Secure customers and influence actions through dynamic experiences

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ACQUIRE & ACTIVATE

Present personalized offers by understanding customer needs

This journey fuses gamified engagements, rewards and instant gratification to drive growth

Ravinder Singh, Head of Customer Enablement

Journey Popularity Index:

The Rationale

This journey fuses gamified engagements, rewards and instant gratification to drive product cross-selling and user growth

The Benefits

Leverage this approach to experience an increase in app installs through referrals, and generate higher cross-sell revenue

Ideally Suited For

Industry: FMCG
Customer base: > 50k user base
Mobile app: Yes
Existing Loyalty program: Not a must

Key Performance Indicators

App installs through referrals, cross-sell revenue, referrals

Nudge for Action
Customer Action
Instant Gratification
Customer Action 2
Reward for Action

Perx-Powered Nudge to Sign-Up for Rewards Program

Shirley purchases a SpotAway product from an online retailer and receives an SMS from SpotAway. The SMS thanks her for the purchase and urges Shirley to sign-up for the SpotAway rewards program

Customer Action: Sign-up on the Microsite

Shirley accesses the Perx-powered SpotAway rewards micro-site and signs-up for an account

Instant Reward for Action

On her first sign-in, Shirley is presented with a SpotAway voucher via the Instant Reward campaign

CUSTOMER ACQUIRED

Customer Action: Complete Onboarding

As a new valued customer, Shirley is presented with a Quest campaign to complete a series of onboarding steps to understand her preferences, and be rewarded

CUSTOMER ACTIVATED

Reward for Game Completion

Shirley completes her onboarding Quest campaign and is rewarded with loyalty points that she can use to collect and redeem vouchers for her next SpotAway purchase

Explore more Use Cases

Global businesses have driven over 5 billion customer-brand interactions on Perx.

Ready to join them?

Feedback From

Our Customers

"I gotta say, I'm really surprised - I was able to create a loyalty program in just one minute!"

"The platform is incredibly user-friendly, making it easy for businesses to create and launch loyalty programs that really work"

"The solution offers unmatched flexibility, allowing businesses to customize their loyalty programs to align with their unique needs and brand identity"

"The platform helps drive more meaningful customer engagements, enhance stickiness, improve NPS & thus increasing revenue incrementally for our brand"

"Having delivered real world results in customer engagement, Perx is perfectly suited to accelerate & extend our creative & cutting edge innovation"

Start a FREE
14-Day Trial

Recommended for you

Obtain valuable first-party data with instant rewards

Obtain valuable first-party data with instant rewards

Customer Acquisition, First-Party Data, Instant Gratification

The Privacy Paradox: Balancing Convenience with Data Protection

The Privacy Paradox: Balancing Convenience with Data Protection

Strategy Insights, Blogs, Retailers

Implement Collaborative Gamification Strategies to Drive Referrals

Implement Collaborative Gamification Strategies to Drive Referrals

Customer Engagement, Gamification, Customer Acquisition

Gamify Customer Onboarding Processes to Boost New User Engagement Rates

Gamify Customer Onboarding Processes to Boost New User Engagement Rates

Customer Engagement, Customer Acquisition, Brand Awareness

Customize experiences to engage and ignite customer passion

Customize experiences to engage and ignite customer passion

Customer Engagement, Customer Acquisition, Brand Awareness

Secure customers and influence actions through dynamic experiences

← Back to Use Cases

ACQUIRE & ACTIVATE

Reward badges to boost social capital and attract users

By incorporating a rewards and badge system into the engagement strategy, businesses can create a win-win situation where users feel recognized and motivated while the business benefits from increased user engagement, acquisition, and brand exposure

Shalley Mohta, Customer Engagement Strategist

Journey Popularity Index:

The Rationale

Rewarding users with engaging badges enables them to showcase their achievements on social media and amplify their social capital. This not only enhances their own personal brand, but also attracts and acquires new users for the business, fostering organic growth

The Benefits

The ability to share badges on social media serves as a powerful referral tool. When users share their accomplishments, it creates a ripple effect, exposing your app to a wider audience and potentially attracting new users who are enticed by the achievements and positive experiences shared by their peers

