Design customer centric campaigns for enhanced Loyalty

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RETAIN & GROW

Devise win-win referral campaigns

This journey fuses gamified engagements, rewards and instant gratification to drive growth

Ravinder Singh, Head of Customer Enablement

Journey Popularity Index:

The Rationale

This journey fuses gamified engagements, rewards and instant gratification to drive product cross-selling and user growth

The Benefits

Leverage this approach to experience an increase in app installs through referrals, and generate higher cross-sell revenue

Ideally Suited For

Industry: FMCG
Customer base: > 50k customer base
Mobile app: Yes

Key Performance Indicators

App installs through referrals cross-sell revenue, referrals

Customer Action
Instant Reward
Competitive Engagement
Social Sharing

Customer Action: Perx-powered
referral invitation

Shirley sends a personalized invitation to family and friends, highlighting the benefits and rewards of joining the SpotAway rewards program

Instant Reward for Action

Each time Shirley’s referral code is used to sign-up on the program, Shirley and the referee get an instant discount voucher through the referral campaign

Competitive Engagement Leaderboard

Shirley is able to track the number of referrals she is making and have a friendly competition among her family and friends

CUSTOMER GROWTH

Explore more Use Cases

Global businesses have driven over 5 billion customer-brand interactions on Perx.

Ready to join them?

Feedback From

Our Customers

"I gotta say, I'm really surprised - I was able to create a loyalty program in just one minute!"

"The platform is incredibly user-friendly, making it easy for businesses to create and launch loyalty programs that really work"

"The solution offers unmatched flexibility, allowing businesses to customize their loyalty programs to align with their unique needs and brand identity"

"The platform helps drive more meaningful customer engagements, enhance stickiness, improve NPS & thus increasing revenue incrementally for our brand"

"Having delivered real world results in customer engagement, Perx is perfectly suited to accelerate & extend our creative & cutting edge innovation"

Start a FREE
14-Day Trial

Recommended for you

Incorporate Gamified Elements to Inspire and Drive Revenue-Generating Customer Actions

Incorporate Gamified Elements to Inspire and Drive Revenue-Generating Customer Actions

Customer Engagement, Gamification, Gamified Badges

Employ personalization and tiers for customer advocacy.

Employ personalization and tiers for customer advocacy.

Customer Engagement, Gamification, Gamified Badges

Keep customer engaged through gamified micro-experiences

Keep customer engaged through gamified micro-experiences

Engagement, Customer Loyalty, Personalized Rewards

Drive Growth via Strategic Rewards

Drive Growth via Strategic Rewards

Engagement, Customer Loyalty, Personalized Rewards

Design customer centric campaigns for enhanced Loyalty

Design customer centric campaigns for enhanced Loyalty

Customer Engagement, Gamification, Loyalty

Design customer centric campaigns for enhanced Loyalty

← Back to Use Cases

RETAIN & GROW

Gamify referral campaigns to grow exponentially

By rewarding users for successful referrals and empowering them to showcase their achievements through shareable badges, we create a compelling and viral experience that drives customer acquisition and fosters organic user growth

Shalley Mohta, Customer Engagement Strategist

Journey Popularity Index:

The Rationale

By offering rewards such as stamp cards and badges, businesses can provide users with tangible incentives. Moreover, shareable badges serve as a powerful word-of-mouth marketing tool. This viral nature of the referral program drives organic user growth, extending the reach of the app beyond traditional marketing efforts

The Benefits

Incentivizing existing users to refer their friends and family drives new customer acquisitions while the gamification elements of stamp cards and shareable badges create a sense of excitement and achievement for users themselves. Shareable badges act as social proof, stimulating word-of-mouth marketing

Ideally Suited For

Industry: E-commerce and Retail, Subscription services, Fitness and Wellness
Mobile app: Yes

Key Performance Indicators

Referral program reach, participation rate and conversion rate

Customer Action 1
Gamified Reward
Customer Action 2
Instant Gratification
Gamified Achievement
Reward for Actions

Customer Customer Action 1: Posting a Review

In hopes of receiving a badge on the app, Elaine decides to post a review about a product she loved

Badge Reward for Completing an Action

Elaine earns the 'community champion' badge for her review and has the option to share this achievement across her social media accounts

Customer Action: App Referral

In the excitement of winning rewards and completing achievements, Elaine invites her friends to join the app and experience it for themselves

Stamp Reward for Each Referral

Elaine receives a stamp for each friend she decides to invite with her unique referral link

NEW-USER GROWTH

Gamified Achievement

Elaine continues to earn rewards for spreading the word. She receives one stamp for each referral she makes

Reward for Completing Stamp Card

After earning 9 stamps, Elaine is rewarded with 'the influencer' badge

CUSTOMER RETAINED

Explore more Use Cases

Global businesses have driven over 5 billion customer-brand interactions on Perx.

