The Perx Platform

The Customer Engagement & Loyalty Platform That Powers Big Brands

The Perx Platform

The Customer Engagement & Loyalty Platform That Powers Big Brands

Marketing Analytics

With multiple moving parts, you need an efficient means of overseeing and effectively managing every element of your loyalty program — not least, spend vs. return on investment.

The Perx Marketing Analytics module acts as a real-time universal cockpit, allowing you to review and manage the performance of your loyalty programs, membership-tiers, rewards and merchants. Utilizing up-to-the-minute data the Marketing Analytics module ensures customer segments or locations are correctly targeted, campaigns are run at their optimum, and inventory is in check, so that every dollar spent is achieving maximum ROI.

A card-based, configurable control center enabling you to manage and control your loyalty and customer engagement KPIs at a glance, Marketing Analytics displays real-time data-feeds from omnichannel marketing sources such as apps, campaign pages, rewards catalogues, or the POS system where customers transact. It offers a bird’s eye view of how every customer loyalty initiative generates an outcome — providing the intel you need to tailor campaigns for ultimate effectiveness.

Campaign
Insights

Reward
Insights

Merchant
Insights

Customer
Insights

Loyalty Management

Perx gives large companies the ability to connect with customers on a more intimate level.

Small businesses have the advantage of being able to micromanage relationships and truly get to know their consumers — one by one, person to person. They can personalize service based on a customer’s likes, dislikes and behavior.

Harnessing the big-data crunching power of AI, Perx’s Loyalty Management module delivers a similar level of individualization to your company’s connection with its vast database of customers.

With Perx, you can build smart loyalty programs that recommend the perfect rewards for particular customer segments or tiers — for instance, triggering around a group of customers’ birthdays, or alerting them when they’ve accrued enough points to redeem a ticket to a favorite destination, or simply letting them know when they’ve unlocked a free coffee at a café they frequent.

With Dynamic Rules, Multi-Tier Capabilities, and Smart Event Triggers the program gives you fine-grained control over how customers earn, burn and interact with your loyalty program. The end result: Large B2C enterprises can create deeper, more meaningful relationships across millions of customers through personalized digital customer experiences.

Big business needn’t be impersonal. Perx transforms the faceless marketplace into unique individuals.

Multi-Tiered
Programs

Complex Loyalty
Management

Events
Trigger

Intuitive Points
Management

Campaigns Management

Global customer engagement for digital marketing campaigns averages less than 14%. Utilising Perx A.I., our Smart Campaigns routinely score between 60 and 90%.

How do we achieve such outstanding results? Perx’s Smart Campaigns use cutting-edge machine learning algorithms to identify, from a pool of millions, the precise audience segment that will best meet a marketer’s objective.

Analysing customer behavioral patterns, propensity to purchase, frequency and recentness of visits or purchases, our system recommends the ideal choices for the marketer to achieve their goals: the right audience, reward, channel and campaign mechanic — including the powerfully engaging strategy of gamification, which has been proven to drive customer engagement scores up 6x as compared to regular, more passive digital marketing campaigns.

Also providing on-the-go action recommendations as the campaign progresses, by harnessing the power of AI, Perx brings a new, laser-like focus to your loyalty marketing efforts.

Dynamic Audience &
Rewards Recommendation

Campaign
Mechanics

Double Digit
Engagement Rates

Build True
Loyalty

Rewards Management

Loyalty rewards are a highly effective means of driving customer engagement, awareness and spend, so long as the rewards are relevant, readily available — and the customer is aware they exist.

No matter how carefully you choose your rewards – the heart of a loyalty program – if they’re not visible to your customers, or not being displayed to the right customers, they may as well not exist.

Perx Rewards allows you to stay on top of your inventory of thousands of rewards, instantly and easily tracking and managing their performance, vendors, customer redemptions and availability. Vitally, Perx AI recommends the perfect rewards for particular customer segments, ensuring your outreach is efficient, effective, and on-target.

