Category: Engagement
Ensure Audience Engagement with Thrilling Contests

Keep Your Audience Thoroughly Active and Engaged Through Exciting Contest

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ENGAGE & MONETIZE

Keep Your Audience Thoroughly Active and Engaged Through Exciting Contest

By incentivizing and urging users to participate in carefully designed contests, businesses can harness the power of gamification to drive customer engagement

Elia Wagner, CX Architect

Journey Popularity Index: 

The Rationale

By incentivizing and urging users to participate in carefully designed contests, businesses can harness the power of gamification to drive customer engagement, collect valuable customer data and expand their customer base

The Benefits

By consistently offering new and lucrative rewards as prizes to be won, businesses can nudge customers to complete key beneficial actions through such contests

Ideally Suited For

Industry: Insurance
Mobile App: Yes
Existing Loyalty Program: Not a must
Drive Multi-Actions: Yes

Key Performance Indicators

Boost customer engagement
Acquire a new audience

Prompt for Customer Action

Millie receives an SMS notification from Umbrelife Insurance urging him to sign up for the company’s ‘Take Initiative’ contest

1

Perx Powered Contest

Upon clicking the link, Millie is directed to the company’s page where the ‘Take Initiative’ contest’s rules are explained and she is required to complete certain actions to gain stamps.

CUSTOMER ENGAGED

2

Guided Action through Gamification

Intrigued by the reward awaiting her, Millie starts fulfilling the stipulated tasks to collect the respective stamps

3

First-Party Data Collection

As part of one of the tasks, Millie syncs her health and fitness data with the Umbrelife Insurance App which provides valuable customer data for the company

4

Surprise Reward

Millie receives an unexpected gift from the company for being a dedicated user thus far and consistently completing the tasks allocated to her as part of the contest

CONTINUED ENGAGEMENT

5

Gamified Reward Redemption

Millie successfully collects the remaining stamps and is immediately rewarded with a gift which makes the entire experience of participating in the contest feel fulfilling

6

Instant Gratification

Millie is extremely pleased to see a brand new Fitbit tracker awaiting her as her reward for participating in the ‘Take Initiative’ contest

7

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Refine First-Party Data for Gamified Personalization Offers

Revolutionize Your Sales Strategy with Data-Driven Personalization

ENGAGE & MONETIZE

Revolutionize Your Sales Strategy with Data-Driven Personalization

Gamification has the power to not only engage users effectively, but also incentivize them to willingly share valuable first-party data. This can, in turn, be used to offer them more personalized and relevant content, encouraging upselling and cross-selling efforts.

Amrith G, SVP, Marketing & Customer Analytics

Journey Popularity Index: 

The Rationale

By transforming the data collection experience into an interactive and rewarding activity, businesses can gather more accurate and comprehensive information about their users.

The Benefits

Gamification enhances user participation, ensuring a win-win scenario where customers enjoy a memorable experience, while firms gain vital insights needed to craft highly personalized and effective offers.

Ideally Suited For

Industry: Insurance, Banking, Large-Retail
Mobile App: Yes
Existing Loyalty Program: Not a must
Drive Multi-Actions: Yes

Key Performance Indicators

More Effective Data Collection, Personalization, and Up- and Cross-Sell Efforts

SMS Notification

Chea receives a notification about the offer.

1

Milestone Campaign

Chea participates in the challenge to receive the reward

CUSTOMER ENGAGED

2

Survey Campaign

After making each timely payment, Chea is invited to participate in a survey or quiz to receive an instant reward.

3

1st Party Data Collection

Chea answers the quiz with great excitement.

4

Instant Gratification

He receives the bonus points as a reward

CONTINUED ENGAGEMENT

5

Driving Customer Actions

With great excitement, Chea completes all the payments and secures the assured reward.

6

Reward-based Upsell

Chea receives the reward for completing the milestones

7

Policy Notification

Based on his responses to the surveys and quizzes, Chea receives a personalized offer on the family health care plan.

8

Upsell Reward

Chenda starts filling her application and also connects with SME advisor to understand more details.

