The Power of Partnership

At Strands, we build the foundation, surfacing personalized insights that guide smarter financial decisions. Perx takes that further, injecting fun, reward, and emotional value into every interaction.

Together, we help banks transform from passive platforms into active financial wellness partners—one insight, one challenge, and one journey at a time.

Want to learn how to turn data into action?

Explore our joint gamification playbook with Perx or get in touch to co-create the next generation of customer journeys.

Let’s build smarter, more engaging banking, together.

By understanding and integrating these cognitive biases into gamification strategies, you can create compelling experiences that not only engage but also build lasting relationships with your customers.

Ready to see how leading brands are using gamified campaigns to drive serious results in 2025?

We’ve compiled the best strategies, campaign types, and real-world success stories into a comprehensive guide to help you unlock customer loyalty at scale. Whether you’re in retail, banking, or telecom—gamification is the tool that turns fleeting attention into meaningful engagement.

Download our free eBook, “Game On: Mission Loyalty,” and launch your customer engagement strategy to new heights.

A Case Study: Boosting ROI with Perx

Launched in 2022, the leading neo-bank in Singapore rapidly distinguished itself as one of the world’s fastest-growing digital banks, attracting over 700,000 customers (14% of Singapore’s bankable population).

Looking to enhance customer acquisition and retention, the bank collaborated with Perx to develop an innovative gamified engagement strategy utilizing automated Stamp Cards. This initiative created an interactive in-app experience that incentivized customer transactions, while the Perx rule engine facilitated ongoing engagement by rewarding users for completing specific actions.

To assess the impact on ROI, the bank closely monitored key performance indicators (KPIs) such as card usage, product adoption, and customer referrals. As a result, the bank experienced significant increases in product adoption, more consistent card usage, and a marked surge in customer referrals. Most notably, the bank achieved a 33x reduction in customer acquisition cost (CAC) through Perx’s effective referral campaign mechanics. Recognizing these successes, the bank has continued its partnership with Perx, confident that the platform continues to enhance its KPIs.

Overall, this success story underscores how a well-executed marketing strategy, guided by clear KPIs, can provide valuable insights into campaign performance and ultimately drive impressive returns on investment.

How Gamification Enhances Guest Loyalty

Using Yu-kai Chou’s Octalysis Framework, that identifies 8 core drives behind human motivation, hospitality brands can build immersive experiences by applying these core principles:

1. Epic Meaning & Calling: Guests want to feel part of something greater.

   Example: Create an exclusive eco-luxury initiative: Partner with environmental organizations, offering guests rewards for contributing to conservation efforts, such as funding the planting of trees or supporting coral reef restoration. Guests receive digital certificates and recognition for their contributions.

2. Development & Accomplishment:Achieving goals and earning recognition.

   Example: Introduce a tiered luxury rewards program: Guests move through levels like “Silver,” “Gold,” and “Platinum,” unlocking personalized services such as private butler service, access to exclusive events, or complimentary spa treatments at higher tiers.

3. Empowerment of Creativity & Feedback:Guests value opportunities to express creativity and receive feedback.

   Example: Offer a tailored dining experience: Allow guests to design their own multi-course meals with the chef, including wine pairings, and reward them with a custom recipe book featuring their creations.

4. Ownership & Possession:Guests value what they feel they own.

   Example: Provide a personalized digital concierge platform: Guests can customize their stay in advance—choosing room fragrances, pillow types, and curated amenities. Upon departure, guests can retain access to their digital preferences for future visits.

5. Social Influence & Relatedness: Guests thrive on social connection and recognition.

   Example: Host exclusive guest-only soirées or masterclasses: Invite guests to mix with other elite travelers or learn from experts, such as wine sommeliers or renowned chefs, creating memorable shared experiences.

6. Scarcity & Impatience: Limited availability drives desire.

   Example: Offer limited-time access to rare experiences, such as private yacht trips, tickets to exclusive cultural performances, or one-night-only culinary events with celebrity chefs.

7. Unpredictability & Curiosity: enjoy surprises and exploration.

   Example: Introduce a mystery upgrade program: Randomly surprise select guests with unexpected perks, such as complimentary suite upgrades, access to the spa’s most exclusive treatments, or a surprise bottle of vintage wine delivered to their room.

8. Avoidance & Loss: Fear of missing out (FOMO) drives action.

   Example: Highlight expiring benefits or limited availability of ultra-luxury packages, such as a time-sensitive private island escape or exclusive access to a Michelin-starred restaurant experience.