Elevating Customer Loyalty to the Next Level: The Transformative Impact Of Integrating People and Technology

Chief Product & Technology Officer | April 03, 2023

The world is evolving at an accelerating rate, and businesses and governments are facing a significant challenge: how to adapt to technology and changing consumer behavior. Outdated methods such as behavioral science, AI, and personalization are no longer enough (yes, these are now traditional methods, like using a flip phone or sending a fax). But what if there was a method to motivate customers to act for a bigger good in addition to attracting and keeping them as customers? To do this, behavior products are developed using technologies that are currently available, frequently utilized, and established.

In this context, Perx Technologies is putting all of its effort to build the world’s first loyalty and engagement platform that combines the power of the most successful psychological studies and frameworks with the most advanced technologies to tap into both extrinsic and intrinsic motivations, not only to engage but also raise awareness among customers, employees, and citizens by targeting them at the precise moment they’re most likely to engage. Our ground-breaking method incorporates behavioral science-based local cultures, tastes, and customs to offer corporations and governments real-time data and the capacity to more effectively and cost-effectively affect pull marketing.

Perks of Perx Engagement Mind

The Perx Engagement Mind (aka E-Mind) is part of the future capabilities that will help users achieve their campaign objectives with ease. It will be able to provide pre-formatted campaign templates that contain the most essential design, layout, and technology elements.

With the E-Mind, users can simply connect to the platform and input their campaign objectives in natural language. In return, they will receive a customized journey template that includes graphical data, textual content, recommended target audience, game mechanics, and predicted outcomes based on community data. This allows users to launch a finished campaign with minimal effort, rather than starting from scratch.

Introducing A Futuristic Platform For Next-Level Engagement

The integration of technology and human expertise is the foundation of our futuristic platform for next-level engagement and loyalty. These templates, which have been approved by specialized individuals who review and enhance them, are designed to do just that. Collaborating with scientists will lend credibility to the concept, just as an online course with a label from a well-known university and professor is more reputable than one without. The validation provided by experts in the field will further solidify the effectiveness and reliability of the concept. This will enable confident decisions that keep customers ahead of the market.

The Human Touch: The Secret Ingredient to Tech Success

However, technology alone, while powerful, is not enough to achieve optimal performance. Machines cannot understand the nuances of humans being inefficient and prone to errors. The integration of the two, referred to as the E-mind, brings the best of both worlds together. It allows for the creation of personalized and efficient experiences that truly engage and retain customers.

This concept is the key to unlocking the full potential of the next-generation platforms. It allows for the creation of highly effective and personalized experiences that drive engagement and loyalty. By utilizing technology and human expertise together, businesses and governments can improve satisfaction, and retention, and ultimately drive revenue growth. As an illustration, companies like IBM are acquiring consulting firms to pair with their AI technologies, moving in the same direction.

Imagine a time in the future when doing good is as fun and interesting as playing a game. This situation is taking place right now, not just in theory. As an illustration, consider how the Kingdom of Saudi Arabia is using such tactics in its Neom Project and Saudi 2030 reform initiative to broaden its economy and establish itself as a world leader.

Key Success Factors: People, Process, Technology, and Data

Over the last few months, I have noticed that many organizations struggle with how to effectively monitor and manage their live surveys and marketing campaigns, often resulting in poor ROI or even financial loss. One solution to this problem is to leverage technology and science. For instance, by combining the Perx Solution with the Octalysis Gamification Framework, businesses can create a powerful, engaging, and effective solution for their campaigns.

The Octalysis Framework for Gamification & Behavioral Design

The Octalysis Framework is a tool based on neuronal science studies which combines solid scientific evidence in a unified framework for human behavioral analysis. It helps businesses create products and systems that engage and motivate their audience by identifying core drives, evaluating game mechanics, and making necessary adjustments. With this framework, businesses can target specific demographics, such as age and location, with the appropriate filters. The Perx Platform will be even able to suggest campaign templates based on the user’s goals and desired outcome, including the most effective gaming mechanics to use.

For example, imagine two agents working together to promote sustainable tourism and transportation during an international event. They can create a campaign that rewards participants for using public transportation and track their progress. Participants can earn badges, such as “Sustainable Traveler,” and receive dynamic rewards based on their previous habits and profiles, such as free transportation or coupons. Additionally, they can swap their rewards for charitable donations, support for green projects, or exclusive experiences. These badges can become a ‘status symbol’ to further enhance the intrinsic motivation and sense of recognition and achievement with the purpose to maintain it.