Ready to join them?

Feedback From

Our Customers

"I gotta say, I'm really surprised - I was able to create a loyalty program in just one minute!"

"The platform is incredibly user-friendly, making it easy for businesses to create and launch loyalty programs that really work"

"The solution offers unmatched flexibility, allowing businesses to customize their loyalty programs to align with their unique needs and brand identity"

"The platform helps drive more meaningful customer engagements, enhance stickiness, improve NPS & thus increasing revenue incrementally for our brand"

"Having delivered real world results in customer engagement, Perx is perfectly suited to accelerate & extend our creative & cutting edge innovation"

Start a FREE
14-Day Trial

Recommended for you

Incorporate Gamified Elements to Inspire and Drive Revenue-Generating Customer Actions

Incorporate Gamified Elements to Inspire and Drive Revenue-Generating Customer Actions

Customer Engagement, Gamification, Gamified Badges

Employ personalization and tiers for customer advocacy.

Employ personalization and tiers for customer advocacy.

Customer Engagement, Gamification, Gamified Badges

Keep customer engaged through gamified micro-experiences

Keep customer engaged through gamified micro-experiences

Engagement, Customer Loyalty, Personalized Rewards

Drive Growth via Strategic Rewards

Drive Growth via Strategic Rewards

Engagement, Customer Loyalty, Personalized Rewards

Design customer centric campaigns for enhanced Loyalty

Design customer centric campaigns for enhanced Loyalty

Customer Engagement, Gamification, Loyalty

Design customer centric campaigns for enhanced Loyalty

← Back to Use Cases

RETAIN & GROW

Reward customers with badges and encourage social sharing

This journey is tailored to retain customers and attract new users

Elia Wagner, CX Architect

Journey Popularity Index:

The Benefits

It enables banks to attract new users by offering tailored incentives that align with individual financial needs and preferences, resulting in increased customer acquisition. By offering personalized rewards as part of the acquisition strategy, companies can position themselves as customer-centric and innovative, creating a positive brand image in the market

Ideally Suited For:

Industry: Telecom, Banking, Large-Retail
Customer base: > 50k customer base
Mobile app: Yes
Existing Loyalty program: Not a must
Drive multi-actions: Yes

The Rationale

This journey is tailored to retain customers and attract new users by engaging them with financial literacy quizzes, fostering friendly competition, and offering exclusive rewards.

Key Performance Indicators

Customer acquisition, customer engagement, customer retention

Nudge for Action
Interactive Learning Experience
Instant Gratification
Competitive Engagement
Social Media Sharing

Perx-Powered Survey and Nudge

It's the weekend, and Prospera Bank launches their new "Financial Fitness Challenge," a weekly quiz designed to test and improve customers' financial literacy

On Saturday morning, customers receive a push notification inviting them to participate in the challenge. The message highlights limited early-bird rewards, encouraging them to act quickly

Interactive Learning Experience

Sarah answers a series of engaging, interactive questions related to personal finance, investing, and budgeting

Instant Gratification

Upon completion, she receives a reward for being one of the early participants

Competitive Engagement

Sarah can view the "Financial Fitness Challenge" leaderboard, which displays rankings based on quiz performance. She can compare her results with family and friends, fostering friendly competition and increasing engagement

GROWTH THROUGH SOCIAL VIRALITY

Explore more Use Cases

Global businesses have driven over 5 billion customer-brand interactions on Perx.

Ready to join them?

Feedback From

Our Customers

"I gotta say, I'm really surprised - I was able to create a loyalty program in just one minute!"

"The platform is incredibly user-friendly, making it easy for businesses to create and launch loyalty programs that really work"

"The solution offers unmatched flexibility, allowing businesses to customize their loyalty programs to align with their unique needs and brand identity"

"The platform helps drive more meaningful customer engagements, enhance stickiness, improve NPS & thus increasing revenue incrementally for our brand"

"Having delivered real world results in customer engagement, Perx is perfectly suited to accelerate & extend our creative & cutting edge innovation"

Start a FREE
14-Day Trial

Recommended for you

Incorporate Gamified Elements to Inspire and Drive Revenue-Generating Customer Actions

Incorporate Gamified Elements to Inspire and Drive Revenue-Generating Customer Actions

Customer Engagement, Gamification, Gamified Badges

Employ personalization and tiers for customer advocacy.

