Keep Your Audience Thoroughly Active and Engaged Through Exciting Contest

ENGAGE & MONETIZE

Keep Your Audience Thoroughly Active and Engaged Through Exciting Contest

By incentivizing and urging users to participate in carefully designed contests, businesses can harness the power of gamification to drive customer engagement

Elia Wagner, CX Architect

Journey Popularity Index:

The Rationale

By incentivizing and urging users to participate in carefully designed contests, businesses can harness the power of gamification to drive customer engagement, collect valuable customer data and expand their customer base

The Benefits

By consistently offering new and lucrative rewards as prizes to be won, businesses can nudge customers to complete key beneficial actions through such contests

Ideally Suited For

Industry: Insurance
Mobile App: Yes
Existing Loyalty Program: Not a must
Drive Multi-Actions: Yes

Key Performance Indicators

Boost customer engagement
Acquire a new audience

Customer Action
Perx Contest
Guided Action
Data Collection
Surprise Reward
Reward Redemption
Instant Gratification

Prompt for Customer Action

Millie receives an SMS notification from Umbrelife Insurance urging him to sign up for the company’s ‘Take Initiative’ contest

Perx Powered Contest

Upon clicking the link, Millie is directed to the company’s page where the ‘Take Initiative’ contest’s rules are explained and she is required to complete certain actions to gain stamps.

CUSTOMER ENGAGED

Guided Action through Gamification

Intrigued by the reward awaiting her, Millie starts fulfilling the stipulated tasks to collect the respective stamps

First-Party Data Collection

As part of one of the tasks, Millie syncs her health and fitness data with the Umbrelife Insurance App which provides valuable customer data for the company

Surprise Reward

Millie receives an unexpected gift from the company for being a dedicated user thus far and consistently completing the tasks allocated to her as part of the contest

CONTINUED ENGAGEMENT

Gamified Reward Redemption

Millie successfully collects the remaining stamps and is immediately rewarded with a gift which makes the entire experience of participating in the contest feel fulfilling

Instant Gratification

Millie is extremely pleased to see a brand new Fitbit tracker awaiting her as her reward for participating in the ‘Take Initiative’ contest

Explore more Use Cases

Global businesses have driven over 5 billion customer-brand interactions on Perx.

Ready to join them?

Feedback From

Our Customers

"I gotta say, I'm really surprised - I was able to create a loyalty program in just one minute!"

"The platform is incredibly user-friendly, making it easy for businesses to create and launch loyalty programs that really work"

"The solution offers unmatched flexibility, allowing businesses to customize their loyalty programs to align with their unique needs and brand identity"

"The platform helps drive more meaningful customer engagements, enhance stickiness, improve NPS & thus increasing revenue incrementally for our brand"

"Having delivered real world results in customer engagement, Perx is perfectly suited to accelerate & extend our creative & cutting edge innovation"

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Revolutionize Your Sales Strategy with Data-Driven Personalization

← Back to Use Cases

ENGAGE & MONETIZE

Revolutionize Your Sales Strategy with Data-Driven Personalization

Gamification has the power to not only engage users effectively, but also incentivize them to willingly share valuable first-party data. This can, in turn, be used to offer them more personalized and relevant content, encouraging upselling and cross-selling efforts.

Amrith G, SVP, Marketing & Customer Analytics

Journey Popularity Index:

The Rationale

By transforming the data collection experience into an interactive and rewarding activity, businesses can gather more accurate and comprehensive information about their users.

The Benefits

Gamification enhances user participation, ensuring a win-win scenario where customers enjoy a memorable experience, while firms gain vital insights needed to craft highly personalized and effective offers.

Ideally Suited For

Industry: Insurance, Banking, Large-Retail
Mobile App: Yes
Existing Loyalty Program: Not a must
Drive Multi-Actions: Yes

Key Performance Indicators

More Effective Data Collection, Personalization, and Up- and Cross-Sell Efforts

SMS Notification
Milestone Campaign
Survey Campaign
Data Collection
Instant Gratification
Customer Actions
Reward-based Upsell
Policy Notification
Upsell Reward
Revenue Driving Action
Approval

SMS Notification

Chea receives a notification about the offer.

Milestone Campaign

Chea participates in the challenge to receive the reward

CUSTOMER ENGAGED

Survey Campaign

After making each timely payment, Chea is invited to participate in a survey or quiz to receive an instant reward.

1st Party Data Collection

Chea answers the quiz with great excitement.

Instant Gratification

He receives the bonus points as a reward

CONTINUED ENGAGEMENT

Driving Customer Actions

With great excitement, Chea completes all the payments and secures the assured reward.