Ideally Suited For

Industry: Retail and E-commerce, Gaming and Entertainment, Education and E-learning
Mobile app: Yes
Existing Loyalty program: Not a must

Key Performance Indicators

Enhance brand awareness and acquisition, Increased user engagement

Social Post
Customer Action
Instant Reward
Save for Future
Reward Redemption
Instant Gratification

Customer Action: App download

Intrigued by the post's popularity, Elaine decides to download the Basket app

CUSTOMER ACQUIRED

Voucher for Joining the App

Upon downloading the app, Elaine is presented with a pop-up that offers her a discount code if she creates an account

Reward Saved for Future Use

After creating an account, Elaine saves the discount code to her wallet

Customer Action: Purchase with Reward Redemption

When Elaine visits the Basket store near her home next time, she redeems the discount code

CUSTOMER ACTIVATED

Instant Gratification

Upon making her first purchase as a registered user, Elaine unlocks her first badge on the app, the Trialblazer

Explore more Use Cases

Global businesses have driven over 5 billion customer-brand interactions on Perx.

Ready to join them?

Feedback From

Our Customers

"I gotta say, I'm really surprised - I was able to create a loyalty program in just one minute!"

"The platform is incredibly user-friendly, making it easy for businesses to create and launch loyalty programs that really work"

"The solution offers unmatched flexibility, allowing businesses to customize their loyalty programs to align with their unique needs and brand identity"

"The platform helps drive more meaningful customer engagements, enhance stickiness, improve NPS & thus increasing revenue incrementally for our brand"

"Having delivered real world results in customer engagement, Perx is perfectly suited to accelerate & extend our creative & cutting edge innovation"

Start a FREE
14-Day Trial

Recommended for you

Obtain valuable first-party data with instant rewards

Obtain valuable first-party data with instant rewards

Customer Acquisition, First-Party Data, Instant Gratification

The Privacy Paradox: Balancing Convenience with Data Protection

The Privacy Paradox: Balancing Convenience with Data Protection

Strategy Insights, Blogs, Retailers

Implement Collaborative Gamification Strategies to Drive Referrals

Implement Collaborative Gamification Strategies to Drive Referrals

Customer Engagement, Gamification, Customer Acquisition

Gamify Customer Onboarding Processes to Boost New User Engagement Rates

Gamify Customer Onboarding Processes to Boost New User Engagement Rates

Customer Engagement, Customer Acquisition, Brand Awareness

Customize experiences to engage and ignite customer passion

Customize experiences to engage and ignite customer passion

Customer Engagement, Customer Acquisition, Brand Awareness

Secure customers and influence actions through dynamic experiences

← Back to Use Cases

ACQUIRE & ACTIVATE

Gather user preferences and tailor experiences accordingly

This interactive journey synergizes gamification and personalization to engage customers

Elia Wagner, CX Architect

Journey Popularity Index:

The Rationale

This interactive journey synergizes gamification and personalization to engage customers like Sarah from the beginning. It increases the chances of successful acquisition and activation while driving organic growth through referrals and social sharing.

The Benefits

Supercharge your business’s ability to acquire, activate, engage, retain, and monetize customers, ultimately leading to increased success.

Ideally Suited For

Industry: Telecom, Banking, Large-Retail
Customer base: > 50k customer base
Mobile app: Yes
Existing Loyalty program: Not a must

Key Performance Indicators

Customer acquisition, customer engagement, customer retention

Referral Message
Sign-up
Verification & KYC
Gamified Engagement
Customer Action
Reward for Action
Badge Collection

Perx-Powered Referral Message

Sarah receives a personalized invitation from a friend, highlighting the benefits and rewards of joining Prospera Bank

Download & Sign-Up

Sarah creates an account with Prospera Bank, beginning her journey towards a seamless and innovative banking experience. The code is seamlessly auto-populated from her unique link

KYC Verification

Sarah verifies her identity through Prospera Bank's secure, efficient and streamlined KYC process

