An ISO/IEC27001:2013 and ISO 27018:2019 certified cloud solution
PlATFORM · Campaign Engine
Your marketing team
has the ideas. Perx gives them
the
command centre to execute.
Campaign Engine is the command centre where marketing teams orchestrate surgical audience segmentation, high-conversion behavioural journeys, and brand-compliant social amplification — without a single IT ticket, a single release cycle, or a single line of code.
What makes it different
Most marketing teams have the strategy. They don’t have the execution speed. Every campaign idea gets queued behind an IT ticket, a release cycle, and a change request — and by the time it goes live, the market moment has passed.
Perx Campaign Engine closes the gap between the idea and the live journey. The campaign brief is generated with predicted outcomes attached. Your team approves it. It goes live — compliant, targeted, and measurable — before the window closes.
The problem it solves
Your best campaign ideas die
waiting
for am IT ticket
The average BFSI marketing team waits weeks between a campaign brief and a live customer journey. By the time legal clears it, IT queues it, and the release cycle ships it, the behaviour window has closed. Your competitors moved. Your customers didn’t notice you tried.
Campaign velocity bottlenecked by IT
Every journey requires a developer, a release cycle, and a change request. Your team has the ideas. The queue has the power.
Batch-and-blast sending the wrong message to everyone
Mass campaigns create message fatigue and drive churn in customers who weren't ready to act. Precision targeting requires behavioural data your current tools can't use.
Every customer win is a missed acquisition opportunity
Customers celebrate a reward win privately. That emotional peak — the most powerful acquisition moment in your programme — disappears without reaching a single new prospect.
Zero visibility on which campaign drove which outcome
Multiple channels, multiple mechanics, zero attribution. You know engagement went up. You can't prove which campaign, which segment, or which channel caused it.
How Campaign Engine solves it
Three products. One engine built
for
revenue, not just reach.
The brief is generated with predicted outcomes attached. Your team approves the journey. The microsite goes live without IT. And every customer win becomes a trackable acquisition event — from brief to live, from engagement to revenue, from private win to public advocacy.
Campaign Orchestrator
Precision targeting. Compliant execution.
Experience Microsite
Brand-perfect. Live in hours. No IT.
Social Sharing
Every win, a free acquisition.
Marketing ROI & Precision
From batch-and-blast to
surgical targeting — the right
customer, every campaign.
Campaign Orchestrator continuously surfaces revenue opportunities from behavioural and transaction signals, and generates the campaign brief — with predicted conversion rate, transaction lift, and reward cost attached. Your team approves the audience, not builds it from a blank filter. Maker-checker rigour. Marketer-speed velocity.
“Batch-and-blast is the most expensive way to run a loyalty programme. You spend budget on customers who weren’t going to act, annoy the ones who were, and can’t tell which is which afterwards. Campaign Orchestrator ends that — permanently.”
Advanced Audience Segmentation
Reach only the customers who are ready to act
The highest-probability segment for each campaign objective is built from transaction history, behavioural streaks, and real-time signals. Your team approves the audience, not constructs it from a blank filter. Precision over broadcast. Every time.
Proof: Variable Reward Loops 12× boost in engagement via targeted, objective-led campaign design
Maker-Checker Governance
Every campaign approved, audited, and compliant — before it reaches a single customer
The campaign draft is generated with outcomes predicted. A second authorised user approves it. Mandatory dual-authorisation eliminates human error, unauthorised spend, and accidental point-runs. Control stays where it belongs.
Proof: 100% audit-compliant campaign execution
Objective-Led Reward Mapping
Match the psychological reward to the business objective — every time
Expected conversion rate, transaction lift, and reward cost are forecast before any campaign goes live. High-value vouchers for mortgage signups. Low-cost game tries for daily engagement. The right match, with the evidence to back it.
Proof: 0.6–2% reward cost of total transaction value driven
Omni-Channel Journey
One journey. Every channel. No broken experiences.
A single behavioural journey triggers consistently across App, Web, SMS, and Email — ensuring a frictionless, brand-coherent experience. Prevents the channel fragmentation that causes drop-off and erodes campaign ROI.
Proof: $59.5M value engaged via omni-channel orchestrated journeys
12×
Proof point · Campaign Orchestrator · Targeted Campaign Design
Boost in engagement and last-mile customer actions via objective-led campaign design
Moving from batch-and-blast to precision targeting — built from transaction history, behavioural streaks, and real-time signals — generates a 12× improvement in engagement and last-mile customer actions.
Brand Ownership & Zero IT Dependency
Your brand. Your experience.
Live in hours —
no IT ticket required.
Experience Microsite is the front-end layer that turns every back-end engagement mechanic into a customer-facing experience that looks and feels like a native extension of your brand. No developers. No release cycles. No change request queues. Total aesthetic control — from reward imagery to campaign banners to the full journey environment — in the hands of your marketing team.
“Every day between a campaign brief and a live customer action is a market window closing. A leading Singaporean digital bank cut that window from 14 days to 3.7 days. The engagement mechanics were already built. The microsite put them in front of customers — in the brand, on time, without IT.”
