Category: Instant Rewards

Attain Customers by Completing Revenue-Boosting Actions

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ACQUIRE & ACTIVATE

Reward Users for Completing

Revenue-Boosting Actions

Optimize customer acquisition to its fullest potential by harnessing the transformative

Dharsh Kannan, Marketing Executive

Journey Popularity Index:

The Rationale

Optimize customer acquisition to its fullest potential by harnessing the transformative power of gamification and personalization. Captivate users with tailor-made incentives that drive them to accomplish crucial tasks, ultimately driving monetization.

The Benefits

By leveraging gamification and personalization, businesses can enhance the effectiveness of customer acquisition strategies, leading to increased monetization opportunities and overall business growth.

Ideally Suited For

Industry: Fitness, Health & Wellness
Customer base: > 50k user base
Mobile app: Yes
Existing Loyalty program: Not a must
Drive multi-actions: Yes

Key Performance Indicators

Supercharge customer acquisition
Drive customer behavior
Increase monetization

User Search

Rishi is interested in joining a new gym and searches for the best fitness facilities in his area

1

In-market Audience Targeting

As Rishi is actively looking for a gym, he comes across a Perx-Powered targeted advertisement from FitZone that offers a one-week trial membership in exchange for answering a quick survey

2

Customer Action 1: Survey Completion

Intrigued by the free fitness assessment, Rishi decides to complete the survey, providing details about his fitness goals, exercise preferences, and current fitness level

3

Instant Reward for Customer Action

Upon completing the survey, Rishi receives an SMS from FitZone containing a link to claim his reward, which is a complimentary one-week trial membership

4

Personalized Offer Presented to User

FitZone pleasantly surprises Rishi with a scratch card reward after he claims his free trial. Upon scratching it, he uncovers a special offer for a discounted monthly membership. Impressed with the customer experience, Jason signs up for a monthly membership.

CUSTOMER ACQUIRED

5

Nudge for Starting Fitness Journey

After Rishi completes his registration, he receives an SMS from FitZone encouraging him to start his fitness journey by booking his first personal training session at a discounted rate

6

Customer Action 2: First Personal Training Session

Motivated by the discounted rate and the personalized guidance, Rishi books his first personal training session at FitZone

7

Instant Gratification through Gamified Reward Experience

After the transaction, Rishi receives an SMS notification with a link to a gamified reward experience through a spin-the-wheel game. He spins the wheel and saves the reward in his digital wallet

CUSTOMER ACTIVATED

8

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Design customer centric campaigns for enhanced Loyalty

ACQUIRE & ACTIVATE

Immerse new audiences

into an interactive experience

Adopting a gamified rewards loyalty program helps insurers differentiate themselves and gain an edge in an industry rife with competition

Amrith G, SVP | Marketing & Customer Analytics

Journey Popularity Index:

The Rationale

Adopting a gamified rewards loyalty program helps insurers differentiate themselves and gain an edge in an industry rife with competition. It helps in influencing customer behavior for personalized marketing and boosting consumer engagement.

The Benefits

Gamified experiences, such as quizzes, awakens user excitement and competitive spirit. This helps to drive engagement, satisfaction, and eventually word-of-mouth & acquisitions via referrals.

Ideally Suited For

Industry: Insurance
Customer base: > 50k user base
Mobile app: Yes
Existing Loyalty program: Not a must
Drive multi-actions: Yes

Key Performance Indicators

No. of New Users
User Engagement Rate
User Acquisition Cost

Targeted First-Party Data Collection

Edgar sees an enticing personalized Facebook ad promising an instant reward upon completion of a survey

1

Action 1: Umbrelife Microsite

Intrigued, Edgar clicks on the link in the ad and is directed to the Umbrelife microsite where he sees the carefully designed Perx survey

2

Action 2: Perx Powered Survey

Enticed by the reward, Edgar fills in the survey, providing valuable customer data, including his lifestyle details, which will aid Reluze in targeting and appealing to his with a custom policy and thereby increasing the chances of his conversion to a customer

CUSTOMER ACQUIRED

3

Instant Gratification

Upon completion, Edgar is immediately informed via an SMS notification to undergo an interactive experience to claim his reward

4

Gamified Reward Redemption

Edgar is thoroughly engaged with a gamified mechanic to unlock and gain access to his reward

CUSTOMER ENGAGED

5

Pleasant Surprise

Edgar is pleased and satisfied to see a Starbucks voucher for a free drink awaiting him and looks forward to other future offerings

6

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Secure customers and influence actions through dynamic experiences

ACQUIRE & ACTIVATE

Present personalized offers by understanding customer needs

At Perx, we revolutionize the digital banking experience by seamlessly integrating personalized rewards into our app, thereby enticing users with exclusive offers tailored to their financial goals and spending patterns

Amrith G, SVP | Marketing & Customer Analytics

Journey Popularity Index: 

The Rationale

By tailoring offers to individual preferences and needs, businesses can establish stronger connections with their customers, fostering a sense of exclusivity and personalization.

