Attain Customers by Completing Revenue-Boosting Actions

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ACQUIRE & ACTIVATE

Reward Users for Completing

Revenue-Boosting Actions

Optimize customer acquisition to its fullest potential by harnessing the transformative

Dharsh Kannan, Marketing Executive

Journey Popularity Index:

The Rationale

Optimize customer acquisition to its fullest potential by harnessing the transformative power of gamification and personalization. Captivate users with tailor-made incentives that drive them to accomplish crucial tasks, ultimately driving monetization.

The Benefits

By leveraging gamification and personalization, businesses can enhance the effectiveness of customer acquisition strategies, leading to increased monetization opportunities and overall business growth.

Ideally Suited For

Industry: Fitness, Health & Wellness
Customer base: > 50k user base
Mobile app: Yes
Existing Loyalty program: Not a must
Drive multi-actions: Yes

Key Performance Indicators

Supercharge customer acquisition
Drive customer behavior
Increase monetization

User Search
Audience Targeting
Customer Action 1
Instant Reward
Personalized Offer
Customer Action Nudge
Customer Action 2
Instant Gratification

User Search

Rishi is interested in joining a new gym and searches for the best fitness facilities in his area

In-market Audience Targeting

As Rishi is actively looking for a gym, he comes across a Perx-Powered targeted advertisement from FitZone that offers a one-week trial membership in exchange for answering a quick survey

Customer Action 1: Survey Completion

Intrigued by the free fitness assessment, Rishi decides to complete the survey, providing details about his fitness goals, exercise preferences, and current fitness level

Instant Reward for Customer Action

Upon completing the survey, Rishi receives an SMS from FitZone containing a link to claim his reward, which is a complimentary one-week trial membership

Personalized Offer Presented to User

FitZone pleasantly surprises Rishi with a scratch card reward after he claims his free trial. Upon scratching it, he uncovers a special offer for a discounted monthly membership. Impressed with the customer experience, Jason signs up for a monthly membership.

CUSTOMER ACQUIRED

Nudge for Starting Fitness Journey

After Rishi completes his registration, he receives an SMS from FitZone encouraging him to start his fitness journey by booking his first personal training session at a discounted rate

Customer Action 2: First Personal Training Session

Motivated by the discounted rate and the personalized guidance, Rishi books his first personal training session at FitZone

Instant Gratification through Gamified Reward Experience

After the transaction, Rishi receives an SMS notification with a link to a gamified reward experience through a spin-the-wheel game. He spins the wheel and saves the reward in his digital wallet

CUSTOMER ACTIVATED

Explore more Use Cases

Global businesses have driven over 5 billion customer-brand interactions on Perx.

Ready to join them?

Feedback From

Our Customers

"I gotta say, I'm really surprised - I was able to create a loyalty program in just one minute!"

"The platform is incredibly user-friendly, making it easy for businesses to create and launch loyalty programs that really work"

"The solution offers unmatched flexibility, allowing businesses to customize their loyalty programs to align with their unique needs and brand identity"

"The platform helps drive more meaningful customer engagements, enhance stickiness, improve NPS & thus increasing revenue incrementally for our brand"

"Having delivered real world results in customer engagement, Perx is perfectly suited to accelerate & extend our creative & cutting edge innovation"

Start a FREE
14-Day Trial

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Obtain valuable first-party data with instant rewards

Customer Acquisition, First-Party Data, Instant Gratification

The Privacy Paradox: Balancing Convenience with Data Protection

The Privacy Paradox: Balancing Convenience with Data Protection

Strategy Insights, Blogs, Retailers

Implement Collaborative Gamification Strategies to Drive Referrals

Implement Collaborative Gamification Strategies to Drive Referrals

Customer Engagement, Gamification, Customer Acquisition

Gamify Customer Onboarding Processes to Boost New User Engagement Rates

Gamify Customer Onboarding Processes to Boost New User Engagement Rates

Customer Engagement, Customer Acquisition, Brand Awareness

Customize experiences to engage and ignite customer passion

Customize experiences to engage and ignite customer passion

Customer Engagement, Customer Acquisition, Brand Awareness

Design customer centric campaigns for enhanced Loyalty

← Back to Use Cases

ACQUIRE & ACTIVATE

Immerse new audiences

into an interactive experience

Adopting a gamified rewards loyalty program helps insurers differentiate themselves and gain an edge in an industry rife with competition

Amrith G, SVP | Marketing & Customer Analytics

Journey Popularity Index:

The Rationale

Adopting a gamified rewards loyalty program helps insurers differentiate themselves and gain an edge in an industry rife with competition. It helps in influencing customer behavior for personalized marketing and boosting consumer engagement.

