ACQUIRE & ACTIVATE

Attain customers through reward-led ads

At Perx, we revolutionize the digital banking experience by seamlessly integrating personalized rewards into our app, thereby enticing users with exclusive offers tailored to their financial goals and spending patterns

Amrith G, SVP | Marketing & Customer Analytics

Journey Popularity Index:

The Rationale

Traditional banks have a growing need to differentiate themselves in the digital landscape to attract and retain customers. By incorporating personalized rewards into the digital banking app, banks can create a unique value proposition, enhance user engagement, and foster long-term customer loyalty

The Benefits

It enables banks to attract new users by offering tailored incentives that align with individual financial needs and preferences, resulting in increased customer acquisition. By offering personalized rewards as part of the acquisition strategy, companies can position themselves as customer-centric and innovative, creating a positive brand image in the market

Ideally Suited For

Industry: Banking and Financial Services, Telecom, Retail
Customer base: > 50k customer base
Mobile app: Not Required
Existing Loyalty program: Not a must

Key Performance Indicators

User acquisition rate, customer acquisition cost

Ad
Impression
Download
& Install
Verification
& KYC
Instant
Gratification
Nudge
Customer
Customer
Action
Instant
Gratification
Gamified
Experience

Perx Powered Social Media Acquisition

Alena sees a rewards-led Instagram ad, which prompts her to download the app

ACTION 1: Download & Install

Motivated by the mechanism, Alena downloads the app and signs up an account

CUSTOMER ACQUIRED

ACTION 2: Verification & KYC

She is prompted by a Perx-powered instant reward campaign to finish her KYC details

Instantly Rewarding The Customer

Upon verification, Alena is presented with an instant reward for completing the action

Nudge To Activate Customer

To activate Alena, a Perx-powered campaign encourages her to make her first in-app transaction

ACTION 3: Transact

Alena deposits $500 to complete her first savings milestone

CUSTOMER ACTIVATED

Instantly Rewarding Customer Action

Alena is instantly rewarded with a gamified reward experience for completing her 1st transaction

Gamified Reward Experience

Alena receives a tailored reward via the hit-the-pinata interaction. By tapping on the screen and breaking the pinata, she receives her reward, which she can save in her digital wallet

NEXT: Explore other Journeys below

Explore more Use Cases

Global businesses have driven over 5 billion customer-brand interactions on Perx.

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Feedback From

Our Customers

"I gotta say, I'm really surprised - I was able to create a loyalty program in just one minute!"

"The platform is incredibly user-friendly, making it easy for businesses to create and launch loyalty programs that really work"

"The solution offers unmatched flexibility, allowing businesses to customize their loyalty programs to align with their unique needs and brand identity"

"The platform helps drive more meaningful customer engagements, enhance stickiness, improve NPS & thus increasing revenue incrementally for our brand"

"Having delivered real world results in customer engagement, Perx is perfectly suited to accelerate & extend our creative & cutting edge innovation"

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