Engagement Engine · Product

Your rewards programme is an operational nightmare.
Perx turns it into a strategic asset.

Rewards Engine is your internal control centre for reward logistics — handling the thousands of micro-transactions, inventory checks, and settlements in the background so your team focuses on building a loyalty brand, not managing a spreadsheet.

What makes it different

Most loyalty teams spend more time managing reward logistics than designing customer experiences — chasing stock levels, reconciling merchant settlements, and manually assigning rewards to the wrong segments.

Perx Rewards Engine handles the plumbing. Every reward mapped to the right segment. Every channel unified. Every settlement reconciled in real time — without a single manual export.

The problem it solves

You're spending more on rewards
than you're getting back in behaviour.

Spray-and-pray reward distribution is the most expensive mistake in loyalty. When every customer gets access to the same rewards regardless of their value or intent, you’re subsidising the wrong behaviour.

High-value rewards going to the wrong customers

Your most expensive rewards are being redeemed by customers who would have transacted anyway. No uplift. Pure cost. And your CFO has noticed.

Redemption friction kills programme utility

Customers earn in the app but can only redeem online. Or in-store but not via QR. Channel gaps turn your loyalty currency into a liability, not an asset.

Out-of-stock rewards destroy brand trust

A customer earns towards a reward that's no longer available. That single broken promise generates more churn than any competitor promotion ever could.

Month-end reconciliation is a finance nightmare

Manual settlement processes, disconnected merchant data, and no real-time visibility create a month-end scramble that your CFO has stopped trusting.

How Rewards Engine solves it

Four capabilities. One rewards
architecture built for margin and trust.

Every reward mapped to the right segment. Every channel unified under one redemption engine. Every SKU tracked in real time. And every settlement reconciled automatically — so your finance team has audit-ready data without lifting a finger.

Segment Reward Mapping

Right reward. Right customer.

Cross-Channel Redemption

As liquid as cash — anywhere

Real-Time Inventory

Zero failed redemptions

Automated Reconciliation

Your CFO will thank you

Engagement & MAU

Reserve your highest-value rewards
for your most profitable customers.

Gate high-value rewards exclusively for defined behavioural or loyalty segments. Flexible Reward Tagging and dynamic categorisation surfaces the right reward based on the customer’s lifecycle stage — maximising strike rate while protecting promotional margins.

“Status Exclusivity and Loss Aversion work together here — high-value customers perceive gated rewards as evidence of their elite status, making the reward itself more desirable. Segment mapping is not just cost control. It is psychological amplification.”

Segment-Gated Reward Access

Stop subsidising customers who don't need incentivising

Define reward eligibility by behavioural segment, tier, transaction history, or lifecycle stage. High-value vouchers are available only to customers whose CLV justifies the cost. Every other customer sees a reward calibrated to their actual value.

Psychological driver: Status Exclusivity & Loss Aversion

Reward Tagging & Categorisation

Surface the right reward at the right moment — automatically

A dynamic labelling system organises rewards by lifestyle category, tier, or campaign objective. Customers see rewards relevant to their context — dining rewards after a restaurant transaction, travel rewards for frequent card users.

Result: Higher conversion via contextual relevance

Multi-Condition Rule Builder

Fire only when every commercial condition is met

Stack up to six conditions simultaneously — transaction type, spend threshold, merchant category, channel, customer segment, time window. Rules that don’t meet every condition simply don’t fire. No exceptions, no manual overrides.
Built-in safeguard: Rules auto-pause when budget threshold is reached
AI P&L Modelling

Know the revenue impact before the rule goes live

AI models the expected transaction lift, reward cost, and net P&L impact of every rule before approval. Marketers see the commercial case before committing spend — not after the campaign closes.
Pre-campaign: P&L modelling built into every rule workflow before approval

$6.6M

Proof point · APAC · Segment-Specific Reward Mapping

Transaction value generated by matching the right reward to the right customer moment

Segment-specific reward mapping directed high-value rewards only at the segments most likely to act — driving $6.6M in attributable transaction value without increasing the total rewards budget.