The Benefits

Gamified experiences, such as quizzes, awakens user excitement and competitive spirit. This helps to drive engagement, satisfaction, and eventually word-of-mouth & acquisitions via referrals.

Ideally Suited For

Industry: Insurance
Customer base: > 50k user base
Mobile app: Yes
Existing Loyalty program: Not a must
Drive multi-actions: Yes

Key Performance Indicators

No. of New Users
User Engagement Rate
User Acquisition Cost

Ad Impression
1st Customer Action
2nd Customer Action
Instant Gratification
Gamified Experience
Surprise Reward

Targeted First-Party Data Collection

Edgar sees an enticing personalized Facebook ad promising an instant reward upon completion of a survey

Action 1: Umbrelife Microsite

Intrigued, Edgar clicks on the link in the ad and is directed to the Umbrelife microsite where he sees the carefully designed Perx survey

Action 2: Perx Powered Survey

Enticed by the reward, Edgar fills in the survey, providing valuable customer data, including his lifestyle details, which will aid Reluze in targeting and appealing to his with a custom policy and thereby increasing the chances of his conversion to a customer

CUSTOMER ACQUIRED

Instant Gratification

Upon completion, Edgar is immediately informed via an SMS notification to undergo an interactive experience to claim his reward

Gamified Reward Redemption

Edgar is thoroughly engaged with a gamified mechanic to unlock and gain access to his reward

CUSTOMER ENGAGED

Pleasant Surprise

Edgar is pleased and satisfied to see a Starbucks voucher for a free drink awaiting him and looks forward to other future offerings

Explore more Use Cases

Global businesses have driven over 5 billion customer-brand interactions on Perx.

Ready to join them?

Feedback From

Our Customers

"I gotta say, I'm really surprised - I was able to create a loyalty program in just one minute!"

"The platform is incredibly user-friendly, making it easy for businesses to create and launch loyalty programs that really work"

"The solution offers unmatched flexibility, allowing businesses to customize their loyalty programs to align with their unique needs and brand identity"

"The platform helps drive more meaningful customer engagements, enhance stickiness, improve NPS & thus increasing revenue incrementally for our brand"

"Having delivered real world results in customer engagement, Perx is perfectly suited to accelerate & extend our creative & cutting edge innovation"

Start a FREE
14-Day Trial

Recommended for you

Obtain valuable first-party data with instant rewards

Obtain valuable first-party data with instant rewards

Customer Acquisition, First-Party Data, Instant Gratification

The Privacy Paradox: Balancing Convenience with Data Protection

The Privacy Paradox: Balancing Convenience with Data Protection

Strategy Insights, Blogs, Retailers

Implement Collaborative Gamification Strategies to Drive Referrals

Implement Collaborative Gamification Strategies to Drive Referrals

Customer Engagement, Gamification, Customer Acquisition

Gamify Customer Onboarding Processes to Boost New User Engagement Rates

Gamify Customer Onboarding Processes to Boost New User Engagement Rates

Customer Engagement, Customer Acquisition, Brand Awareness

Customize experiences to engage and ignite customer passion

Customize experiences to engage and ignite customer passion

Customer Engagement, Customer Acquisition, Brand Awareness

Secure customers and influence actions through dynamic experiences

← Back to Use Cases

ACQUIRE & ACTIVATE

Present personalized offers by understanding customer needs

At Perx, we revolutionize the digital banking experience by seamlessly integrating personalized rewards into our app, thereby enticing users with exclusive offers tailored to their financial goals and spending patterns

Amrith G, SVP | Marketing & Customer Analytics

Journey Popularity Index:

The Rationale

By tailoring offers to individual preferences and needs, businesses can establish stronger connections with their customers, fostering a sense of exclusivity and personalization.