Reward-based Upsell

Chea receives the reward for completing the milestones

Policy Notification

Based on his responses to the surveys and quizzes, Chea receives a personalized offer on the family health care plan.

Upsell Reward

Chenda starts filling her application and also connects with SME advisor to understand more details.

Revenue Driving Action

Chenda discusses options with the advisor and chooses the right financial solutions

Revenue Driving Action

Chea’s application is approved and he is a delighted customer.

Explore more Use Cases

Global businesses have driven over 5 billion customer-brand interactions on Perx.

Ready to join them?

Feedback From

Our Customers

"I gotta say, I'm really surprised - I was able to create a loyalty program in just one minute!"

"The platform is incredibly user-friendly, making it easy for businesses to create and launch loyalty programs that really work"

"The solution offers unmatched flexibility, allowing businesses to customize their loyalty programs to align with their unique needs and brand identity"

"The platform helps drive more meaningful customer engagements, enhance stickiness, improve NPS & thus increasing revenue incrementally for our brand"

"Having delivered real world results in customer engagement, Perx is perfectly suited to accelerate & extend our creative & cutting edge innovation"

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Offer Personalized Rewards to Drive Employee Satisfaction and Motivation

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ENGAGE & MONETIZE

Offer Personalized Rewards to Drive Employee Satisfaction and Motivation

When employees feel valued and appreciated, they are more likely to be engaged, committed, and productive. As they are the backbone of any business, elevating employee satisfaction is crucial to a firm’s long-term success.

Amrith G, SVP, Marketing & Customer Analytics

Journey Popularity Index:

The Rationale

Rewards serve as positive reinforcement tools, signaling to employees that their hard work and contributions are valued and appreciated. This then boosts their self-esteem, helping to create a sense of accomplishment and job satisfaction.

The Benefits

Recognizing employee efforts through rewards not only boosts morale but also reinforces a positive work culture. This helps to drive employee motivation and productivity, while reducing turnover.

Ideally Suited For

Industry: Remittance, Banking, Large-Retail
Mobile App: Yes
Existing Loyalty Program: Not a must
Drive Multi-Actions: Yes

Key Performance Indicators

Boosted Employee Morale, Productivity, and Loyalty

Leaderboard
Weekly Raffle
Gamification
Instant Gratification
Reward Redemption
Happy Employee
Continuous Engagement

Leaderboard

Dedan has completed 4th highest # of remittance transactions among his peers in Myanmar and is among the top 5 on the Cashwave agents’ leaderboard.

Weekly Raffle

The top 5 Agents receive a notification on the Cashwave agent’s app rewarding their accomplishments with a raffle ticket to win a surprise reward.

CUSTOMER ENGAGED

Gamification

Dedan plays the raffle campaign

Instant Gratification

With luck on Dedan’s side even with a pre-set campaign win probability of 30% Dedan wins the reward.

Reward Redemption

Dedan visit CityMart and presents the Grocery coupon at the Point of Sale.

CONTINUED ENGAGEMENT

Happy Employee

Dedan is happy about how Cashwave recognized and rewarded his hard work.

Continuous Engagement

Dedan continues to strive hard and attempts to remain among the top 5 weekly agents.

Explore more Use Cases

Global businesses have driven over 5 billion customer-brand interactions on Perx.

Ready to join them?

Feedback From

Our Customers

"I gotta say, I'm really surprised - I was able to create a loyalty program in just one minute!"

"The platform is incredibly user-friendly, making it easy for businesses to create and launch loyalty programs that really work"

"The solution offers unmatched flexibility, allowing businesses to customize their loyalty programs to align with their unique needs and brand identity"

"The platform helps drive more meaningful customer engagements, enhance stickiness, improve NPS & thus increasing revenue incrementally for our brand"

"Having delivered real world results in customer engagement, Perx is perfectly suited to accelerate & extend our creative & cutting edge innovation"

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Enhance engagement with data analytics

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ENGAGE & MONETIZE

Utilize Data Insights to Continuously Polish Personalization & Engagement

By consistently utilizing up-to-date insights to offer relevant experiences that better resonate with our customers, we are sure to boost customer engagement, satisfaction, and ultimately long-term growth.

Gillian Setiawan, CX Consultant

Journey Popularity Index:

The Rationale

Collecting data and continuously improving on personalization efforts allows businesses to remain relevant and responsive to customer needs in today’s ever-evolving landscape. This is vital for maintaining competitiveness, optimizing marketing ROI, and ultimately fostering long-term customer loyalty.