By doing this, not only they can create long-term engagement but drive engagement and foster a sense of loyalty as they become a gateway to a community of dedicated ambassadors for the brand.

The future of gamification and engagement solutions should be based on self-service and trustworthy software that can leverage the following three main steps:

1. Real-time data collection: Businesses or government agencies can gather data on users’ behaviors, cultures, and habits through various means, such as surveys, social media, and website activity. This data can then be analyzed to gain insights into users’ preferences, needs, and expectations.

2. Machine learning algorithms: The collected data is then analyzed using machine learning algorithms such as Random Forest, K-Means, or Neural Networks which can identify patterns and trends. These algorithms can learn from the data and make predictions about what users might be interested in or likely to do next

3. Personalized recommendations: Based on the insights and predictions generated by the machine learning algorithms, businesses or government agencies can make personalized recommendations to users. For example, a travel company might suggest a particular destination or activity based on a user’s past behaviors and interests, or a hotel might recommend a particular room type or perk based on a user’s preferences.

Unleashing the Power of Fun: How Gamification is Tailoring the Travel Experience for Maximum Engagement

Gamification is a powerful tool that can enhance the personalization and engagement of customers in the travel industry. By utilizing the latest advancements in behavioral science and artificial intelligence (AI), companies can create an engaging and personalized experience for their customers. Imagine earning points for booking trips, referring friends, or engaging with a travel company on social media, and then redeeming those points for discounts on future trips, exclusive access to special events, or merchandise. Or, how about taking a quiz about local attractions or a challenge to try different dishes and earning points or rewards that can be redeemed for discounts or other perks?

How Do We Craft Unique & Fun Travel Experiences

Gamification can also be used to let people design their own customized experiences. For example, a travel agency might use gamification to allow users to create personalized itineraries, with points or rewards for adding certain activities or destinations to their itineraries. This provides a unique and captivating experience that promotes loyalty. Furthermore, destination-themed games are a fun and engaging way to educate users about a particular destination or attraction. For example, a city might develop a mobile game that takes users on a virtual tour of the city, with challenges and trivia questions related to the city’s history and culture. In summary, gamification in the travel industry can bring a whole new level of engagement, personalization, and fun to the customers’ experience.

Engagement in the Healthcare Industry

The healthcare industry is witnessing a significant shift towards gamification, as it offers a more engaging and efficient way for healthcare providers to interact with patients. The healthcare gamification market size reached over USD 10 billion in 2022 and grow at a CAGR of 10.5% from 2023 to 2032. This growth is driven by the increasing prevalence of chronic diseases and the adoption of sedentary lifestyle choices, which has led to a need for more effective ways of managing self-care. However, the poor design of gamification features may impede the growth of the market throughout the projected period if it leads to undesirable results.

Elevate Patient Engagement with Perx Loyalty Management

Gamification has become a vital tool for healthcare providers to engage and monitor patients more efficiently and effectively. The Perx Platform offers a solution for healthcare providers to easily add gamification to their approach and enhance the patient experience. With tailored templates, healthcare providers can engage and monitor patients in just a few minutes. Plus, the integration module for automation streamlines operations and allows for seamless integration of workflows, applications, and data – all without the need for coding. This allows healthcare providers to focus on the most important aspect of their job: helping patients.

The solution encourages the use of digital health tools such as mobile apps or online portals by offering rewards or points for regular usage. This not only improves patient engagement but also helps patients take control of their health.

Changing behaviors with the Gamification of Healthcare

Picture this, a patient living in a rural area juggling work and family, struggling to keep up with their medication regimen for a chronic condition. It’s easy for them to forget to take their pills on time, but what if there was a way for them to stay on track with ease? This is where advanced solutions that use gamification, behavioral science, and engagement techniques can be used to motivate patients to engage in healthy behaviors. By offering rewards and points for meeting certain health goals, healthcare organizations can help patients adhere to treatment regimens and manage chronic conditions with ease.