9

Revenue Driving Action

Chenda discusses options with the advisor and chooses the right financial solutions

10

Revenue Driving Action

Chea’s application is approved and he is a delighted customer.

11

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Offer Personalized Rewards to Drive Employee Satisfaction and Motivation

Offer Personalized Rewards to Drive Employee Satisfaction and Motivation

ENGAGE & MONETIZE

Offer Personalized Rewards to Drive Employee Satisfaction and Motivation

When employees feel valued and appreciated, they are more likely to be engaged, committed, and productive. As they are the backbone of any business, elevating employee satisfaction is crucial to a firm’s long-term success.

Amrith G, SVP, Marketing & Customer Analytics

Journey Popularity Index: 

The Rationale

Rewards serve as positive reinforcement tools, signaling to employees that their hard work and contributions are valued and appreciated. This then boosts their self-esteem, helping to create a sense of accomplishment and job satisfaction.

The Benefits

Recognizing employee efforts through rewards not only boosts morale but also reinforces a positive work culture. This helps to drive employee motivation and productivity, while reducing turnover.

Ideally Suited For

Industry: Remittance, Banking, Large-Retail
Mobile App: Yes
Existing Loyalty Program: Not a must
Drive Multi-Actions: Yes

Key Performance Indicators

Boosted Employee Morale, Productivity, and Loyalty

Leaderboard

Dedan has completed 4th highest # of remittance transactions among his peers in Myanmar and is among the top 5 on the Cashwave agents’ leaderboard.

1

Weekly Raffle

The top 5 Agents receive a notification on the Cashwave agent’s app rewarding their accomplishments with a raffle ticket to win a surprise reward.

CUSTOMER ENGAGED

2

Gamification

Dedan plays the raffle campaign

3

Instant Gratification

With luck on Dedan’s side even with a pre-set campaign win probability of 30% Dedan wins the reward.

4

Reward Redemption

Dedan visit CityMart and presents the Grocery coupon at the Point of Sale.

CONTINUED ENGAGEMENT

5

Happy Employee

Dedan is happy about how Cashwave recognized and rewarded his hard work.

6

Continuous Engagement

Dedan continues to strive hard and attempts to remain among the top 5 weekly agents.

7

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Enhance engagement with data analytics

Enhance engagement with data analytics

ENGAGE & MONETIZE

Utilize Data Insights to Continuously Polish Personalization & Engagement

By consistently utilizing up-to-date insights to offer relevant experiences that better resonate with our customers, we are sure to boost customer engagement, satisfaction, and ultimately long-term growth.

Elia Wenger, Pre-Sales & Solution Consultant

Journey Popularity Index: 

The Rationale

Collecting data and continuously improving on personalization efforts allows businesses to remain relevant and responsive to customer needs in today’s ever-evolving landscape. This is vital for maintaining competitiveness, optimizing marketing ROI, and ultimately fostering long-term customer loyalty.

The Benefits

Continuous improvements may lead to enhanced customer experiences, increased satisfaction, and loyalty. Keeping up with consumers’ ever-evolving needs allows for better bonds and stronger customer trust. This ultimately drives profitability and sustainable growth over the long-run.

Ideally Suited For

Industry: Fashion, Retail, E-Commerce
Mobile App: Yes
Existing Loyalty Program: Not a must
Drive Multi-Actions: Yes

Key Performance Indicators

Elevated Customer Engagement, Satisfaction, and Repeat Purchases

Perx-Powered Nudge to Encourage Customer Action

Ellie receives an SMS notification informing her about StyleHive’s new ESG mission options

1

Action 1:
Exploring the StyleHive App

Incentivized by the new task opportunities, Ellie logs into her StyleHive app. There, she learns more about the new missions that she can sign up for

CUSTOMER ENGAGED

2

Action 2: Choosing New Tasks

Ellie signs up for some new missions and continues her ESG Adventure

NEW USER GROWTH

3

Gratification for Customer Action

Upon reaching her next ESG point milestone, Ellie unlocks more exclusive rewards. She receives an SMS notification inviting her to choose her next reward out of three options

