Home > In The News >

SINGAPORE, 27 NOVEMBER, 2019 – PRESS RELEASE

Perx Technologies Powers StarHub’s New Digital Loyalty Programme

  • In its #HelloChange journey, StarHub inked a deal with Perx Technologies to transform traditional customer interactions, opting for interactive and proactive engagements over static one-size-fits-all communications

  • With the all-digital StarHub Rewards, customers can enjoy instant rewards based on their membership tier, conveniently through the integrated My StarHub mobile app

SINGAPORE, 27 NOV, 2019 – PR

Perx Technologies Powers StarHub’s New Digital Loyalty Programme

  • In its #HelloChange journey, StarHub inked a deal with Perx Technologies to transform traditional customer interactions, opting for interactive and proactive engagements over static one-size-fits-all communications

  • With the all-digital StarHub Rewards, customers can enjoy instant rewards based on their membership tier, conveniently through the integrated My StarHub mobile app

Today, Perx Technologies, a leading enterprise cloud platform that helps businesses connect and engage with their customers, announced that it has inked a partnership with StarHub, a leading homegrown Singapore company that delivers world class communications, entertainment and digital solutions.

The fruit of this partnership is the new StarHub Rewards digital loyalty programme, which StarHub launched last month as part of its #HelloChange journey to do different and better for customers. Through the integrated My StarHub app, StarHub customers now enjoy instant rewards, a simplified enrolment process, and greater engagement through gamification. As their spending increases, customers will be able to unlock more valuable prizes and services. The telco is now also able to tailor messages and recipients accordingly to, for instance, delight customers during birthdays or special occasions.

The Perx Platform moves the needle beyond typical customer loyalty and passive collection of loyalty points. Through Perx Technologies’ data-driven Software-as-a-Service (SaaS) solution Perx Platform, StarHub is empowered to build highly configurable and personalised engagements quickly, to reduce time-to-market and to boost interactivity for a more delightful customer experience.

Perx Technologies also uniquely helps brands act on customer insights. The Perx Platform transforms last-mile in-app interactions, which reflect the users’ preferences, into actionable insights that can be built into future customer engagement campaigns – instantly gratifying customers for their actions and increasing engagement levels both online and offline.

Commenting on the partnership with StarHub, Anna Gong, CEO, Perx Technologies, said, Digital transformation is in its truest form when it touches people in their daily lives, however, it is becoming increasingly harder for brands to establish these moments with consumers. Today’s digitally-savvy customers consume content fluidly across multiple devices and channels, to shop, browse and transact. As a result, they are bombarded with hundreds of static and impersonal promotions each day. To this end, we are thrilled to be StarHub’s solution of choice to drive meaningful data-driven digital customer experiences.

The majority of My StarHub app users have given the new StarHub Rewards a go within days of the service launching. Our customers’ response excites us as we continue to innovate and challenge the norms to build more meaningful relationships with our customers, said Maneesh Varma, Vice President of Customer Lifecycle Management, StarHub. The collaboration with Perx Technologies reiterates our customer-first approach. In our #HelloChange journey, we are actively rebuilding our offerings and processes to drive improvements across the business for customers. We want to be a business that truly cares about our customers’ experience holistically, from sales to customer service and now rewards.

In recent years, there has been a growth of the SaaS sector, with an emerging trend that businesses using SaaS solutions flourish rapidly. This trend can be seen not just in North America, but in Southeast Asia as well. Companies like Perx Technologies that provide pure SaaS solutions are not exempt from this boom, and can benefit with globally scalable business models that can be applied across different places and spaces, and over various sectors and industries. By licensing software and services via subscription models, Perx Platform enables companies to create flexible and adaptable customer campaigns driven by customer data, in an hour or less.

Other Sources

About Perx Technologies

Singapore-based Perx is an enterprise-grade, customer data & loyalty platform provider powering big brands such as HSBC, Prudential, UOB, Digi, DBS, Abenson Group, and Central Group, among others. The platform enables organizations of all sizes to monetize on customer engagements by creating personalized, interactive revenue-generating digital experiences for millions of end consumers. Enterprises engage over 50 million end consumers daily on the Perx Platform, driving last-mile customer engagements by up to 12x, and most importantly, measuring real-time campaign ROIs. Perx Technologies recently raised US$5 million in Series B investment in March 2019. It is backed by global investors including Line Ventures, Golden Gate Ventures and Facebook Co-Founder, Eduardo Saverin.

For more information, please visit: https://www.perxtech.com

About StarHub

StarHub is a leading homegrown Singapore company that delivers world-class communications, entertainment and digital solutions. With our extensive fibre and wireless infrastructure and global partnerships, we bring to people, homes and enterprises quality mobile and fixed services, a broad suite of premium content, and a diverse range of communication solutions. We develop and deliver to corporate and government clients solutions incorporating artificial intelligence, cyber security, data analytics, Internet of Things and robotics. We are committed to conducting our business in a sustainable and environmentally responsible manner. Launched in 2000 and listed on the Singapore Exchange mainboard since 2004, StarHub is a component stock of the SGX Sustainability Leaders Index and the SGX Sustainability Leaders Enhanced Index. Find us at www.starhub.com, or connect with us on Facebook, Instagram, LinkedIn, Twitter and YouTube.

Media Contact: Amrith G, Head of Marketing,  Perx Technologies – amrith@perxtech.com

CUSTOMER SUCCESS STORIES

Large Retailer + Perx

Thailand’s largest mall operator envisions double digit rise in footfall and revenue

Read More

Telecom Giant + Perx

Telecom giant re-thinks customer loyalty in the digital age

 

Read More

Top Asian Bank + Perx

Top Asian bank leverages an innovative engagement platform to achieve S$24M in new revenue

Read More
Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Youtube
Consent to display content from Youtube
Vimeo
Consent to display content from Vimeo
Google Maps
Consent to display content from Google