Keep customer engaged through gamified micro-experiences

ENGAGE & MONETIZE

Maximize In-App Revenue:

Exploring the Potential of Gamification

Utilizing a suite of interactive milestones to delight customers is a highly effective and customer-centric method for welcoming new users and ensuring their familiarity with an app’s essential features. This approach proves especially advantageous for apps that cater to specific consumer needs, such as wellness or healthcare, where user adoption may be confined to only certain aspects of the app, leaving other functionalities underutilized impacting overall adoption of new features. By employing interactive milestones, these customers journeys can guide users through new features, enhancing their overall experience and encouraging exploration of previously overlooked capabilities.

Dharsh Kannan, Marketing Executive

Journey Popularity Index:

The Rationale

Delight customers with a suite of interactive milestones designed to familiarize them with the app’s key features, while simultaneously driving consumer engagement and monetization opportunities.

The Benefits

Gamification is leveraged to amplify customers’ frequency of performing more in-app transactions, resulting in businesses cementing their customer-brand connection.

Ideally Suited For

Industry: Health & Wellness, Healthcare
Customer base: > 50k user base
Mobile app: Not Required
Existing Loyalty program: Not a must
Drive multi-actions: Yes

Key Performance Indicators

Boost customer Engagement and retention
Drive customer behavior
Increase monetization

Customer Enrolled
Milestone 1
Points Redemption
Milestone 2
Leader Board Engagement
Gamified Engagement
Reward Saved

Customer Enrolled

Mila is enrolled in a loyalty program offered by a healthcare provider, and earns personalized rewards for completing milestones

CUSTOMER ENGAGED

Milestone 1: Daily Steps

Mila earns points as a reward for diligently tracking and accomplishing her daily goal of 10,000 steps

Points Redemption

Mila redeems her points for a voucher, unlocking access to a discounted health supplement on the app. Additionally, she receives bonus points for her purchase, instantly boosting her account balance

CUSTOMER MONETIZED

Milestone 2: Appointment Booking

Mila is encouraged to schedule healthcare appointments in-app, earning points that can be exchanged for vouchers

Leader Board Engagement

As Mila continues to conquer milestones, she eventually climbs to the top of the leader board and unlocks a special reward, a scratch card

Keeping Users Hooked With Gamification

Mila scratches her card and is delighted to win a personalized reward

Reward Saved for Future Use

Mila saves the $15 voucher in her wallet for future redemption

Explore more Use Cases

Global businesses have driven over 5 billion customer-brand interactions on Perx.

Ready to join them?

Feedback From

Our Customers

"I gotta say, I'm really surprised - I was able to create a loyalty program in just one minute!"

"The platform is incredibly user-friendly, making it easy for businesses to create and launch loyalty programs that really work"

"The solution offers unmatched flexibility, allowing businesses to customize their loyalty programs to align with their unique needs and brand identity"

"The platform helps drive more meaningful customer engagements, enhance stickiness, improve NPS & thus increasing revenue incrementally for our brand"

"Having delivered real world results in customer engagement, Perx is perfectly suited to accelerate & extend our creative & cutting edge innovation"

Start a FREE
14-Day Trial

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ENGAGE & MONETIZE

Delight with personalized rewards to monetize customers

Our use-case empowers businesses to entice and influence users through rewards tailored to their habits and preferences, effectively nudging them towards desired actions and maximizing monetization opportunities

Amrith G, SVP | Marketing & Customer Analytics

Journey Popularity Index:

The Rationale

By tailoring rewards based on individual preferences and actions, businesses can create a powerful incentive structure that encourages desired customer behaviors, boosts engagement, and ultimately increases revenue

The Benefits

By offering personalized rewards, businesses can foster stronger connections with customers, incentivize desired actions, and create a sense of exclusivity, ultimately leading to enhanced customer satisfaction and long-term loyalty

Ideally Suited For

Industry: Banking
Customer base: > 100k customer base
Mobile app: Not Required
Existing Loyalty program: Not a must

Key Performance Indicators

Drive credit card spend

Nudge for Action
Customer Action
Dynamic Reward
Interactive Experience
Customer Action
Nudge for Next Action
Customer Action
Reward for Action
Delightful Reward

Nudge for Customer Action

As a valued customer of Prospera bank, Jolene receives an SMS reminding her to keep minimum balance in her account to avoid getting charged any penalty fees

