ACQUIRE & ACTIVATE

Gamify Customer Onboarding Processes to Boost New User Engagement Rates

By tapping into innate human desires for achievement, competition, and rewards, continuous gamification is the key to encourage new customers to actively engage with the brand.

Amrith G, SVP, Marketing & Customer Analytics

Journey Popularity Index:

The Rationale

Incorporating ongoing game elements, such as challenges, stamp cards, and rewards, businesses create a dynamic experience that sustains customer interest over time. It offers them a more memorable and fun way to continuously engage with the brand.

The Benefits

Continuous gamification fosters a sense of community and loyalty as customers strive to achieve new goals or compete with others. Ultimately, this helps to build long-term relationships, leading to higher customer retention and brand advocacy.

Ideally Suited For

Industry: Remittance, Banking, Large-Retail
Mobile app: No
Existing Loyalty program: Not a must
Drive Multi-Actions: Yes

Key Performance Indicators

Elevates Customer Engagement, Loyalty, and Retention

Customer Action
Integration
Instant Gratification
Rewards
Reward Qualification
Unveil
Reward Redemption
Continuous Engagement

First Customer Touchpoint & Data Collection

Su Myat fills up a digital remittance form at Cashwave outlet in Yangon. Agent adds unique agent code to the form and registers the remittance.

Integration

Native integration between Perx and Cashwave, allows Perx to send a gamified campaign via a secure, unique user ID through SMS.

Instant Gratification

Customer receives SMS about transaction and the begins the reward redemption journey by collecting her first stamp on her Cashwave stamp card.

CUSTOMER ACQUIRED

Instant Gratification

Customer receives SMS about transaction and the begins the reward redemption journey by collecting her first stamp on her Cashwave stamp card.

Reward Qualification & Unveil

On 3rd transaction, customer receives sms for the 3rd stamp and reward

CUSTOMER ACTIVATED

Reward Qualification & Unveil

On 3rd transaction, customer receives sms for the 3rd stamp and reward

Reward Redemption

Su redeems her voucher over the counter at the Merchant outlet and shows it at a KFC counter.

Continuous Engagement

While she enjoys her meal reward at the table, she receives another SMS notification from Cashwave about an exciting Raffle campaign from Cashwave.

Explore more Use Cases

Global businesses have driven over 5 billion customer-brand interactions on Perx.

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Feedback From

Our Customers

"I gotta say, I'm really surprised - I was able to create a loyalty program in just one minute!"

"The platform is incredibly user-friendly, making it easy for businesses to create and launch loyalty programs that really work"

"The solution offers unmatched flexibility, allowing businesses to customize their loyalty programs to align with their unique needs and brand identity"

"The platform helps drive more meaningful customer engagements, enhance stickiness, improve NPS & thus increasing revenue incrementally for our brand"

"Having delivered real world results in customer engagement, Perx is perfectly suited to accelerate & extend our creative & cutting edge innovation"

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