The Benefits

This approach not only improves customer satisfaction but also increases the likelihood of repeat purchases, brand loyalty, and positive word-of-mouth recommendation

Ideally Suited For

Industry: Industry: Banking, Telecom
Customer base: > 100k customer base
Mobile app: Not Required
Existing Loyalty program: Not a must

Key Performance Indicators

Acquire and onboard customers

Product Discovery
Ad for Data Collection
Customer Action 1
Instant Reward
Personalized Offer
Customer Action 2
Nudge for Next Action
Customer Action
Instant Gratification

User Search

Jolene is in need of a new credit card and searches for best offers

In-market Audience Targeting

As Jolene is in-market for buying a credit card, she sees a Perx-powered ad for a quick survey to collect details on her spending habits in return for a reward

Customer Action 1: Survey Completion

Enticed by the reward, Jolene proceeds to fill up the survey and shares details like her annual income, spending habits etc

Instant Reward for Customer Action

After filling the survey, Jolene receives a Perx-powered SMS with a link for her reward

Personalized Offer Presented to User

Because of preferences captured in the survey, Jolene is now part of an audience that receives a new personalized credit card offer from Prospera Bank

Customer Action 2: Credit Card Application

As the offer is tailored to Jolene's preferences, she immediately sees value in the credit card offer and proceeds to apply for the same

CUSTOMER ACQUIRED

Nudge for Using New Card

Once her application has been approved and she receives her card, Jolene also receives a Perx-powered SMS nudging her to use her card for a purchase

Customer Action:
First Transaction on Card

Excited by a reward, Jolene makes her next online payment using her new Prospera card

Instant Gratification through Gamified Reward Experience

After the transaction, Jolene receives an SMS with her reward. On clicking the link, Jolene lands on a gamified reward tailored via a digital pinata. By tapping on the screen and breaking the pinata, she saves the reward in her digital wallet

CUSTOMER ACTIVATED

Explore more Use Cases

Global businesses have driven over 5 billion customer-brand interactions on Perx.

Ready to join them?

Feedback From

Our Customers

"I gotta say, I'm really surprised - I was able to create a loyalty program in just one minute!"

"The platform is incredibly user-friendly, making it easy for businesses to create and launch loyalty programs that really work"

"The solution offers unmatched flexibility, allowing businesses to customize their loyalty programs to align with their unique needs and brand identity"

"The platform helps drive more meaningful customer engagements, enhance stickiness, improve NPS & thus increasing revenue incrementally for our brand"

"Having delivered real world results in customer engagement, Perx is perfectly suited to accelerate & extend our creative & cutting edge innovation"

Start a FREE
14-Day Trial

Recommended for you

Obtain valuable first-party data with instant rewards

Obtain valuable first-party data with instant rewards

Customer Acquisition, First-Party Data, Instant Gratification

The Privacy Paradox: Balancing Convenience with Data Protection

The Privacy Paradox: Balancing Convenience with Data Protection

Strategy Insights, Blogs, Retailers

Implement Collaborative Gamification Strategies to Drive Referrals

Implement Collaborative Gamification Strategies to Drive Referrals

Customer Engagement, Gamification, Customer Acquisition

Gamify Customer Onboarding Processes to Boost New User Engagement Rates

Gamify Customer Onboarding Processes to Boost New User Engagement Rates

Customer Engagement, Customer Acquisition, Brand Awareness

Customize experiences to engage and ignite customer passion

Customize experiences to engage and ignite customer passion

Customer Engagement, Customer Acquisition, Brand Awareness

Design customer centric campaigns for enhanced Loyalty

← Back to Use Cases

RETAIN & GROW

Devise win-win referral campaigns

This journey fuses gamified engagements, rewards and instant gratification to drive growth

Ravinder Singh, Head of Customer Enablement

Journey Popularity Index:

The Rationale

This journey fuses gamified engagements, rewards and instant gratification to drive product cross-selling and user growth

The Benefits

Leverage this approach to experience an increase in app installs through referrals, and generate higher cross-sell revenue

