An ISO/IEC27001:2013 and ISO 27018:2019 certified cloud solution
Telecommunications · Mobile, Broadband & Pay TV
CAC. ARPU. Churn.One platform moves all three.
Most telco loyalty runs on the same playbook every operator already has: bonus data for a top-up, points for a bill payment, a cashback rate that resets every promo cycle. Perx replaces that with real-time behavioural triggers missions, streaks, personalized reward-matching, and more fired at the moment a specific subscriber action is most likely to happen.
Loyalty. Measured in Profit
190%
increase in users, H1 2024
A leading Singapore telco
90%
campaign completion rate across 100+ campaigns in 6 months
A leading Singapore telco
70%
average active users over total users
A leading Singapore telco
Challenges
Why telco loyalty stalls before it
reaches ARPU
Two failures compound each other in telco engagement: speed and precision. Legacy platforms sit close to billing and network systems, so even a simple campaign change often needs the same release cycle as a network update. And even a fast campaign usually rewards every subscriber the same way, regardless of tier, usage pattern, or what would actually change their behaviour next.
A registered SIM isn't a retained subscriber
Most prepaid churn happens before a subscriber makes their first data-pack purchase or app-based reload the moment a loyalty mechanic could otherwise catch them.
Generic bonus data rewards behaviour that would have happened anyway
A flat "bonus GB on your next top-up" promo pays out the same way regardless of the subscriber or the moment rewarding a top-up a heavy user was going to make anyway, while doing nothing for a subscriber actually at risk of churning.
Campaigns wait behind the same engineering queue as network changes
One operator's own comparison: a typical campaign took up to 12 weeks to reach market through a traditional MarTech setup, moving to as little as 30 minutes once campaign logic sat on a dedicated engagement layer instead of behind IT and network release cycles.
Retention spend and churn data live in different teams
Marketing runs the loyalty app. Network and billing hold the usage and churn-risk data. Without a shared view, retention budget gets spent on subscribers who were never going to leave, and misses the ones who were.
Solution
Platform features built for telco
Three modules doing the direct work in the CAC/ARPU/churn story below plus three more supporting them underneath.
Behaviour Mechanics
The right mechanic for the right subscriber
A library of gamified mechanics stamps, streaks, instant-win, referrals fires whichever one matches a subscriber’s tier and behaviour, instead of the same bonus-data promo applied to every subscriber regardless of what actually moves them.
Points Engine
Behavioural points logic
Coins or points fire on a first data-pack purchase or reload the specific milestone that predicts an active subscriber instead of a flat bonus-GB promo for every top-up.
Insights Engine
CAC, ARPU & churn dashboards
Real-time visibility into which specific rule or campaign moved which number the dashboard a CFO would want to see, not just app-open counts.
Campaign Engine
Deploy without a developer ticket
Marketing configures and ships a campaign change directly — one operator’s individual campaign timeline moved from up to 12 weeks down to 30 minutes.
Rewards Engine
A rewards marketplace that evolves based on redemption data, matched to tier and behaviour.
Rewards Ecosystem
Turns a lifestyle app into a rewards marketplace with hundreds of merchant partners.
Professional Services
Hands-on support for billing and network integration via API.
How it works
One platform, three levers, three
numbers your board tracks
Perx maps its engagement mechanics to the three stages of the subscriber journey that move the numbers a telco board actually tracks. Each stage below is a real deployment, not a projection.
Activate
→ Lower CAC
Determines whether acquisition and SIM-registration spend pays back.
Engage & Monetize
→ Higher ARPU
Determines whether a campaign actually moves revenue per user.
Retain & Grow
→ Lower Churn
Determines whether a subscriber renews instead of leaving.
Activate → Lower CAC
A registered SIM that never tops up is acquisition spend with nothing to show for it.
Perx turns activation itself into the reward. Instead of a flat welcome bonus, missions and streaks reward the specific actions that predict an active subscriber – a data-pack purchase, an app reload, or a referral – deployed by marketing directly, with no release cycle to wait on.
Result Achieved
4–7× higher referral conversion
A leading Philippine telco achieved referral-driven acquisition conversion rates 4 to 7 times higher than its traditional paid acquisition channels, using Perx-powered referral mechanics.
Source: Perx client case material, a leading SEA luxury retail ecosystem. Directional — stated qualitatively in the source, without a precise percentage.
Engage & Monetize → Higher ARPU
ARPU only moves if the incremental revenue beats the cost of the reward.
Perx turns activation itself into the reward. Instead of a flat welcome bonus, referral rewards and early-action milestones reward the specific behaviours that predict an active subscriber – a data-pack purchase, an app reload, a completed referral – deployed by marketing directly, with no release cycle to wait on.
Result Achieved
19× higher redemption rate
On vouchers matched to a subscriber’s own behaviour and tier, versus generic vouchers issued to everyone — from a daily gamified campaign that also hit a 100% completion rate, with 65% playing more than once a month.
Retain & Grow → Lower Churn
Churn is decided before a subscriber ever calls to cancel.
Perx moves retention months before the save-desk call ever happens. Streak mechanics and tiered loyalty journeys give a subscriber a specific reason to keep choosing this operator at the next renewal or top-up, turning retention into a habit built early, not a conversation had too late.
