Implement Collaborative Gamification Strategies to Drive Referrals

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Implement Collaborative Gamification Strategies to Drive Referrals

Collaborative gamification cultivates communities around brands, driving referral rates that enables zero-cost customer acquisition and better retention.

Elia Wagner, CX Architect

Journey Popularity Index:

The Rationale

Collaborative gamification leverages the power of social connections to motivate existing customers to refer their friends and family. It provides a structured framework for tracking and rewarding referrals, creating a win-win situation where customers are incentivized to share their positive experiences.

The Benefits

Collaborative gamification fosters a sense of community around the brand. This network effect then ultimately leads to increased customer acquisition, engagement, and overall brand loyalty.

Ideally Suited For

Industry: Insurance, Banking, Large-Retail
Mobile app: Yes
Existing Loyalty program: Not a must
Drive Multi-Actions: Yes

Key Performance Indicators

Heightened Referral Rates, Acquisitions, and Customer Loyalty

SMS Notification
Team-Based Challenge
Milestone Campaign
Leaderboard
Instant Gratification

SMS Notification

Chenda received a push notification from Umbrelife inviting her to participate in a new team challenge.

Team-based Challenge

Chenda invited her friends and formed a team of three.

Milestone Campaign

Chenda’s team is eagerly striving to accomplish all the milestones for the rewards.

CUSTOMER ACQUIRED

Leaderboard

Chenda checks the leaderboard to understand other teams' performance.

Instant Gratification

Chenda's team receives the reward for successfully completing all the milestones.

CUSTOMER ACTIVATED

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Global businesses have driven over 5 billion customer-brand interactions on Perx.

Ready to join them?

Feedback From

Our Customers

"I gotta say, I'm really surprised - I was able to create a loyalty program in just one minute!"

"The platform is incredibly user-friendly, making it easy for businesses to create and launch loyalty programs that really work"

"The solution offers unmatched flexibility, allowing businesses to customize their loyalty programs to align with their unique needs and brand identity"

"The platform helps drive more meaningful customer engagements, enhance stickiness, improve NPS & thus increasing revenue incrementally for our brand"

"Having delivered real world results in customer engagement, Perx is perfectly suited to accelerate & extend our creative & cutting edge innovation"

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14-Day Trial

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Implement Collaborative Gamification Strategies to Drive Referrals

Implement Collaborative Gamification Strategies to Drive Referrals

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Gamify Customer Onboarding Processes to Boost New User Engagement Rates

Gamify Customer Onboarding Processes to Boost New User Engagement Rates

Customer Engagement, Customer Acquisition, Brand Awareness

Customize experiences to engage and ignite customer passion

Customize experiences to engage and ignite customer passion

Customer Engagement, Customer Acquisition, Brand Awareness

Gamify Customer Onboarding Processes to Boost New User Engagement Rates

← Back to Use Cases

ACQUIRE & ACTIVATE

Gamify Customer Onboarding Processes to Boost New User Engagement Rates

By tapping into innate human desires for achievement, competition, and rewards, continuous gamification is the key to encourage new customers to actively engage with the brand.

Amrith G, SVP, Marketing & Customer Analytics

Journey Popularity Index:

The Rationale

Incorporating ongoing game elements, such as challenges, stamp cards, and rewards, businesses create a dynamic experience that sustains customer interest over time. It offers them a more memorable and fun way to continuously engage with the brand.

The Benefits

Continuous gamification fosters a sense of community and loyalty as customers strive to achieve new goals or compete with others. Ultimately, this helps to build long-term relationships, leading to higher customer retention and brand advocacy.

Ideally Suited For

Industry: Remittance, Banking, Large-Retail
Mobile app: No
Existing Loyalty program: Not a must
Drive Multi-Actions: Yes

Key Performance Indicators

Elevates Customer Engagement, Loyalty, and Retention

Customer Action
Integration
Instant Gratification
Rewards
Reward Qualification
Unveil
Reward Redemption
Continuous Engagement

First Customer Touchpoint & Data Collection

Su Myat fills up a digital remittance form at Cashwave outlet in Yangon. Agent adds unique agent code to the form and registers the remittance.

Integration

Native integration between Perx and Cashwave, allows Perx to send a gamified campaign via a secure, unique user ID through SMS.

Instant Gratification

Customer receives SMS about transaction and the begins the reward redemption journey by collecting her first stamp on her Cashwave stamp card.

CUSTOMER ACQUIRED

Instant Gratification

Customer receives SMS about transaction and the begins the reward redemption journey by collecting her first stamp on her Cashwave stamp card.

