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ENGAGE & MONETIZE
Influence customer actions with gamified badges
By leveraging badges as motivational triggers, businesses can create a highly engaging and profitable ecosystem that drives customer loyalty and revenue growth
Shalley Mohta, Customer Engagement Strategist
Journey Popularity Index:
By strategically rewarding badges, businesses can incentivize users to take specific actions that align with their monetization goals. Whether it’s encouraging users to make more frequent purchases, refer friends, provide feedback, or engage with promotions
Ideally Suited For
Industry: Banking and Financial Services, Telecom, Retail
Customer base: > 50k customer base
Mobile app: Not Required
Existing Loyalty program: Not a must
Badges create a sense of achievement and recognition, fostering a deeper emotional connection between users and the app. Users are motivated to earn badges, unlock achievements, and progress through various levels, resulting in longer and more frequent interactions with the app. This increased attachment can lead to improved user retention as users strive to maintain their pace, earn more badges, and reap associated benefits, thus increasing the potential for long-term monetization
Key Performance Indicators
User acquisition rate, customer acquisition cost
Customer Action: Checking Profile
Elaine reviews her collected and available badges on the app
Elaine views earned and potential badges
Customer Action: Store Check-in
Elaine remembers to check-in on the app during her weekly shopping trip, which brings her closer to earning
'The Regular' badge
Gamified Badge Reward
After checking in 4 times within a month, Elaine receives 'The Regular' badge from the app
Nudge for Next Action
Elaine receives a push notification encouraging her to bring her own bag and earn the Eco Warrior badge
Customer Action: Employing
Elaine declines plastic bags on her next visit and scans a code at checkout
Instantly Rewarding with a Badge
Elaine instantly earns the Eco Warrior badge which she can share and boast about, on her social media accounts
Global businesses have driven over 3.9 billion customer-brand interactions on Perx.
Ready to join them?
"I gotta say, I'm really surprised - I was able to create a loyalty program in just one minute!"
"The platform is incredibly user-friendly, making it easy for businesses to create and launch loyalty programs that really work"
"The solution offers unmatched flexibility, allowing businesses to customize their loyalty programs to align with their unique needs and brand identity"
"The platform helps drive more meaningful customer engagements, enhance stickiness, improve NPS & thus increasing revenue incrementally for our brand"
"Having delivered real world results in customer engagement, Perx is perfectly suited to accelerate & extend our creative & cutting edge innovation"
in 4 weeks
Leading telecom serving 90M customers boosts customer actions through gamification.
revenue in 100 days
15M brand interactions created
Leading bank engages 4M+ customers with 15M interactions in one year.
actions and interactions
Over $18M in incremental revenue
Leading bank increases overseas spending by high-end credit card customers.