ENGAGE & MONETIZE

Combine Interactive Gamified Features

for Elevated Engagement

Combining gamification tools makes customer experiences more memorable, enjoyable, and immersive. This is crucial in breaking through the noise of today’s busy business landscape.

Amrith G, SVP, Marketing & Customer Analytics

Journey Popularity Index:

The Rationale

Gamified elements like quizzes tap into customers’ natural desires for challenge and rewards, promoting their active participation. Other features like “shake the tree” then add an element of surprise and fun that keeps users entertained.

Ideally Suited For

Industry: Telecom, Banking, Large-Retail
Mobile app: Yes
Customer Base: > 50k user base
Drive Multi-Actions: Yes

The Benefits

By combining tools such as quizzes and “shake the tree,” businesses not only encourage repeat purchases, but also cultivate a more memorable experience that convinces customers to purchase.

Key Performance Indicators

Elevated engagement, upselling opportunities, and customer satisfaction

Push Notification
Shake the Phone
Gamified Data Collection
Audio-Visual Introduction
Quiz
New Policy Sign-Up
Successful Upsell
Referral

Push Notification

Marco receives a policy renewal notification from Umbrelife coupled with an exciting one time offer

Shake the Phone

Marco shakes the digital tree until his one-of-a-kind policy reward falls from the tree

CUSTOMER ENGAGED

Gamified 1st-Party Data Collection

Pleasantly surprised about the discount offer, Marco decides to participate in the quiz

Audio Visual Intro

Marco attentively views the Umbrelife Telemedicine video and then proceeds to participate in the quiz

Quiz

With the help of the Telemedicine video, Marco correctly answers the quiz and proceeds to claim the policy renewal discount

New Policy Sign up

While saving the renewal discount to his rewards wallet, Marco, a busy professional, decides to switch to the telemedicine plan.

CUSTOMER MONETIZED

Successful Upsell

Marco is further delighted to discover another discount. He promptly claims it and shifts to the telemedicine policy

Referral-Based Zero-Cost Acquisition

Satisfied, Marco participates in the referral campaign, refers his friends and unlock additional rewards

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