4

Action 3: Choosing Reward

The notification prompts Ellie to log into her app where she chooses a reward out of the three options

CONTINUED ENGAGEMENT

5

Perx-Powered Nudge for Next Customer Action

Ellie receives an SMS notification encouraging her to make another purchase

6

Action 4: Purchase

Intrigued, Ellie takes StyleHive’s advice, hops online and makes another purchase for a whole new outfit

CUSTOMER MONETIZED

7

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Strengthening Loyalty with 
Tailored, Purpose-Driven Rewards

Keep customer engaged through gamified micro-experiences

RETAIN & GROW

Personalize Rewards for a Joint Purpose

to Boost Customer Loyalty

By tailoring rewards based on a customer’s specific interests and contributions (such as a joint purpose of sustainability), businesses demonstrate their commitment to social responsibility, fostering a deeper emotional connection with customers.

Amrith G, SVP | Marketing & Customer Analytics

Journey Popularity Index: 

The Rationale

Personalizing rewards for ESG initiatives, for example, taps into customers’ intrinsic motivation and aligns it with a broader social and environmental mission. This creates a powerful incentive for recurring engagement, as customers are not just seeking personal benefits but also actively contributing to a shared purpose.

The Benefits

Personalizing for a joint purpose fosters deep customer loyalty, builds a positive brand reputation, and drives increased customer engagement over time. By aligning customer interests with a broader purpose, businesses can also attract like-minded consumers who are passionate about similar goals.

Ideally Suited For

Industry: Telecom, Banking, Large-Retail
Customer Base: > 50k user base
Mobile App: Yes
Existing Loyalty Program: Not a must

Key Performance Indicators

Enhanced Customer Appreciation, Engagement, and Loyalty

Push Notification

Julia receives a notification to participate in sustainability movement

1

Campaign Brief

To participate in this cause, Julia clicks on the notification and check for more details

2

Loyalty Points Burn

With all the excitement, Julia redeems her 1000 points.

3

Instant Gratification

Julia see the update on her contribution and surprised to see the reward for her contribution

4

Reward Redemption

As a reward, Julia receives a sustainability kit and feels happy about participating.

5

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Drive Growth via Strategic Rewards

RETAIN & GROW

Drive Growth via Strategic Rewards

Well-executed rewards programs cultivate lasting customer relationships and serve as a catalyst for organic growth via referrals.

Elia Wagner, Principal Solution Consultant

Journey Popularity Index: 

The Rationale

Rewards acknowledge and reciprocate customer loyalty, fostering a positive emotional bond that drives satisfaction and sustained engagement. Satisfied and rewarded customers often become enthusiastic brand advocates, fueling new customer acquisition through word-of-mouth recommendations.

The Benefits

Rewards programs create a sense of value and appreciation that strengthens consumer connection with the brand, providing an ongoing motivation to stay loyal, make repeat purchases, and refer others. This not only ensures the longevity of a brand’s existing customer base but also enhances their growth potential by turning loyal customers into brand advocates who attract new ones.

Ideally Suited For

Industry: Telecom, Banking, Large-Retail
Customer Base: > 50k user base
Mobile App: Yes
Existing Loyalty Program: Not a must
Drive Multi-Actions: Yes

Key Performance Indicators

Increased referrals, loyalty, and positive brand associations

Push Notification

On his 1st-year work anniversary, Nico receives a special surprise gift from his company.

1

Gamified Campaign

Nico clicks on the message and participates in the game.

CUSTOMER ENGAGED

2

Referral Mechanic

To earn more rewards, Nico refers his friends to join Basket Grocer.

NEW USER GROWTH

3

Instant Gratification

With the successful referral, Nico receives a reward.

CUSTOMER RETAINED

4

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Strengthening Loyalty with 
Tailored, Purpose-Driven Rewards

Keep customer engaged through gamified micro-experiences

RETAIN & GROW

Personalize Rewards for a Joint Purpose to Boost Customer Loyalty

By tailoring rewards based on a customer’s specific interests and contributions (such as a joint purpose of sustainability), businesses demonstrate their commitment to social responsibility, fostering a deeper emotional connection with customers.