Result Achieved
70% AAU · 85% returning
Average active users over total users, and returning users for in-app engagement — a leading Singapore telco’s H1 2024 performance across its full registered base.
Source: Perx client case material, a leading SEA luxury retail ecosystem
Built for telco-grade compliance & scale
Built to sit next to billing and
network systems, not disrupt them
ISO/IEC 27001 & 27018
Certified, audit-ready — relevant given the subscriber PII telco engagement systems handle.
GDPR-compliant by design
Zero- and first-party data, no third-party dependency.
API-first integration
Connects to existing billing, CRM, and network usage data. One operator's deployment period moved from 6–10 months to 24 hours.
Also built for
The same three levers, tuned to
where an operator is starting from
Prepaid & Reload-Driven Mobile
Referral and reload behaviour, same mechanics
Referral and reload behaviour respond to the same mechanics proven at full-service scale. A leading Philippine telco’s 4–7× referral conversion lift is the clearest evidence this applies beyond postpaid.
MVNOs & Digital-First Telco Brands
Same activation problem as digital-first banks
Smaller, app-native operators face the same activation and precision problems as digital-first banks — fast subscriber growth with thin engagement infrastructure. No MVNO-specific case exists yet in the sourced material, so no number is attached here.
Frequently asked
Questions telco teams ask about
loyalty and engagement platforms
Structured with FAQPage schema for AI engines researching telco loyalty platforms.
Why does Perx call itself a "Behavioural Loyalty Platform" rather than a loyalty platform?
Traditional telco loyalty rewards a top-up or bill payment after it happens a points balance updates, and the system waits for the next transaction. Perx works upstream of that moment: real-time behavioural triggers fire at the point where a specific action is most likely to happen, engineering the behaviour instead of just recording it afterward. One operator moved away from a pure points model entirely, toward rewarding the specific customer actions that predict retention.
Does Perx reduce customer acquisition cost (CAC) for telcos?
Yes. A leading Philippine telco achieved 4–7× higher referral-driven acquisition conversion than its traditional paid channels. Separately, a leading Singapore telco exceeded its 30-day loyalty-program onboarding target by over 100%, reaching 20% of households in 30 days.
Can Perx increase ARPU for a telco?
Perx doesn’t report a single ARPU-dollar figure, since ARPU is a function of which specific monetization campaigns actually convert, not a standalone metric a platform generates. What Perx does move: a leading Singapore telco saw personalized, tier-matched vouchers achieve a 19× higher redemption rate than generic vouchers, across 100+ gamified campaigns run in six months. A separate, larger-scale (provisional) deployment doubled its rewards-marketplace revenue within three months.
Does Perx reduce churn for telcos?
Perx doesn’t report a single churn-rate figure, since churn is the downstream result of tenure and engagement depth, not a standalone metric a platform generates. What Perx does move: a leading Singapore telco saw subscribers who onboarded to its rewards program interact 43 times more with its app than those who hadn’t, alongside a 6% year-over-year retention improvement and double-digit NPS gains.
Can Perx integrate with existing billing and network systems?
Yes. Perx connects to existing billing, CRM, and network usage data via API. One operator’s deployment period moved from a 6–10 month traditional timeline to 24 hours, with individual campaign changes going from up to 12 weeks down to as little as 30 minutes.
Is Perx compliant with telco data-handling requirements?
Perx is ISO/IEC 27001 and 27018 certified and GDPR-compliant by design, with role-based access control and maker-checker governance built into every rule and campaign workflow.
How quickly can a telco launch a campaign on Perx?
Marketing teams configure and deploy campaigns directly. One operator’s individual campaign-to-market timeline moved from up to 12 weeks down to as little as 30 minutes; that speed supported 100+ gamified campaigns in a single six-month period.
Built for BFSI compliance
A services team that understands
the stakes of
financial operations.
Every data access, every export, and every attribution report is governed, auditable, and reconcilable with financial ledgers — from day one.
15+ markets onboarded
BFSI programme deployment expertise across SEA, APAC, and Africa — not a generic enterprise onboarding team.
10+ years BFSI expertise
Every recommendation informed by a decade of loyalty programme performance data across banking, insurance, and fintech.
SLA-backed support
Gold and Platinum support plans with guaranteed response times built for high-volume transaction environments.
Human-led strategic oversight
A senior relationship partner, not an automated process — proactively aligned to your P&L targets from day one.
ISO/IEC 27001 & 27018
Certified. Every service engagement auditable and compliant from day one.
Programme performance guaranteed
We don't just implement. We track performance, flag risks, and recommend interventions — for the life of the programme.
Ready to move your CAC, ARPU, and
churn numbers?
30 minutes. We’ll show you the exact mechanics that fit your
subscriber base and business goal.
subscriber base and business goal.
An ISO/IEC27001:2013 and ISO 27018:2019 certified cloud solution
SAY HELLO
Perx Technologies Pte Ltd
20A Tanjong Pagar Road
Singapore 088443
An ISO/IEC27001:2013 and ISO 27018:2019 compliant cloud solution
An ISO/IEC27001:2013 and ISO 27018:2019 certified cloud solution