Reward Qualification & Unveil

On 3rd transaction, customer receives sms for the 3rd stamp and reward

CUSTOMER ACTIVATED

Reward Qualification & Unveil

On 3rd transaction, customer receives sms for the 3rd stamp and reward

Reward Redemption

Su redeems her voucher over the counter at the Merchant outlet and shows it at a KFC counter.

Continuous Engagement

While she enjoys her meal reward at the table, she receives another SMS notification from Cashwave about an exciting Raffle campaign from Cashwave.

Explore more Use Cases

Global businesses have driven over 5 billion customer-brand interactions on Perx.

Ready to join them?

Feedback From

Our Customers

"I gotta say, I'm really surprised - I was able to create a loyalty program in just one minute!"

"The platform is incredibly user-friendly, making it easy for businesses to create and launch loyalty programs that really work"

"The solution offers unmatched flexibility, allowing businesses to customize their loyalty programs to align with their unique needs and brand identity"

"The platform helps drive more meaningful customer engagements, enhance stickiness, improve NPS & thus increasing revenue incrementally for our brand"

"Having delivered real world results in customer engagement, Perx is perfectly suited to accelerate & extend our creative & cutting edge innovation"

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14-Day Trial

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Implement Collaborative Gamification Strategies to Drive Referrals

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Gamify Customer Onboarding Processes to Boost New User Engagement Rates

Gamify Customer Onboarding Processes to Boost New User Engagement Rates

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Customize experiences to engage and ignite customer passion

Customize experiences to engage and ignite customer passion

Customer Engagement, Customer Acquisition, Brand Awareness

Customize experiences to engage and ignite customer passion

← Back to Use Cases

ACQUIRE & ACTIVATE

Personalize to Better Attract, Engage, and Inspire Customers

Allowing customers to pick their own tasks motivates them to engage with the brand more regularly. As we customize experiences to fit their individual preferences, customers are more likely to see their chosen missions to completion.

Gillian Setiawan, CX Consultant

Journey Popularity Index:

The Rationale

Personalization creates a sense of relevance that allows for customers to feel more understood and valued. In a world inundated with a plethora of information and choices, personalization cuts through the noise, building stronger emotional bonds between firms and its customers.

The Benefits

By tailoring experiences to each customer’s individual interests, businesses can significantly enhance customer engagement and satisfaction. This, in turn, fosters their loyalty and trust, ultimately leading to brand advocacy and increased sales and revenue.

Ideally Suited For

Industry: Fashion, Retail, E-Commerce
Mobile app: Yes
Existing Loyalty program: Not a must
Drive Multi-Actions: Yes

Key Performance Indicators

Heightened User Acquisition, Customer Engagement, and Brand Awareness

Perx-Powered Social Media Ad
Customer Action 1
Perx-Powered Nudge
Customer Action 2
Customer Action 3
Gratification for Customer Action
Customer Action 4

Action 1: Learning More & Downloading App

Upon clicking the ad, Ellie is taken to StyleHive’s website where she sees more information regarding the ESG Adventure. There, Ellie becomes interested in the challenge and clicks on the link to download the StyleHive app

Perx-Powered Nudge for Next Customer Action

As Ellie downloads the app, she receives a text notification encouraging her to start her ESG Adventure process to earn her first reward

CUSTOMER ACQUIRED

Action 2: App Engagement

Intrigued by the offer, Ellie interacts with the app. She reads StyleHive’s ESG blogs, digests their infographics, and takes their sustainability interests questionnaire to help her decide which tasks she would like to do for her customized ESG Adventure

Action 3: Earning ESG Points

Ellie chooses her daily tasks and starts completing her sustainable shopping missions. She collects StyleHive ESG points as she completes each task

CUSTOMER ACTIVATED

Gratification for Customer Action

Upon reaching her first ESG point milestone, Ellie unlocks an exclusive reward. With this, she is motivated to continue her ESG Adventure journey

Action 4: Purchase

Keen on using her reward, Ellie goes online to make her first StyleHive purchase

Explore more Use Cases

Global businesses have driven over 5 billion customer-brand interactions on Perx.

Ready to join them?

Feedback From

Our Customers

"I gotta say, I'm really surprised - I was able to create a loyalty program in just one minute!"