Customer Action 1 : Account Deposit

Jolene deposits the required amount in her account. Not only does she escape the penalty charge, but is also rewarded for her swift action

Dynamic Reward Experience

On clicking the link, Jolene lands within the Prospera app and receives a dynamic engagement-led reward pop-up

Engagement with Reward Coupon

Jolene engages with the reward coupon by following the instructions and scratching the card. The scratch card reveals her reward- interest-free late payment of her next credit card bill

Customer Action 2: Transaction on New Card

Jolene takes advantage of this offer and uses her Prospera credit card for all her transactions. One of these transactions is the payment of her monthly utilities bill

Nudge to Setup Auto-pay

On account of paying a recurring category bill with the Prospera card, Jolene receives an SMS nudging her to setup auto-pay for her monthly utilities bill and receive an instant reward

Customer Action 3: Auto-pay Setup

Jolene is tempted by the offer and the idea of not having to remember to pay her utility bill every month, so she opts for auto-pay

CUSTOMER MONETIZED

Reward for Customer Action

A month later when the utilities bill is auto-paid, Jolene receives an SMS with a link for accessing her reward

Voucher for Local On-Demand Apps

On clicking the link, Jolene lands on another voucher, which she can save to her wallet for future use

Explore more Use Cases

Global businesses have driven over 5 billion customer-brand interactions on Perx.

Ready to join them?

Feedback From

Our Customers

"I gotta say, I'm really surprised - I was able to create a loyalty program in just one minute!"

"The platform is incredibly user-friendly, making it easy for businesses to create and launch loyalty programs that really work"

"The solution offers unmatched flexibility, allowing businesses to customize their loyalty programs to align with their unique needs and brand identity"

"The platform helps drive more meaningful customer engagements, enhance stickiness, improve NPS & thus increasing revenue incrementally for our brand"

"Having delivered real world results in customer engagement, Perx is perfectly suited to accelerate & extend our creative & cutting edge innovation"

Start a FREE
14-Day Trial

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ENGAGE & MONETIZE

Make rewards dynamic and interactive

This journey aims to enhance customer engagement and elevate brand awareness

Ravinder Singh, Head of Customer Enablement

Journey Popularity Index:

The Rationale

This journey aims to enhance customer engagement and elevate brand awareness, ultimately leading to higher transaction frequency and expanded cross-selling opportunities.

The Benefits

With this approach, you can increase the number of active users, promote repeated transactions, and ultimately boost engagement levels

Ideally Suited For

Industry: FMCG
Customer base: > 50k customer base
Mobile app: Yes
Existing Loyalty program: Not a must

Key Performance Indicators

Active users, number of repeated transactions, customer engagement

Engagement Mechanics
Customer Action
Gamified Experience
Instant Gratification
Voucher saved for Later

Engagement Campaigns

Based on her buying behaviors, Shirley is enrolled into multiple engagement campaigns on the SpotAway rewards program

CUSTOMER ENGAGED

Customer Action: Product Purchase

Shirley receives a stamp for every SpotAway product purchase. As a bonus, she earns a surprise reward on completing a stamp card within a month

Engagement Through Gamified Experience

As a surprise reward for completing the stamp card within a month, Shirley is rewarded with a spin for the Monthly-Spin-To-Clean campaign

Surprise and Delight

Shirley is delighted to receive a coupon for a free product sample

Voucher Saved for Future Use

Shirley saves the free product sample voucher in her wallet to redeem later when convenient

Explore more Use Cases

Global businesses have driven over 5 billion customer-brand interactions on Perx.

Ready to join them?

Feedback From

Our Customers

"I gotta say, I'm really surprised - I was able to create a loyalty program in just one minute!"

