ENGAGE & MONETIZE

Keep Your Audience Thoroughly Active and Engaged Through Exciting Contest

By incentivizing and urging users to participate in carefully designed contests, businesses can harness the power of gamification to drive customer engagement

Elia Wagner, CX Architect

Journey Popularity Index:

The Rationale

By incentivizing and urging users to participate in carefully designed contests, businesses can harness the power of gamification to drive customer engagement, collect valuable customer data and expand their customer base

The Benefits

By consistently offering new and lucrative rewards as prizes to be won, businesses can nudge customers to complete key beneficial actions through such contests

Ideally Suited For

Industry: Insurance
Mobile App: Yes
Existing Loyalty Program: Not a must
Drive Multi-Actions: Yes

Key Performance Indicators

Boost customer engagement
Acquire a new audience

Customer Action
Perx Contest
Guided Action
Data Collection
Surprise Reward
Reward Redemption
Instant Gratification

Prompt for Customer Action

Millie receives an SMS notification from Umbrelife Insurance urging him to sign up for the company’s ‘Take Initiative’ contest

Perx Powered Contest

Upon clicking the link, Millie is directed to the company’s page where the ‘Take Initiative’ contest’s rules are explained and she is required to complete certain actions to gain stamps.

CUSTOMER ENGAGED

Guided Action through Gamification

Intrigued by the reward awaiting her, Millie starts fulfilling the stipulated tasks to collect the respective stamps

First-Party Data Collection

As part of one of the tasks, Millie syncs her health and fitness data with the Umbrelife Insurance App which provides valuable customer data for the company

Surprise Reward

Millie receives an unexpected gift from the company for being a dedicated user thus far and consistently completing the tasks allocated to her as part of the contest

CONTINUED ENGAGEMENT

Gamified Reward Redemption

Millie successfully collects the remaining stamps and is immediately rewarded with a gift which makes the entire experience of participating in the contest feel fulfilling

Instant Gratification

Millie is extremely pleased to see a brand new Fitbit tracker awaiting her as her reward for participating in the ‘Take Initiative’ contest

Explore more Use Cases

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Feedback From

Our Customers

"I gotta say, I'm really surprised - I was able to create a loyalty program in just one minute!"

"The platform is incredibly user-friendly, making it easy for businesses to create and launch loyalty programs that really work"

"The solution offers unmatched flexibility, allowing businesses to customize their loyalty programs to align with their unique needs and brand identity"

"The platform helps drive more meaningful customer engagements, enhance stickiness, improve NPS & thus increasing revenue incrementally for our brand"

"Having delivered real world results in customer engagement, Perx is perfectly suited to accelerate & extend our creative & cutting edge innovation"

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