Attain customers through individualized perks

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Attain customers through reward-led ads

At Perx, we revolutionize the digital banking experience by seamlessly integrating personalized rewards into our app, thereby enticing users with exclusive offers tailored to their financial goals and spending patterns

Amrith G, SVP | Marketing & Customer Analytics

Journey Popularity Index: 

The Rationale

Traditional banks have a growing need to differentiate themselves in the digital landscape to attract and retain customers. By incorporating personalized rewards into the digital banking app, banks can create a unique value proposition, enhance user engagement, and foster long-term customer loyalty

The Benefits

It enables banks to attract new users by offering tailored incentives that align with individual financial needs and preferences, resulting in increased customer acquisition. By offering personalized rewards as part of the acquisition strategy, companies can position themselves as customer-centric and innovative, creating a positive brand image in the market

Ideally Suited For

Industry: Banking and Financial Services, Telecom, Retail
Customer base: > 50k customer base
Mobile app: Not Required
Existing Loyalty program: Not a must

Key Performance Indicators

User acquisition rate, customer acquisition cost

Perx Powered Social Media Acquisition

Alena sees a rewards-led Instagram ad, which prompts her to download the app


ACTION 1: Download & Install

Motivated by the mechanism, Alena downloads the app and signs up an account



ACTION 2: Verification & KYC

She is prompted by a Perx-powered instant reward campaign to finish her KYC details


Instantly Rewarding The Customer

Upon verification, Alena is presented with an instant reward for completing the action


Nudge To Activate Customer

To activate Alena, a Perx-powered campaign encourages her to make her first in-app transaction


ACTION 3: Transact

Alena deposits $500 to complete her first savings milestone



Instantly Rewarding Customer Action

Alena is instantly rewarded with a gamified reward experience for completing her 1st transaction


Gamified Reward Experience

Alena receives a tailored reward via the hit-the-pinata interaction. By tapping on the screen and breaking the pinata, she receives her reward, which she can save in her digital wallet


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