Rapid Experience Deployment
Show customers exactly what they're about to lose From brief to live customer experience in hours — not weeks
A dedicated hosting environment launches complex engagement journeys outside the core banking app — no dev tickets, no release cycles, no change request queues. Every market opportunity capturable before the window closes.
Proof: 14 → 3.7 days to first customer action · Leading Singaporean Digital Bank · 73% reduction
Visual Content Orchestration
Your team updates every visual — no developer required
Centralised control over reward imagery, notification text, and campaign banners — updated in real time without a single line of code. Reclaims the budget typically consumed by front-end maintenance and minor change requests.
Proof: 30% of IT budget typically reclaimed from front-end maintenance cycles
Brand Identity Harmonisation
Every microsite feels like a native extension of your core app
Customisable CSS and UI frameworks apply your brand language, colours, and typography to every screen. Customers remain inside a trusted visual environment — critical for financial transactions where interface friction and brand inconsistency directly erode conversion.
Proof: 4× — UGC-generated brand content outperforms traditional bank advertising
Elastic Resource Scaling
When your team is at capacity — Perx becomes your execution arm
Pre-paid service tokens give access to Perx’s expert design and implementation team on demand. No new procurement cycle. No fixed headcount increase. Complex hero campaigns delivered at the right quality regardless of internal bandwidth constraints.
Proof: 320× faster campaign delivery vs. legacy IT roadmaps
14 → 3.7
Proof point · Leading Singaporean Digital Bank · Experience Microsite
Days to first customer action — 73% reduction in campaign deployment time
Experience Microsite removes the IT dependency from campaign deployment. A leading Singaporean digital bank cut time-to-first-customer-action from 14 days to 3.7 days — capturing market windows that previously closed before a single campaign could reach a customer.
Zero-Cost Acquisition
Your customers just won something.
Turn that moment into your
cheapest acquisition channel.
Frictionless sharing is embedded directly into the moment of delight — immediately after a Spin-the-Wheel win, a badge unlock, or a quest completion. Capturing customers at their highest emotional peak maximises share probability and drives organic acquisition at zero marginal cost.
“A customer who has just won a reward is experiencing the highest dopamine peak in their entire interaction with your brand. That is the exact moment to trigger the share — not a week later in a re-engagement email. Social Sharing captures that moment automatically. You don’t have to ask. They want to tell.”
Automated Social Trophy Templates
Every customer win becomes a brand advertisement — shared in one tap
Pre-designed, brand-compliant social cards auto-populate with the customer’s specific achievement the moment they win. The content looks and feels like a personal trophy — not a bank notification — making sharing the natural, proud response rather than a deliberate act.
Proof: UGC-generated brand content 4× outperforms traditional bank advertising
Compliance-Locked Branding
Scale viral campaigns without reviewing every post your customers share
Centralised management of logos, fonts, and approved copy ensures no customer can modify critical brand or regulatory elements before sharing. Every post that reaches social channels meets BFSI branding and legal standards automatically.
Proof: 100% brand and regulatory compliance on every shared social asset
Attributed Deep-Linking
Know exactly which win, which customer, which channel drove every new signup
Unique trackable URLs for every share route new users directly to the specific campaign page — not the homepage. Every referral is closed-loop: from social post to account opening, fully attributed. Marketing gets the exact social ROI data to double down on what’s working.
Proof: 60% increase in sharing rates when distribution is native to the customer’s preferred channel
One-Click Viral Distribution
Trigger the share at the peak of the moment — before it passes
Frictionless sharing embedded directly into the moment of delight — immediately after a win. WhatsApp, Telegram, Instagram, Facebook — one interface, one tap, one share. Meeting customers where they actually communicate increases sharing rates by up to 60%.
Proof: 90% surge in digital sign-ups via social and community sharing across APAC
90%
Proof point · APAC Deployments · Social Sharing
Surge in digital sign-ups driven by social and community sharing mechanics
Social Sharing turns every reward win into an organic acquisition event. Customers share because they want to — not because they were asked. Each share is tracked, attributed, and routed directly to the right campaign page. 90% surge in digital sign-ups across APAC deployments.
Margin Optimisation
The right reward. The right
moment.
Never a dollar over.
AI matches the right reward to the right customer at the right moment — blending points, vouchers, and game tries dynamically. Every interaction is met with an incentive of exactly equal psychological value. Maximum impact, minimum spend, zero manual calibration.
“Over-rewarding is as damaging as under-rewarding. A reward worth more than the behaviour it triggered costs you margin. Perx AI calibrates to psychological value — not arbitrary reward brackets.”
AI Reward Matching
Match reward value to psychological value — automatically
AI dynamically blends points, cashback, vouchers, and gamification tries to find the incentive of exactly equal psychological value for each customer action. No manual calibration. Maximum engagement per dollar spent.
Psychological driver: Variable Ratio Reinforcement
Multi-Category Reward Catalogue
Give customers choice without giving up margin control
Points, vouchers, cashback, digital goods, game entries — all configurable in a single reward catalogue with individual margin controls per category. Customers feel richness of choice. You control every cost line.