The Benefits

Continuous improvements may lead to enhanced customer experiences, increased satisfaction, and loyalty. Keeping up with consumers’ ever-evolving needs allows for better bonds and stronger customer trust. This ultimately drives profitability and sustainable growth over the long-run.

Ideally Suited For

Industry: Fashion, Retail, E-Commerce
Mobile App: Yes
Existing Loyalty Program: Not a must
Drive Multi-Actions: Yes

Key Performance Indicators

Elevated Customer Engagement, Satisfaction, and Repeat Purchases

Perx-Powered Nudge
Customer Action 1
Customer Action 2
Gratification for Customer Action
Customer Action 3
Perx-Powered Nudge
Customer Action 4

Perx-Powered Nudge to Encourage Customer Action

Ellie receives an SMS notification informing her about StyleHive’s new ESG mission options

Action 1: Exploring the StyleHive App

Incentivized by the new task opportunities, Ellie logs into her StyleHive app. There, she learns more about the new missions that she can sign up for

CUSTOMER ENGAGED

Action 2: Choosing New Tasks

Ellie signs up for some new missions and continues her ESG Adventure

NEW USER GROWTH

Gratification for Customer Action

Upon reaching her next ESG point milestone, Ellie unlocks more exclusive rewards. She receives an SMS notification inviting her to choose her next reward out of three options

Action 3: Choosing Reward

The notification prompts Ellie to log into her app where she chooses a reward out of the three options

CONTINUED ENGAGEMENT

Perx-Powered Nudge for Next Customer Action

Ellie receives an SMS notification encouraging her to make another purchase

Action 4: Purchase

Intrigued, Ellie takes StyleHive’s advice, hops online and makes another purchase for a whole new outfit

CUSTOMER MONETIZED

Explore more Use Cases

Global businesses have driven over 5 billion customer-brand interactions on Perx.

Ready to join them?

Feedback From

Our Customers

"I gotta say, I'm really surprised - I was able to create a loyalty program in just one minute!"

"The platform is incredibly user-friendly, making it easy for businesses to create and launch loyalty programs that really work"

"The solution offers unmatched flexibility, allowing businesses to customize their loyalty programs to align with their unique needs and brand identity"

"The platform helps drive more meaningful customer engagements, enhance stickiness, improve NPS & thus increasing revenue incrementally for our brand"

"Having delivered real world results in customer engagement, Perx is perfectly suited to accelerate & extend our creative & cutting edge innovation"

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RETAIN & GROW

Personalize Rewards for a Joint Purpose

to Boost Customer Loyalty

By tailoring rewards based on a customer’s specific interests and contributions (such as a joint purpose of sustainability), businesses demonstrate their commitment to social responsibility, fostering a deeper emotional connection with customers.

Amrith G, SVP | Marketing & Customer Analytics

Journey Popularity Index:

The Rationale

Personalizing rewards for ESG initiatives, for example, taps into customers’ intrinsic motivation and aligns it with a broader social and environmental mission. This creates a powerful incentive for recurring engagement, as customers are not just seeking personal benefits but also actively contributing to a shared purpose.

The Benefits

Personalizing for a joint purpose fosters deep customer loyalty, builds a positive brand reputation, and drives increased customer engagement over time. By aligning customer interests with a broader purpose, businesses can also attract like-minded consumers who are passionate about similar goals.

Ideally Suited For

Industry: Telecom, Banking, Large-Retail
Customer Base: > 50k user base
Mobile App: Yes
Existing Loyalty Program: Not a must

Key Performance Indicators

Enhanced Customer Appreciation, Engagement, and Loyalty

Nudge Action
Campaign Summary
Customer Action
Instant Gratification
Reward Action

Push Notification

Julia receives a notification to participate in sustainability movement

Campaign Brief

To participate in this cause, Julia clicks on the notification and check for more details

Loyalty Points Burn

With all the excitement, Julia redeems her 1000 points.

Instant Gratification

Julia see the update on her contribution and surprised to see the reward for her contribution

Reward Redemption

As a reward, Julia receives a sustainability kit and feels happy about participating.

Explore more Use Cases

Global businesses have driven over 5 billion customer-brand interactions on Perx.

Ready to join them?

Feedback From

Our Customers

"I gotta say, I'm really surprised - I was able to create a loyalty program in just one minute!"

