Category: Retain and Grow
Incorporate Gamified Elements to Inspire and Drive Revenue-Generating Customer Actions

Incorporate Gamified Elements to Inspire and Drive Revenue-Generating Customer Actions

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RETAIN & GROW

Incorporate Gamified Elements to Inspire and Drive Revenue-Generating Customer Actions

Striving for goals is the essence of progress, but adding gamification transforms this journey into a fun adventure, making the pursuit not just significant, but enjoyable, engaging, and inherently motivating.

Amrith G, SVP, Marketing & Customer Analytics

Journey Popularity Index: 

The Rationale

Gamification taps into fundamental aspects of human psychology to encourage motivation and engagement. By infusing elements like challenges, achievements, and progress tracking, goal pursuing experiences then become more enjoyable and inherently motivating.

Ideally Suited For

Industry: Remittance, Banking, Large-Retail
Mobile app: Yes
Drive Multi-Actions: Yes

The Benefits

Gamification not only enhances overall employee engagement, but also fosters a sense of accomplishment and satisfaction, ultimately bolstering their commitment to pursuing and achieving the goals set by both themselves and their managers.

Key Performance Indicators

Increased Motivation, Engagement, and Overall Goal Completion Rates

SMS Notification

Dedan receives an in-app notification pushed to him via the Perx quiz mechanic campaign.

1

Survey

Dedan enters his identification to create an account and completes the quiz after watching a training video.

CUSTOMER RETAINED

2

Onboarding the Progress Bar

Dedan is presented with 3 progress bars representing 3 KPIs his manager wants to measure him on.

3

Progress Bar in Action

Dedan’s receives a notification to check out his performance progress pushed by his manager

4

Dedan’s Leaderboard

Dedan based on his performance reaches 9th place across all Cashwave Kiosks in the city centre.

NEW USER GROWTH

5

Supervisor’s view

The supervisor gets to view how his team is performing across all other regions

6

Moving up the ladder

Dedan continues to perform better and better and achieves 3rd place in the overall leaderboard.

NEW USER GROWTH

7

Gamification

Dedan receives a spin the wheel gamified reward for achieving 3rd place on the leaderboard.

8

Reward Unveiled

Dedan spins and wins 1 months worth of grocery from CitiMart.

9

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Employ personalization and tiers for customer advocacy

Employ personalization and tiers for customer advocacy.

RETAIN & GROW

Use Personalization & Tiered Programs to Inspire Customer Word-of-Mouth

Gillian CX Consultant

When customers have positive experiences with a brand, they are more likely to recommend it to their friends and family. Personalization and tiered programs tap into this influence by allowing customers to feel heard and valued, encouraging them to not only become loyal but also advocates.

Gillian Setiawan, CX Consultant

Journey Popularity Index: 

The Rationale

Personalization and tiered programs inspire word-of-mouth through a combination of recognition, exclusivity, and value. They foster a strong emotional customer-brand connection that allows for customers to feel genuinely appreciated. This motivates them to share their positive experiences with friends and family.

Ideally Suited For

Industry: Fashion, Retail, E-Commerce
Mobile app: Yes
Drive Multi-Actions: Yes

The Benefits

People tend to trust friends and/or family members more than brands. By inspiring word-of-mouth, brands can not only grow their reach and reputation, but also their credibility. As long as they continue to provide consistent positive experiences, businesses are well on their way to long-term success.

Key Performance Indicators

Boosted Customer Engagement, Brand Awareness, and Word-of-Mouth

Exclusive Rewards for High-Tiered Customers

Upon reaching her third ESG point milestone, Ellie becomes a high-tier StyleHive customer. As such, she receives an SMS notification inviting her to exclusive events

1

Action 1: RSVP

Interested in the offer, Ellie signs in and RSVPs yes to the event

CUSTOMER RETAINED

2

Instant Gratification for Customer Action

After RSVP-ing yes to the event, Ellie receives another SMS notification informing her that she has earned an exciting reward for her to use at the event

3

Action 2: Event Attendance

Day of the launch party, Ellie signs into her StyleHive account to check in to the event

4

Action 3: Social Media Sharing

Being inspired by StyleHive’s ESG efforts at the event, Ellie shares her #ESGAdventure experience on social media. Her followers see her story and get inspired to engage with StyleHive as well

NEW USER GROWTH

5

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Strengthening Loyalty with 
Tailored, Purpose-Driven Rewards

Keep customer engaged through gamified micro-experiences

RETAIN & GROW

Personalize Rewards for a Joint Purpose

to Boost Customer Loyalty

By tailoring rewards based on a customer’s specific interests and contributions (such as a joint purpose of sustainability), businesses demonstrate their commitment to social responsibility, fostering a deeper emotional connection with customers.

