Drive Growth via Strategic Rewards

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RETAIN & GROW

Drive Growth via Strategic Rewards

Well-executed rewards programs cultivate lasting customer relationships and serve as a catalyst for organic growth via referrals.

Elia Wagner, Principal Solution Consultant

Journey Popularity Index: 

The Rationale

Rewards acknowledge and reciprocate customer loyalty, fostering a positive emotional bond that drives satisfaction and sustained engagement. Satisfied and rewarded customers often become enthusiastic brand advocates, fueling new customer acquisition through word-of-mouth recommendations.

The Benefits

Rewards programs create a sense of value and appreciation that strengthens consumer connection with the brand, providing an ongoing motivation to stay loyal, make repeat purchases, and refer others. This not only ensures the longevity of a brand’s existing customer base but also enhances their growth potential by turning loyal customers into brand advocates who attract new ones.

Ideally Suited For

Industry: Telecom, Banking, Large-Retail
Customer Base: > 50k user base
Mobile App: Yes
Existing Loyalty Program: Not a must
Drive Multi-Actions: Yes

Key Performance Indicators

Increased referrals, loyalty, and positive brand associations

Push Notification

On his 1st-year work anniversary, Nico receives a special surprise gift from his company.

1

Gamified Campaign

Nico clicks on the message and participates in the game.

CUSTOMER ENGAGED

2

Referral Mechanic

To earn more rewards, Nico refers his friends to join Basket Grocer.

NEW USER GROWTH

3

Instant Gratification

With the successful referral, Nico receives a reward.

CUSTOMER RETAINED

4

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