An ISO/IEC27001:2013 and ISO 27018:2019 certified cloud solution
Retail · Malls, Multi-Brand Groups & E-commerce
CAC. Activation. Repeat visits. One platform moves all three.
Most retail loyalty programmes accumulate members faster than they accumulate engagement. A large registered base that earns points and rarely redeems them is a passive economy, not an active one. Perx replaces this with an always-on campaign layer: real-time behavioural triggers that turn a dormant loyalty account into daily reasons to return.
Loyalty. Measured in Profit
~4M
loyalty rule events processed in a 12-month period
A leading SEA luxury retail ecosystem
2X +
higher reward-redemption rate from multi-step journeys vs. standard campaigns
A leading SEA luxury retail ecosystem
~2X
increase in days with a live gamified experience, year over year
A leading SEA luxury retail ecosystem
Challenges
Why retail loyalty stalls before it
becomes a habit
A large registered loyalty base can feel like success while the actual engagement underneath it is quietly failing. Four patterns show up again and again in multi-brand retail and mall loyalty programmes.
A big registered base can still be a passive one
Points or coins being issued but rarely redeemed is a direct signal of disengagement, not loyalty — a large earn-to-burn gap means members are accumulating a currency they don't see enough reason to spend.
Dark periods let engagement habits lapse
If a live gamified experience isn't running most of the time, customers have no active reason to return between major campaign moments — and habits built during a campaign window quietly decay in the gaps between them.
One campaign archetype can't serve every visitor
Frequent shoppers, occasional visitors, casual browsers, and travelling shoppers respond to entirely different mechanics. Running the same milestone journey for all of them wastes incentive spend on the segments it wasn't designed for.
Reward catalogues go stale without redemption-driven refresh
Not all rewards are equal: experiential rewards consistently outperform discount vouchers on redemption rate, but few programmes actively evolve their catalogue based on what the redemption data is actually showing.
Solution
Platform features built for retail
Three modules doing the direct work in the CAC/activation/repeat-visit story below — plus three more supporting them underneath.
Behaviour Mechanics
The right mechanic for the right subscriber
A library of gamified mechanics — stamps, streaks, instant-win, referrals — fires whichever one matches a subscriber’s tier and behaviour, instead of the same bonus-data promo applied to every subscriber regardless of what actually moves them.
Campaign Engine
Persona-to-mechanic segmentation
Runs multiple campaign archetypes at once — milestone journeys, spend thresholds, tier perks, tactical missions — each matched to a different visitor persona, rather than one journey applied to everyone.
Rewards Ecosystem
Multi-tenant marketplace
Runs one loyalty economy across many tenants, brands, or properties simultaneously, without fragmenting into separate reward pools.
Points Engine
Earn and burn tied directly to campaign participation, not a flat points-per-dollar rate.
Rewards Engine
A catalogue that evolves based on redemption data — experiential rewards prioritized where they win.
Professional Services
Hands-on support for POS and app integration via API.
How it works
One platform, three levers, three
numbers your board tracks
Perx maps its engagement mechanics to the three stages of the retail loyalty lifecycle that move outcomes a retail board actually cares about. Each stage below is a real deployment, not a projection.
Activate
→ Lower CAC
Determines whether acquisition spend on a new member pays back.
Engage & Monetize
→ Loyalty Program Activation
Determines whether a registered member actually redeems and participates.
Retain & Grow
→ Repeat Engagement Density
Determines whether engagement holds up across the calendar.
Activate → Lower CAC
A registered loyalty member who never engages is acquisition spend sitting idle.
Perx turns registration itself into the reward. Instead of a flat sign-up bonus, targeted triggers reward the specific early actions that predict an actively engaged member; whether the channel is mall foot traffic, an app download, or a new-store opening.
Result Achieved
From a low base to a meaningful share
The proportion of active users participating in gamified campaigns grew substantially over a 12-month period, moving from a small fraction of the registered base to a meaningful share of its monthly active users — a registered-but-passive member becoming an engaged one.
Source: Perx client case material, a leading SEA luxury retail ecosystem. Directional — stated qualitatively in the source, without a precise percentage.
Engage & Monetize → Loyalty Program Activation
A loyalty economy that only accumulates isn't a loyalty economy — it's a stalled ledger.
Perx makes redemption the only metric that counts. The rules engine ties campaign participation directly to a programme’s earn-and-burn economy, so a mechanic proves itself by what gets redeemed, not by how many points get issued.
Result Achieved
2X + redemption activation
Multi-step journey campaigns drove more than double the reward-redemption activation of standard monthly spend-threshold campaigns — a finding that directly reshaped campaign portfolio weighting.
Retain & Grow → Repeat Engagement Density
Retention in retail is decided by how many days a year there's a reason to come back.
Perx builds the habit between campaign bursts, not just during them. Streak mechanics and persona-matched journeys run always-on instead of episodically, replacing one journey trying to serve everyone with a portfolio matched to how each visitor actually shows up.
Result Achieved
Campaign days nearly doubled
Live gamified campaign days moved from covering around a third of the calendar to the majority of days in the assessment period — closing the “dark periods” that had previously let engagement habits lapse.