Catalogue
Management

Inventory
Management

Personalization

Redemption
Management

Gamification

Click to experience gamification:

Crack an Egg

Quizmaster

Scratch Card

Shake a Tree

Spin the Wheel

From Candy Crush to Pokémon Go, most games merely offer a virtual, digital ‘win’ — imagine how much more enthusiastic your customers would be with a real, tangible reward for the taking.

That’s precisely what Perx Gamification offers with its fun, engaging surprise-and-delight mechanisms — interactive applications such as ‘spin the wheel’, puzzles or digital scratch cards (amongst others) that allow customers to truly participate in a campaign, rather than just passively observing a video or liking a post.

Driving continued participation by issuing interim rewards for specific consumer actions (such as topping up a prepaid mobile phone, depositing in a savings account, purchasing insurance, or sharing a review on social media), Perx Gamification has driven customer engagement rates to 60-95% for numerous major B2C enterprises — representing, in many cases, an increase in engagement of sixfold or more.

Gamification gives you the competitive advantage.

Improve Rewards
Retention

New Digital
Experience

Double Digit
Engagement Rates

Improve Customer
Retention

Ecosystem Management

Attractive rewards are the key to prompting any customer action, big or small. To deliver an array of quality rewards, you need to collaborate with a large — and potentially tricky to manage — network of reward partners and merchants.

The Perx Ecosystem module gives you that power.

Facilitating real and meaningful partnerships, the Perx interface allows your marketing team to bounce ideas back and forth with external partners and co-configure campaigns or devise unique customer invectives, with Perx’s real-time performance analytics helping guide savvier decision-making.

Simplifying the collaborative process with ecosystem services such as self-onboarding, self-service campaigns and rewards management, the ultimate result is radically increased customer engagement and revenue — for both large B2C companies and its partners/merchants — and happier, better rewarded customers. A win-win-win situation.

Partner Self-Serve
Portal

Partners with
High Engagement

Multi Category
Partners

Top Performing
Partners Campaigns

Marketing Analytics

With multiple moving parts, you need an efficient means of overseeing and effectively managing every element of your loyalty program — not least, spend vs. return on investment.

The Perx Marketing Analytics module acts as a real-time universal cockpit, allowing you to review and manage the performance of your loyalty programs, membership-tiers, rewards and merchants. Utilizing up-to-the-minute data the Marketing Analytics module ensures customer segments or locations are correctly targeted, campaigns are run at their optimum, and inventory is in check, so that every dollar spent is achieving maximum ROI.

A card-based, configurable control center enabling you to manage and control your loyalty and customer engagement KPIs at a glance, Marketing Analytics displays real-time data-feeds from omnichannel marketing sources such as apps, campaign pages, rewards catalogues, or the POS system where customers transact. It offers a bird’s eye view of how every customer loyalty initiative generates an outcome — providing the intel you need to tailor campaigns for ultimate effectiveness.

Campaign
Insights

Reward
Insights

Merchant
Insights

Customer
Insights


Loyalty Management

Perx gives large companies the ability to connect with customers on a more intimate level.

Small businesses have the advantage of being able to micromanage relationships and truly get to know their consumers — one by one, person to person. They can personalize service based on a customer’s likes, dislikes and behavior.

Harnessing the big-data crunching power of AI, Perx’s Loyalty Management module delivers a similar level of individualization to your company’s connection with its vast database of customers.

With Perx, you can build smart loyalty programs that recommend the perfect rewards for particular customer segments or tiers — for instance, triggering around a group of customers’ birthdays, or alerting them when they’ve accrued enough points to redeem a ticket to a favorite destination, or simply letting them know when they’ve unlocked a free coffee at a café they frequent.

With Dynamic Rules, Multi-Tier Capabilities, and Smart Event Triggers the program gives you fine-grained control over how customers earn, burn and interact with your loyalty program. The end result: Large B2C enterprises can create deeper, more meaningful relationships across millions of customers through personalized digital customer experiences.

