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Turning Transactions into Adventures: How Strands & Perx Drive Gamified Banking Journeys
In today’s digital-first world, capturing and sustaining customer attention is more challenging than ever. Financial institutions are finding innovative ways to engage users, with gamification emerging as a powerful tool to enhance customer loyalty and financial wellness. In partnership with our partners, Strands, we recently hosted an engaging webinar exploring how gamified experiences can elevate financial interactions, encouraging users to build healthy financial habits.
If you missed the session or would like to revisit key insights, we’re excited to share the webinar recording below. Dive in to discover how gamification, combined with actionable financial insights, can shape the future of customer engagement.
Key Takeaways from the Webinar
During the session, Strands’ Product Owner, Can Hamaloglu, and Perx Technologies’ Solution Consultant, Elia Wenger, discussed the combined impact of financial insights and gamified actions, covering topics like:
Dive Deeper with Our Whitepaper
For a more comprehensive look into gamification’s potential in financial services, check out our latest whitepaper, “The Power of Gamification in Financial Services.” This resource delves into the best practices, success stories, and data-backed strategies to create compelling gamified experiences that drive results.
Gamification is more than a trend—it’s a strategy that, when combined with data-driven insights, can inspire customers to take action, improve financial habits, and build long-term loyalty.
Are you ready to level up your banking experience? Book your demo today.
Live Webinar Interactions
How does Perx keep gamified elements fresh and engaging for users over time?
Perx’s product team actively follows trends, especially beyond the banking sector, to introduce innovative game types regularly—sometimes bi-weekly or monthly. This frequent release schedule is designed to keep users engaged. Additionally, Perx’s gamification tools are highly customizable, allowing teams to modify game visuals, themes, or assets to align with specific events, seasons, or holidays, adding a fresh appeal to campaigns.
Who issues the loyalty points, and how does the bank fit into this process?
The bank is central to managing and issuing loyalty points in collaboration with merchants. Through a network of merchant partners, the bank creates a merchant catalog and loyalty schemes tailored to each partner. The Perx platform supports the bank in defining and setting up these loyalty points, allowing easy configuration of rewards, discounts, and multipliers as part of a cohesive loyalty ecosystem involving both the bank and its merchant partners.
Is gamification applicable to all personal finance management (PFM) features?
Gamification can enhance various PFM features, such as tracking carbon footprint, budgeting, and savings goals. As long as there’s a relevant audience and a concept of measurable progress, Perx can gamify the feature, allowing users to interact in a way that aligns with their goals (like saving or reducing their carbon footprint). This flexibility makes gamification adaptable across different personal finance areas.
How can data analytics and predictions benefit customers and merchants on a mobile money platform?
Data analytics enables hyper-segmentation, identifying unique customer needs and preferences. This information fuels experimentation, allowing for A/B testing and optimized gamified journeys. Predictive insights from analytics can tailor the gamification experience, helping users feel engaged in ways that are personally relevant, enhancing both customer satisfaction and merchant outcomes.
Can loyalty points be used with any merchant?
Loyalty points on the Perx platform offer flexibility, enabling customers to redeem points across various merchants or for specific rewards. Points can be applied for cash back, in-house product discounts, or transferred to other programs like frequent flyer miles. Perx supports point-of-sale (POS) integration, allowing customers to redeem points seamlessly at checkout, enhancing convenience and incentivizing loyalty across different participating merchants.
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An ISO/IEC27001:2013 and ISO 27018:2019 certified cloud solution
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Perx Technologies Pte Ltd
20A Tanjong Pagar Road
Singapore 088443
An ISO/IEC27001:2013 and ISO 27018:2019 compliant cloud solution
An ISO/IEC27001:2013 and ISO 27018:2019 certified cloud solution