Revolutionizing Patient Care with the Perx Platform

The platform will also include a range of AI-driven features to enhance the patient experience. One of these is automated reward redemption, which uses Natural Language Processing (NLP) and machine learning to understand patients’ redemption requests and process them efficiently, eliminating the need for manual intervention. Additionally, the platform uses machine learning algorithms to create personalized and exclusive deals based on patients’ spending patterns, which allows healthcare organizations to better understand patients’ interactions with healthcare products and services and provide offers that are more pertinent to them.

The platform will also employ NLP to enhance patient-provider interactions by comprehending patients’ needs and providing a natural and interesting response. Additionally, healthcare institutions can utilize predictive modeling to forecast patient behavior and spot potential health hazards, enabling them to take proactive steps to avoid health problems and enhance patient outcomes.

The advantages of using the Perx Platform include:

1. Motivating healthy behaviors: healthcare professionals can use wearable technology such as smartwatches or fitness trackers to track patients’ health data in real-time and motivate healthy behaviors through rewards or points. For example, a patient who consistently reaches their daily step goals or maintains their sleep patterns can be rewarded with discounts on healthy meal delivery services, access to virtual personal training, or even a free consultation with a nutritionist. This will not only incentivize patients to lead a healthy lifestyle but also provide them with access to resources that will help them achieve their health goals.

2. Helping patients adhere to treatment regimens: Through telemedicine, remote monitoring equipment, and virtual reality (VR) therapy, patients can manage their chronic diseases more successfully. For example, a patient with chronic pain may be prescribed a VR treatment regimen to help manage their symptoms and be rewarded for consistently following the regimen through points that can be redeemed for discounts on healthcare products or services such as home healthcare devices or telemedicine consultations.

3. Improving the patient experience: Augmented reality (AR) and gamification in patient education are two ways that healthcare providers can enhance the patient experience. . For example, a patient may be able to use an AR app that guides them through a virtual tour of their anatomy, visualize their condition, and teaches them about their condition interactively and engagingly. This will not only help patients understand their health better but also reduce anxiety and make the healthcare experience more pleasant. Additionally, using gamification in education can increase patient engagement and retention of information.

4. Encouraging the use of digital health tools: providers can encourage the use of these online portals, mobile apps, and smart devices by offering tailored rewards or points for regular usage. A patient who regularly uses a telemedicine app to communicate with their healthcare team, or uses a smart device to track their vital signs may be rewarded with discounts on medications or other healthcare products or even access to exclusive virtual health experiences such as virtual consultations with top specialists or virtual health coaching.

5. Increasing customer loyalty and retention by using gamification in their loyalty programs. Patients may be able to earn points for completing health quizzes, participating in virtual health challenges, watching awareness videos, or referring friends or family to the practice. This will not only increase patient engagement but also provide an incentive for patients to continue using the healthcare services provided. Additionally, healthcare providers can use this data to personalize the healthcare experience and offer targeted incentives to retain patients.

By utilizing these techniques, healthcare providers and governments can bridge the gap between rural and urban areas by providing equal access to health services, resources, and incentives, thus empowering individuals to take control of their health, promoting good habits, and preventing health disparities. These efforts not only raise awareness about important health issues but also educate and motivate individuals to make proactive choices for their well-being.

Building a Sustainable Future: How Loyalty & Engagement are Powering Saudi Arabia’s Vision 2030

The Kingdom of Saudi Arabia has long been a major player in the world energy market helping drive global economic growth and development. Vision 2030, a sustainable roadmap for the future of Saudi Arabia to build “Life After Oil”, aims to transform the country into a diversified and dynamic economy, powered by innovation and driven by the aspirations of its people.

Saudi Arabia and China have signed agreements around petrochemical projects to cooperate in the downstream sector one of the executive actions of the strategy is to diversify into more specialized high-value chemical products and less-carbon-intensive hydrocarbon usage. Later last year, ALSTOM and Saudi Railway Company (SAR) signed a memorandum of understanding (MoU) to develop hydrogen trains in Saudi Arabia, with a focus on sustainable mobility, diversifying the economy, and aligning with Vision 2030. I know you may be curious about the role of Perx in this landscape? Let me tell you that Perx is strategically placed to drive forward such projects and turn expectations into reality by encouraging citizens to adopt habits aligned with a greener future.