"The platform is incredibly user-friendly, making it easy for businesses to create and launch loyalty programs that really work"

"The solution offers unmatched flexibility, allowing businesses to customize their loyalty programs to align with their unique needs and brand identity"

"The platform helps drive more meaningful customer engagements, enhance stickiness, improve NPS & thus increasing revenue incrementally for our brand"

"Having delivered real world results in customer engagement, Perx is perfectly suited to accelerate & extend our creative & cutting edge innovation"

Start a FREE
14-Day Trial

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RETAIN & GROW

Drive Growth via Strategic Rewards

Well-executed rewards programs cultivate lasting customer relationships and serve as a catalyst for organic growth via referrals.

Elia Wagner, Principal Solution Consultant

Journey Popularity Index:

The Rationale

Rewards acknowledge and reciprocate customer loyalty, fostering a positive emotional bond that drives satisfaction and sustained engagement. Satisfied and rewarded customers often become enthusiastic brand advocates, fueling new customer acquisition through word-of-mouth recommendations.

The Benefits

Rewards programs create a sense of value and appreciation that strengthens consumer connection with the brand, providing an ongoing motivation to stay loyal, make repeat purchases, and refer others. This not only ensures the longevity of a brand’s existing customer base but also enhances their growth potential by turning loyal customers into brand advocates who attract new ones.

Ideally Suited For

Industry: Telecom, Banking, Large-Retail
Customer Base: > 50k user base
Mobile App: Yes
Existing Loyalty Program: Not a must
Drive Multi-Actions: Yes

Key Performance Indicators

Increased referrals, loyalty, and positive brand associations

Push Notification
Gamified Campaign
Referral Mechanic
Instant Gratification

Push Notification

On his 1st-year work anniversary, Nico receives a special surprise gift from his company.

Gamified Campaign

Nico clicks on the message and participates in the game.

CUSTOMER ENGAGED

Referral Mechanic

To earn more rewards, Nico refers his friends to join Basket Grocer.

NEW USER GROWTH

Instant Gratification

With the successful referral, Nico receives a reward.

CUSTOMER RETAINED

Explore more Use Cases

Global businesses have driven over 5 billion customer-brand interactions on Perx.

Ready to join them?

Feedback From

Our Customers

"I gotta say, I'm really surprised - I was able to create a loyalty program in just one minute!"

"The platform is incredibly user-friendly, making it easy for businesses to create and launch loyalty programs that really work"

"The solution offers unmatched flexibility, allowing businesses to customize their loyalty programs to align with their unique needs and brand identity"

"The platform helps drive more meaningful customer engagements, enhance stickiness, improve NPS & thus increasing revenue incrementally for our brand"

"Having delivered real world results in customer engagement, Perx is perfectly suited to accelerate & extend our creative & cutting edge innovation"

Start a FREE
14-Day Trial

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RETAIN & GROW

Personalize Rewards for a Joint Purpose to Boost Customer Loyalty

Amrith G, SVP | Marketing & Customer Analytics

Journey Popularity Index:

The Rationale

The Benefits

By tailoring recommendations to each individual customer’s needs, personalization empowers businesses to deliver targeted recommendations that improve satisfaction, loyalty, revenue generation, and cross-selling.

Ideally Suited For

Industry: Telecom, Banking, Large-Retail
Customer Base: > 50k user base
Mobile App: Yes
Existing Loyalty Program: Not a must

Key Performance Indicators

Enhanced Customer Appreciation, Engagement, and Loyalty

Nudge Action
Campaign Summary
Customer Action
Instant Gratification
Reward Action

Push Notification

Julia receives a notification to participate in sustainability movement

Campaign brief

To participate in this cause, Julia clicks on the notification and check for more details

Loyalty Points Burn

With all the excitement, Julia redeems her 1000 points.

Instant Gratification

Julia see the update on her contribution and surprised to see the reward for her contribution

Reward Redemption

As a reward, Julia receives a sustainability kit and feels happy about participating.

Explore more Use Cases

Global businesses have driven over 5 billion customer-brand interactions on Perx.

Ready to join them?

Feedback From

Our Customers

"I gotta say, I'm really surprised - I was able to create a loyalty program in just one minute!"

"The platform is incredibly user-friendly, making it easy for businesses to create and launch loyalty programs that really work"

"The solution offers unmatched flexibility, allowing businesses to customize their loyalty programs to align with their unique needs and brand identity"

"The platform helps drive more meaningful customer engagements, enhance stickiness, improve NPS & thus increasing revenue incrementally for our brand"

"Having delivered real world results in customer engagement, Perx is perfectly suited to accelerate & extend our creative & cutting edge innovation"

Start a FREE
14-Day Trial

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