Category: Engage and Monetize
Ensure Audience Engagement with Thrilling Contests

Keep Your Audience Thoroughly Active and Engaged Through Exciting Contest

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ENGAGE & MONETIZE

Keep Your Audience Thoroughly Active and Engaged Through Exciting Contest

By incentivizing and urging users to participate in carefully designed contests, businesses can harness the power of gamification to drive customer engagement

Elia Wagner, CX Architect

Journey Popularity Index: 

The Rationale

By incentivizing and urging users to participate in carefully designed contests, businesses can harness the power of gamification to drive customer engagement, collect valuable customer data and expand their customer base

The Benefits

By consistently offering new and lucrative rewards as prizes to be won, businesses can nudge customers to complete key beneficial actions through such contests

Ideally Suited For

Industry: Insurance
Mobile App: Yes
Existing Loyalty Program: Not a must
Drive Multi-Actions: Yes

Key Performance Indicators

Boost customer engagement
Acquire a new audience

Prompt for Customer Action

Millie receives an SMS notification from Umbrelife Insurance urging him to sign up for the company’s ‘Take Initiative’ contest

1

Perx Powered Contest

Upon clicking the link, Millie is directed to the company’s page where the ‘Take Initiative’ contest’s rules are explained and she is required to complete certain actions to gain stamps.

CUSTOMER ENGAGED

2

Guided Action through Gamification

Intrigued by the reward awaiting her, Millie starts fulfilling the stipulated tasks to collect the respective stamps

3

First-Party Data Collection

As part of one of the tasks, Millie syncs her health and fitness data with the Umbrelife Insurance App which provides valuable customer data for the company

4

Surprise Reward

Millie receives an unexpected gift from the company for being a dedicated user thus far and consistently completing the tasks allocated to her as part of the contest

CONTINUED ENGAGEMENT

5

Gamified Reward Redemption

Millie successfully collects the remaining stamps and is immediately rewarded with a gift which makes the entire experience of participating in the contest feel fulfilling

6

Instant Gratification

Millie is extremely pleased to see a brand new Fitbit tracker awaiting her as her reward for participating in the ‘Take Initiative’ contest

7

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Refine First-Party Data for Gamified Personalization Offers

Revolutionize Your Sales Strategy with Data-Driven Personalization

ENGAGE & MONETIZE

Revolutionize Your Sales Strategy with Data-Driven Personalization

Gamification has the power to not only engage users effectively, but also incentivize them to willingly share valuable first-party data. This can, in turn, be used to offer them more personalized and relevant content, encouraging upselling and cross-selling efforts.

Amrith G, SVP, Marketing & Customer Analytics

Journey Popularity Index: 

The Rationale

By transforming the data collection experience into an interactive and rewarding activity, businesses can gather more accurate and comprehensive information about their users.

The Benefits

Gamification enhances user participation, ensuring a win-win scenario where customers enjoy a memorable experience, while firms gain vital insights needed to craft highly personalized and effective offers.

Ideally Suited For

Industry: Insurance, Banking, Large-Retail
Mobile App: Yes
Existing Loyalty Program: Not a must
Drive Multi-Actions: Yes

Key Performance Indicators

More Effective Data Collection, Personalization, and Up- and Cross-Sell Efforts

SMS Notification

Chea receives a notification about the offer.

1

Milestone Campaign

Chea participates in the challenge to receive the reward

CUSTOMER ENGAGED

2

Survey Campaign

After making each timely payment, Chea is invited to participate in a survey or quiz to receive an instant reward.

3

1st Party Data Collection

Chea answers the quiz with great excitement.

4

Instant Gratification

He receives the bonus points as a reward

CONTINUED ENGAGEMENT

5

Driving Customer Actions

With great excitement, Chea completes all the payments and secures the assured reward.

6

Reward-based Upsell

Chea receives the reward for completing the milestones

7

Policy Notification

Based on his responses to the surveys and quizzes, Chea receives a personalized offer on the family health care plan.

8

Upsell Reward

Chenda starts filling her application and also connects with SME advisor to understand more details.

9

Revenue Driving Action

Chenda discusses options with the advisor and chooses the right financial solutions

10

Revenue Driving Action

Chea’s application is approved and he is a delighted customer.

