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RETAIN & GROW
Drive customer acquisition with gamified in-app referral campaigns at zero cost
Gamification helps to boost user engagement and referrals. By infusing elements of play and competition, businesses can create more immersive experiences that captivate users and inspire them to share it with others.
Amrith G, SVP, Marketing & Customer Analytics
Journey Popularity Index:
The Rationale
By tapping into humans’ natural competitive spirits, gamification leverages intrinsic motivations, fosters social interactions, provides incentives, personalizes customer experiences, and promotes overall business growth.
The Benefits
By incorporating game elements effectively, businesses can drive higher engagement rates, encourage more referrals, and ultimately build a thriving and loyal user community.
Ideally Suited For
Industry: Fashion, Retail, and E-Commerce
Mobile app: Not a Must
Drive Multi-Actions: Not a Must
Key Performance Indicators
Increased Customer Engagement, Referrals, and Customer Retention Rates.
Perx-Powered Daily Shake the Tree
Emily receives a text alert informing her about StyleHive’s new week-long daily shake the tree promotion. She is incentivized to play to win dynamic rewards.
1
Action 1: Play Shake the Tree
Perx-powered gamification, in the form of shaking the tree, incentivizes Emily to engage with the StyleHive website at least once a day.
2
Instant Reward for Customer Action
Upon completing her 3 shakes, a pop-up appears that outlines all of Emily’s earned rewards for the day.
CUSTOMER RETAINED
3
Action 2: Check Earned Badges
Curious as to her badge earning progress, Emily clicks on the “See Badges Now” button. There, she sees that she has earned 1 tote bag badge, 1 necklace badge, and 2 earrings badges.
4
Perx-Powered Nudge to Encourage Customer Action
After looking at her badge progress, Emily receives a text alert informing her that she can earn more shakes for the day by referring her friends.
5
Action 3: Refer Friends & Family
Motivated to collect more badges, Emily refers her friends and family by sharing her StyleHive link via text.
NEW USER GROWTH
6
Instant Reward for Customer Action
Emily earns 3 extra shakes for the day as she referred 3 friends.
7
Action 4:
Continue Playing Shake the Tree
Motivated by her 3 extra shakes, Emily hops back on the StyleHive website and plays shake the tree again.
CONTINUED ENGAGEMENT
8
Instant Reward for Completing A Badge Set
As she’s earned all 3 badges for the earrings set, Emily is rewarded with a special 5% off her next earrings purchase.
9
Explore more Use Cases
Global businesses have driven over 5 billion customer-brand interactions on Perx.
Ready to join them?
Feedback From
Our Customers
"I gotta say, I'm really surprised - I was able to create a loyalty program in just one minute!"
"The platform is incredibly user-friendly, making it easy for businesses to create and launch loyalty programs that really work"
"The solution offers unmatched flexibility, allowing businesses to customize their loyalty programs to align with their unique needs and brand identity"
"The platform helps drive more meaningful customer engagements, enhance stickiness, improve NPS & thus increasing revenue incrementally for our brand"
"Having delivered real world results in customer engagement, Perx is perfectly suited to accelerate & extend our creative & cutting edge innovation"
SUCCESS STORY
330K new customers
in 4 weeks
in 4 weeks
Pioneering digital native bank acquires, engages and grows at lightning speed.
500+
micro-experiences deployed
240M
customer-brand interactions
SUCCESS STORY
25X ROI in
100 days
100 days
Leading telecom serving 90M customers boosts customer actions through gamification.
510%
growth in app MAUs
$1.3M
in incremental
revenue in 100 days
revenue in 100 days
SUCCESS STORY
15M brand interactions created
Leading bank engages 4M+ customers with 15M interactions in one year.
25%
growth in app MAU
221K
additional customer
actions and interactions
actions and interactions
SUCCESS STORY
Over $18M in incremental revenue
Leading bank increases overseas spending by high-end credit card customers.
4x
return on investment
4.8M
brand touchpoints
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