CUSTOMER ACQUIRED

Gamified Engagements

Sarah is then introduced to a series of interactive missions designed to engage and familiarize her with the bank's offerings and to complete the first few revenue generating activities

Customer Action: Personal Interest Survey

After the KYC, Sarah is asked to share her personal interests, allowing Prospera Bank to provide tailored banking experiences

Reward for Sharing Preferences

Sarah is congratulated for successfully completing all missions, emphasizing her progress and achievements, and is presented with her reward

CUSTOMER ACTIVATED

Rewards & Badge Collection

Sarah unlocks her referral reward and collects a shareable badge, celebrating her accomplishments and promoting social engagement and virality

Explore more Use Cases

NEXT: Explore other Journeys below

Explore more Use Cases

Global businesses have driven over 5 billion customer-brand interactions on Perx.

Ready to join them?

Feedback From

Our Customers

"I gotta say, I'm really surprised - I was able to create a loyalty program in just one minute!"

"The platform is incredibly user-friendly, making it easy for businesses to create and launch loyalty programs that really work"

"The solution offers unmatched flexibility, allowing businesses to customize their loyalty programs to align with their unique needs and brand identity"

"The platform helps drive more meaningful customer engagements, enhance stickiness, improve NPS & thus increasing revenue incrementally for our brand"

"Having delivered real world results in customer engagement, Perx is perfectly suited to accelerate & extend our creative & cutting edge innovation"

Start a FREE
14-Day Trial

Recommended for you

Obtain valuable first-party data with instant rewards

Obtain valuable first-party data with instant rewards

Customer Acquisition, First-Party Data, Instant Gratification

The Privacy Paradox: Balancing Convenience with Data Protection

The Privacy Paradox: Balancing Convenience with Data Protection

Strategy Insights, Blogs, Retailers

Implement Collaborative Gamification Strategies to Drive Referrals

Implement Collaborative Gamification Strategies to Drive Referrals

Customer Engagement, Gamification, Customer Acquisition

Gamify Customer Onboarding Processes to Boost New User Engagement Rates

Gamify Customer Onboarding Processes to Boost New User Engagement Rates

Customer Engagement, Customer Acquisition, Brand Awareness

Customize experiences to engage and ignite customer passion

Customize experiences to engage and ignite customer passion

Customer Engagement, Customer Acquisition, Brand Awareness

Encourage users to team up with friends and achieve milestones

← Back to Use Cases

ACQUIRE & ACTIVATE

Encourage users to team up with friends and achieve milestones

With our interactive progress campaign and team-invite feature, Perx empowers businesses to acquire new users, activate participation, and foster a sense of camaraderie among customers

Elia Wagner, Principal Solution Consultant

Journey Popularity Index:

The Rationale

By introducing a team-based approach, businesses can tap into the intrinsic motivation of individuals to collaborate and work together towards a common goal. Such collaborative campaigns provide an opportunity to reactivate dormant users by reigniting their interest through a collective experience and shared goals

The Benefits

The team-invite feature allows users to invite their friends to join the campaign, enabling businesses to tap into the social networks of their existing user base. The campaign also serves as an effective activation mechanism for new or dormant users, providing them with a clear path to achieve milestones and unlock rewards

Ideally Suited For

Industry: Retail and E-Commerce, Financial Services, Telecom, Fitness & Wellness
Mobile app: Yes
Existing Loyalty program: Not a must

Key Performance Indicators

Number of new users, Activation rate, Avg. no. of interactions per user

Team
Invite
Download
and Install
Instant
Gratification
Gamified
Engagement
Customer
Action
Reward For
Action
Team
Progress

Perx Powered Team Invite

Lia is invited by Alena to join the Windside retail app and team up for game-based prize-winning

ACTION 1: Download and Account Setup

Lia is attracted by the incentive and downloads the app, completing her account setup

CUSTOMER ACQUIRED

Instant Reward for Referrer and Referee

As a reward, both Lia and Alena receive a discount coupon

Perx Powered Progress Campaign

Lia navigates to the Progress campaign page, where she teams up with Peter and Alena for games

ACTION 2: Transact

To progress further in the campaign, Lia makes a cart checkout of $100 or more

CUSTOMER ACTIVATED

Rewarding Customer Action

The team is awarded campaign points upon reaching each milestone

Points added to team

The points earned add to the team's total, unlocking new milestones and potential gifts

Explore more Use Cases

Global businesses have driven over 5 billion customer-brand interactions on Perx.