Amrith G, SVP | Marketing & Customer Analytics

Journey Popularity Index: 

The Rationale

Personalizing rewards for ESG initiatives, for example, taps into customers’ intrinsic motivation and aligns it with a broader social and environmental mission. This creates a powerful incentive for recurring engagement, as customers are not just seeking personal benefits but also actively contributing to a shared purpose.

The Benefits

Personalizing for a joint purpose fosters deep customer loyalty, builds a positive brand reputation, and drives increased customer engagement over time. By aligning customer interests with a broader purpose, businesses can also attract like-minded consumers who are passionate about similar goals.

Ideally Suited For

Industry: Telecom, Banking, Large-Retail
Customer Base: > 50k user base
Mobile App: Yes
Existing Loyalty Program: Not a must

Key Performance Indicators

Enhanced Customer Appreciation, Engagement, and Loyalty

Push Notification

Julia receives a notification to participate in sustainability movement

1

Campaign Brief

To participate in this cause, Julia clicks on the notification and check for more details

2

Loyalty Points Burn

With all the excitement, Julia redeems her 1000 points.

3

Instant Gratification

Julia see the update on her contribution and surprised to see the reward for her contribution

4

Reward Redemption

As a reward, Julia receives a sustainability kit and feels happy about participating.

5

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Drive Growth via Strategic Rewards

RETAIN & GROW

Drive Growth via Strategic Rewards

Well-executed rewards programs cultivate lasting customer relationships and serve as a catalyst for organic growth via referrals.

Elia Wagner, Principal Solution Consultant

Journey Popularity Index: 

The Rationale

Rewards acknowledge and reciprocate customer loyalty, fostering a positive emotional bond that drives satisfaction and sustained engagement. Satisfied and rewarded customers often become enthusiastic brand advocates, fueling new customer acquisition through word-of-mouth recommendations.

The Benefits

Rewards programs create a sense of value and appreciation that strengthens consumer connection with the brand, providing an ongoing motivation to stay loyal, make repeat purchases, and refer others. This not only ensures the longevity of a brand’s existing customer base but also enhances their growth potential by turning loyal customers into brand advocates who attract new ones.

Ideally Suited For

Industry: Telecom, Banking, Large-Retail
Customer Base: > 50k user base
Mobile App: Yes
Existing Loyalty Program: Not a must
Drive Multi-Actions: Yes

Key Performance Indicators

Increased referrals, loyalty, and positive brand associations

Push Notification

On his 1st-year work anniversary, Nico receives a special surprise gift from his company.

1

Gamified Campaign

Nico clicks on the message and participates in the game.

CUSTOMER ENGAGED

2

Referral Mechanic

To earn more rewards, Nico refers his friends to join Basket Grocer.

NEW USER GROWTH

3

Instant Gratification

With the successful referral, Nico receives a reward.

CUSTOMER RETAINED

4

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Boost Engagement 
& Drive Growth with Innovative Team Challenges

Design customer centric campaigns for enhanced Loyalty

RETAIN & GROW

Drive Customer Engagement &

Growth through Team Challenges

By encouraging collaboration within a group, team challenges create a unique and immersive experience that keeps customers actively involved with a brand. It helps retain current customers and attract new ones seamlessly.

Amrith G, SVP, Marketing & Customer Analytics

Journey Popularity Index: 

The Rationale

By creating a shared purpose and emotional connection among participants, team challenges enhance brand-customer relationships, boost customer engagement, and promote long-term retention, ultimately expanding the customer base through organic word-of-mouth marketing.