Ideally Suited For

Industry: FMCG
Customer base: > 50k customer base
Mobile app: Yes

Key Performance Indicators

App installs through referrals cross-sell revenue, referrals

Customer Action
Instant Reward
Competitive Engagement
Social Sharing

Customer Action: Perx-powered
referral invitation

Shirley sends a personalized invitation to family and friends, highlighting the benefits and rewards of joining the SpotAway rewards program

Instant Reward for Action

Each time Shirley’s referral code is used to sign-up on the program, Shirley and the referee get an instant discount voucher through the referral campaign

Competitive Engagement Leaderboard

Shirley is able to track the number of referrals she is making and have a friendly competition among her family and friends

CUSTOMER GROWTH

Explore more Use Cases

Global businesses have driven over 5 billion customer-brand interactions on Perx.

Ready to join them?

Feedback From

Our Customers

"I gotta say, I'm really surprised - I was able to create a loyalty program in just one minute!"

"The platform is incredibly user-friendly, making it easy for businesses to create and launch loyalty programs that really work"

"The solution offers unmatched flexibility, allowing businesses to customize their loyalty programs to align with their unique needs and brand identity"

"The platform helps drive more meaningful customer engagements, enhance stickiness, improve NPS & thus increasing revenue incrementally for our brand"

"Having delivered real world results in customer engagement, Perx is perfectly suited to accelerate & extend our creative & cutting edge innovation"

Start a FREE
14-Day Trial

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Keep customer engaged through gamified micro-experiences

Keep customer engaged through gamified micro-experiences

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Drive Growth via Strategic Rewards

Drive Growth via Strategic Rewards

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Design customer centric campaigns for enhanced Loyalty

Design customer centric campaigns for enhanced Loyalty

Customer Engagement, Gamification, Loyalty

Design customer centric campaigns for enhanced Loyalty

← Back to Use Cases

RETAIN & GROW

Elevate loyalty through feedback-focused campaigns

By engaging customers, valuing their opinions, and instantly rewarding their feedback, our campaign drives loyalty, satisfaction, and growth. It’s a customer-centric approach that enhances insights, boosts retention, and sets businesses apart from the competition

Shalley Mohta, Customer Engagement Strategist

Journey Popularity Index:

The Rationale

Proactively collecting customer insights demonstrates that their opinions are valued, and rewarding their participation instantly nurtures a deeper sense of loyalty, satisfaction, and long-term engagement with the brand

Ideally Suited For

Industry: Banking and Financial Services, Telecom, Retail
Customer base: > 50k customer base
Mobile app: Not Required
Existing Loyalty program: Not a must

Key Performance Indicators

User acquisition rate, customer acquisition cost

Incentive-led
Nudge
Customer
Action
Instant
Reward
Gamified
Engagement
Engagement
Reminder
Reward
Announcement
Save To
Wallet
Nudge New
Action

Perx Powered Customer Feedback Survey

Peter is incentivized to participate in a survey to provide feedback on his app experience

Action 1: Survey Completion

Peter is asked questions about his app experience and his level of satisfaction

Instant Reward For Customer Action

Upon survey completion, Peter receives a scratch card with a guaranteed prize

CUSTOMER DELIGHTED

Gamified Engagement

Peter engages with the scratch card
to reveal a raffle ticket for the
weekly prize draw

App-Engagement Nudge

Peter receives an SMS notification prompting him to check the app to see if he won a prize

CUSTOMER RETAINED

Reward Announcement

Peter is pleased to see that although he did not win the grand prize, he received a voucher as a consolation prize

Save for Future Use

Peter saves the voucher to his wallet for future use

Nudging Next Customer Action

Leveraging in-app presence, Peter is presented with a pop-up offer to encourage his next transaction

USER GROWTH

Explore more Use Cases

Global businesses have driven over 5 billion customer-brand interactions on Perx.

Ready to join them?

Feedback From

Our Customers

"I gotta say, I'm really surprised - I was able to create a loyalty program in just one minute!"