Ready to join them?

Feedback From

Our Customers

"I gotta say, I'm really surprised - I was able to create a loyalty program in just one minute!"

"The platform is incredibly user-friendly, making it easy for businesses to create and launch loyalty programs that really work"

"The solution offers unmatched flexibility, allowing businesses to customize their loyalty programs to align with their unique needs and brand identity"

"The platform helps drive more meaningful customer engagements, enhance stickiness, improve NPS & thus increasing revenue incrementally for our brand"

"Having delivered real world results in customer engagement, Perx is perfectly suited to accelerate & extend our creative & cutting edge innovation"

Start a FREE
14-Day Trial

Recommended for you

Obtain valuable first-party data with instant rewards

Obtain valuable first-party data with instant rewards

Customer Acquisition, First-Party Data, Instant Gratification

The Privacy Paradox: Balancing Convenience with Data Protection

The Privacy Paradox: Balancing Convenience with Data Protection

Strategy Insights, Blogs, Retailers

Implement Collaborative Gamification Strategies to Drive Referrals

Implement Collaborative Gamification Strategies to Drive Referrals

Customer Engagement, Gamification, Customer Acquisition

Gamify Customer Onboarding Processes to Boost New User Engagement Rates

Gamify Customer Onboarding Processes to Boost New User Engagement Rates

Customer Engagement, Customer Acquisition, Brand Awareness

Customize experiences to engage and ignite customer passion

Customize experiences to engage and ignite customer passion

Customer Engagement, Customer Acquisition, Brand Awareness

Attain customers through individualized perks

← Back to Use Cases

ACQUIRE & ACTIVATE

Attain customers through reward-led ads

At Perx, we revolutionize the digital banking experience by seamlessly integrating personalized rewards into our app, thereby enticing users with exclusive offers tailored to their financial goals and spending patterns

Amrith G, SVP | Marketing & Customer Analytics

Journey Popularity Index:

The Rationale

Traditional banks have a growing need to differentiate themselves in the digital landscape to attract and retain customers. By incorporating personalized rewards into the digital banking app, banks can create a unique value proposition, enhance user engagement, and foster long-term customer loyalty

The Benefits

It enables banks to attract new users by offering tailored incentives that align with individual financial needs and preferences, resulting in increased customer acquisition. By offering personalized rewards as part of the acquisition strategy, companies can position themselves as customer-centric and innovative, creating a positive brand image in the market

Ideally Suited For

Industry: Banking and Financial Services, Telecom, Retail
Customer base: > 50k customer base
Mobile app: Not Required
Existing Loyalty program: Not a must

Key Performance Indicators

User acquisition rate, customer acquisition cost

Ad
Impression
Download
& Install
Verification
& KYC
Instant
Gratification
Nudge
Customer
Customer
Action
Instant
Gratification
Gamified
Experience

Perx Powered Social Media Acquisition

Alena sees a rewards-led Instagram ad, which prompts her to download the app

ACTION 1: Download & Install

Motivated by the mechanism, Alena downloads the app and signs up an account

CUSTOMER ACQUIRED

ACTION 2: Verification & KYC

She is prompted by a Perx-powered instant reward campaign to finish her KYC details

Instantly Rewarding The Customer

Upon verification, Alena is presented with an instant reward for completing the action

Nudge To Activate Customer

To activate Alena, a Perx-powered campaign encourages her to make her first in-app transaction

ACTION 3: Transact

Alena deposits $500 to complete her first savings milestone

CUSTOMER ACTIVATED

Instantly Rewarding Customer Action

Alena is instantly rewarded with a gamified reward experience for completing her 1st transaction

Gamified Reward Experience

Alena receives a tailored reward via the hit-the-pinata interaction. By tapping on the screen and breaking the pinata, she receives her reward, which she can save in her digital wallet

NEXT: Explore other Journeys below

Explore more Use Cases

Global businesses have driven over 5 billion customer-brand interactions on Perx.