11

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Offer Personalized Rewards to Drive Employee Satisfaction and Motivation

Offer Personalized Rewards to Drive Employee Satisfaction and Motivation

ENGAGE & MONETIZE

Offer Personalized Rewards to Drive Employee Satisfaction and Motivation

When employees feel valued and appreciated, they are more likely to be engaged, committed, and productive. As they are the backbone of any business, elevating employee satisfaction is crucial to a firm’s long-term success.

Amrith G, SVP, Marketing & Customer Analytics

Journey Popularity Index: 

The Rationale

Rewards serve as positive reinforcement tools, signaling to employees that their hard work and contributions are valued and appreciated. This then boosts their self-esteem, helping to create a sense of accomplishment and job satisfaction.

The Benefits

Recognizing employee efforts through rewards not only boosts morale but also reinforces a positive work culture. This helps to drive employee motivation and productivity, while reducing turnover.

Ideally Suited For

Industry: Remittance, Banking, Large-Retail
Mobile App: Yes
Existing Loyalty Program: Not a must
Drive Multi-Actions: Yes

Key Performance Indicators

Boosted Employee Morale, Productivity, and Loyalty

Leaderboard

Dedan has completed 4th highest # of remittance transactions among his peers in Myanmar and is among the top 5 on the Cashwave agents’ leaderboard.

1

Weekly Raffle

The top 5 Agents receive a notification on the Cashwave agent’s app rewarding their accomplishments with a raffle ticket to win a surprise reward.

CUSTOMER ENGAGED

2

Gamification

Dedan plays the raffle campaign

3

Instant Gratification

With luck on Dedan’s side even with a pre-set campaign win probability of 30% Dedan wins the reward.

4

Reward Redemption

Dedan visit CityMart and presents the Grocery coupon at the Point of Sale.

CONTINUED ENGAGEMENT

5

Happy Employee

Dedan is happy about how Cashwave recognized and rewarded his hard work.

6

Continuous Engagement

Dedan continues to strive hard and attempts to remain among the top 5 weekly agents.

7

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Enhance engagement with data analytics

Enhance engagement with data analytics

ENGAGE & MONETIZE

Utilize Data Insights to Continuously Polish Personalization & Engagement

By consistently utilizing up-to-date insights to offer relevant experiences that better resonate with our customers, we are sure to boost customer engagement, satisfaction, and ultimately long-term growth.

Elia Wenger, Pre-Sales & Solution Consultant

Journey Popularity Index: 

The Rationale

Collecting data and continuously improving on personalization efforts allows businesses to remain relevant and responsive to customer needs in today’s ever-evolving landscape. This is vital for maintaining competitiveness, optimizing marketing ROI, and ultimately fostering long-term customer loyalty.

The Benefits

Continuous improvements may lead to enhanced customer experiences, increased satisfaction, and loyalty. Keeping up with consumers’ ever-evolving needs allows for better bonds and stronger customer trust. This ultimately drives profitability and sustainable growth over the long-run.

Ideally Suited For

Industry: Fashion, Retail, E-Commerce
Mobile App: Yes
Existing Loyalty Program: Not a must
Drive Multi-Actions: Yes

Key Performance Indicators

Elevated Customer Engagement, Satisfaction, and Repeat Purchases

Perx-Powered Nudge to Encourage Customer Action

Ellie receives an SMS notification informing her about StyleHive’s new ESG mission options

1

Action 1:
Exploring the StyleHive App

Incentivized by the new task opportunities, Ellie logs into her StyleHive app. There, she learns more about the new missions that she can sign up for

CUSTOMER ENGAGED

2

Action 2: Choosing New Tasks

Ellie signs up for some new missions and continues her ESG Adventure

NEW USER GROWTH

3

Gratification for Customer Action

Upon reaching her next ESG point milestone, Ellie unlocks more exclusive rewards. She receives an SMS notification inviting her to choose her next reward out of three options

4

Action 3: Choosing Reward

The notification prompts Ellie to log into her app where she chooses a reward out of the three options

CONTINUED ENGAGEMENT

5

Perx-Powered Nudge for Next Customer Action

Ellie receives an SMS notification encouraging her to make another purchase

6

Action 4: Purchase

Intrigued, Ellie takes StyleHive’s advice, hops online and makes another purchase for a whole new outfit

CUSTOMER MONETIZED

7

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Loyalty and Rewards Platform in SIngapore

Design customer centric campaigns for enhanced Loyalty

ENGAGE & MONETIZE

Holiday Cheer Through Gamification: Engaging Customers in the Festive Season

This customer journey leverages the power of gamification, infusing it with a festive Christmas twist. By tapping into the intrinsic human desire for competition, achievement, and recognition, this approach aims to boost customer motivation for repeated engagement during the holiday season. The festive elements will not only enhance customer satisfaction and retention but also create a memorable holiday experience.

