Today, Perx Technologies, a leading enterprise cloud platform that helps businesses connect and engage with their customers, announced that it has inked a partnership with StarHub, a leading homegrown Singapore company that delivers world class communications, entertainment and digital solutions.

The fruit of this partnership is the new StarHub Rewards digital loyalty programme, which StarHub launched last month as part of its #HelloChange journey to do different and better for customers. Through the integrated My StarHub app, StarHub customers now enjoy instant rewards, a simplified enrolment process, and greater engagement through gamification. As their spending increases, customers will be able to unlock more valuable prizes and services. The telco is now also able to tailor messages and recipients accordingly to, for instance, delight customers during birthdays or special occasions.

The Perx Platform moves the needle beyond typical customer loyalty and passive collection of loyalty points. Through Perx Technologies’ data-driven Software-as-a-Service (SaaS) solution Perx Platform, StarHub is empowered to build highly configurable and personalised engagements quickly, to reduce time-to-market and to boost interactivity for a more delightful customer experience.

Perx Technologies also uniquely helps brands act on customer insights. The Perx Platform transforms last-mile in-app interactions, which reflect the users’ preferences, into actionable insights that can be built into future customer engagement campaigns – instantly gratifying customers for their actions and increasing engagement levels both online and offline.

Commenting on the partnership with StarHub, Anna Gong, CEO, Perx Technologies, said, “Digital transformation is in its truest form when it touches people in their daily lives, however, it is becoming increasingly harder for brands to establish these moments with consumers. Today’s digitally-savvy customers consume content fluidly across multiple devices and channels, to shop, browse and transact. As a result, they are bombarded with hundreds of static and impersonal promotions each day. To this end, we are thrilled to be StarHub’s solution of choice to drive meaningful data-driven digital customer experiences.”

“The majority of My StarHub app users have given the new StarHub Rewards a go within days of the service launching. Our customers’ response excites us as we continue to innovate and challenge the norms to build more meaningful relationships with our customers,” said Maneesh Varma, Vice President of Customer Lifecycle Management, StarHub. “The collaboration with Perx Technologies reiterates our customer-first approach. In our #HelloChange journey, we are actively rebuilding our offerings and processes to drive improvements across the business for customers. We want to be a business that truly cares about our customers’ experience holistically, from sales to customer service and now rewards.”

In recent years, there has been a growth of the SaaS sector, with an emerging trend that businesses using SaaS solutions flourish rapidly. This trend can be seen not just in North America, but in Southeast Asia as well. Companies like Perx Technologies that provide pure SaaS solutions are not exempt from this boom, and can benefit with globally scalable business models that can be applied across different places and spaces, and over various sectors and industries. By licensing software and services via subscription models, Perx Platform enables companies to create flexible and adaptable customer campaigns driven by customer data, in an hour or less.