Big business needn’t be impersonal. Perx transforms the faceless marketplace into unique individuals.

Multi-Tiered
Programs

Complex Loyalty
Management

Events
Trigger

Intuitive Points
Management


Campaigns Management

Global customer engagement for digital marketing campaigns averages less than 14%. Utilising Perx A.I., our Smart Campaigns routinely score between 60 and 90%.

How do we achieve such outstanding results? Perx’s Smart Campaigns use cutting-edge machine learning algorithms to identify, from a pool of millions, the precise audience segment that will best meet a marketer’s objective.

Analysing customer behavioral patterns, propensity to purchase, frequency and recentness of visits or purchases, our system recommends the ideal choices for the marketer to achieve their goals: the right audience, reward, channel and campaign mechanic — including the powerfully engaging strategy of gamification, which has been proven to drive customer engagement scores up 6x as compared to regular, more passive digital marketing campaigns.

Also providing on-the-go action recommendations as the campaign progresses, by harnessing the power of AI, Perx brings a new, laser-like focus to your loyalty marketing efforts.

Dynamic Audience &
Rewards Recommendation

Campaign
Mechanics

Double Digit
Engagement Rates

Build True
Loyalty


Rewards Management

Loyalty rewards are a highly effective means of driving customer engagement, awareness and spend, so long as the rewards are relevant, readily available — and the customer is aware they exist.

No matter how carefully you choose your rewards – the heart of a loyalty program – if they’re not visible to your customers, or not being displayed to the right customers, they may as well not exist.

Perx Rewards allows you to stay on top of your inventory of thousands of rewards, instantly and easily tracking and managing their performance, vendors, customer redemptions and availability. Vitally, Perx AI recommends the perfect rewards for particular customer segments, ensuring your outreach is efficient, effective, and on-target.

Catalogue
Management

Inventory
Management

Personalization

Redemption
Management


Gamification

Click to experience gamification:

Crack an Egg

Quizmaster

Scratch Card

Shake a Tree

Spin the Wheel

From Candy Crush to Pokémon Go, most games merely offer a virtual, digital ‘win’ — imagine how much more enthusiastic your customers would be with a real, tangible reward for the taking.

That’s precisely what Perx Gamification offers with its fun, engaging surprise-and-delight mechanisms — interactive applications such as ‘spin the wheel’, puzzles or digital scratch cards (amongst others) that allow customers to truly participate in a campaign, rather than just passively observing a video or liking a post.

Driving continued participation by issuing interim rewards for specific consumer actions (such as topping up a prepaid mobile phone, depositing in a savings account, purchasing insurance, or sharing a review on social media), Perx Gamification has driven customer engagement rates to 60-95% for numerous major B2C enterprises — representing, in many cases, an increase in engagement of sixfold or more.

Gamification gives you the competitive advantage.

Improve Rewards
Retention

New Digital
Experience

Double Digit
Engagement Rates

Improve Customer
Retention


Ecosystem Management

Attractive rewards are the key to prompting any customer action, big or small. To deliver an array of quality rewards, you need to collaborate with a large — and potentially tricky to manage — network of reward partners and merchants.

The Perx Ecosystem module gives you that power.

Facilitating real and meaningful partnerships, the Perx interface allows your marketing team to bounce ideas back and forth with external partners and co-configure campaigns or devise unique customer invectives, with Perx’s real-time performance analytics helping guide savvier decision-making.

Simplifying the collaborative process with ecosystem services such as self-onboarding, self-service campaigns and rewards management, the ultimate result is radically increased customer engagement and revenue — for both large B2C companies and its partners/merchants — and happier, better rewarded customers. A win-win-win situation.

Partner Self-Serve
Portal

Partners with
High Engagement

Multi Category
Partners

Top Performing
Partners Campaigns

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