Coverage: Points · Vouchers · Cashback · Game tries
$6.6M
Proof point · APAC · AI Reward Matching
Transaction value generated by matching the right reward to the right moment
AI reward matching generated $6.6M in transaction value — not by spending more on rewards, but by ensuring every reward issued was the one most likely to drive the next commercial action.
In the real world
Campaigns that show up
on the P&L.
Every number is attributed to a specific campaign mechanic, a specific deployment decision, a specific outcome.
Campaign Orchestrator · Targeted Journey Design
12×
Boost in engagement via precision targeting built from transaction history, behavioural streaks, and real-time signals.
Experience Microsite · Leading Singaporean Digital Bank
14→3.7
Active users scaled by rewarding daily digital interactions beyond just transactions.
Social Sharing · APAC Deployments
90%
Surge in digital sign-ups driven by social and community sharing mechanics — organic acquisition at zero marginal cost.
Campaign Orchestrator · Omni-Channel Journeys
$59.5M
Value engaged across Perx deployments via omni-channel orchestrated campaign journeys — App, Web, SMS, Email unified.
Frequently asked
Questions buyers ask
about Campaign Engine.
Backed by FAQPage schema — surfaced when buyers research loyalty campaign orchestration.
What is a campaign orchestrator for loyalty?
A campaign orchestrator for loyalty is the command centre where marketing teams move beyond batch-and-blast — using behavioural and transaction signals to recommend the right audience, map the right reward to the right objective, and generate a campaign brief with predicted outcomes before a single dollar is spent. Perx Campaign Orchestrator adds maker-checker governance so every campaign is 100% audit-compliant before it reaches a customer.
How does Perx reduce campaign deployment time?
Perx Experience Microsite removes the IT dependency from campaign deployment entirely — hosting and launching complex engagement journeys outside the core banking app with no dev tickets, no release cycles, and no change request queues. A leading Singaporean digital bank reduced time-to-first-customer-action from 14 days to 3.7 days — a 73% reduction.
How does Perx Social Sharing drive new customer acquisition?
Perx Social Sharing captures customers at the exact moment of their highest emotional engagement — immediately after a reward win — and triggers a one-tap share to WhatsApp, Telegram, Instagram, or Facebook. Attributed deep-links route new users directly to the specific campaign page, creating a fully closed-loop referral journey from social post to account opening.
Is Campaign Engine compliant for BFSI enterprises?
Yes. Maker-checker governance ensures every campaign is dual-authorised before reaching customers — eliminating human error, unauthorised spend, and accidental point-runs. Compliance-locked branding on Social Sharing ensures every shared social asset meets BFSI branding and legal standards automatically, with 100% brand compliance on every post.
Can Campaign Engine integrate with existing CRM and data systems?
Yes. Campaign Engine fires on data from connected CRM, core banking, and data warehouse systems via API — using existing customer signals to build recommended segments without requiring new data infrastructure. The Precision Engine rules layer governs every nudge, ensuring every campaign action is commercially validated before it fires.
Also in this product
Reward Probability Assignment
Optimise campaign cost and margin in real time — assign the lowest-cost reward that still achieves the behaviour.
Rules Engine Integration
Every campaign nudge governed by hyper-granular trigger logic from the Precision Engine.
Cross-Channel Distribution Hub
WhatsApp, Telegram, Instagram, Facebook — one interface for social distribution across all channels.
Referral Journey Integration
Shared links connect directly to incentivised referral flows with full closed-loop attribution.
Multi-Language Support
Localise campaign experiences across every APAC market from a single dashboard.
Campaign Analytics
Real-time performance data per microsite journey — live during the campaign, not just after it closes.
Built for BFSI compliance
Campaigns your compliance team,
CMO, and CFO all sign off on.
Every campaign is approved before it reaches a customer. Every social share meets legal standards. Every outcome is attributed and auditable.
ISO/IEC 27001 & 27018
Certified. Every campaign environment auditable from day one.
Maker-checker governance
Mandatory dual-authorisation on every campaign — before a single customer sees it.
Compliance-locked branding
100% brand and regulatory compliance on every shared social asset — no manual review required.
RBAC controls
Granular permission settings define what teams can build, approve, and deploy.
Attributed deep-linking
Every share tracked. Every referral attributed. Every acquisition closed-loop.
Multi-market architecture
One campaign engine across all APAC markets and languages.
Explore other engines in the
Perx Loyalty Stack
See Campaign Engine in action.
30 minutes. We’ll show you how the brief gets built, how the microsite goes live, and how every customer win becomes a trackable acquisition event.
An ISO/IEC27001:2013 and ISO 27018:2019 certified cloud solution
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Perx Technologies Pte Ltd
20A Tanjong Pagar Road
Singapore 088443
An ISO/IEC27001:2013 and ISO 27018:2019 compliant cloud solution
An ISO/IEC27001:2013 and ISO 27018:2019 certified cloud solution