"The platform is incredibly user-friendly, making it easy for businesses to create and launch loyalty programs that really work"

"The solution offers unmatched flexibility, allowing businesses to customize their loyalty programs to align with their unique needs and brand identity"

"The platform helps drive more meaningful customer engagements, enhance stickiness, improve NPS & thus increasing revenue incrementally for our brand"

"Having delivered real world results in customer engagement, Perx is perfectly suited to accelerate & extend our creative & cutting edge innovation"

Start a FREE
14-Day Trial

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ENGAGE & MONETIZE

Influence customer actions with gamified badges

By leveraging badges as motivational triggers, businesses can create a highly engaging and profitable ecosystem that drives customer loyalty and revenue growth

Shalley Mohta, Customer Engagement Strategist

Journey Popularity Index:

The Rationale

By strategically rewarding badges, businesses can incentivize users to take specific actions that align with their monetization goals. Whether it’s encouraging users to make more frequent purchases, refer friends, provide feedback, or engage with promotions

Ideally Suited For

Industry: Banking and Financial Services, Telecom, Retail
Customer base: > 50k customer base
Mobile app: Not Required
Existing Loyalty program: Not a must

The Benefits

Badges create a sense of achievement and recognition, fostering a deeper emotional connection between users and the app. Users are motivated to earn badges, unlock achievements, and progress through various levels, resulting in longer and more frequent interactions with the app. This increased attachment can lead to improved user retention as users strive to maintain their pace, earn more badges, and reap associated benefits, thus increasing the potential for long-term monetization

Key Performance Indicators

User acquisition rate, customer acquisition cost

Customer Action
Gamified Engagement
Customer Action
Instant Reward
Nudge for Action
Customer Action
Instant Gratification

Customer Action: Checking Profile

Elaine reviews her collected and available badges on the app

Gamified Engagement

Elaine views earned and potential badges

CUSTOMER ENGAGED

Customer Action: Store Check-in

Elaine remembers to check-in on the app during her weekly shopping trip, which brings her closer to earning
'The Regular' badge

Gamified Badge Reward

After checking in 4 times within a month, Elaine receives 'The Regular' badge from the app

CUSTOMER MONETIZED

Nudge for Next Action

Elaine receives a push notification encouraging her to bring her own bag and earn the Eco Warrior badge

Customer Action: Employing
Sustainable Practice

Elaine declines plastic bags on her next visit and scans a code at checkout

Instantly Rewarding with a Badge

Elaine instantly earns the Eco Warrior badge which she can share and boast about, on her social media accounts

Explore more Use Cases

Global businesses have driven over 5 billion customer-brand interactions on Perx.

Ready to join them?

Feedback From

Our Customers

"I gotta say, I'm really surprised - I was able to create a loyalty program in just one minute!"

"The platform is incredibly user-friendly, making it easy for businesses to create and launch loyalty programs that really work"

"The solution offers unmatched flexibility, allowing businesses to customize their loyalty programs to align with their unique needs and brand identity"

"The platform helps drive more meaningful customer engagements, enhance stickiness, improve NPS & thus increasing revenue incrementally for our brand"

"Having delivered real world results in customer engagement, Perx is perfectly suited to accelerate & extend our creative & cutting edge innovation"

Start a FREE
14-Day Trial

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ENGAGE & MONETIZE

Tailor offerings based on recent transactions

Experience a tailor-made journey curated to guide customers towards completing further transactions

Elia Wagner, CX Architect

Journey Popularity Index:

The Rationale

Experience a tailor-made journey curated to guide customers towards completing further transactions. By harnessing the power of personalized campaigns and incentives, we aim to boost overseas card usage and drive customer engagement.

The Benefits

This strategy enhances survey completion rates, total spending, campaign goal completion rates, and incremental card usage during trips, ultimately driving monetization.

Ideally Suited For

Industry: Telecom, Banking, Large-Retail
Customer base: > 50k customer base
Mobile app: Yes
Existing Loyalty program: Not a must
Drive multi-actions: Yes

Key Performance Indicators

Customer acquisition, customer engagement, customer retention

Customer
Action
Nudge for
Next Action
Customer
Action 2
Product
Cross-Sell
Dynamic
Discount
Customer
Action
Nudge
for Action
Customer
Action
Interactive
Engagement

Customer Action 1: Flight Booking

Sarah books a flight with Singapore Airlines using her Prospera Bank account

Nudge for Another Action

Sarah receives a pop-up on the Prospera Bank app, inviting her to participate in a survey about her booking experience with Singapore Airlines

Customer Action 2: Experience Survey

Sarah answers the first question of the survey, rating her flight booking experience with Singapore Airlines

Product Cross-Sell

The survey introduces Prospera Bank's travel insurance offering, as a cross-selling opportunity

Dynamic Discount

On account of answering 'no' to the previous question, Sarah receives a 10% discount voucher on the travel insurance

