Offer Personalized Rewards to Drive Employee Satisfaction and Motivation

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Offer Personalized Rewards to Drive Employee Satisfaction and Motivation

When employees feel valued and appreciated, they are more likely to be engaged, committed, and productive. As they are the backbone of any business, elevating employee satisfaction is crucial to a firm’s long-term success.

Amrith G, SVP, Marketing & Customer Analytics

Journey Popularity Index: 

The Rationale

Rewards serve as positive reinforcement tools, signaling to employees that their hard work and contributions are valued and appreciated. This then boosts their self-esteem, helping to create a sense of accomplishment and job satisfaction.

The Benefits

Recognizing employee efforts through rewards not only boosts morale but also reinforces a positive work culture. This helps to drive employee motivation and productivity, while reducing turnover.

Ideally Suited For

Industry: Remittance, Banking, Large-Retail
Mobile App: Yes
Existing Loyalty Program: Not a must
Drive Multi-Actions: Yes

Key Performance Indicators

Boosted Employee Morale, Productivity, and Loyalty


Dedan has completed 4th highest # of remittance transactions among his peers in Myanmar and is among the top 5 on the Cashwave agents’ leaderboard.


Weekly Raffle

The top 5 Agents receive a notification on the Cashwave agent’s app rewarding their accomplishments with a raffle ticket to win a surprise reward.




Dedan plays the raffle campaign


Instant Gratification

With luck on Dedan’s side even with a pre-set campaign win probability of 30% Dedan wins the reward.


Reward Redemption

Dedan visit CityMart and presents the Grocery coupon at the Point of Sale.



Happy Employee

Dedan is happy about how Cashwave recognized and rewarded his hard work.


Continuous Engagement

Dedan continues to strive hard and attempts to remain among the top 5 weekly agents.


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