

increase in Customer Engagement

Request Demo
Watch Video

Hyper-personalize your customer engagement

Instantly reward customers for every action

Measure ROI for every marketing $ spent

27%

in MAU

Singapore’s leading telco used dynamic customer engagements to increase their MAU by 27%

200M

in Credit Card Spend

One of the top global banks leveraged gamification to drive credit card spend of more than USD 200M

90%

in Loyalty Program Conversion Rate

Philippines based leading electronics chain increased their loyalty program sign up conversion rate by up to 90%

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Trusted by top brands

Traditional MarTech
Platforms

Cost Centre

Measure Vanity
Metrics

Up to 12

Weeks

Marketing
Execution Speed

5 – 7%

Customer
Engagement Rate

Static

Experiences

Promotions and
Engagement

6 – 10

Months

Traditional
Deployment Period

Profit Centre

Measure Revenue Generating Customer Actions and ROI

15

Minutes

Rapid Marketing
Execution

12X

Increase in Customer
Engagement

Dynamic

Experiences

Drive Revenue Generating Customer Experiences

24

Hours

Rapid Deployment
of Solution

You’re in good company

Singapore-based Telco increased MAU by 27%


43X

ENHANCED ENGAGEMENT

13PTS

INCREASE IN NET PROMOTER SCORE

8X

MORE CAMPAIGNS LAUNCHED

Spin the Wheel Gamification
Spin the Wheel Gamification

Leading retail chain in Philippines onboards 9 out of 10 customers to its digital loyalty program


91%

ACTIVE CUSTOMERS

700%

INCREASED IN LOYALTY POINTS EARNED

1.7M

REWARD TRANSACTIONS

Customer Touchpoint (SMS) for Loyalty Management
Scratch the Card Gamification
Scratch the Card Gamification
Instant Reward Voucher

Leading Global Bank Drives $250M in Credit Card Transactions


1.8M

STAMPS REDEEMED

225%

GROWTH IN USERS

83X

ENHANCED ENGAGEMENT

Customer Touchpoint (Email) for Loyalty Management - Stamp Card
Customer Touchpoint (SMS) for Loyalty Management - Stamp Card
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Perx Technologies Powers StarHub’s New Digital Loyalty Programme

Home > In The News >

SINGAPORE, 27 NOVEMBER, 2019 – PRESS RELEASE

Perx Technologies Powers StarHub’s New Digital Loyalty Programme

  • In its #HelloChange journey, StarHub inked a deal with Perx Technologies to transform traditional customer interactions, opting for interactive and proactive engagements over static one-size-fits-all communications
  • With the all-digital StarHub Rewards, customers can enjoy instant rewards based on their membership tier, conveniently through the integrated My StarHub mobile app

SINGAPORE, 27 NOV, 2019 – PR

Perx Technologies Powers StarHub’s New Digital Loyalty Programme

  • In its #HelloChange journey, StarHub inked a deal with Perx Technologies to transform traditional customer interactions, opting for interactive and proactive engagements over static one-size-fits-all communications
  • With the all-digital StarHub Rewards, customers can enjoy instant rewards based on their membership tier, conveniently through the integrated My StarHub mobile app

Today, Perx Technologies, a leading enterprise cloud platform that helps businesses connect and engage with their customers, announced that it has inked a partnership with StarHub, a leading homegrown Singapore company that delivers world class communications, entertainment and digital solutions.

The fruit of this partnership is the new StarHub Rewards digital loyalty programme, which StarHub launched last month as part of its #HelloChange journey to do different and better for customers. Through the integrated My StarHub app, StarHub customers now enjoy instant rewards, a simplified enrolment process, and greater engagement through gamification. As their spending increases, customers will be able to unlock more valuable prizes and services. The telco is now also able to tailor messages and recipients accordingly to, for instance, delight customers during birthdays or special occasions.

The Perx Platform moves the needle beyond typical customer loyalty and passive collection of loyalty points. Through Perx Technologies’ data-driven Software-as-a-Service (SaaS) solution Perx Platform, StarHub is empowered to build highly configurable and personalised engagements quickly, to reduce time-to-market and to boost interactivity for a more delightful customer experience.

Perx Technologies also uniquely helps brands act on customer insights. The Perx Platform transforms last-mile in-app interactions, which reflect the users’ preferences, into actionable insights that can be built into future customer engagement campaigns – instantly gratifying customers for their actions and increasing engagement levels both online and offline.

Commenting on the partnership with StarHub, Anna Gong, CEO, Perx Technologies, said, Digital transformation is in its truest form when it touches people in their daily lives, however, it is becoming increasingly harder for brands to establish these moments with consumers. Today’s digitally-savvy customers consume content fluidly across multiple devices and channels, to shop, browse and transact. As a result, they are bombarded with hundreds of static and impersonal promotions each day. To this end, we are thrilled to be StarHub’s solution of choice to drive meaningful data-driven digital customer experiences.

The majority of My StarHub app users have given the new StarHub Rewards a go within days of the service launching. Our customers’ response excites us as we continue to innovate and challenge the norms to build more meaningful relationships with our customers, said Maneesh Varma, Vice President of Customer Lifecycle Management, StarHub. The collaboration with Perx Technologies reiterates our customer-first approach. In our #HelloChange journey, we are actively rebuilding our offerings and processes to drive improvements across the business for customers. We want to be a business that truly cares about our customers’ experience holistically, from sales to customer service and now rewards.

In recent years, there has been a growth of the SaaS sector, with an emerging trend that businesses using SaaS solutions flourish rapidly. This trend can be seen not just in North America, but in Southeast Asia as well. Companies like Perx Technologies that provide pure SaaS solutions are not exempt from this boom, and can benefit with globally scalable business models that can be applied across different places and spaces, and over various sectors and industries. By licensing software and services via subscription models, Perx Platform enables companies to create flexible and adaptable customer campaigns driven by customer data, in an hour or less.

Other Sources

About Perx Technologies

Singapore-based Perx is an enterprise-grade, customer data & loyalty platform provider powering big brands such as HSBC, Prudential, UOB, Digi, DBS, Abenson Group, and Central Group, among others. The platform enables organizations of all sizes to monetize on customer engagements by creating personalized, interactive revenue-generating digital experiences for millions of end consumers. Enterprises engage over 50 million end consumers daily on the Perx Platform, driving last-mile customer engagements by up to 12x, and most importantly, measuring real-time campaign ROIs. Perx Technologies recently raised US$5 million in Series B investment in March 2019. It is backed by global investors including Line Ventures, Golden Gate Ventures and Facebook Co-Founder, Eduardo Saverin.

For more information, please visit: https://www.perxtech.com

About StarHub

StarHub is a leading homegrown Singapore company that delivers world-class communications, entertainment and digital solutions. With our extensive fibre and wireless infrastructure and global partnerships, we bring to people, homes and enterprises quality mobile and fixed services, a broad suite of premium content, and a diverse range of communication solutions. We develop and deliver to corporate and government clients solutions incorporating artificial intelligence, cyber security, data analytics, Internet of Things and robotics. We are committed to conducting our business in a sustainable and environmentally responsible manner. Launched in 2000 and listed on the Singapore Exchange mainboard since 2004, StarHub is a component stock of the SGX Sustainability Leaders Index and the SGX Sustainability Leaders Enhanced Index. Find us at www.starhub.com, or connect with us on Facebook, Instagram, LinkedIn, Twitter and YouTube.

Media Contact: Amrith G, Head of Marketing,  Perx Technologies – amrith@perxtech.com

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