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Reward badges to boost social capital and attract users

By incorporating a rewards and badge system into the engagement strategy, businesses can create a win-win situation where users feel recognized and motivated while the business benefits from increased user engagement, acquisition, and brand exposure

Shalley Mohta, Customer Engagement Strategist

Journey Popularity Index: 

The Rationale

Rewarding users with engaging badges enables them to showcase their achievements on social media and amplify their social capital. This not only enhances their own personal brand, but also attracts and acquires new users for the business, fostering organic growth

The Benefits

The ability to share badges on social media serves as a powerful referral tool. When users share their accomplishments, it creates a ripple effect, exposing your app to a wider audience and potentially attracting new users who are enticed by the achievements and positive experiences shared by their peers

Ideally Suited For

Industry: Retail and E-commerce, Gaming and Entertainment, Education and E-learning
Mobile app: Yes
Existing Loyalty program: Not a must

Key Performance Indicators

Enhance brand awareness and acquisition, Increased user engagement

Perx-Powered Social Post

Elaine comes across a Facebook post shared by her friend Jane, in which Jane talks about earning a badge on Basket's app for performing certain actions


Customer Action: App download

Intrigued by the post's popularity, Elaine decides to download the Basket app



Voucher for Joining the App

Upon downloading the app, Elaine is presented with a pop-up that offers her a discount code if she creates an account


Reward Saved for Future Use

After creating an account, Elaine saves the discount code to her wallet


Customer Action: Purchase with Reward Redemption

When Elaine visits the Basket store near her home next time, she redeems the discount code



Instant Gratification

Upon making her first purchase as a registered user, Elaine unlocks her first badge on the app, the Trialblazer


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