The Benefits

This approach not only improves customer satisfaction but also increases the likelihood of repeat purchases, brand loyalty, and positive word-of-mouth recommendation

Ideally Suited For

Industry: Industry: Banking, Telecom
Customer base: > 100k customer base
Mobile app: Not Required
Existing Loyalty program: Not a must

Key Performance Indicators

Acquire and onboard customers

User Search

Jolene is in need of a new credit card and searches for best offers

1

In-market Audience Targeting

As Jolene is in-market for buying a credit card, she sees a Perx-powered ad for a quick survey to collect details on her spending habits in return for a reward

2

Customer Action 1: Survey Completion

Enticed by the reward, Jolene proceeds to fill up the survey and shares details like her annual income, spending habits etc

3

Instant Reward for Customer Action

After filling the survey, Jolene receives a Perx-powered SMS with a link for her reward

4

Personalized Offer Presented to User

Because of preferences captured in the survey, Jolene is now part of an audience that receives a new personalized credit card offer from Prospera Bank

5

Customer Action 2: Credit Card Application

As the offer is tailored to Jolene's preferences, she immediately sees value in the credit card offer and proceeds to apply for the same

CUSTOMER ACQUIRED

6

Nudge for Using New Card

Once her application has been approved and she receives her card, Jolene also receives a Perx-powered SMS nudging her to use her card for a purchase

7

Customer Action:
First Transaction on Card

Excited by a reward, Jolene makes her next online payment using her new Prospera card

8

Instant Gratification through Gamified Reward Experience

After the transaction, Jolene receives an SMS with her reward. On clicking the link, Jolene lands on a gamified reward tailored via a digital pinata. By tapping on the screen and breaking the pinata, she saves the reward in her digital wallet

CUSTOMER ACTIVATED

9

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Design customer centric campaigns for enhanced Loyalty

RETAIN & GROW

Elevate loyalty through feedback-focused campaigns

By engaging customers, valuing their opinions, and instantly rewarding their feedback, our campaign drives loyalty, satisfaction, and growth. It’s a customer-centric approach that enhances insights, boosts retention, and sets businesses apart from the competition

Shalley Mohta, Customer Engagement Strategist

Journey Popularity Index: 

The Rationale

Proactively collecting customer insights demonstrates that their opinions are valued, and rewarding their participation instantly nurtures a deeper sense of loyalty, satisfaction, and long-term engagement with the brand

Ideally Suited For

Industry: Banking and Financial Services, Telecom, Retail
Customer base: > 50k customer base
Mobile app: Not Required
Existing Loyalty program: Not a must

Key Performance Indicators

User acquisition rate, customer acquisition cost

Perx Powered Customer Feedback Survey

Peter is incentivized to participate in a survey to provide feedback on his app experience

1

Action 1: Survey Completion

Peter is asked questions about his app experience and his level of satisfaction

2

Instant Reward For Customer Action

Upon survey completion, Peter receives a scratch card with a guaranteed prize

CUSTOMER DELIGHTED

3

Gamified Engagement

Peter engages with the scratch card
to reveal a raffle ticket for the
weekly prize draw

4

App-Engagement Nudge

Peter receives an SMS notification prompting him to check the app to see if he won a prize

5

CUSTOMER RETAINED

Reward Announcement

Peter is pleased to see that although he did not win the grand prize, he received a voucher as a consolation prize

6

Save for Future Use

Peter saves the voucher to his wallet for future use

7

Nudging Next Customer Action

Leveraging in-app presence, Peter is presented with a pop-up offer to encourage his next transaction

USER GROWTH

8

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Keep customer engaged through gamified micro-experiences

ENGAGE & MONETIZE

Encourage transactions through gamified quests

Engage, motivate, and foster friendly competition among users with our quest campaign feature, where they can earn points by completing tasks and strive to climb the leaderboard, creating an immersive and interactive loyalty experience

Shalley Mohta, Customer Engagement Strategist

Journey Popularity Index: 

The Rationale

By encouraging users to complete tasks and earn points, the quest campaign fosters a sense of excitement, motivates participation and creates a memorable and interactive experience that strengthens the bond between users and the brand

The Benefits

Quest campaigns incentivize users to interact with the brand regularly and complete tasks, leading to higher engagement. On the other hand, introducing leaderboards and the ability to compete against friends and family adds a social dimension to the campaign

Ideally Suited For

Industry: Telecom, Fitness & Wellness, Gaming, E-learning
Mobile app: Yes

Key Performance Indicators

Task completion rate, Engagement metrics (no. of sessions, frequency, etc.)

Perx Powered Quest

Motivated by the prospect of winning points and claiming the top prize, Peter embarks on a quest

1

ACTION 1: Application for Subscription

Peter commits to the quest and upgrades to a postpaid connection to reach the next milestone

CUSTOMER SECURED

2

Instant Points Reward

Peter is instantly rewarded with points for achieving the next milestone, bringing him one step closer to the top of the leaderboard

CUSTOMER ENGAGED

3

Gamified Leaderboard Engagement

Peter is motivated to earn points, but disheartened by his current position on the leaderboard. He decides to earn more points and progress through the quest

4

Action 2: Auto-pay setup

To boost his leaderboard ranking, Peter decides to complete more milestones and takes the next step to setup auto-pay for his monthly postpaid bill

CUSTOMER MONETIZED

5

Instant Gratification

Peter receives points instantly upon completing this milestone

6

Leader Board Engagement

Peter continues to complete milestones and eventually climbs to the top of the leaderboard, surpassing his friends and family

7

Reward Experience

On being at the top of the leader board, Peter is instantly presented with a gamified reward

8

Engagement through Gamified Visual

Peter receives a personalized reward tailored via the Plinko game. On landing the ping pong ball within one of the gift slots, Peter unravels his reward

9

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Global businesses have driven over 5 billion customer-brand interactions on Perx.

Ready to join them?

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