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ACQUIRE & ACTIVATE
Present personalized offers by understanding customer needs
At Perx, we revolutionize the digital banking experience by seamlessly integrating personalized rewards into our app, thereby enticing users with exclusive offers tailored to their financial goals and spending patterns
Amrith G, SVP | Marketing & Customer Analytics
Journey Popularity Index:
By tailoring offers to individual preferences and needs, businesses can establish stronger connections with their customers, fostering a sense of exclusivity and personalization.
This approach not only improves customer satisfaction but also increases the likelihood of repeat purchases, brand loyalty, and positive word-of-mouth recommendation
Ideally Suited For
Industry: Industry: Banking, Telecom
Customer base: > 100k customer base
Mobile app: Not Required
Existing Loyalty program: Not a must
Key Performance Indicators
Acquire and onboard customers
Jolene is in need of a new credit card and searches for best offers
In-market Audience Targeting
As Jolene is in-market for buying a credit card, she sees a Perx-powered ad for a quick survey to collect details on her spending habits in return for a reward
Customer Action 1: Survey Completion
Enticed by the reward, Jolene proceeds to fill up the survey and shares details like her annual income, spending habits etc
Instant Reward for Customer Action
After filling the survey, Jolene receives a Perx-powered SMS with a link for her reward
Personalized Offer Presented to User
Because of preferences captured in the survey, Jolene is now part of an audience that receives a new personalized credit card offer from Prospera Bank
Customer Action 2: Credit Card Application
As the offer is tailored to Jolene's preferences, she immediately sees value in the credit card offer and proceeds to apply for the same
Nudge for Using New Card
Once her application has been approved and she receives her card, Jolene also receives a Perx-powered SMS nudging her to use her card for a purchase
First Transaction on Card
Excited by a reward, Jolene makes her next online payment using her new Prospera card
Instant Gratification through Gamified Reward Experience
After the transaction, Jolene receives an SMS with her reward. On clicking the link, Jolene lands on a gamified reward tailored via a digital pinata. By tapping on the screen and breaking the pinata, she saves the reward in her digital wallet
Global businesses have driven over 3.9 billion customer-brand interactions on Perx.
Ready to join them?
"I gotta say, I'm really surprised - I was able to create a loyalty program in just one minute!"
"The platform is incredibly user-friendly, making it easy for businesses to create and launch loyalty programs that really work"
"The solution offers unmatched flexibility, allowing businesses to customize their loyalty programs to align with their unique needs and brand identity"
"The platform helps drive more meaningful customer engagements, enhance stickiness, improve NPS & thus increasing revenue incrementally for our brand"
"Having delivered real world results in customer engagement, Perx is perfectly suited to accelerate & extend our creative & cutting edge innovation"
in 4 weeks
Leading telecom serving 90M customers boosts customer actions through gamification.
revenue in 100 days
15M brand interactions created
Leading bank engages 4M+ customers with 15M interactions in one year.
actions and interactions
Over $18M in incremental revenue
Leading bank increases overseas spending by high-end credit card customers.