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Combine Gamification and Personalization to Better Attract New Customers

By combining gamified elements, such as quizzes, with personalized rewards, brands can better attract consumer attention and interest. This then offers them the opportunity to create a connection that eventually encourages repeat purchases.

Amrith G, SVP, Marketing & Customer Analytics

Journey Popularity Index: 

The Rationale

Gamification and personalization are two effective tools in customer acquisition. Gamification adds a fun element into customer engagement opportunities, motivating user action, and personalization allows consumers to feel special and appreciated, piquing user interest.

The Benefits

By joining together these 2 tools, brands can better differentiate themselves from the crowd. Not only can they show a genuine understanding of consumer needs, brands can also showcase their fun side, resonating more with potential consumers.

Ideally Suited For

Industry: Fashion, Retail, and E-Commerce
Mobile app: Not Required
Existing Loyalty program: Not a must

Key Performance Indicators

Elevated User Acquisition, Brand Awareness, and Customer Engagement.

Perx-Powered Social Media Post

Emily stumbles upon an exciting rewards-led Instagram ad posted by an up-and-coming clothing brand. This prompts her to click on the link


Action 1: Quiz Taking

Intrigued by the potential reward and result, Emily clicks on the link on the post, is taken to the StyleHive website, and takes the quiz


Instant Gratification for Customer Action

Upon completing the quiz, Emily gets a new summer color combination result and a reward



Perx-Powered Nudge to Activate the Customer

Seeing that she has yet to use her reward, Emily receives a Perx-powered SMS notification reminding her that she still has it


Action 2: Reward Redemption & Item(s) Purchase

Upon seeing the notification, Emily hops onto the StyleHive website and purchases a new outfit. She receives 15% off her order



Surprise Gratification for Customer Action

After her purchase, Emily receives a surprise SMS notification rewarding her for making her first transaction


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