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RETAIN & GROW

Tailor related-product recommendations to match spending preferences

Our tailored use-case empowers businesses to leverage spending preferences and deliver personalized related-product recommendations, captivating customers with relevant offerings that foster loyalty and drive long-term revenue

Shalley Mohta, Customer Engagement Strategist

Journey Popularity Index: 

The Rationale

By tailoring related-product suggestions, businesses can enhance the customer experience, increase engagement, and create a strong incentive for customers to continue their purchasing journey, resulting in improved customer retention and ultimately driving revenue growth

The Benefits

By tailoring related-product recommendations to match spending preferences, businesses can create a personalized and seamless shopping experience, leading to higher customer satisfaction and loyalty. This, in turn, increases the likelihood of repeat purchases and drives revenue growth

Ideally Suited For

Industry: Banking, Telecom
Customer base: > 100k user base
Mobile app: Not Required
Existing Loyalty program: Not a must

Key Performance Indicators

Reduce churn and inactive customers

Nudge for Customer Action

Jolene receives an SMS nudging her to use her Prospera debit card for an instant reward

1

Customer Action 1: Online Transaction

Enticed by the reward, Jolene uses her Prospera bank card during checkout payment on a retail app

2

Reward for Online Transaction

After the transaction, Jolene receives an SMS with a link to access her reward

CUSTOMER RETAINED

3

Engagement through Gamified Reward Experience

On clicking the link, Jolene is taken to the Prospera app and sees a gamified reward experience

4

Instant Gratification

Jolene engages by moving her phone on multiple axes to land the ball in a slot of her choosing

5

Cross-selling Related Product

Because of her online payment on a retail app, Jolene receives an SMS from Prospera bank, offering her a new credit card with huge benefits for retail purchase

6

Customer Action 2: Credit Card Application

Jolene immediately applies for her new credit card to maximize her benefit on retail transactions

CUSTOMER GROWTH

7

Nudge for Next Action

After a few days, Jolene receives her credit card, nudging her to make her first transaction and win a reward

8

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