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ENGAGE & MONETIZE
Tailor offerings based on recent transactions
Experience a tailor-made journey curated to guide customers towards completing further transactions
Elia Wagner, CX Architect
Journey Popularity Index:
Experience a tailor-made journey curated to guide customers towards completing further transactions. By harnessing the power of personalized campaigns and incentives, we aim to boost overseas card usage and drive customer engagement.
This strategy enhances survey completion rates, total spending, campaign goal completion rates, and incremental card usage during trips, ultimately driving monetization.
Ideally Suited For
Industry: Telecom, Banking, Large-Retail
Customer base: > 50k customer base
Mobile app: Yes
Existing Loyalty program: Not a must
Drive multi-actions: Yes
Key Performance Indicators
Customer acquisition, customer engagement, customer retention
Customer Action 1: Flight Booking
Sarah books a flight with Singapore Airlines using her Prospera Bank account
Nudge for Another Action
Sarah receives a pop-up on the Prospera Bank app, inviting her to participate in a survey about her booking experience with Singapore Airlines
Customer Action 2: Experience Survey
Sarah answers the first question of the survey, rating her flight booking experience with Singapore Airlines
The survey introduces Prospera Bank's travel insurance offering, as a cross-selling opportunity
On account of answering 'no' to the previous question, Sarah receives a 10% discount voucher on the travel insurance
Sarah takes advantage of the discount voucher and purchases travel insurance for her trip through Prospera Bank
Nudge for Next Action
When Sarah completed a booking at Singapore Airlines she was automatically enrolled in a campaign tailored for travelers, encouraging them to use their Prospera Bank card overseas and win a complimentary airport lounge access for their next trip
While on the trip, Sarah remembers the campaign and uses her Prospera card for all purchases, aiming to complete the $1000. She receives real-time notifications for her progress on overseas spending towards the mission
PRODUCT ADOPTION SUCCESSFUL
Sarah tracks her spending progress using a visually engaging progress indicator within the app. As she spends more, the progress bar fills up, motivating her to reach the target
Global businesses have driven over 3.9 billion customer-brand interactions on Perx.
Ready to join them?
"I gotta say, I'm really surprised - I was able to create a loyalty program in just one minute!"
"The platform is incredibly user-friendly, making it easy for businesses to create and launch loyalty programs that really work"
"The solution offers unmatched flexibility, allowing businesses to customize their loyalty programs to align with their unique needs and brand identity"
"The platform helps drive more meaningful customer engagements, enhance stickiness, improve NPS & thus increasing revenue incrementally for our brand"
"Having delivered real world results in customer engagement, Perx is perfectly suited to accelerate & extend our creative & cutting edge innovation"
in 4 weeks
Leading telecom serving 90M customers boosts customer actions through gamification.
revenue in 100 days
15M brand interactions created
Leading bank engages 4M+ customers with 15M interactions in one year.
actions and interactions
Over $18M in incremental revenue
Leading bank increases overseas spending by high-end credit card customers.