Amrith G, SVP | Marketing & Customer Analytics

Journey Popularity Index: 

The Rationale

Personalizing rewards for ESG initiatives, for example, taps into customers’ intrinsic motivation and aligns it with a broader social and environmental mission. This creates a powerful incentive for recurring engagement, as customers are not just seeking personal benefits but also actively contributing to a shared purpose.

The Benefits

By tailoring recommendations to each individual customer’s needs, personalization empowers businesses to deliver targeted recommendations that improve satisfaction, loyalty, revenue generation, and cross-selling.

Ideally Suited For

Industry: Telecom, Banking, Large-Retail
Customer Base: > 50k user base
Mobile App: Yes
Existing Loyalty Program: Not a must

Key Performance Indicators

Enhanced Customer Appreciation, Engagement, and Loyalty

Push Notification

Julia receives a notification to participate in sustainability movement

1

Campaign brief

To participate in this cause, Julia clicks on the notification and check for more details

2

Loyalty Points Burn

With all the excitement, Julia redeems her 1000 points.

3

Instant Gratification

Julia see the update on her contribution and surprised to see the reward for her contribution

4

Reward Redemption

As a reward, Julia receives a sustainability kit and feels happy about participating.

5

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Design customer centric campaigns for enhanced Loyalty

RETAIN & GROW

Influencing Customer Behavior:

Empowering Action through Nudges

Nudges bridge the gap between intention and action, guiding customers towards positive choices that align with their needs. Harnessing behavioral science, they help to create impactful strategies that drive engagement, enhance satisfaction, and foster long-lasting customer relationships.

Elia Wagner, CX Architect

Journey Popularity Index: 

The Rationale

By utilizing subconscious behavioral influences to guide customers towards desired actions, nudges help to simplify decision-making, overcome inertia, and offer positive reinforcement.

The Benefits

Nudges leverage psychological insights to create impactful customer-centric experiences that drive desired actions, foster loyalty, and optimize marketing strategies for sustainable success.

Ideally Suited For

Industry: Fitness, Health & Wellness
Mobile app: Yes
Drive Multi-Actions: Yes

Key Performance Indicators

Increased Customer Retention, Cross-Selling, and User Referrals

Perx-Powered Nudge to Encourage Customer Action

Rishi receives an SMS notification motivating him to get back to the gym to receive a personalized reward.

1

Action 1: FitZone Check In

Enticed by the reward, Rishi goes in-store and checks into FitZone via the FitZone mobile app.

2

Action 2: Engagement via a Gamified Reward Experience

Upon checking in, Rishi receives a pop-up notification revealing a gamified experience consisting of several personalized reward options.

3

Instant Gratification for Customer Engagement

Rishi shakes the tree and receives one of the custom reward options.

CUSTOMER RETAINED

4

Cross-Selling Related Product

Because of the reward he earned, Rishi receives a Perx-powered SMS nudge from FitZone to sign up for their new strength training class.

5

Action 3: Class Sign-Up

Interested in this new offering, Rishi redeems his reward and signs up for the class.

CUSTOMER GROWTH

6

Action 4: Class Attendance

Rishi checks back in to FitZone and joins the new strength training class that he signed up for.

7

Perx-Powered Nudge for Next Customer Action

After finishing his class, Rishi receives a new SMS notification encouraging him to enjoy group sessions by inviting his friends & family.

8

Action 5: Refer a Friend

Excited about the idea of a group class, Rishi refers his friends Aman, Pooja, and Annika.