Employ personalization and tiers for customer advocacy.

Customer Engagement, Gamification, Gamified Badges

Keep customer engaged through gamified micro-experiences

Keep customer engaged through gamified micro-experiences

Engagement, Customer Loyalty, Personalized Rewards

Drive Growth via Strategic Rewards

Drive Growth via Strategic Rewards

Engagement, Customer Loyalty, Personalized Rewards

Design customer centric campaigns for enhanced Loyalty

Design customer centric campaigns for enhanced Loyalty

Customer Engagement, Gamification, Loyalty

Design customer centric campaigns for enhanced Loyalty

← Back to Use Cases

RETAIN & GROW

Educate users to build trust and boost loyalty

Elevate customer engagement, gather valuable insights, and educate your audience through Perx’s dynamic quiz campaigns. Personalize experiences, drive brand loyalty, and unleash the true potential of your business with our powerful platform

Shalley Mohta, Customer Engagement Strategist

Journey Popularity Index:

The Rationale

By collecting user preference data through quizzes, brands gain valuable insights into customer preferences, tastes, and behaviors. This data can inform strategic decision-making processes, such as product development, marketing campaigns, and personalized customer experiences

The Benefits

Quizzes offer a direct channel for customers to provide feedback. Brands can gather insights, opinions, and suggestions from users, allowing them to address concerns, improve their offerings, and align their strategies with customer needs

Ideally Suited For

Industry: Retail & E-commerce, Financial Services, Telecom, Food & Beverage
Mobile app: Yes

Key Performance Indicators

Influencing purchase intent, Collecting customer preferences, Increasing product awareness

Incentive Led
Engagement
Customer
Action
Instant
Reward
Customer
Action 2
Referral
Reward For
Action

Perx Powered In-App Quiz

Lia is incentivized to answer a few quiz questions about Windside Retail, and win prizes

Action 1: Play Quiz

Participating in the quiz educates Lia about Windside Retail's brand and identity

Instant Reward For Customer Action

Completing the quiz triggers a dynamic engagement - a spin-the-wheel game - in which Lia wins a prize

CUSTOMER RETAINED

Action 2: Invite a Friend

Lia is impressed by the app user experience, personalized rewards, and dynamic engagement
and refers her friend Jolene

Referral Reward

Lia receives $5 credit in her Windside wallet after Jolene accepts Lia's invitation and signs-up for an account

NEW-USER GROWTH

Reward for transaction by Referee

On making her first purchase, Jolene receives a $10 voucher and Lia receives another $5 cashback referral reward

Explore more Use Cases

Global businesses have driven over 5 billion customer-brand interactions on Perx.

Ready to join them?

Feedback From

Our Customers

"I gotta say, I'm really surprised - I was able to create a loyalty program in just one minute!"

"The platform is incredibly user-friendly, making it easy for businesses to create and launch loyalty programs that really work"

"The solution offers unmatched flexibility, allowing businesses to customize their loyalty programs to align with their unique needs and brand identity"

"The platform helps drive more meaningful customer engagements, enhance stickiness, improve NPS & thus increasing revenue incrementally for our brand"

"Having delivered real world results in customer engagement, Perx is perfectly suited to accelerate & extend our creative & cutting edge innovation"

Start a FREE
14-Day Trial

Recommended for you

Incorporate Gamified Elements to Inspire and Drive Revenue-Generating Customer Actions

Incorporate Gamified Elements to Inspire and Drive Revenue-Generating Customer Actions

Customer Engagement, Gamification, Gamified Badges

Employ personalization and tiers for customer advocacy.

Employ personalization and tiers for customer advocacy.

Customer Engagement, Gamification, Gamified Badges

Keep customer engaged through gamified micro-experiences

Keep customer engaged through gamified micro-experiences

Engagement, Customer Loyalty, Personalized Rewards

Drive Growth via Strategic Rewards

Drive Growth via Strategic Rewards

Engagement, Customer Loyalty, Personalized Rewards

Design customer centric campaigns for enhanced Loyalty

Design customer centric campaigns for enhanced Loyalty

Customer Engagement, Gamification, Loyalty

Design customer centric campaigns for enhanced Loyalty

← Back to Use Cases

RETAIN & GROW

Elevate loyalty through feedback-focused campaigns

By engaging customers, valuing their opinions, and instantly rewarding their feedback, our campaign drives loyalty, satisfaction, and growth. It’s a customer-centric approach that enhances insights, boosts retention, and sets businesses apart from the competition