"The platform is incredibly user-friendly, making it easy for businesses to create and launch loyalty programs that really work"

"The solution offers unmatched flexibility, allowing businesses to customize their loyalty programs to align with their unique needs and brand identity"

"The platform helps drive more meaningful customer engagements, enhance stickiness, improve NPS & thus increasing revenue incrementally for our brand"

"Having delivered real world results in customer engagement, Perx is perfectly suited to accelerate & extend our creative & cutting edge innovation"

Start a FREE
14-Day Trial

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Implement Collaborative Gamification Strategies to Drive Referrals

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Gamify Customer Onboarding Processes to Boost New User Engagement Rates

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← Back to Use Cases

ACQUIRE & ACTIVATE

Offer Seamless Engagement via Omnichannel Approaches

Being available in an omnichannel approach provides a seamless experience across multiple touchpoints, allowing for customers to engage with a brand in a way that is most convenient and comfortable for them.

Amrith G, SVP, Marketing & Customer Analytics

Journey Popularity Index:

The Rationale

Omnichannel approaches acknowledge and respect customer preferences, empowering them to choose how and when they want to engage with a brand. By ensuring accessibility and seamlessness, businesses increase the likelihood of customer initiation and engagement, ultimately driving activation.

The Benefits

An omnichannel approach ensures that potential customers can discover and interact with the brand through various channels, providing them with a unified experience that builds trust and reliability. It increases accessibility, making it more likely that they will initiate contact and take the desired actions that drive activation.

Ideally Suited For

Industry: Telecom, Banking, Large-Retail
Customer Base: > 50k user base
Mobile app: Yes
Existing Loyalty program: Not a must
Drive Multi-Actions: Yes

Key Performance Indicators

Heightened accessibility, trust, and acquisitions

Discovery
Lead Generation
Sign-Up
Acquisition
In-App Notification
Gamified Reward
Instant Gratification
Referral Campaign
New Acquisition

Discovery

Benjamin aims to grow his business online and is currently searching for loan options

Lead-Generation

He discovers the Prospera Bank app, downloads it, and explores further details about the loan

Acquisition

Benjamin considers the invitation and promptly registers to become part of the community

In-App Notification

Benjamin clicks on the notification to participate

CUSTOMER ACTIVATED

Gamified Reward

Playing the spin the wheel contest he earns exclusive access to community offers

Instant Gratification

Benjamin is thrilled by business-related offers, picks a delivery service deal, and looks to connect with Prospera Bank

CUSTOMER ACTIVATED

Referral Campaign

Benjamin feels happy about the community services and wants to invite his other business friends to join

New Acquisition

His referral joins the community and enjoys the community benefits

NEW USER GROWTH

Explore more Use Cases

Global businesses have driven over 5 billion customer-brand interactions on Perx.

Ready to join them?

Feedback From

Our Customers

"I gotta say, I'm really surprised - I was able to create a loyalty program in just one minute!"

"The platform is incredibly user-friendly, making it easy for businesses to create and launch loyalty programs that really work"

"The solution offers unmatched flexibility, allowing businesses to customize their loyalty programs to align with their unique needs and brand identity"

"The platform helps drive more meaningful customer engagements, enhance stickiness, improve NPS & thus increasing revenue incrementally for our brand"

"Having delivered real world results in customer engagement, Perx is perfectly suited to accelerate & extend our creative & cutting edge innovation"

Start a FREE
14-Day Trial

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Implement Collaborative Gamification Strategies to Drive Referrals

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Gamify Customer Onboarding Processes to Boost New User Engagement Rates

Gamify Customer Onboarding Processes to Boost New User Engagement Rates

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Customize experiences to engage and ignite customer passion

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Customer Engagement, Customer Acquisition, Brand Awareness

Design customer centric campaigns for enhanced Loyalty

← Back to Use Cases

ACQUIRE & ACTIVATE

Boost Acquisition Efforts with Geo-Location Technology

By enabling businesses to deliver highly targeted and contextually relevant experiences, geo-location technology helps to attract new customers into stores. This eases the overall customer acquisition process.

Elia Wagner, Principal Solution Consultant

Journey Popularity Index:

The Rationale

The relevance attained via geo-location boosts the likelihood of customers taking specific actions that drive activation. Such technology leverages real-world contexts to provide more personalized, convenient, and appealing experiences for potential customers, thus facilitating their acquisition and activation.

The Benefits

By utilizing geo-location technology, companies can send location-specific promotions, offers, and information, effectively capturing customer attention and driving their initial engagement. When used effectively, this establishes a strong foundation for ongoing engagement.

Ideally Suited For

Industry: Telecom, Banking, Large-Retail
Mobile app: Yes
Existing Loyalty program: Not a must
Drive Multi-Actions: Yes

Key Performance Indicators

Enhanced messaging relevance, customer acquisition, and customer engagement

Push Notification
Quest Campaign
Geo-Tagging
Loyalty-Points Reward
Points-Based Purchase
Points-Based Discount

Push Notification

As Elena returned from her office on Friday, she passed by the Basket Grocer store. Elena receives a notification about the offer.

