Design customer centric campaigns for enhanced Loyalty

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RETAIN & GROW

Devise win-win referral campaigns

This journey fuses gamified engagements, rewards and instant gratification to drive growth

Ravinder Singh, Head of Customer Enablement

Journey Popularity Index: 

The Rationale

This journey fuses gamified engagements, rewards and instant gratification to drive product cross-selling and user growth

The Benefits

Leverage this approach to experience an increase in app installs through referrals, and generate higher cross-sell revenue

Ideally Suited For

Industry: FMCG
Customer base: > 50k customer base
Mobile app: Yes

Key Performance Indicators

App installs through referrals cross-sell revenue, referrals

Customer Action: Perx-powered
referral invitation

Shirley sends a personalized invitation to family and friends, highlighting the benefits and rewards of joining the SpotAway rewards program

1

Instant Reward for Action

Each time Shirley’s referral code is used to sign-up on the program, Shirley and the referee get an instant discount voucher through the referral campaign

2

Competitive Engagement Leaderboard

Shirley is able to track the number of referrals she is making and have a friendly competition among her family and friends

CUSTOMER GROWTH

3

Social Media Sharing

Shirley shares her leaderboard ranking on her social media accounts and promotes SpotAway through her product testimonials. She also includes her referral code to continue her race to the top of the leaderboard

4

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