To truly maximize the return on investment from these initiatives, companies like Aramco need to go beyond traditional marketing campaigns. This is where Perx comes in, as a game-changing tool for achieving the highest value. By leveraging the power of Perx, companies can not only create customized campaigns and strategies but also track engagement and progress toward Zero Emission and sustainability goals in a data-driven, scientific way. In other words, Perx is the key to making things happen and reaching your goals faster.

Boosting Student Success

Saudi Arabia’s Vision 2030 places a strong emphasis on education as a key driver for achieving a thriving and prosperous society. One critical aspect of this is the engagement of parents in their children’s education, as research has established that parental involvement plays a crucial role in student success. To support this goal, organizations have set a target of achieving 80% engagement of parents in school activities and the learning process.

The Perx platform can be utilized by educational institutions to enhance student engagement and retention, improve the institution’s reputation, drive sales growth, and increase parental dedication. By building behavior-boosting programs that promote positive aspects of learning and take into account individual student motivations, the platform can encourage increased participation in classroom activities through tangible rewards and value-based programs that focus on building deeper relationships with students.

Improving Quality of Life for Patients with Serious Conditions

Besides, Healthcare is one important topic in this vision to promote access for all citizens, anywhere to all health resources. Gamification’s potential to assist diabetic patients is an intriguing application. As discussed in the previous chapter, Perx can help realize this vision by offering templates for campaigns that make use of audience-specific narration strategies. For example, if the audience is children, the storytelling theme can be used to educate them about their condition through stories, videos, and providing information regarding diabetes.

The game mechanics and marketing campaign outcome can be different based on the patient’s personality or typology (information to a patient with type 1 diabetes should not be similar to type 2 etc.).

Along with taking care of a character theme, several notable features are included in the platform, such as quizzes, surveys, challenges, reminders, notifications, and social interaction such as a friend challenge feature. A study conducted by Stone proved that the use of a friend’s challenge enhances the self-management of diabetes condition through a competition concept.

E-Government: Transparent, Engaging and Interactive

The proliferation of E-Government in various countries and organizations presents opportunities for the public to gain a deeper understanding of vital government functions and to actively participate in discussions and decision-making. For example, open access to budgets allows citizens to comprehend and evaluate how their tax dollars are being used, which is fundamental to a democratic system.

One such example is TurboTax’s tax filing software, which has created a seamless platform that incorporates elements of gamification to make the tax filing process more manageable. By analyzing trends in both the private and public sectors, it is clear to me that Perx can effectively provide instant feedback and track users’ progress when interacting with E-Government services. This is done by utilizing positive language and visually appealing graphics to motivate citizens to complete tasks and stay on track to obtaining the desired information or service. Governments can also employ this successful approach to reach a wider audience and gather more input from citizens. One such application is the early simulation game Metropolis, whose purpose was to involve officials in city planning and educate users about city planning. Research on game-based approaches in urban planning suggests that this method of play is particularly effective in civic learning. Additionally, the use of interactive and personalized campaigns that highlight these aspects, educate citizens, and reward participation can aid in achieving a better quality of life and promoting a more open-minded and secular national image.

The advantages of using a Loyalty & Engagement solution in E-Government can be:

Increased budget transparency, allowing citizens to better understand and evaluate how their tax dollars are being used
Improved transportation services, through increased public participation in planning and decision-making
Enhanced healthcare services, by incorporating gamification elements to motivate citizens to take charge of their health and engage with healthcare providers
Advanced education services, by involving students and parents in decision-making and providing interactive learning experiences
Increased efficiency and satisfaction in travel and hospitality services, by using gamification to engage citizens and enhance their travel experiences
Promoting energy conservation and green habits, by involving citizens in decision-making and providing incentives for sustainable behavior
Creative and innovative architecture, through increased public participation in urban planning and design.

Final Thoughts

In conclusion, I believe that the future of loyalty and engagement lies in All-In-One platforms that bring people and technology together. These solutions are based on the combination of the latest AI-based technologies, behavioral science, consulting expertise, journey templates, intuitive and delightful experiences.

This future is just around the corner for those who are ready to embrace digitalization and believe more in opportunities and human capabilities than in crisis. Additionally, the focus on sustainability and social responsibility will play an increasingly important role in the landscape of loyalty and engagement solutions, as businesses must find ways to create mutually beneficial and sustainable relationships with their customers. So, don’t wait for the market to force you to change, take the initiative and reinvent your strategy today, to keep your customers loyal and engaged in the long term.