Shalley Mohta, Customer Engagement Strategist

Journey Popularity Index:

The Rationale

Proactively collecting customer insights demonstrates that their opinions are valued, and rewarding their participation instantly nurtures a deeper sense of loyalty, satisfaction, and long-term engagement with the brand

Ideally Suited For

Industry: Banking and Financial Services, Telecom, Retail
Customer base: > 50k customer base
Mobile app: Not Required
Existing Loyalty program: Not a must

Key Performance Indicators

User acquisition rate, customer acquisition cost

Incentive-led
Nudge
Customer
Action
Instant
Reward
Gamified
Engagement
Engagement
Reminder
Reward
Announcement
Save To
Wallet
Nudge New
Action

Perx Powered Customer Feedback Survey

Peter is incentivized to participate in a survey to provide feedback on his app experience

Action 1: Survey Completion

Peter is asked questions about his app experience and his level of satisfaction

Instant Reward For Customer Action

Upon survey completion, Peter receives a scratch card with a guaranteed prize

CUSTOMER DELIGHTED

Gamified Engagement

Peter engages with the scratch card
to reveal a raffle ticket for the
weekly prize draw

App-Engagement Nudge

Peter receives an SMS notification prompting him to check the app to see if he won a prize

CUSTOMER RETAINED

Reward Announcement

Peter is pleased to see that although he did not win the grand prize, he received a voucher as a consolation prize

Save for Future Use

Peter saves the voucher to his wallet for future use

Nudging Next Customer Action

Leveraging in-app presence, Peter is presented with a pop-up offer to encourage his next transaction

USER GROWTH

Explore more Use Cases

Global businesses have driven over 5 billion customer-brand interactions on Perx.

Ready to join them?

Feedback From

Our Customers

"I gotta say, I'm really surprised - I was able to create a loyalty program in just one minute!"

"The platform is incredibly user-friendly, making it easy for businesses to create and launch loyalty programs that really work"

"The solution offers unmatched flexibility, allowing businesses to customize their loyalty programs to align with their unique needs and brand identity"

"The platform helps drive more meaningful customer engagements, enhance stickiness, improve NPS & thus increasing revenue incrementally for our brand"

"Having delivered real world results in customer engagement, Perx is perfectly suited to accelerate & extend our creative & cutting edge innovation"

Start a FREE
14-Day Trial

Recommended for you

Incorporate Gamified Elements to Inspire and Drive Revenue-Generating Customer Actions

Incorporate Gamified Elements to Inspire and Drive Revenue-Generating Customer Actions

Customer Engagement, Gamification, Gamified Badges

Employ personalization and tiers for customer advocacy.

Employ personalization and tiers for customer advocacy.

Customer Engagement, Gamification, Gamified Badges

Keep customer engaged through gamified micro-experiences

Keep customer engaged through gamified micro-experiences

Engagement, Customer Loyalty, Personalized Rewards

Drive Growth via Strategic Rewards

Drive Growth via Strategic Rewards

Engagement, Customer Loyalty, Personalized Rewards

Design customer centric campaigns for enhanced Loyalty

Design customer centric campaigns for enhanced Loyalty

Customer Engagement, Gamification, Loyalty

Design customer centric campaigns for enhanced Loyalty

← Back to Use Cases

RETAIN & GROW

Transform referrals into a stamp collection game

Transforming referral campaigns into rewarding games enhances customer participation, encourages viral growth, and delivers a gamified experience that drives both customer engagement and loyalty

Amrith G, SVP | Marketing & Customer Analytics

Journey Popularity Index:

The Rationale

By turning referral campaigns into a stamp collection game with rewards, businesses can incentivize customers to actively participate, share their experiences, and refer others. This results in increased brand visibility, customer acquisition, and overall business growth

The Benefits

Gamified experiences create a sense of excitement and achievement, driving higher participation and increasing the number of referrals generated. It also helps generate a buzz around the brand, amplifying visibility and brand awareness

Ideally Suited For

Industry: All
Mobile app: Yes

Key Performance Indicators

Referral reach, referral conversion rate, referral program ROI

Cross-sell Product
Customer Action 1
Instant Reward
Nudge New Action
Customer Action 2
Referral Nudge
Reward for Action
Reward Saved

Product Cross-sell

To monetize Alena, a personalized credit card offer is presented to her

Action 1: Card Application

Intrigued by the offer, Alena applies for a credit card

Instant Reward For Customer Action

Upon approval of the account, Alena instantly gets rewarded with her personalized gift

CUSTOMER DELIGHTED

Nudging Next Customer Action

To encourage Alena to start transacting, she is sent a cashback offer on her new credit card.