Amrith G, SVP, Marketing & Customer Analytics

Journey Popularity Index: 

The Rationale

Gamification creates a structured environment where customers can set goals, compete with others, and earn rewards for their efforts. This combination of competition, achievement, and recognition triggers the release of dopamine, a neurotransmitter associated with pleasure and motivation, making the engagement experience more satisfying and addictive.

The Benefits

Gamification boosts motivation and participation, supercharging engagement. It also provides valuable data and insights into customers’ behaviors and preferences, enabling businesses to make better-informed decisions to personalize their offerings more effectively.

Ideally Suited For

Industry: Telecom, Banking, Large-Retail
Customer Base: > 50k user base
Mobile App: Yes
Existing Loyalty Program: Not a Must
Drive Multi-Actions: Yes

Key Performance Indicators

Boosted Motivation, Recurring Engagement, and Heightened Customer Satisfaction

Push Notification

Thomas receives notification about the new Raffle campaign

1

Raffle Challenge

With excited to win the Iphone, he opens app and check the information for the campaign and want to participate

2

Campaign Progress

Thomas understands that , to win raffle tickets he need to login to app daily for one week

3

Customer Engagement

Thomas checks in the app everyday and wins the raffle ticket to the lucky draw

4

Reward

For these campaign users, Future Telecom shows special offers on recharge, Data, bill payments etc to monetize.

5

Customer Monetization

With the special offer on the data recharge, Thomas uses that offer to purchase additional data

6

SMS Notification

Thomas gets notification about the lucky draw

7

Campaign Information

He checks for the winners, Unfortunately he is not the winner

8

Surprise and Delight

But for his participation, he receives a special 50% discount upgrading to postpaid plan

9

Revenue Driving Action

Thomas converts to postpaid plan

10

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Combine Interactive Gamified Features

Keep customer engaged through gamified micro-experiences

ENGAGE & MONETIZE

Combine Interactive Gamified Features

for Elevated Engagement

Combining gamification tools makes customer experiences more memorable, enjoyable, and immersive. This is crucial in breaking through the noise of today’s busy business landscape.

Amrith G, SVP, Marketing & Customer Analytics

Journey Popularity Index: 

The Rationale

Gamified elements like quizzes tap into customers’ natural desires for challenge and rewards, promoting their active participation. Other features like “shake the tree” then add an element of surprise and fun that keeps users entertained.

Ideally Suited For

Industry: Telecom, Banking, Large-Retail
Mobile app: Yes
Customer Base: > 50k user base
Drive Multi-Actions: Yes

The Benefits

By combining tools such as quizzes and “shake the tree,” businesses not only encourage repeat purchases, but also cultivate a more memorable experience that convinces customers to purchase.

Key Performance Indicators

Elevated engagement, upselling opportunities, and customer satisfaction

Push Notification

Marco receives a policy renewal notification from Umbrelife coupled with an exciting one time offer

1

Shake the Phone

Marco shakes the digital tree until his one-of-a-kind policy reward falls from the tree

CUSTOMER ENGAGED

2

Gamified 1st-Party Data Collection

Pleasantly surprised about the discount offer, Marco decides to participate in the quiz

3

Audio Visual Intro

Marco attentively views the Umbrelife Telemedicine video and then proceeds to participate in the quiz

4

Quiz

With the help of the Telemedicine video, Marco correctly answers the quiz and proceeds to claim the policy renewal discount

5

New Policy Sign up

While saving the renewal discount to his rewards wallet, Marco, a busy professional, decides to switch to the telemedicine plan.

