Design customer centric campaigns for enhanced Loyalty

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RETAIN & GROW

Elevate loyalty through feedback-focused campaigns

By engaging customers, valuing their opinions, and instantly rewarding their feedback, our campaign drives loyalty, satisfaction, and growth. It’s a customer-centric approach that enhances insights, boosts retention, and sets businesses apart from the competition

Shalley Mohta, Customer Engagement Strategist

Journey Popularity Index: 

The Rationale

Proactively collecting customer insights demonstrates that their opinions are valued, and rewarding their participation instantly nurtures a deeper sense of loyalty, satisfaction, and long-term engagement with the brand

Ideally Suited For

Industry: Banking and Financial Services, Telecom, Retail
Customer base: > 50k customer base
Mobile app: Not Required
Existing Loyalty program: Not a must

Key Performance Indicators

User acquisition rate, customer acquisition cost

Perx Powered Customer Feedback Survey

Peter is incentivized to participate in a survey to provide feedback on his app experience

1

Action 1: Survey Completion

Peter is asked questions about his app experience and his level of satisfaction

2

Instant Reward For Customer Action

Upon survey completion, Peter receives a scratch card with a guaranteed prize

CUSTOMER DELIGHTED

3

Gamified Engagement

Peter engages with the scratch card
to reveal a raffle ticket for the
weekly prize draw

4

App-Engagement Nudge

Peter receives an SMS notification prompting him to check the app to see if he won a prize

5

CUSTOMER RETAINED

Reward Announcement

Peter is pleased to see that although he did not win the grand prize, he received a voucher as a consolation prize

6

Save for Future Use

Peter saves the voucher to his wallet for future use

7

Nudging Next Customer Action

Leveraging in-app presence, Peter is presented with a pop-up offer to encourage his next transaction

USER GROWTH

8

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Feedback From

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