CUSTOMER RETAINED

Action 2: Credit Card Use

She uses her credit card to make online transactions and is instantly gratified with cashback

Action 3: Referrals

Alena receives communication urging her to refer new customers to the app

NEW-USER GROWTH

Rewarding Customer Referrals

Alena earns a reward, gratifying her upon referring two friends.

Rewards For Future Use

She saves the referral reward in her wallet for future use.

Explore more Use Cases

Global businesses have driven over 5 billion customer-brand interactions on Perx.

Ready to join them?

Feedback From

Our Customers

"I gotta say, I'm really surprised - I was able to create a loyalty program in just one minute!"

"The platform is incredibly user-friendly, making it easy for businesses to create and launch loyalty programs that really work"

"The solution offers unmatched flexibility, allowing businesses to customize their loyalty programs to align with their unique needs and brand identity"

"The platform helps drive more meaningful customer engagements, enhance stickiness, improve NPS & thus increasing revenue incrementally for our brand"

"Having delivered real world results in customer engagement, Perx is perfectly suited to accelerate & extend our creative & cutting edge innovation"

Start a FREE
14-Day Trial

Recommended for you

Incorporate Gamified Elements to Inspire and Drive Revenue-Generating Customer Actions

Incorporate Gamified Elements to Inspire and Drive Revenue-Generating Customer Actions

Customer Engagement, Gamification, Gamified Badges

Employ personalization and tiers for customer advocacy.

Employ personalization and tiers for customer advocacy.

Customer Engagement, Gamification, Gamified Badges

Keep customer engaged through gamified micro-experiences

Keep customer engaged through gamified micro-experiences

Engagement, Customer Loyalty, Personalized Rewards

Drive Growth via Strategic Rewards

Drive Growth via Strategic Rewards

Engagement, Customer Loyalty, Personalized Rewards

Design customer centric campaigns for enhanced Loyalty

Design customer centric campaigns for enhanced Loyalty

Customer Engagement, Gamification, Loyalty

Design customer centric campaigns for enhanced Loyalty

Devise win-win referral campaigns

Customer Action: Perx-poweredreferral invitation

Instant Reward for Action

Competitive Engagement Leaderboard

CUSTOMER GROWTH

Social Media Sharing

Explore more Use Cases

Recommended for you

Design customer centric campaigns for enhanced Loyalty

Gamify referral campaigns to grow exponentially

Customer Customer Action 1: Posting a Review

Badge Reward for Completing an Action

Customer Action: App Referral

Stamp Reward for Each Referral

NEW-USER GROWTH

Gamified Achievement

Reward for Completing Stamp Card

CUSTOMER RETAINED

Explore more Use Cases

Recommended for you

Design customer centric campaigns for enhanced Loyalty

Reward customers with badges and encourage social sharing

Perx-Powered Survey and Nudge

Interactive Learning Experience

Instant Gratification

Competitive Engagement

GROWTH THROUGH SOCIAL VIRALITY

Virality through Social Media Sharing

Explore more Use Cases

Recommended for you

Design customer centric campaigns for enhanced Loyalty

Educate users to build trust and boost loyalty

Perx Powered In-App Quiz

Action 1: Play Quiz

Instant Reward For Customer Action

CUSTOMER RETAINED

Action 2: Invite a Friend

Referral Reward

NEW-USER GROWTH

Reward for transaction by Referee

Explore more Use Cases

Explore more Use Cases

Recommended for you

Design customer centric campaigns for enhanced Loyalty

Elevate loyalty through feedback-focused campaigns

Perx Powered Customer Feedback Survey

Action 1: Survey Completion

Instant Reward For Customer Action

CUSTOMER DELIGHTED

Gamified Engagement

App-Engagement Nudge

CUSTOMER RETAINED

Reward Announcement

Save for Future Use

Nudging Next Customer Action

USER GROWTH

Explore more Use Cases

Explore more Use Cases

Recommended for you

Design customer centric campaigns for enhanced Loyalty

Transform referrals into a stamp collection game

Product Cross-sell

Action 1: Card Application

Instant Reward For Customer Action

CUSTOMER DELIGHTED

Nudging Next Customer Action

CUSTOMER RETAINED

Action 2: Credit Card Use

Action 3: Referrals

NEW-USER GROWTH

Rewarding Customer Referrals

Rewards For Future Use

Explore more Use Cases

Explore more Use Cases

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PRODUCTS

PRODUCTS

RESOURCES

RESOURCES

Customer Action: Perx-powered
referral invitation