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Popularity Index:

Ideally Suited For: Banking and Financial Services, Telecom, Retail

Mobile app: Yes

Key Performance Indicators: User acquisition rate, Customer Acquisition Cost

Popularity Index:

Ideally Suited For: Telecom, Travel & Hospitality, Media & Entertainment, Financial Services

Mobile app: Not Required

Key Performance Indicators: Conversion rate, Customer Acquisition Cost, Incremental Revenue, Attribution Analysis

Popularity Index:

Ideally Suited For: Retail and E-Commerce, Financial Services, Telecom, Fitness & Wellness

Mobile app: Yes

Key Performance Indicators: Number of New Users, Activation Rate, Avg. no. of Interactions per user

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