Keep customer engaged through gamified micro-experiences

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ENGAGE & MONETIZE

Delight customers and promote related products

With our innovative platform, businesses can effortlessly drive user actions through timely prompts and nudges, while instantly delighting them with a gamified reward experience, seamlessly blending motivation and gratification

Amrith G, SVP | Marketing & Customer Analytics

Journey Popularity Index: 

The Rationale

Gratifying user journeys not only drive immediate actions but also cultivate long-term engagement, loyalty, and positive brand experiences. It allows businesses to stand out in a competitive landscape, differentiate their offerings, and ultimately achieve their strategic goals by leveraging the power of motivation, instant gratification, and gamification

The Benefits

Implementing this use-case enables businesses to boost user engagement, improve conversion rates, enhance customer satisfaction, gain valuable data-driven insights, and gain a competitive edge. The combination of nudges and rewards drives actions, fosters loyalty, and delivers measurable results

Ideally Suited For

Industry: Industry: Financial Services and Banking, Telecom
Mobile app: Not Required

Key Performance Indicators

Action completion rate, conversion rate, customer lifetime value

Prompt For Customer Action

To activate Alena, a Perx-powered campaign encourages her to make her first in-app transaction

1

Action 1: Transact

Alena deposits $500 to complete her first savings milestone

2

CUSTOMER ENGAGED

Instant Gratification

Alena is instantly gratified with a gamified reward experience for completing her first transaction

3

Engagement Through Gamified Reward

Alena receives a personalized reward, tailored via the spin-the-wheel game. By tapping on the screen and spinning the wheel, she receives her reward and can save it in her digital wallet

CUSTOMER DELIGHTED

4

Product Cross-sell

To monetize Alena, a personalized credit card offer is presented to her

5

Action 2: Card Application

Intrigued by the offer, Alena applies for a credit card

6

CUSTOMER MONETIZED

Instant Reward For Customer Action

Upon approval of the account, Alena instantly gets rewarded with her personalized gift

7

Nudging Next Customer Action

To encourage Alena to start transacting, she is sent a cashback offer on her new credit card

8

Action 3: Credit Card Use

She uses her credit card to make online transactions and is instantly gratified with cashback

9

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