"The platform is incredibly user-friendly, making it easy for businesses to create and launch loyalty programs that really work"

"The solution offers unmatched flexibility, allowing businesses to customize their loyalty programs to align with their unique needs and brand identity"

"The platform helps drive more meaningful customer engagements, enhance stickiness, improve NPS & thus increasing revenue incrementally for our brand"

"Having delivered real world results in customer engagement, Perx is perfectly suited to accelerate & extend our creative & cutting edge innovation"

Start a FREE
14-Day Trial

Recommended for you

Incorporate Gamified Elements to Inspire and Drive Revenue-Generating Customer Actions

Incorporate Gamified Elements to Inspire and Drive Revenue-Generating Customer Actions

Customer Engagement, Gamification, Gamified Badges

Employ personalization and tiers for customer advocacy.

Employ personalization and tiers for customer advocacy.

Customer Engagement, Gamification, Gamified Badges

Keep customer engaged through gamified micro-experiences

Keep customer engaged through gamified micro-experiences

Engagement, Customer Loyalty, Personalized Rewards

Drive Growth via Strategic Rewards

Drive Growth via Strategic Rewards

Engagement, Customer Loyalty, Personalized Rewards

Design customer centric campaigns for enhanced Loyalty

Design customer centric campaigns for enhanced Loyalty

Customer Engagement, Gamification, Loyalty

Keep customer engaged through gamified micro-experiences

← Back to Use Cases

ENGAGE & MONETIZE

Encourage transactions through gamified quests

Engage, motivate, and foster friendly competition among users with our quest campaign feature, where they can earn points by completing tasks and strive to climb the leaderboard, creating an immersive and interactive loyalty experience

Shalley Mohta, Customer Engagement Strategist

Journey Popularity Index:

The Rationale

By encouraging users to complete tasks and earn points, the quest campaign fosters a sense of excitement, motivates participation and creates a memorable and interactive experience that strengthens the bond between users and the brand

The Benefits

Quest campaigns incentivize users to interact with the brand regularly and complete tasks, leading to higher engagement. On the other hand, introducing leaderboards and the ability to compete against friends and family adds a social dimension to the campaign

Ideally Suited For

Industry: Telecom, Fitness & Wellness, Gaming, E-learning
Mobile app: Yes

Key Performance Indicators

Task completion rate, Engagement metrics (no. of sessions, frequency, etc.)

Gamified In-App
Engagement
Customer
Action
Instant
Gratification
Gamified
Engagement
Customer
Action
Instant
Gratification
Gamified
Engagement
Grand
Reward
Interactive
Reward Experience

Perx Powered Quest

Motivated by the prospect of winning points and claiming the top prize, Peter embarks on a quest

ACTION 1: Application for Subscription

Peter commits to the quest and upgrades to a postpaid connection to reach the next milestone

CUSTOMER SECURED

Instant Points Reward

Peter is instantly rewarded with points for achieving the next milestone, bringing him one step closer to the top of the leaderboard

CUSTOMER ENGAGED

Gamified Leaderboard Engagement

Peter is motivated to earn points, but disheartened by his current position on the leaderboard. He decides to earn more points and progress through the quest

Action 2: Auto-pay setup

To boost his leaderboard ranking, Peter decides to complete more milestones and takes the next step to setup auto-pay for his monthly postpaid bill

CUSTOMER MONETIZED

Instant Gratification

Peter receives points instantly upon completing this milestone

Leader Board Engagement

Peter continues to complete milestones and eventually climbs to the top of the leaderboard, surpassing his friends and family

Reward Experience

On being at the top of the leader board, Peter is instantly presented with a gamified reward

Engagement through Gamified Visual

Peter receives a personalized reward tailored via the Plinko game. On landing the ping pong ball within one of the gift slots, Peter unravels his reward

Explore more Use Cases

Global businesses have driven over 5 billion customer-brand interactions on Perx.

Ready to join them?

Feedback From

Our Customers

"I gotta say, I'm really surprised - I was able to create a loyalty program in just one minute!"

"The platform is incredibly user-friendly, making it easy for businesses to create and launch loyalty programs that really work"

"The solution offers unmatched flexibility, allowing businesses to customize their loyalty programs to align with their unique needs and brand identity"

"The platform helps drive more meaningful customer engagements, enhance stickiness, improve NPS & thus increasing revenue incrementally for our brand"

"Having delivered real world results in customer engagement, Perx is perfectly suited to accelerate & extend our creative & cutting edge innovation"

Start a FREE
14-Day Trial