RETAIN & GROW

Incorporate Gamified Elements to Inspire and Drive Revenue-Generating Customer Actions

Striving for goals is the essence of progress, but adding gamification transforms this journey into a fun adventure, making the pursuit not just significant, but enjoyable, engaging, and inherently motivating.

Amrith G, SVP, Marketing & Customer Analytics

Journey Popularity Index:

The Rationale

Gamification taps into fundamental aspects of human psychology to encourage motivation and engagement. By infusing elements like challenges, achievements, and progress tracking, goal pursuing experiences then become more enjoyable and inherently motivating.

Ideally Suited For

Industry: Remittance, Banking, Large-Retail
Mobile app: Yes
Drive Multi-Actions: Yes

The Benefits

Gamification not only enhances overall employee engagement, but also fosters a sense of accomplishment and satisfaction, ultimately bolstering their commitment to pursuing and achieving the goals set by both themselves and their managers.

Key Performance Indicators

Increased Motivation, Engagement, and Overall Goal Completion Rates

SMS Notification
Survey
Onboarding
Progress Bar
Leaderboard
High Level View
Rewarding Actions
Gamification
Reward Unveiled

SMS Notification

Dedan receives an in-app notification pushed to him via the Perx quiz mechanic campaign.

Survey

Dedan enters his identification to create an account and completes the quiz after watching a training video.

CUSTOMER RETAINED

Onboarding the Progress Bar

Dedan is presented with 3 progress bars representing 3 KPIs his manager wants to measure him on.

Progress Bar in Action

Dedan’s receives a notification to check out his performance progress pushed by his manager

Dedan’s Leaderboard

Dedan based on his performance reaches 9th place across all Cashwave Kiosks in the city centre.

NEW USER GROWTH

Supervisor’s view

The supervisor gets to view how his team is performing across all other regions

Moving up the ladder

Dedan continues to perform better and better and achieves 3rd place in the overall leaderboard.

NEW USER GROWTH

Gamification

Dedan receives a spin the wheel gamified reward for achieving 3rd place on the leaderboard.

Reward Unveiled

Dedan spins and wins 1 months worth of grocery from CitiMart.

Explore more Use Cases

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"I gotta say, I'm really surprised - I was able to create a loyalty program in just one minute!"

"The platform is incredibly user-friendly, making it easy for businesses to create and launch loyalty programs that really work"

"The solution offers unmatched flexibility, allowing businesses to customize their loyalty programs to align with their unique needs and brand identity"

"The platform helps drive more meaningful customer engagements, enhance stickiness, improve NPS & thus increasing revenue incrementally for our brand"

"Having delivered real world results in customer engagement, Perx is perfectly suited to accelerate & extend our creative & cutting edge innovation"

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