RETAIN & GROW

Personalize Rewards for a Joint Purpose to Boost Customer Loyalty

By tailoring rewards based on a customer’s specific interests and contributions (such as a joint purpose of sustainability), businesses demonstrate their commitment to social responsibility, fostering a deeper emotional connection with customers.

Amrith G, SVP | Marketing & Customer Analytics

Journey Popularity Index:

The Rationale

Personalizing rewards for ESG initiatives, for example, taps into customers’ intrinsic motivation and aligns it with a broader social and environmental mission. This creates a powerful incentive for recurring engagement, as customers are not just seeking personal benefits but also actively contributing to a shared purpose.

The Benefits

By tailoring recommendations to each individual customer’s needs, personalization empowers businesses to deliver targeted recommendations that improve satisfaction, loyalty, revenue generation, and cross-selling.

Ideally Suited For

Industry: Telecom, Banking, Large-Retail
Customer Base: > 50k user base
Mobile App: Yes
Existing Loyalty Program: Not a must

Key Performance Indicators

Enhanced Customer Appreciation, Engagement, and Loyalty

Nudge Action
Campaign Summary
Customer Action
Instant Gratification
Reward Action

Push Notification

Julia receives a notification to participate in sustainability movement

Campaign brief

To participate in this cause, Julia clicks on the notification and check for more details

Loyalty Points Burn

With all the excitement, Julia redeems her 1000 points.

Instant Gratification

Julia see the update on her contribution and surprised to see the reward for her contribution

Reward Redemption

As a reward, Julia receives a sustainability kit and feels happy about participating.

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"I gotta say, I'm really surprised - I was able to create a loyalty program in just one minute!"

"The platform is incredibly user-friendly, making it easy for businesses to create and launch loyalty programs that really work"

"The solution offers unmatched flexibility, allowing businesses to customize their loyalty programs to align with their unique needs and brand identity"

"The platform helps drive more meaningful customer engagements, enhance stickiness, improve NPS & thus increasing revenue incrementally for our brand"

"Having delivered real world results in customer engagement, Perx is perfectly suited to accelerate & extend our creative & cutting edge innovation"

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