Enhance engagement with data analytics

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ENGAGE & MONETIZE

Utilize Data Insights to Continuously Polish Personalization & Engagement

Gillian CX Consultant

By consistently utilizing up-to-date insights to offer relevant experiences that better resonate with our customers, we are sure to boost customer engagement, satisfaction, and ultimately long-term growth.

Gillian Setiawan, CX Consultant

Journey Popularity Index: 

The Rationale

Collecting data and continuously improving on personalization efforts allows businesses to remain relevant and responsive to customer needs in today’s ever-evolving landscape. This is vital for maintaining competitiveness, optimizing marketing ROI, and ultimately fostering long-term customer loyalty.

The Benefits

Continuous improvements may lead to enhanced customer experiences, increased satisfaction, and loyalty. Keeping up with consumers’ ever-evolving needs allows for better bonds and stronger customer trust. This ultimately drives profitability and sustainable growth over the long-run.

Ideally Suited For

Industry: Fashion, Retail, E-Commerce
Mobile App: Yes
Existing Loyalty Program: Not a must
Drive Multi-Actions: Yes

Key Performance Indicators

Elevated Customer Engagement, Satisfaction, and Repeat Purchases

Perx-Powered Nudge to Encourage Customer Action

Ellie receives an SMS notification informing her about StyleHive’s new ESG mission options

1

Action 1:
Exploring the StyleHive App

Incentivized by the new task opportunities, Ellie logs into her StyleHive app. There, she learns more about the new missions that she can sign up for

CUSTOMER ENGAGED

2

Action 2: Choosing New Tasks

Ellie signs up for some new missions and continues her ESG Adventure

NEW USER GROWTH

3

Gratification for Customer Action

Upon reaching her next ESG point milestone, Ellie unlocks more exclusive rewards. She receives an SMS notification inviting her to choose her next reward out of three options

4

Action 3: Choosing Reward

The notification prompts Ellie to log into her app where she chooses a reward out of the three options

CONTINUED ENGAGEMENT

5

Perx-Powered Nudge for Next Customer Action

Ellie receives an SMS notification encouraging her to make another purchase

6

Action 4: Purchase

Intrigued, Ellie takes StyleHive’s advice, hops online and makes another purchase for a whole new outfit

CUSTOMER MONETIZED

7

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