Revenue & CAC

Make your loyalty currency
as good
as cash — anywhere the
customer shops.

Unified fulfilment logic lets customers redeem via in-app codes, physical POS, QR scan-and-validate, or merchant apps. Bridging digital engagement with physical spend removes the last remaining barrier between your loyalty currency and real-world utility.

“The #1 driver of programme abandonment is redemption friction. A customer who earns in your app but can’t easily redeem in the real world perceives the points as worthless. Cross-channel redemption is not a feature — it is the difference between a loyalty programme and a loyalty brand.”

Unified Omnichannel Fulfilment

One redemption experience across every touchpoint

In-app voucher codes, physical POS integration, QR scan-and-validate, and merchant app redemption — all governed by the same logic, triggered by the same customer action. No channel silos. No broken experiences.

Psychological driver: Perceived Value & Universal Liquidity

Digital-to-Physical Bridge

Turn app engagement into in-store spend

Real-time closed-loop validation between your digital platform and physical merchant touchpoints. Customers earn on the app, redeem in-store — with zero lag, zero manual reconciliation, and zero programme abandonment at the point of redemption.

Result: #1 driver of programme stickiness — now solved

3+

Proof point · Multi-Channel Deployment · Redemption Unification

Fulfilment channels unified under a single redemption engine

Unifying in-app, POS, and QR redemption under one engine eliminates the channel fragmentation that causes drop-off — turning a fragmented reward experience into a seamless, cash-equivalent loyalty currency.

Fulfilment & Trust

Every customer promise kept.
Zero failed redemptions.
Ever.

Live tracking of every reward SKU eliminates out-of-stock friction. Centralised bulk upload tools let a small team manage an enterprise-scale catalogue without manual bottlenecks — and auto-pause rules protect your brand when stock runs low.

“A failed redemption is not a minor ops issue. It is a trust event. The customer who earns 10,000 points towards a reward that is out of stock does not simply try again — they disengage, complain, and churn. Real-time inventory is the brand insurance policy your loyalty programme needs.”

Real-Time Reward Inventory Tracking

Know your stock position before your customer does

Live visibility across every reward SKU — quantity available, redemption velocity, and depletion forecasts. Auto-pause rules suspend reward visibility the moment stock falls below your defined threshold. No customer ever reaches a redemption dead-end.

Psychological driver: Expectation Fulfilment & Brand Trust

Centralised Bulk Upload & Management

Manage an enterprise catalogue without the enterprise headcount

Upload thousands of reward SKUs in a single batch. Approve, tag, categorise, and publish from one dashboard — without manual data entry or IT dependency. A team of two can manage a catalogue of ten thousand.

Result: Infinite catalogue scale — zero headcount increase

100%

Proof point · Enterprise Deployment · Inventory Management

Real-time reward inventory visibility — zero failed redemption events

Live inventory tracking across every SKU means no customer ever encounters a broken redemption. Zero failed redemption events across all managed deployments using real-time inventory management.

Margin Optimisation

Give your CFO audit-ready
settlement data
without the month-end scramble.

Standardised reports generate real-time reconciliation data for every merchant partner. Role-Based Access Control ensures only authorised personnel can create, approve, or modify high-value rewards — satisfying Tier-1 BFSI security audits from day one.

“Manual reconciliation is not just expensive — it is a liability. Every month-end spreadsheet exercise is an opportunity for error, a gap in your audit trail, and a source of friction with merchant partners who don’t trust the numbers. Automated reconciliation makes that problem disappear.”

Automated Merchant Reconciliation

Real-time settlement data your finance team can actually trust

Standardised reconciliation reports generated automatically for every merchant partner — in real time, not at month-end. Every reward issued, redeemed, or expired is accounted for. No manual export. No error-prone spreadsheet. Full audit trail.

Result: 80% reduction in month-end manual reconciliation work

Role-Based Access Control (RBAC)

Control who can approve, modify, or delete high-value rewards

Granular permission settings define exactly what internal teams can see and do. Only authorised personnel can create or modify high-value reward configurations. Full maker-checker governance satisfying Tier-1 BFSI security audits from day one.

