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Gamify referral campaigns to grow exponentially

By rewarding users for successful referrals and empowering them to showcase their achievements through shareable badges, we create a compelling and viral experience that drives customer acquisition and fosters organic user growth

Shalley Mohta, Customer Engagement Strategist

Journey Popularity Index: 

The Rationale

By offering rewards such as stamp cards and badges, businesses can provide users with tangible incentives. Moreover, shareable badges serve as a powerful word-of-mouth marketing tool. This viral nature of the referral program drives organic user growth, extending the reach of the app beyond traditional marketing efforts

The Benefits

Incentivizing existing users to refer their friends and family drives new customer acquisitions while the gamification elements of stamp cards and shareable badges create a sense of excitement and achievement for users themselves. Shareable badges act as social proof, stimulating word-of-mouth marketing

Ideally Suited For

Industry: E-commerce and Retail, Subscription services, Fitness and Wellness
Mobile app: Yes

Key Performance Indicators

Referral program reach, participation rate and conversion rate

Customer Customer Action 1: Posting a Review

In hopes of receiving a badge on the app, Elaine decides to post a review about a product she loved


Badge Reward for Completing an Action

Elaine earns the 'community champion' badge for her review and has the option to share this achievement across her social media accounts


Customer Action: App Referral

In the excitement of winning rewards and completing achievements, Elaine invites her friends to join the app and experience it for themselves


Stamp Reward for Each Referral

Elaine receives a stamp for each friend she decides to invite with her unique referral link



Gamified Achievement

Elaine continues to earn rewards for spreading the word. She receives one stamp for each referral she makes


Reward for Completing Stamp Card

After earning 9 stamps, Elaine is rewarded with 'the influencer' badge



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