Customer Action

Sarah takes advantage of the discount voucher and purchases travel insurance for her trip through Prospera Bank

CROSS-SELL SUCCESSFUL

Nudge for Next Action

When Sarah completed a booking at Singapore Airlines she was automatically enrolled in a campaign tailored for travelers, encouraging them to use their Prospera Bank card overseas and win a complimentary airport lounge access for their next trip

Customer Action

While on the trip, Sarah remembers the campaign and uses her Prospera card for all purchases, aiming to complete the $1000. She receives real-time notifications for her progress on overseas spending towards the mission

PRODUCT ADOPTION SUCCESSFUL

Interactive Engagement

Sarah tracks her spending progress using a visually engaging progress indicator within the app. As she spends more, the progress bar fills up, motivating her to reach the target

Explore more Use Cases

Global businesses have driven over 5 billion customer-brand interactions on Perx.

Ready to join them?

Feedback From

Our Customers

"I gotta say, I'm really surprised - I was able to create a loyalty program in just one minute!"

"The platform is incredibly user-friendly, making it easy for businesses to create and launch loyalty programs that really work"

"The solution offers unmatched flexibility, allowing businesses to customize their loyalty programs to align with their unique needs and brand identity"

"The platform helps drive more meaningful customer engagements, enhance stickiness, improve NPS & thus increasing revenue incrementally for our brand"

"Having delivered real world results in customer engagement, Perx is perfectly suited to accelerate & extend our creative & cutting edge innovation"

Start a FREE
14-Day Trial

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ENGAGE & MONETIZE

Encourage transactions through gamified quests

Engage, motivate, and foster friendly competition among users with our quest campaign feature, where they can earn points by completing tasks and strive to climb the leaderboard, creating an immersive and interactive loyalty experience

Shalley Mohta, Customer Engagement Strategist

Journey Popularity Index:

The Rationale

By encouraging users to complete tasks and earn points, the quest campaign fosters a sense of excitement, motivates participation and creates a memorable and interactive experience that strengthens the bond between users and the brand

The Benefits

Quest campaigns incentivize users to interact with the brand regularly and complete tasks, leading to higher engagement. On the other hand, introducing leaderboards and the ability to compete against friends and family adds a social dimension to the campaign

Ideally Suited For

Industry: Telecom, Fitness & Wellness, Gaming, E-learning
Mobile app: Yes

Key Performance Indicators

Task completion rate, Engagement metrics (no. of sessions, frequency, etc.)

Gamified In-App
Engagement
Customer
Action
Instant
Gratification
Gamified
Engagement
Customer
Action
Instant
Gratification
Gamified
Engagement
Grand
Reward
Interactive
Reward Experience

Perx Powered Quest

Motivated by the prospect of winning points and claiming the top prize, Peter embarks on a quest

ACTION 1: Application for Subscription

Peter commits to the quest and upgrades to a postpaid connection to reach the next milestone

CUSTOMER SECURED

Instant Points Reward

Peter is instantly rewarded with points for achieving the next milestone, bringing him one step closer to the top of the leaderboard

CUSTOMER ENGAGED

Gamified Leaderboard Engagement

Peter is motivated to earn points, but disheartened by his current position on the leaderboard. He decides to earn more points and progress through the quest

Action 2: Auto-pay setup

To boost his leaderboard ranking, Peter decides to complete more milestones and takes the next step to setup auto-pay for his monthly postpaid bill

CUSTOMER MONETIZED

Instant Gratification

Peter receives points instantly upon completing this milestone

Leader Board Engagement

Peter continues to complete milestones and eventually climbs to the top of the leaderboard, surpassing his friends and family

Reward Experience

On being at the top of the leader board, Peter is instantly presented with a gamified reward

Engagement through Gamified Visual

Peter receives a personalized reward tailored via the Plinko game. On landing the ping pong ball within one of the gift slots, Peter unravels his reward

Explore more Use Cases

Global businesses have driven over 5 billion customer-brand interactions on Perx.

Ready to join them?

Feedback From

Our Customers

"I gotta say, I'm really surprised - I was able to create a loyalty program in just one minute!"