CUSTOMER MONETIZED

6

Successful Upsell

Marco is further delighted to discover another discount. He promptly claims it and shifts to the telemedicine policy

7

Referral-Based Zero-Cost Acquisition

Satisfied, Marco participates in the referral campaign, refers his friends and unlock additional rewards

8

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Play, Learn, Empower The Multifaceted Impact of Gamification

Keep customer engaged through gamified micro-experiences

ENGAGE & MONETIZE

Engaging, Educating, and Powering

through the Power of Gamification

Gamified elements like quizzes are crucial in educating customers as they make the usually tedious/ boring learning process more engaging, interactive, and informative.

Amrith G, SVP, Marketing & Customer Analytics

Journey Popularity Index: 

The Rationale

Gamified elements like quizzes encourage active participation and help customers better understand complex financial concepts. By making the learning experience less intimidating and more accessible, such elements help to increase customer satisfaction and overall loyalty.

Ideally Suited For

Industry: Telecom, Banking, Large-Retail
Mobile app: Yes
Drive Multi-Actions: Yes

The Benefits

These interactive tools not only foster engagement but also make complex financial concepts more accessible, catering to a more diverse audience. This helps to boost the potential of cross-selling and up-selling opportunities, all while providing valuable data insights to further refine the bank’s offerings and marketing strategies.

Key Performance Indicators

Increased engagement, confidence, and customer satisfaction

Push Notification

Sofia receives a push notification and want to learn more about it

1

Quiz Mechanic

Sofia engages in a quiz but selects the wrong answer, prompting her to watch a video for better understanding

CUSTOMER ENGAGED

2

Milestone Preview

As she likes learning more, she participates in more quizzes

3

Participation Reward

For her participation Sofia receives a personalised reward

4

Upsell Reward

Sofia starts filling her application and also connects with SME advisor to understand more details

5

Revenue Driving Action

Sofia discusses options with the advisor and chooses the right financial solution

6

Successful Upsell

Sofia's equipment financing application gets approved, and she receives bank confirmation with excitement

CUSTOMER MONETIZED

7

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Utilize Data-Driven Personalization to Boost

Keep customer engaged through gamified micro-experiences

ENGAGE & MONETIZE

Utilize Data-Driven Personalization to

Boost Cross-Selling & Up-Selling Opportunities

Gillian CX Consultant

Effective data-driven personalization can significantly improve the overall customer experience. This, in turn, drives engagement, loyalty, and increased sales.

Gillian Setiawan, CX Consultant

Journey Popularity Index: 

The Rationale

By analyzing data on customer preferences, behaviors, and purchase history, businesses can better identify complementary products or services that better resonate with them. This allows for customers to feel understood and valued, not only enhancing their experience but also drives them to make repeat purchases.

The Benefits

Personalizing via data collection not only enhances customer satisfaction and loyalty but also increases the likelihood of cross-selling and upselling. This ultimately leads to higher revenue and monetization opportunities.

Ideally Suited For

Industry: Telecom, Banking, Large-Retail
Mobile app: Yes
Existing Loyalty program: Not a must
Drive Multi-Actions: Yes

Key Performance Indicators

Enhanced customer engagement, personalization, and cross-selling & up-selling opportunities

SMS Notification

Daniel receives a notification about the offer.

1

Milestone Campaign

Daniel participates in the challenge to receive the reward.

CUSTOMER ENGAGED

2

Survey Campaign

After making each timely payment, Daniel is invited to participate in a survey or quiz to receive an instant reward.

3

Customer Education

Daniel answers the quiz with great excitement.

4

Instant Gratification

He receives the bonus points as a reward.

5

Driving Customer Actions

With great excitement, Daniel completes all the payments and secures the assured reward.

6

Reward-based Upsell

Daniel receives the reward.

UPSELL OPPORTUNITY

7

Policy Notification

Based on his responses to the surveys and quizzes, Daniel receives a personalized offer on the family health care plan. This convinces him to sign up.

CUSTOMER MONETIZED

8

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Utilize Gamification to Encourage Recurring Customer Engagement

Design customer centric campaigns for enhanced Loyalty

ENGAGE & MONETIZE

Utilize Gamification to Encourage Recurring Customer Engagement

Gamification taps into the intrinsic human desire for competition, achievement, and recognition to boost customer motivation to repeatedly engage. Using it well would ultimately help you boost customer satisfaction, and retention.