NEW USER GROWTH

9

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Playing to Win: Using Gamification to Foster Customer Loyalty

Playing to Win: Using Gamification to Foster Customer Loyalty

Unlock unparalleled customer loyalty by designing a tailored customer loyalty program that drives long-term brand advocacy

Dharsh Kannan

MarTech Blogger | June 12, 2023


The fascination with games extends beyond personal enjoyment and has found its place in the corporate world. Businesses now embrace gamification to cultivate lasting customer engagement. By integrating gamification into loyalty programs, brands have the opportunity to create a profound emotional connection between customers and their brand. Through immersive gameplay experiences, customers are motivated to actively participate and empowered to take decisive actions, such as providing feedback and insights. Gamification encourages frequent interaction with the brand, leading to increased purchases and a deeper understanding of customer preferences. Now, let’s delve into the specifics of gamified mechanics, explore the underlying consumer psychology, and uncover the transformative impact of gamification in loyalty programs.

Improving Customer Loyalty Through the Incorporation of Gamification in Loyalty Programs

As the demand for enhanced customer experiences grows, the global gamification market is projected to reach $40 billion by 2024. By incorporating fun and gamification into loyalty programs, brands can boost customer engagement, brand awareness, and customer lifetime value. Gamification is especially effective in catering to Millennials and Gen Z, who are tech-savvy and have shorter attention spans. 

It allows brands to gather valuable insights into customer preferences, lifestyles, and favorite brands while receiving feedback. Companies should keep in mind that, in order for customers to want to participate in their gamified loyalty program, they need to offer enticing rewards in exchange. Gamification empowers brands to drive customer loyalty and create personalized experiences by encouraging recurring behaviors, incentivizing actions, and fostering engagement beyond mere transactions.

The Psychology Behind Gamification: Aligning Expectations and Driving Loyalty

Understanding the consumer psychology behind gamification is essential for implementing it effectively. By aligning gamified mechanics with customer expectations, you can drive loyalty and long-term engagement. Here’s a step-by-step approach to implementing gamification successfully.

  1. Objective: Prioritize enhancing the customer experience when incorporating gamification into your loyalty program. By empathizing with your customers and understanding their expectations of your brand, you can maintain authenticity and deliver a tailored experience.
  2. Analyze: Examine the behaviors of your most valuable customers and experiment with gamification strategies targeted at this group. Evaluate the outcomes to identify which actions to incentivize and develop suitable rewards. This analysis will enable you to design a loyalty program that resonates with your customers and encourages long-term engagement.
  3. Strategize: Identify the gamified mechanics that best align with your customer experience goals. Prioritize those mechanics for maximum customer engagement and loyalty. Each mechanic should serve a unique purpose, offering distinct benefits to your customers.
  4. Assess: Evaluate the success of your gamified loyalty program by establishing realistic baseline measurements. Assess penetration and frequency rates among highly engaged members to gain insights into the program’s impact and effectiveness. This assessment will help you refine your approach and optimize customer engagement and loyalty.

Gamification transcends simplicity, necessitating the establishment of precise objectives, achievement thresholds, and desired behaviors. The prioritization of delivering an exceptional customer experience becomes indispensable to cultivate loyalty.

Must-have Gamified Mechanics in Loyalty Programs 

In the realm of loyalty programs, gamified mechanics have become essential tools for engaging and retaining customers. 

Let’s explore the must-have gamified mechanics that every loyalty program should consider implementing for maximum impact and success.

1. Spin a Wheel

Spinning a wheel for points or prizes is universally enjoyable, creating an engaging and interactive experience that captivates customers and fosters loyalty. It combines elements of chance, anticipation, and reward. The element of chance plays a significant role in the appeal of spinning a wheel as humans have an inherent fascination with uncertainty and the unknown. It triggers a sense of excitement and adventure, as customers eagerly anticipate what outcome they will receive. This unpredictability keeps them engaged and curious, as they hope to land on a high-value prize or achieve a favorable outcome.  

2. Challenges & Badges 

Drive consistent customer involvement by empowering them with a sense of fulfillment when they conquer challenges. Motivate customers to earn rewards by successfully completing tasks or challenges, and grant them badges that provide extra advantages. Challenges provide clear objectives and a sense of achievement, tapping into customers’ intrinsic motivation and goal orientation. Badges act as visual rewards, offering social recognition and fueling competitiveness. Businesses can leverage challenges and badges to enhance the customer experience and drive desired behaviors.

