RETAIN & GROW

Drive Customer Engagement &

Growth through Team Challenges

By encouraging collaboration within a group, team challenges create a unique and immersive experience that keeps customers actively involved with a brand. It helps retain current customers and attract new ones seamlessly.

Amrith G, SVP, Marketing & Customer Analytics

Journey Popularity Index:

The Rationale

By creating a shared purpose and emotional connection among participants, team challenges enhance brand-customer relationships, boost customer engagement, and promote long-term retention, ultimately expanding the customer base through organic word-of-mouth marketing.

The Benefits

Team challenges are a valuable strategy for retaining and growing a customer base as they foster a sense of community, boost engagement, and encourage feedback collection. Together, this contributes to heightened customer satisfaction, increased loyalty, and organic growth through referrals.

Ideally Suited For

Industry: Telecom, Banking, Large-Retail
Customer Base: > 50k user base
Mobile App: Yes
Drive Multi-Actions: Yes

Key Performance Indicators

Elevated engagement, motivation, and referrals

SMS Notification
Team-based Challenge
Milestone Campaign
Leaderboard
Instant Gratification
Surprise and Delight
Survey Mechanic
Data Collection
Up-Sell Opportunity
Revenue Driving Action

SMS Notification

Lena received a push notification from UMBRELIFE inviting her to participate in a new team challenge.

Team-based Challenge

Lena invited her friends and formed a team of three

CURRENT CUSTOMER ENGAGED

Milestone Campaign

Lena’s team is eagerly striving to accomplish all the milestones for the rewards.

Leaderboard

Lena checks the leaderboard to understand other teams' performance.

Instant Gratification

Lena's team receives the reward for successfully completing all the milestones.

CUSTOMER RETAINED

Surprise & Delight

Andreas from Lena’s team receives a surprise reward from UMBRELIFE for his participation.

Survey Mechanic

Clicking the message, Andreas is asked to complete a survey to claim the reward.

NEW CUSTOMER ENGAGED

1st Party Data Collection

Andreas completes the survey

Up-Sell Opportunity

Based on his survey response, UMBRELIFE offers him specific discount plans.

Revenue Driving Action

Surprised by the offer, Andreas immediately claims it and registers for the health plan.

NEW USER GROWTH

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