Quest Campaign

With the personalized recommended offer, Elena immediately rushes to the store to avail the offer.

CUSTOMER ACQUIRED

Geo-Tagging

Elena enters Basket Grocer and checks-in

Loyalty-Points Reward

As a reward, she receives 1.5x points on the purchase.

Points-Based Purchase

On her next visit to Basket Grocer, Elena is prompted to use/burn points at checkout to partially offset the purchase.

CUSTOMER ACTIVATED

Points-Based Discount

She uses her points and feels satisfied with the discount

Explore more Use Cases

Global businesses have driven over 5 billion customer-brand interactions on Perx.

Ready to join them?

Feedback From

Our Customers

"I gotta say, I'm really surprised - I was able to create a loyalty program in just one minute!"

"The platform is incredibly user-friendly, making it easy for businesses to create and launch loyalty programs that really work"

"The solution offers unmatched flexibility, allowing businesses to customize their loyalty programs to align with their unique needs and brand identity"

"The platform helps drive more meaningful customer engagements, enhance stickiness, improve NPS & thus increasing revenue incrementally for our brand"

"Having delivered real world results in customer engagement, Perx is perfectly suited to accelerate & extend our creative & cutting edge innovation"

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14-Day Trial

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Customize experiences to engage and ignite customer passion

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← Back to Use Cases

ACQUIRE & ACTIVATE

Combine Gamification and Personalization to Better Attract New Customers

By combining gamified elements, such as quizzes, with personalized rewards, brands can better attract consumer attention and interest. This then offers them the opportunity to create a connection that eventually encourages repeat purchases.

Amrith G, SVP, Marketing & Customer Analytics

Journey Popularity Index:

The Rationale

Gamification and personalization are two effective tools in customer acquisition. Gamification adds a fun element into customer engagement opportunities, motivating user action, and personalization allows consumers to feel special and appreciated, piquing user interest.

The Benefits

By joining together these 2 tools, brands can better differentiate themselves from the crowd. Not only can they show a genuine understanding of consumer needs, brands can also showcase their fun side, resonating more with potential consumers.

Ideally Suited For

Industry: Fashion, Retail, and E-Commerce
Mobile app: Not Required
Existing Loyalty program: Not a must

Key Performance Indicators

Elevated User Acquisition, Brand Awareness, and Customer Engagement.

Perx-Powered Social Media Post
Customer Action 1
Instant Reward
Perx-Powered Nudge
Customer Action 2
Surprise Gratification

Action 1: Quiz Taking

Intrigued by the potential reward and result, Emily clicks on the link on the post, is taken to the StyleHive website, and takes the quiz

Instant Gratification for Customer Action

Upon completing the quiz, Emily gets a new summer color combination result and a reward

CUSTOMER ACQUIRED

Perx-Powered Nudge to Activate the Customer

Seeing that she has yet to use her reward, Emily receives a Perx-powered SMS notification reminding her that she still has it

Action 2: Reward Redemption & Item(s) Purchase

Upon seeing the notification, Emily hops onto the StyleHive website and purchases a new outfit. She receives 15% off her order

CUSTOMER ACTIVATED

Surprise Gratification for Customer Action

After her purchase, Emily receives a surprise SMS notification rewarding her for making her first transaction

Explore more Use Cases

Global businesses have driven over 5 billion customer-brand interactions on Perx.

Ready to join them?

Feedback From

Our Customers

"I gotta say, I'm really surprised - I was able to create a loyalty program in just one minute!"

"The platform is incredibly user-friendly, making it easy for businesses to create and launch loyalty programs that really work"

"The solution offers unmatched flexibility, allowing businesses to customize their loyalty programs to align with their unique needs and brand identity"

"The platform helps drive more meaningful customer engagements, enhance stickiness, improve NPS & thus increasing revenue incrementally for our brand"

"Having delivered real world results in customer engagement, Perx is perfectly suited to accelerate & extend our creative & cutting edge innovation"

Start a FREE
14-Day Trial

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Implement Collaborative Gamification Strategies to Drive Referrals

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Gamify Customer Onboarding Processes to Boost New User Engagement Rates

Gamify Customer Onboarding Processes to Boost New User Engagement Rates

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Customize experiences to engage and ignite customer passion

Customize experiences to engage and ignite customer passion

Customer Engagement, Customer Acquisition, Brand Awareness

Keep customer engaged through gamified micro-experiences

← Back to Use Cases

ENGAGE & MONETIZE

Make rewards dynamic and interactive

This journey aims to enhance customer engagement and elevate brand awareness

Ravinder Singh, Head of Customer Enablement

Journey Popularity Index:

The Rationale

This journey aims to enhance customer engagement and elevate brand awareness, ultimately leading to higher transaction frequency and expanded cross-selling opportunities.