The Benefits

Team challenges are a valuable strategy for retaining and growing a customer base as they foster a sense of community, boost engagement, and encourage feedback collection. Together, this contributes to heightened customer satisfaction, increased loyalty, and organic growth through referrals.

Ideally Suited For

Industry: Telecom, Banking, Large-Retail
Customer Base: > 50k user base
Mobile App: Yes
Drive Multi-Actions: Yes

Key Performance Indicators

Elevated engagement, motivation, and referrals

SMS Notification

Lena received a push notification from UMBRELIFE inviting her to participate in a new team challenge.

1

Team-based Challenge

Lena invited her friends and formed a team of three

CURRENT CUSTOMER ENGAGED

2

Milestone Campaign

Lena’s team is eagerly striving to accomplish all the milestones for the rewards.

3

Leaderboard

Lena checks the leaderboard to understand other teams' performance.

4

Instant Gratification

Lena's team receives the reward for successfully completing all the milestones.

CUSTOMER RETAINED

5

Surprise & Delight

Andreas from Lena’s team receives a surprise reward from UMBRELIFE for his participation.

6

Survey Mechanic

Clicking the message, Andreas is asked to complete a survey to claim the reward.

NEW CUSTOMER ENGAGED

7

1st Party Data Collection

Andreas completes the survey

8

Up-Sell Opportunity

Based on his survey response, UMBRELIFE offers him specific discount plans.

9

Revenue Driving Action

Surprised by the offer, Andreas immediately claims it and registers for the health plan.

NEW USER GROWTH

10

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retain and grow Incorporate Gamified Elements

Design customer centric campaigns for enhanced Loyalty

RETAIN & GROW

Drive customer acquisition with gamified in-app referral campaigns at zero cost

Gamification helps to boost user engagement and referrals. By infusing elements of play and competition, businesses can create more immersive experiences that captivate users and inspire them to share it with others.

Amrith G, SVP, Marketing & Customer Analytics

Journey Popularity Index: 

The Rationale

By tapping into humans’ natural competitive spirits, gamification leverages intrinsic motivations, fosters social interactions, provides incentives, personalizes customer experiences, and promotes overall business growth.

The Benefits

By incorporating game elements effectively, businesses can drive higher engagement rates, encourage more referrals, and ultimately build a thriving and loyal user community.

Ideally Suited For

Industry: Fashion, Retail, and E-Commerce
Mobile app: Not a Must
Drive Multi-Actions: Not a Must

Key Performance Indicators

Increased Customer Engagement, Referrals, and Customer Retention Rates.

Perx-Powered Daily Shake the Tree

Emily receives a text alert informing her about StyleHive’s new week-long daily shake the tree promotion. She is incentivized to play to win dynamic rewards.

1

Action 1: Play Shake the Tree

Perx-powered gamification, in the form of shaking the tree, incentivizes Emily to engage with the StyleHive website at least once a day.

2

Instant Reward for Customer Action

Upon completing her 3 shakes, a pop-up appears that outlines all of Emily’s earned rewards for the day.

CUSTOMER RETAINED

3

Action 2: Check Earned Badges

Curious as to her badge earning progress, Emily clicks on the “See Badges Now” button. There, she sees that she has earned 1 tote bag badge, 1 necklace badge, and 2 earrings badges.

4

Perx-Powered Nudge to Encourage Customer Action

After looking at her badge progress, Emily receives a text alert informing her that she can earn more shakes for the day by referring her friends.

5

Action 3: Refer Friends & Family

Motivated to collect more badges, Emily refers her friends and family by sharing her StyleHive link via text.

NEW USER GROWTH

6

Instant Reward for Customer Action

Emily earns 3 extra shakes for the day as she referred 3 friends.

7

Action 4:
Continue Playing Shake the Tree

Motivated by her 3 extra shakes, Emily hops back on the StyleHive website and plays shake the tree again.

CONTINUED ENGAGEMENT

8

Instant Reward for Completing A Badge Set

As she’s earned all 3 badges for the earrings set, Emily is rewarded with a special 5% off her next earrings purchase.

9

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Global businesses have driven over 5 billion customer-brand interactions on Perx.

Ready to join them?