Amrith G, SVP, Marketing & Customer Analytics

Journey Popularity Index: 

The Rationale

Gamification creates a structured environment where customers can set goals, compete with others, and earn rewards for their efforts. This combination of competition, achievement, and recognition triggers the release of dopamine, a neurotransmitter associated with pleasure and motivation, making the engagement experience more satisfying and addictive.

The Benefits

Gamification boosts motivation and participation, supercharging engagement. It also provides valuable data and insights into customers’ behaviors and preferences, enabling businesses to make better-informed decisions to personalize their offerings more effectively.

Ideally Suited For

Industry: Telecom, Banking, Large-Retail
Customer Base: > 50k user base
Mobile App: Yes
Existing Loyalty Program: Not a Must
Drive Multi-Actions: Yes

Key Performance Indicators

Boosted Motivation, Recurring Engagement, and Heightened Customer Satisfaction

Push Notification

Thomas receives notification about the new Raffle campaign

1

Raffle Challenge

Hopeful to win the iPhone, Thomas opens app to check the campaign information and participation rules

2

Campaign Progress

Thomas understands that , to win raffle tickets he need to login to app daily for one week

3

Customer Engagement

Thomas checks in the app everyday and wins the raffle ticket to the lucky draw

4

Reward

For these campaign users, Future Telecom shows special offers on recharge, Data, bill payments etc to monetize.

5

Customer Monetization

With the special offer on the data recharge, Thomas uses that offer to purchase additional data.

6

SMS Notification

Thomas gets notification about the lucky draw

7

Campaign Information

He checks for the winners, Unfortunately he is not the winner

8

Surprise and Delight

But for his participation, he receives a special 50% discount upgrading to postpaid plan

9

Revenue Driving Action

Thomas converts to postpaid plan

10

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Keep customer engaged through gamified micro-experiences

ENGAGE & MONETIZE

Utilize Personalization to Delight

Customers and Drive Cross-Sells

Personalization is the key to unlocking successful cross-selling opportunities as it tailors recommendations to suit each customer’s individual preferences. It increases customer engagement, drives higher conversion rates, and helps businesses maximize their revenue potential.

Amrith G, SVP | Marketing & Customer Analytics

Journey Popularity Index: 

The Rationale

Personalization helps to increase conversion rates, foster customer engagement and loyalty, and improve the effectiveness of cross-selling efforts by continuously targeting customers with relevant offers.

The Benefits

By tailoring recommendations to each individual customer’s needs, personalization empowers businesses to deliver targeted recommendations that improve satisfaction, loyalty, revenue generation, and cross-selling.

Ideally Suited For

Industry: Fashion, Retail, and E-Commerce
Mobile app: Not a Must
Existing Loyalty program: Not a must

Key Performance Indicators

Enhanced Customer Engagement, Customer Satisfaction, and Cross-Selling.

Perx-Powered Nudge to Encourage Customer Action

Emily receives a rewards-led SMS notification informing her about a new monthly StyleHive StyleBox subscription

1

Action 1: Exploring the StyleBox Page on the StyleHive Website

Incentivized by the potential reward, Emily visits the StyleBox page of the StyleHive website. There, she learns more about what the subscription is all about

CUSTOMER ENGAGED

2

Action 2: StyleBox Subscription Sign-Up

Interested in what the subscription offers, Emily signs up for StyleBox

CUSTOMER MONETIZED

3

Month 1 Details

Upon signing up, Emily receives an email about her first month’s theme and what she can expect from it

4

Action 3: Exploring the Website

Intrigued, Emily clicks on the website and learns more about the month’s StyleBox. Seeing this, she excitedly awaits her order delivery.

CONTINUED ENGAGEMENT

5

StyleBox Delivery

As scheduled, Emily’s first StyleBox gets delivered right to her front door.

6

Perx-Powered Nudge to Encourage Next Customer Action

A day after her StyleBox got delivered, Emily receives another SMS notification encouraging her to explore additional accessory pairings to go with her new outfit.

7

Action 4: Additional Shopping

Excited to try new pairings with her StyleBox outfit, Emily goes online and purchases new accessories

CROSS-SELLING SUCCESS

8

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