ENGAGE & MONETIZE

Utilize Data-Driven Personalization to

Boost Cross-Selling & Up-Selling Opportunities

Effective data-driven personalization can significantly improve the overall customer experience. This, in turn, drives engagement, loyalty, and increased sales.

Gillian Setiawan, CX Consultant

Journey Popularity Index:

The Rationale

By analyzing data on customer preferences, behaviors, and purchase history, businesses can better identify complementary products or services that better resonate with them. This allows for customers to feel understood and valued, not only enhancing their experience but also drives them to make repeat purchases.

The Benefits

Personalizing via data collection not only enhances customer satisfaction and loyalty but also increases the likelihood of cross-selling and upselling. This ultimately leads to higher revenue and monetization opportunities.

Ideally Suited For

Industry: Telecom, Banking, Large-Retail
Mobile app: Yes
Existing Loyalty program: Not a must
Drive Multi-Actions: Yes

Key Performance Indicators

Enhanced customer engagement, personalization, and cross-selling & up-selling opportunities

SMS Notification
Milestone Campaign
Survey Campaign
Data Collection
Instant Gratification
Customer Action
Reward-based Upsell
Notification

SMS Notification

Daniel receives a notification about the offer.

Milestone Campaign

Daniel participates in the challenge to receive the reward.

CUSTOMER ENGAGED

Survey Campaign

After making each timely payment, Daniel is invited to participate in a survey or quiz to receive an instant reward.

Customer Education

Daniel answers the quiz with great excitement.

Instant Gratification

He receives the bonus points as a reward.

Driving Customer Actions

With great excitement, Daniel completes all the payments and secures the assured reward.

Reward-based Upsell

Daniel receives the reward.

UPSELL OPPORTUNITY

Policy Notification

Based on his responses to the surveys and quizzes, Daniel receives a personalized offer on the family health care plan. This convinces him to sign up.

CUSTOMER MONETIZED

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"I gotta say, I'm really surprised - I was able to create a loyalty program in just one minute!"

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"The solution offers unmatched flexibility, allowing businesses to customize their loyalty programs to align with their unique needs and brand identity"

"The platform helps drive more meaningful customer engagements, enhance stickiness, improve NPS & thus increasing revenue incrementally for our brand"

"Having delivered real world results in customer engagement, Perx is perfectly suited to accelerate & extend our creative & cutting edge innovation"

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