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Popularity Index: 
Ideally Suited For: Financial Services and Banking, Telecom
Mobile app: Not Required
Key Performance Indicator: Action Completion Rate, Conversion Rate, Customer Lifetime Value
Popularity Index: 
Ideally Suited For: Telecom, Fitness & Wellness, Gaming, E-learning
Mobile app: Yes
Key Performance Indicator: Task completion rate, Engagement Metrics (no. of sessions, frequency, etc.)
Popularity Index:
Ideally Suited For: Retail & E-Commerce, Fitness & Wellness, Gaming & Entertainment
Mobile app: Yes
Key Performance Indicator: Conversion Rate, Average Value of Targeted Actions
Popularity Index:
Ideally Suited For: Telecom, Banking, Large-Retail
Mobile app: Yes
Key Performance Indicator: Customer acquisition, engagement, retention
Popularity Index: 
Ideally Suited For: Retail and E-commerce, Fitness & Wellness, Gaming & Entertainment
Mobile app: Yes
Key Performance Indicator: User Engagement and Monetization metrics (MAU, ARPU, CLV etc.), UGC
Popularity Index:
Ideally Suited For: FMCG
Mobile app: Yes
Key Performance Indicator: Active users, number of repeated transactions, customer engagement
Popularity Index:
Ideally Suited For: Banking
Mobile app: Not Required
Key Performance Indicator: Drive credit card spend
Popularity Index:
Ideally Suited For: Health & Wellness, Healthcare
Mobile app: Not Required
Key Performance Indicator: Boost customer Engagement and retention, Drive customer behavior , Increase monetization
Popularity Index:
Ideally Suited For: Fashion, Retail, and E-Commerce
Mobile app: Not Required
Key Performance Indicator: Enhanced Customer Engagement, Customer Satisfaction, and Cross-Selling.