The Benefits

With this approach, you can increase the number of active users, promote repeated transactions, and ultimately boost engagement levels

Ideally Suited For

Industry: FMCG
Customer base: > 50k customer base
Mobile app: Yes
Existing Loyalty program: Not a must

Key Performance Indicators

Active users, number of repeated transactions, customer engagement

Engagement Mechanics
Customer Action
Gamified Experience
Instant Gratification
Voucher saved for Later

Engagement Campaigns

Based on her buying behaviors, Shirley is enrolled into multiple engagement campaigns on the SpotAway rewards program

CUSTOMER ENGAGED

Customer Action: Product Purchase

Shirley receives a stamp for every SpotAway product purchase. As a bonus, she earns a surprise reward on completing a stamp card within a month

Engagement Through Gamified Experience

As a surprise reward for completing the stamp card within a month, Shirley is rewarded with a spin for the Monthly-Spin-To-Clean campaign

Surprise and Delight

Shirley is delighted to receive a coupon for a free product sample

Voucher Saved for Future Use

Shirley saves the free product sample voucher in her wallet to redeem later when convenient

Explore more Use Cases

Global businesses have driven over 5 billion customer-brand interactions on Perx.

Ready to join them?

Feedback From

Our Customers

"I gotta say, I'm really surprised - I was able to create a loyalty program in just one minute!"

"The platform is incredibly user-friendly, making it easy for businesses to create and launch loyalty programs that really work"

"The solution offers unmatched flexibility, allowing businesses to customize their loyalty programs to align with their unique needs and brand identity"

"The platform helps drive more meaningful customer engagements, enhance stickiness, improve NPS & thus increasing revenue incrementally for our brand"

"Having delivered real world results in customer engagement, Perx is perfectly suited to accelerate & extend our creative & cutting edge innovation"

Start a FREE
14-Day Trial

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Are customers ignoring your digital marketing efforts?

Jagriti Shreya

Business Strategy Lead | Oct 18, 2022

Too frequently, client acquisition and the subsequent onboarding engagement are used to gauge the success of marketing campaigns. What happens next? What do brands do once they have successfully acquired these customers?

Engaging with existing customers today can’t be limited to loyalty points and gift vouchers for birthdays and anniversaries. Customers expect brand engagement that is more personal and relevant to them. When customer interactions are not exact and timely, brands lose their customer’s interest.

So customers start to actively disengage with you. Do they get your campaign notifications and marketing messages, yes. But do they always engage with it? Answer is most likely no. Getting unsubscribed by customers or landing in spam is a marketer’s worst nightmare. Marketers across the globe struggle with getting high click through rates, below average engagement & campaign participation. Why is that? Perhaps, the ‘one size fits all’ marketing strategy does not apply in this mobile-first economy. Customers find them to be irrelevant marketing messages or hard cross-sell attempts for products & services that do not fit their needs, at all.

The key to succeed at all these digital customer touch points is personalization, a concept that many acknowledge but few put into practice. Now, personalization and hyper-personalization are the latest buzzwords. But is it really magic?

No. Personalization is a method, not magic. It is the careful study of customer data and translating it into stories, behavior patterns and actionable insights. Every customer has a unique Wishlist, a unique need, a unique lifestyle and spending capacity. Brands need to identify and acknowledge this every step of the way.

The most successful brands translate customer data into delivering personalized customer experiences

So how can we actively engage existing customers -? Let’s talk about the two most effective ways to do it.

Personalized Feeds

A data driven method to optimally figure out your customer’s needs based on the information they have willingly shared with you.

Data algorithms help you cut through a pile of unread inbox emails to curate a customer journey-based messaging, talking about products and promotions that are of interest to them, much like how Meta does its platform feeds. Show them what they want to see and sell to them what they want to buy

Precision Nudging

Millions of customers trust you with their data. Data that tells you their payments history, their wish list, their saving goals and financial plans and much more.

You are aware of what is sitting in their shopping cart. Technology has advanced enough so what is stopping you from exciting them offers that match their Wishlist.

We are living and breathing in the age of AI and deep learning. This is no longer innovation. Your customers expect this.

Use of data to nudge customers to complete actions by bringing them value through the process all while delivering the best customer experiences, is what most brands are lacking today.

There’s lot of catching up to do.

Brands need to begin thinking and messaging from the viewpoint of serving people’s needs and not just moving a product. Request a demo to experience how Perx can elevate user engagement.