Psychological driver: Institutional Trust & Regulatory Certainty

80%

Proof point · Finance Teams · Automated Reconciliation

Reduction in month-end manual reconciliation work for finance teams

Automated reconciliation replaces the month-end scramble with real-time settlement data — 80% less manual work for finance teams, and an audit trail that is always current, always complete, and always ready for review.

In the real world

Rewards that show up
on the P&L.

Every number is attributed to a specific reward mechanic, a specific operational decision, a specific outcome.

APAC · Segment-Specific Reward Mapping

$6.6M

Transaction value generated by matching the right reward to the right customer moment — not the same reward to everyone.

Multi-Channel Deployment · Redemption Unification

3+

Fulfilment channels unified under a single redemption engine — in-app, POS, and QR in one system, one experience.

Enterprise Deployment · Inventory Management

100%

Real-time reward inventory visibility with zero failed redemption events across all managed deployments.

Finance Teams · Automated Reconciliation

80%

Reduction in month-end manual reconciliation work — from multi-day scramble to real-time audit-ready reports.

Frequently asked

Questions buyers ask Rewards Engine.

Backed by FAQPage schema — surfaced by AI engines when buyers research loyalty rewards platforms.

What is a loyalty rewards engine?

A loyalty rewards engine is the operational layer that manages how rewards are catalogued, assigned to customer segments, fulfilled across channels, and reconciled with merchant partners. Perx Rewards Engine adds segment-specific gating, real-time inventory tracking, unified cross-channel redemption, and automated reconciliation that eliminates manual settlement processes entirely.

How does segment-specific reward mapping protect margins?

Segment mapping gates high-value rewards exclusively for customers whose CLV justifies the cost — preventing your most expensive incentives from being redeemed by customers who would have transacted anyway. Every reward is assigned based on behavioural segment, tier, or lifecycle stage. The result is higher reward utility per dollar spent, not higher rewards spend.

How does cross-channel redemption work in Perx?

Perx Rewards Engine unifies in-app voucher codes, physical POS integration, QR scan-and-validate, and merchant app redemption under a single fulfilment logic. The same customer action triggers the same redemption outcome regardless of channel — no silos, no broken experiences, no customer having to choose between earning digitally and spending physically.

What happens when a reward goes out of stock?

Real-time inventory tracking monitors every reward SKU continuously. Auto-pause rules suspend reward visibility the moment stock falls below a defined threshold — so no customer ever encounters a failed redemption. Depletion forecasts give your team advance warning to replenish or substitute before customers are affected.

Is Rewards Engine audit-ready for regulated financial institutions?

Yes. Automated reconciliation generates standardised, real-time settlement data for every merchant partner — replacing manual month-end exports with a continuously updated audit trail. Role-Based Access Control ensures only authorised personnel can create or modify high-value reward configurations, satisfying Tier-1 BFSI security requirements with full maker-checker governance.

Also in this product

Rewards Ecosystem Access

Pre-integrated global catalogue of lifestyle brands available for instant programme activation — $6.6M transaction value from day one.

Reward Tagging & Categorisation

Dynamic labelling system to organise rewards by lifestyle category, tier, or campaign for precise UI display and higher conversion via context.

Built for BFSI compliance

A rewards operation your CFO
and compliance team both approve.

Every reward issued, held, and redeemed is reconcilable, auditable, and compliant — from day one.

ISO/IEC 27001 & 27018

Certified. Audit-ready from day one.

GDPR compliant

Zero & first-party data by design. No third-party dependency.

Automated reconciliation

Real-time settlement data — no manual export, no error-prone spreadsheet.

RBAC governance

Full maker-checker — only authorised personnel modify high-value reward configurations.

Real-time inventory

Zero failed redemptions — auto-pause protects brand trust when stock runs low.

Multi-market architecture

One rewards engine across all APAC markets and merchant networks.

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Engagement Engine

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30 minutes. We’ll show you how the reward logistics layer works — and map it to your ops and margin challenges.

Loyalty Engagement Platform Built for the Mobile-first Economy
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