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Recommended for you

Strengthening Loyalty with 
Tailored, Purpose-Driven Rewards

Keep customer engaged through gamified micro-experiences

RETAIN & GROW

Personalize Rewards for a Joint Purpose to Boost Customer Loyalty

By tailoring rewards based on a customer’s specific interests and contributions (such as a joint purpose of sustainability), businesses demonstrate their commitment to social responsibility, fostering a deeper emotional connection with customers.

Amrith G, SVP | Marketing & Customer Analytics

Journey Popularity Index: 

The Rationale

Personalizing rewards for ESG initiatives, for example, taps into customers’ intrinsic motivation and aligns it with a broader social and environmental mission. This creates a powerful incentive for recurring engagement, as customers are not just seeking personal benefits but also actively contributing to a shared purpose.

The Benefits

By tailoring recommendations to each individual customer’s needs, personalization empowers businesses to deliver targeted recommendations that improve satisfaction, loyalty, revenue generation, and cross-selling.

Ideally Suited For

Industry: Telecom, Banking, Large-Retail
Customer Base: > 50k user base
Mobile App: Yes
Existing Loyalty Program: Not a must

Key Performance Indicators

Enhanced Customer Appreciation, Engagement, and Loyalty

Push Notification

Julia receives a notification to participate in sustainability movement

1

Campaign brief

To participate in this cause, Julia clicks on the notification and check for more details

2

Loyalty Points Burn

With all the excitement, Julia redeems her 1000 points.

3

Instant Gratification

Julia see the update on her contribution and surprised to see the reward for her contribution

4

Reward Redemption

As a reward, Julia receives a sustainability kit and feels happy about participating.

5

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Design customer centric campaigns for enhanced Loyalty

RETAIN & GROW

Influencing Customer Behavior:

Empowering Action through Nudges

Nudges bridge the gap between intention and action, guiding customers towards positive choices that align with their needs. Harnessing behavioral science, they help to create impactful strategies that drive engagement, enhance satisfaction, and foster long-lasting customer relationships.

Elia Wagner, CX Architect

Journey Popularity Index: 

The Rationale

By utilizing subconscious behavioral influences to guide customers towards desired actions, nudges help to simplify decision-making, overcome inertia, and offer positive reinforcement.

The Benefits

Nudges leverage psychological insights to create impactful customer-centric experiences that drive desired actions, foster loyalty, and optimize marketing strategies for sustainable success.

Ideally Suited For

Industry: Fitness, Health & Wellness
Mobile app: Yes
Drive Multi-Actions: Yes

Key Performance Indicators

Increased Customer Retention, Cross-Selling, and User Referrals

Perx-Powered Nudge to Encourage Customer Action

Rishi receives an SMS notification motivating him to get back to the gym to receive a personalized reward.

1

Action 1: FitZone Check In

Enticed by the reward, Rishi goes in-store and checks into FitZone via the FitZone mobile app.

2

Action 2: Engagement via a Gamified Reward Experience

Upon checking in, Rishi receives a pop-up notification revealing a gamified experience consisting of several personalized reward options.

3

Instant Gratification for Customer Engagement

Rishi shakes the tree and receives one of the custom reward options.

CUSTOMER RETAINED

4

Cross-Selling Related Product

Because of the reward he earned, Rishi receives a Perx-powered SMS nudge from FitZone to sign up for their new strength training class.

5

Action 3: Class Sign-Up

Interested in this new offering, Rishi redeems his reward and signs up for the class.

CUSTOMER GROWTH

6

Action 4: Class Attendance

Rishi checks back in to FitZone and joins the new strength training class that he signed up for.

7

Perx-Powered Nudge for Next Customer Action

After finishing his class, Rishi receives a new SMS notification encouraging him to enjoy group sessions by inviting his friends & family.

8

Action 5: Refer a Friend

Excited about the idea of a group class, Rishi refers his friends Aman, Pooja, and Annika.

NEW USER GROWTH

9

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Global businesses have driven over 5 billion customer-brand interactions on Perx.