Ready to join them?

Feedback From

Our Customers

"I gotta say, I'm really surprised - I was able to create a loyalty program in just one minute!"

"The platform is incredibly user-friendly, making it easy for businesses to create and launch loyalty programs that really work"

"The solution offers unmatched flexibility, allowing businesses to customize their loyalty programs to align with their unique needs and brand identity"

"The platform helps drive more meaningful customer engagements, enhance stickiness, improve NPS & thus increasing revenue incrementally for our brand"

"Having delivered real world results in customer engagement, Perx is perfectly suited to accelerate & extend our creative & cutting edge innovation"

Start a FREE
14-Day Trial

Recommended for you

Obtain valuable first-party data with instant rewards

Obtain valuable first-party data with instant rewards

Customer Acquisition, First-Party Data, Instant Gratification

The Privacy Paradox: Balancing Convenience with Data Protection

The Privacy Paradox: Balancing Convenience with Data Protection

Strategy Insights, Blogs, Retailers

Implement Collaborative Gamification Strategies to Drive Referrals

Implement Collaborative Gamification Strategies to Drive Referrals

Customer Engagement, Gamification, Customer Acquisition

Gamify Customer Onboarding Processes to Boost New User Engagement Rates

Gamify Customer Onboarding Processes to Boost New User Engagement Rates

Customer Engagement, Customer Acquisition, Brand Awareness

Customize experiences to engage and ignite customer passion

Customize experiences to engage and ignite customer passion

Customer Engagement, Customer Acquisition, Brand Awareness

Secure customers and influence actions through dynamic experiences

Present personalized offers by understanding customer needs

Perx-Powered Nudge to Sign-Up for Rewards Program

Customer Action: Sign-up on the Microsite

Instant Reward for Action

CUSTOMER ACQUIRED

Customer Action: Complete Onboarding

CUSTOMER ACTIVATED

Reward for Game Completion

Explore more Use Cases

Recommended for you

Secure customers and influence actions through dynamic experiences

Reward badges to boost social capital and attract users

Perx-Powered Social Post

Customer Action: App download

CUSTOMER ACQUIRED

Voucher for Joining the App

Reward Saved for Future Use

Customer Action: Purchase with Reward Redemption

CUSTOMER ACTIVATED

Instant Gratification

Explore more Use Cases

Explore more Use Cases

Recommended for you

Secure customers and influence actions through dynamic experiences

Gather user preferences and tailor experiences accordingly

Perx-Powered Referral Message

Download & Sign-Up

KYC Verification

CUSTOMER ACQUIRED

Gamified Engagements

Customer Action: Personal Interest Survey

Reward for Sharing Preferences

CUSTOMER ACTIVATED

Rewards & Badge Collection

Explore more Use Cases

NEXT: Explore other Journeys below

Explore more Use Cases

Recommended for you

Encourage users to team up with friends and achieve milestones

Encourage users to team up with friends and achieve milestones

Perx Powered Team Invite

ACTION 1: Download and Account Setup

CUSTOMER ACQUIRED

Instant Reward for Referrer and Referee

Perx Powered Progress Campaign

ACTION 2: Transact

CUSTOMER ACTIVATED

Rewarding Customer Action

Points added to team

Explore more Use Cases

Recommended for you

Attain customers through individualized perks

Attain customers through reward-led ads

Perx Powered Social Media Acquisition

ACTION 1: Download & Install

CUSTOMER ACQUIRED

ACTION 2: Verification & KYC

Instantly Rewarding The Customer

Nudge To Activate Customer

ACTION 3: Transact

CUSTOMER ACTIVATED

Instantly Rewarding Customer Action

Gamified Reward Experience

NEXT: Explore other Journeys below

Explore more Use Cases

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