ENGAGE & MONETIZE

Utilize Gamification to Encourage Recurring Customer Engagement

Gamification taps into the intrinsic human desire for competition, achievement, and recognition to boost customer motivation to repeatedly engage. Using it well would ultimately help you boost customer satisfaction, and retention.

Amrith G, SVP, Marketing & Customer Analytics

Journey Popularity Index:

The Rationale

Gamification creates a structured environment where customers can set goals, compete with others, and earn rewards for their efforts. This combination of competition, achievement, and recognition triggers the release of dopamine, a neurotransmitter associated with pleasure and motivation, making the engagement experience more satisfying and addictive.

The Benefits

Gamification boosts motivation and participation, supercharging engagement. It also provides valuable data and insights into customers’ behaviors and preferences, enabling businesses to make better-informed decisions to personalize their offerings more effectively.

Ideally Suited For

Industry: Telecom, Banking, Large-Retail
Customer Base: > 50k user base
Mobile App: Yes
Existing Loyalty Program: Not a Must
Drive Multi-Actions: Yes

Key Performance Indicators

Boosted Motivation, Recurring Engagement, and Heightened Customer Satisfaction

Nudge Action
Gamified Campaign
Customer Action
Instant Gratification
Reward for Action
Customer Monetization
Nudge Action
Gamified campaign
Customer Action
Revenue Driving Action

Push Notification

Thomas receives notification about the new Raffle campaign

Raffle Challenge

Hopeful to win the iPhone, Thomas opens app to check the campaign information and participation rules

Campaign Progress

Thomas understands that , to win raffle tickets he need to login to app daily for one week

Customer Engagement

Thomas checks in the app everyday and wins the raffle ticket to the lucky draw

Reward

For these campaign users, Future Telecom shows special offers on recharge, Data, bill payments etc to monetize.

Customer Monetization

With the special offer on the data recharge, Thomas uses that offer to purchase additional data.

SMS Notification

Thomas gets notification about the lucky draw

Campaign Information

He checks for the winners, Unfortunately he is not the winner

Surprise and Delight

But for his participation, he receives a special 50% discount upgrading to postpaid plan

Revenue Driving Action

Thomas converts to postpaid plan

Explore more Use Cases

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