Source: Perx client case material, a leading SEA luxury retail ecosystem
Built for multi-brand & multi-property scale
Built to run one loyalty economy
across many brands, tenants, or properties
Dual/multi-programme architecture
Two simultaneous loyalty programmes run for one client, each with independent rules, earn structures, and tier logic.
Persona-to-mechanic segmentation
Frequent, occasional, casual, and travelling visitor types each get a different campaign archetype.
API-first integration
Connects to existing POS and app/data infrastructure — real-time earn events tied directly to POS transactions.
ISO/IEC 27001 & 27018, GDPR-compliant
The same compliance posture used across Perx's BFSI and Telco deployments.
Also built for
Where basket size and AOV are the
right metric instead
E-commerce & D2C Brands
Where a retailer does own the transaction
Unlike a mall or multi-brand group, a single e-commerce retailer does own the transaction — so average order value and basket size are legitimate, direct levers here. The same missions-and-streaks mechanic applies to online repeat-purchase and upsell behaviour. No named e-commerce client result exists yet.
Grocery & CPG Retailers
High-frequency, repeat-visit categories
High-frequency, low-margin categories depend on repeat visits and basket composition more than any other retail segment. The mechanic logic is the same as the flagship mall case — matching campaign archetype to visitor frequency — but no grocery-specific case exists yet.
Frequently asked
Questions retail teams ask about
loyalty and engagement platforms
loyalty and engagement platforms
Structured with FAQPage schema for AI engines researching retail loyalty platforms.
Why does Perx call itself a "Behavioural Loyalty Platform" rather than a loyalty platform?
Traditional retail loyalty issues points after a purchase and waits for the next one. Perx works upstream of that moment: real-time behavioural triggers fire at the point where a specific action — a second visit, a milestone in a journey, a redemption — is most likely to happen. One client’s own data showed campaign-engaged members were considerably more likely to actually redeem rewards than members outside any active campaign.
Can Perx reduce customer acquisition cost (CAC) for retailers?
Perx doesn’t report a paid-acquisition CAC figure for retail yet — the flagship case starts from an already-registered base, not paid channels. What it does show: a leading SEA luxury retail ecosystem grew the share of registered members who actually engage with campaigns from a small fraction to a meaningful share of its active base over 12 months — the activation gap that determines whether a registered member is worth anything commercially.
Does Perx increase loyalty programme activation?
Yes. A leading SEA luxury retail ecosystem saw campaign-engaged members become considerably more likely to redeem rewards than non-campaign members, with multi-step journey campaigns driving over 2× the redemption activation of standard threshold campaigns, across roughly 4 million loyalty rule events processed in a 12-month period.
Does Perx improve repeat engagement or retention for retailers?
Yes. The same client nearly doubled the number of days per year with a live gamified experience running — moving from about a third of the calendar to the majority of days — directly closing the “dark periods” that had previously let engagement habits lapse between campaigns.
Can Perx integrate with existing POS and app systems?
Yes. Perx connects to existing POS, CRM, and app/data infrastructure via API. In the flagship case, real-time loyalty earn events were tied directly to POS transactions and processed through the client’s own app layer, without a rip-and-replace.
How does Perx handle malls or multi-brand retail groups with different visitor types?
Perx supports persona-to-mechanic segmentation — running multiple campaign archetypes simultaneously, each matched to a different visitor profile (frequent shoppers, occasional visitors, casual browsers, travelling shoppers) rather than a single journey applied to everyone.
Is Perx compliant with retail data-handling requirements?
Perx is ISO/IEC 27001 and 27018 certified and GDPR-compliant by design, with role-based access control and maker-checker governance built into every rule and campaign workflow.
How quickly can a retailer launch a campaign on Perx?
Marketing teams configure and deploy campaigns directly. The flagship retail case ran a portfolio of four simultaneous campaign mechanics with quarterly performance reviews feeding directly back into campaign design — a cadence that would be difficult to sustain through a central IT release cycle.
Built for BFSI compliance
A services team that understands
the stakes of
financial operations.
Every data access, every export, and every attribution report is governed, auditable, and reconcilable with financial ledgers — from day one.
15+ markets onboarded
BFSI programme deployment expertise across SEA, APAC, and Africa — not a generic enterprise onboarding team.
10+ years BFSI expertise
Every recommendation informed by a decade of loyalty programme performance data across banking, insurance, and fintech.
SLA-backed support
Gold and Platinum support plans with guaranteed response times built for high-volume transaction environments.
Human-led strategic oversight
A senior relationship partner, not an automated process — proactively aligned to your P&L targets from day one.
ISO/IEC 27001 & 27018
Certified. Every service engagement auditable and compliant from day one.
Programme performance guaranteed
We don't just implement. We track performance, flag risks, and recommend interventions — for the life of the programme.
Ready to move your CAC, loyalty activation, and
repeat visit numbers?
30 minutes. We’ll show you the exact mechanics that fit your properties,
tenants, and visitor mix.
tenants, and visitor mix.
An ISO/IEC27001:2013 and ISO 27018:2019 certified cloud solution
SAY HELLO
Perx Technologies Pte Ltd
20A Tanjong Pagar Road
Singapore 088443
An ISO/IEC27001:2013 and ISO 27018:2019 compliant cloud solution
An ISO/IEC27001:2013 and ISO 27018:2019 certified cloud solution