3. Gamified Surveys & Quizzes  

Gamified surveys and quizzes help brands gather a wider pool of customer data, enabling a better understanding of preferences. By adding gamification elements, brands make the data collection process engaging and enjoyable, resulting in higher participation rates and more accurate insights. This allows brands to tailor customer engagement strategies to align with customer preferences.

4. Social Interactions

Having a strong social media presence is essential for companies today to connect with customers and gain valuable feedback. Customers appreciate the opportunity to share opinions, experiences, and ideas, making word-of-mouth a powerful tool. Encourage customers to become brand advocates by offering rewards for referrals.

5. Leaderboards

Humans have an inherent inclination for tracking progress, and leaderboards can effectively tap into this inclination to motivate users. By implementing leaderboards, you can encourage users to engage more frequently with your program, actively participate in competitions, and earn desirable rewards. Users can earn points and rise through the ranks by completing various actions, such as making purchases or writing reviews. The presence of leaderboards enables customers to gauge their performance relative to other users, providing a sense of comparison and achievement.

Harnessing the Power of Play

Implementing gamification in loyalty programs can effectively engage customers by tapping into their competitive nature and desire for winning. By creating a fun and interactive experience, businesses can encourage regular customer interaction and foster brand loyalty. Paying attention to critical factors like gamification and personalization is crucial for a successful loyalty program, as neglecting these elements can hinder customer engagement and retention. 

Explore The Perx Platform, a cost-effective solution that enhances user acquisition, in-app engagement, and reduces churn, to optimize your customer loyalty program. Request a demo today and discover how the Perx customer loyalty and engagement platform can elevate your loyalty program and improve customer engagement.

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Keep customer engaged through gamified micro-experiences

ENGAGE & MONETIZE

Delight with personalized rewards to monetize customers

Our use-case empowers businesses to entice and influence users through rewards tailored to their habits and preferences, effectively nudging them towards desired actions and maximizing monetization opportunities

Amrith G, SVP | Marketing & Customer Analytics

Journey Popularity Index: 

The Rationale

By tailoring rewards based on individual preferences and actions, businesses can create a powerful incentive structure that encourages desired customer behaviors, boosts engagement, and ultimately increases revenue

The Benefits

By offering personalized rewards, businesses can foster stronger connections with customers, incentivize desired actions, and create a sense of exclusivity, ultimately leading to enhanced customer satisfaction and long-term loyalty

Ideally Suited For

Industry: Banking
Customer base: > 100k customer base
Mobile app: Not Required
Existing Loyalty program: Not a must

Key Performance Indicators

Drive credit card spend

Nudge for Customer Action

As a valued customer of Prospera bank, Jolene receives an SMS reminding her to keep minimum balance in her account to avoid getting charged any penalty fees

1

Customer Action 1 : Account Deposit

Jolene deposits the required amount in her account. Not only does she escape the penalty charge, but is also rewarded for her swift action

2

Dynamic Reward Experience

On clicking the link, Jolene lands within the Prospera app and receives a dynamic engagement-led reward pop-up

3

Engagement with Reward Coupon

Jolene engages with the reward coupon by following the instructions and scratching the card. The scratch card reveals her reward- interest-free late payment of her next credit card bill

4

Customer Action 2: Transaction on New Card

Jolene takes advantage of this offer and uses her Prospera credit card for all her transactions. One of these transactions is the payment of her monthly utilities bill

5

Nudge to Setup Auto-pay

On account of paying a recurring category bill with the Prospera card, Jolene receives an SMS nudging her to setup auto-pay for her monthly utilities bill and receive an instant reward

6

Customer Action 3: Auto-pay Setup

Jolene is tempted by the offer and the idea of not having to remember to pay her utility bill every month, so she opts for auto-pay

CUSTOMER MONETIZED

7

Reward for Customer Action

A month later when the utilities bill is auto-paid, Jolene receives an SMS with a link for accessing her reward

8

Voucher for Local On-Demand Apps

On clicking the link, Jolene lands on another voucher, which she can save to her wallet for future use

9

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