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Design customer centric campaigns for enhanced Loyalty

RETAIN & GROW

Develop Seamless Incentive-Led Experiences to Enhance Consumer Engagement & Education

By offering users a seamless, incentive-led app experience, the Perx platform creates a compelling way to boost customer engagement, improve product/ service awareness, and encourage repeat purchases.

Elia Wagner, CX Architect

Journey Popularity Index: 

The Rationale

By offering users a seamless, incentive-led app experience, the Perx platform creates a compelling way to boost customer engagement, improve product/ service awareness, and encourage repeat purchases.

The Benefits

Gamified experiences, such as quizzes, awakens user excitement and competitive spirit. This helps to drive engagement, satisfaction, and eventually word-of-mouth & acquisitions via referrals.

Ideally Suited For

Industry: Tourism, Hospitality, Food & Beverage, Online Booking
Mobile app: Yes
Drive Multi-Actions: Yes

Key Performance Indicators

Enhanced Customer Engagement, User Referrals, and Product/ Service Awareness

Perx-Powered Daily Travel Quiz

Alice receives a text alert about a new daily travel quiz on the Luminova Hotels app. She is incentivized to play to win dynamic rewards

1

Action 1: Play Quiz Day 1

Perx-powered gamification, in the form of daily pop-up quizzes, incentivizes Alice to engage with the app at least once a day

2

Instant Outcome for Customer Action

Completing the quiz triggers a pop-up in which Alice is encouraged to try again tomorrow

3

Action 2: Play Quiz Day 2

The next day, determined to win thrilling travel rewards, Alice logs into the app to play the quiz again

4

Instant Reward for Customer Action

Completing the quiz triggers a pop-up in which Alice receives a personalized reward

CUSTOMER RETAINED

5

Perx-Driven Nudge to Encourage Next Customer Action

After claiming her reward, Alice receives a text encouraging her to refer her friends

6

Action 3: Refer a Friend

Alice refers her travel buddy Lisa

7

Referral Reward

Alice receives $20 voucher for her next booking after Lisa accepts her invitation and books her first Luminova Hotels stay

NEW USER GROWTH

8

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Global businesses have driven over 5 billion customer-brand interactions on Perx.

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Design customer centric campaigns for enhanced Loyalty

RETAIN & GROW

Tailor related-product recommendations to match spending preferences

Our tailored use-case empowers businesses to leverage spending preferences and deliver personalized related-product recommendations, captivating customers with relevant offerings that foster loyalty and drive long-term revenue

Shalley Mohta, Customer Engagement Strategist

Journey Popularity Index: 

The Rationale

By tailoring related-product suggestions, businesses can enhance the customer experience, increase engagement, and create a strong incentive for customers to continue their purchasing journey, resulting in improved customer retention and ultimately driving revenue growth

The Benefits

By tailoring related-product recommendations to match spending preferences, businesses can create a personalized and seamless shopping experience, leading to higher customer satisfaction and loyalty. This, in turn, increases the likelihood of repeat purchases and drives revenue growth

Ideally Suited For

Industry: Banking, Telecom
Customer base: > 100k user base
Mobile app: Not Required
Existing Loyalty program: Not a must

Key Performance Indicators

Reduce churn and inactive customers

Nudge for Customer Action

Jolene receives an SMS nudging her to use her Prospera debit card for an instant reward

1

Customer Action 1: Online Transaction

Enticed by the reward, Jolene uses her Prospera bank card during checkout payment on a retail app

2

Reward for Online Transaction

After the transaction, Jolene receives an SMS with a link to access her reward

CUSTOMER RETAINED

3

Engagement through Gamified Reward Experience

On clicking the link, Jolene is taken to the Prospera app and sees a gamified reward experience

4

Instant Gratification

Jolene engages by moving her phone on multiple axes to land the ball in a slot of her choosing

5

Cross-selling Related Product

Because of her online payment on a retail app, Jolene receives an SMS from Prospera bank, offering her a new credit card with huge benefits for retail purchase

6

Customer Action 2: Credit Card Application

Jolene immediately applies for her new credit card to maximize her benefit on retail transactions

CUSTOMER GROWTH

7

Nudge for Next Action

After a few days, Jolene receives her credit card, nudging her to make her first transaction and win a reward

8

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