"The platform is incredibly user-friendly, making it easy for businesses to create and launch loyalty programs that really work"

"The solution offers unmatched flexibility, allowing businesses to customize their loyalty programs to align with their unique needs and brand identity"

"The platform helps drive more meaningful customer engagements, enhance stickiness, improve NPS & thus increasing revenue incrementally for our brand"

"Having delivered real world results in customer engagement, Perx is perfectly suited to accelerate & extend our creative & cutting edge innovation"

Start a FREE
14-Day Trial

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ENGAGE & MONETIZE

Motivate customers with rewards for campaign progression

With team-based campaigns, businesses can harness the collective power of social connections and gamification to drive increased user engagement, foster loyalty while unlocking new revenue streams

Shalley Mohta, Customer Engagement Strategist

Journey Popularity Index:

The Rationale

By enabling users to team up and complete milestones together, businesses can create a compelling experience that keeps users engaged, encourages them to spend more, and unlocks monetization opportunities through personalized rewards and incentive

The Benefits

Businesses can strategically influence user behavior and actions by leveraging social dynamics and gamification elements. By setting milestones tied to desired user actions such as store check-ins or purchase frequency, businesses can actively shape user behavior, drive increased engagement, and monetize users effectively

Ideally Suited For

Industry: Retail & E-Commerce, Fitness & Wellness, Gaming & Entertainment
Mobile app: Yes

Key Performance Indicators

Conversion rate, Avg. value of targeted actions

Gamified Engagement
Customer Action 1
Instant Gratification
Team Progress
Team Progress
Surprise Reward
Interactive Engagement
Continued Engagement

Perx Powered Progress Campaign

Lia opens the Progress campaign page where she can play games as a team with her friends Peter and Alena. She notices that they have already completed milestones 1-3

Action 1: Store Check-in

To complete the next milestone on the Progress campaign, Lia checks-in at a physical store and makes a purchase

CUSTOMER ENGAGED

Instant Gratification

Lia's team is immediately rewarded with campaign points for completing a progression

Reward Points for the Team

Lia's friend Alena completes the next milestone, earning more points for Team Alpha

Reward Points for the Team Again

Lia's friend Peter posts reviews and photos to completes the next milestone, earning more points for the team

Surprise Reward

On reaching the 60,000 points landmark, the team unlocks a surprise reward

Interactive Game Mechanics

To access the reward, Lia is presented with a gamified mechanic. Lia shakes the tree and wins a Starbucks voucher for her team, which she saves for later use

Continued Engagement

Lia checks the progress campaign microsite to keep track of their total points and upcoming milestones

CUSTOMER MONETIZED

Explore more Use Cases

Global businesses have driven over 5 billion customer-brand interactions on Perx.

Ready to join them?

Feedback From

Our Customers

"I gotta say, I'm really surprised - I was able to create a loyalty program in just one minute!"

"The platform is incredibly user-friendly, making it easy for businesses to create and launch loyalty programs that really work"

"The solution offers unmatched flexibility, allowing businesses to customize their loyalty programs to align with their unique needs and brand identity"

"The platform helps drive more meaningful customer engagements, enhance stickiness, improve NPS & thus increasing revenue incrementally for our brand"

"Having delivered real world results in customer engagement, Perx is perfectly suited to accelerate & extend our creative & cutting edge innovation"

Start a FREE
14-Day Trial

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ENGAGE & MONETIZE

Delight customers and promote related products

With our innovative platform, businesses can effortlessly drive user actions through timely prompts and nudges, while instantly delighting them with a gamified reward experience, seamlessly blending motivation and gratification

Amrith G, SVP | Marketing & Customer Analytics

Journey Popularity Index:

The Rationale

Gratifying user journeys not only drive immediate actions but also cultivate long-term engagement, loyalty, and positive brand experiences. It allows businesses to stand out in a competitive landscape, differentiate their offerings, and ultimately achieve their strategic goals by leveraging the power of motivation, instant gratification, and gamification

The Benefits

Implementing this use-case enables businesses to boost user engagement, improve conversion rates, enhance customer satisfaction, gain valuable data-driven insights, and gain a competitive edge. The combination of nudges and rewards drives actions, fosters loyalty, and delivers measurable results

Ideally Suited For

Industry: Industry: Financial Services and Banking, Telecom
Mobile app: Not Required

Key Performance Indicators

Action completion rate, conversion rate, customer lifetime value

Nudge Customer
Customer Action 1
Instant Gratification
Gamified Experience
Product Offer
Customer Action 2
Instant Reward
Nudge Again
Customer Action 3

