Design customer centric campaigns for enhanced Loyalty

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RETAIN & GROW

Transform referrals into a stamp collection game

Transforming referral campaigns into rewarding games enhances customer participation, encourages viral growth, and delivers a gamified experience that drives both customer engagement and loyalty

Amrith G, SVP | Marketing & Customer Analytics

Journey Popularity Index: 

The Rationale

By turning referral campaigns into a stamp collection game with rewards, businesses can incentivize customers to actively participate, share their experiences, and refer others. This results in increased brand visibility, customer acquisition, and overall business growth

The Benefits

Gamified experiences create a sense of excitement and achievement, driving higher participation and increasing the number of referrals generated. It also helps generate a buzz around the brand, amplifying visibility and brand awareness

Ideally Suited For

Industry: All
Mobile app: Yes

Key Performance Indicators

Referral reach, referral conversion rate, referral program ROI

Product Cross-sell

To monetize Alena, a personalized credit card offer is presented to her

1

Action 1: Card Application

Intrigued by the offer, Alena applies for a credit card

2

Instant Reward For Customer Action

Upon approval of the account, Alena instantly gets rewarded with her personalized gift

CUSTOMER DELIGHTED

3

Nudging Next Customer Action

To encourage Alena to start transacting, she is sent a cashback offer on her new credit card.

4

CUSTOMER RETAINED

Action 2: Credit Card Use

She uses her credit card to make online transactions and is instantly gratified with cashback

5

Action 3: Referrals

Alena receives communication urging her to refer new customers to the app

6

NEW-USER GROWTH

Rewarding Customer Referrals

Alena earns a reward, gratifying her upon referring two friends.

7

Rewards For Future Use

She saves the referral reward in her wallet for future use.

8

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