Prompt For Customer Action

To activate Alena, a Perx-powered campaign encourages her to make her first in-app transaction

Action 1: Transact

Alena deposits $500 to complete her first savings milestone

CUSTOMER ENGAGED

Instant Gratification

Alena is instantly gratified with a gamified reward experience for completing her first transaction

Engagement Through Gamified Reward

Alena receives a personalized reward, tailored via the spin-the-wheel game. By tapping on the screen and spinning the wheel, she receives her reward and can save it in her digital wallet

CUSTOMER DELIGHTED

Product Cross-sell

To monetize Alena, a personalized credit card offer is presented to her

Action 2: Card Application

Intrigued by the offer, Alena applies for a credit card

CUSTOMER MONETIZED

Instant Reward For Customer Action

Upon approval of the account, Alena instantly gets rewarded with her personalized gift

Nudging Next Customer Action

To encourage Alena to start transacting, she is sent a cashback offer on her new credit card

Action 3: Credit Card Use

She uses her credit card to make online transactions and is instantly gratified with cashback

Explore more Use Cases

Global businesses have driven over 5 billion customer-brand interactions on Perx.

Ready to join them?

Feedback From

Our Customers

"I gotta say, I'm really surprised - I was able to create a loyalty program in just one minute!"

"The platform is incredibly user-friendly, making it easy for businesses to create and launch loyalty programs that really work"

"The solution offers unmatched flexibility, allowing businesses to customize their loyalty programs to align with their unique needs and brand identity"

"The platform helps drive more meaningful customer engagements, enhance stickiness, improve NPS & thus increasing revenue incrementally for our brand"

"Having delivered real world results in customer engagement, Perx is perfectly suited to accelerate & extend our creative & cutting edge innovation"

Start a FREE
14-Day Trial

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Unlocking Loyalty Success: Why Partnering with Experts is Key to Successful Loyalty Programs in 2024

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Blogs, ,

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Maximize In-App Revenue:

Exploring the Potential of Gamification

Customer Enrolled

CUSTOMER ENGAGED

Milestone 1: Daily Steps

Points Redemption

CUSTOMER MONETIZED

Milestone 2: Appointment Booking

Leader Board Engagement

Keeping Users Hooked With Gamification

Reward Saved for Future Use

Explore more Use Cases

Recommended for you

Delight with personalized rewards to monetize customers

Nudge for Customer Action

Customer Action 1 : Account Deposit

Dynamic Reward Experience

Engagement with Reward Coupon

Customer Action 2: Transaction on New Card

Nudge to Setup Auto-pay

Customer Action 3: Auto-pay Setup

CUSTOMER MONETIZED

Reward for Customer Action

Voucher for Local On-Demand Apps

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Make rewards dynamic and interactive

Engagement Campaigns

CUSTOMER ENGAGED

Customer Action: Product Purchase

Engagement Through Gamified Experience

Surprise and Delight

Voucher Saved for Future Use

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Influence customer actions with gamified badges

Customer Action: Checking Profile

Gamified Engagement

CUSTOMER ENGAGED

Customer Action: Store Check-in

Gamified Badge Reward

CUSTOMER MONETIZED

Nudge for Next Action

Customer Action: EmployingSustainable Practice

Instantly Rewarding with a Badge

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Tailor offerings based on recent transactions

Customer Action 1: Flight Booking

Nudge for Another Action

Customer Action 2: Experience Survey

Product Cross-Sell

Dynamic Discount

Customer Action

CROSS-SELL SUCCESSFUL

Nudge for Next Action

Customer Action

PRODUCT ADOPTION SUCCESSFUL

Interactive Engagement

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Encourage transactions through gamified quests

Perx Powered Quest

ACTION 1: Application for Subscription

CUSTOMER SECURED

Instant Points Reward

CUSTOMER ENGAGED

Gamified Leaderboard Engagement

Action 2: Auto-pay setup

CUSTOMER MONETIZED

Instant Gratification

Leader Board Engagement

Reward Experience

Engagement through Gamified Visual

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Motivate customers with rewards for campaign progression

Perx Powered Progress Campaign

Action 1: Store Check-in

Customer Action: Employing
Sustainable Practice