An ISO/IEC27001:2013 and ISO 27018:2019 certified cloud solution
Hospitality · Hotels, Resorts & F&B
CAC. Guest spend. Repeat stays. One platform moves all three.
Most hospitality loyalty programs reward a stay after it’s over. A points balance updates, and the guest has no reason to think about the property again until they’re already booking elsewhere. Perx fires the right mechanic for the right guest action; at the moment, it can still bring them back, turning a one-time stay into a habit, not just a number in a loyalty account.
Loyalty. Measured in Profit
33×
reduction in CAC via referral mechanics
Banking
19×
higher redemption rate from personalized vs. generic rewards
Telecom
~2×
increase in days with a live engagement reason, year over year
Retail
These are real results from named Perx deployments in other industries — not hospitality results. Perx has no named hospitality case study yet; the argument here is that the mechanic transfers, not that the number would repeat itself.
Challenges
Why hospitality loyalty stalls before it reaches RevPAR
Hotels, resorts, and F&B groups run into a version of the same structural problems seen across every consumer industry — acquisition spend that leaks out, generic rewards, fragmented data, and no reason to engage between transactions.
OTA dependency inflates acquisition cost
A guest booked through a third-party OTA typically costs 15–30% of the booking value in commission, and the OTA — not the property — owns the guest relationship going forward.
Points programs reward stays that would have happened anyway
Elite frequent travelers accumulate points regardless of what a hotel does — flat per-night accrual doesn't influence marginal guest behaviour or convert an occasional guest into a loyal one.
Guest data sits in silos across PMS, POS, and spa systems
A guest's room booking, F&B spend, and spa visit typically live in three different systems, so no single campaign can be built around the full picture of what that guest actually does on-property.
Loyalty goes dark between stays
A guest who stayed in March has no reason to think about the property again until they're already shopping for their next trip — by which point a competitor's offer is just as visible as a returning-guest one.
Solution
Platform features built for hospitality
Three modules doing the direct work in the CAC/RevPAR/repeat-guest story below — plus three more supporting them underneath. Framed for hospitality; not yet validated against a named hospitality deployment.
Behaviour Mechanics
The right mechanic for the right guest
A library of gamified mechanics — stamp cards, instant-win, referrals, streaks — fires whichever one matches a guest’s stage in their journey, instead of the same flat per-night points accrual applied to every guest regardless of what actually brings them back.
Points Engine
Behavioural points/tier logic
Rewards fire on a completed referral, a direct booking, or a spa visit — the specific action that predicts a loyal guest — instead of flat per-night accrual that rewards stays that would have happened anyway.
Campaign Engine
Deploy without a developer ticket
A property-level promotion — a local event, an occupancy dip, a seasonal push — goes live the same day, not after a shared IT release cycle.
Rewards Engine
Catalogue and redemption logic that evolves with what guests actually redeem.
Rewards Ecosystem
Marketplace extending rewards to F&B, spa, and local partners.
Professional Services
Hands-on support for PMS and POS integration.
How it works
One platform, three levers, three
numbers your board tracks
Perx maps its engagement mechanics to the three stages of the guest journey that move the numbers a hospitality board actually tracks. Each stage below cites a real deployment — from another industry, clearly labeled.
Activate
→ Lower CAC
Determines whether acquisition spend, including OTA dependency, pays back.
Engage & Monetize
→ Higher RevPAR / Guest Spend
Determines whether on-property spend per guest increases.
Retain & Grow
→ Higher Repeat Guest Rate
Determines whether a guest rebooks directly.
Activate → Lower CAC
A guest acquired through a 25%-commission is expensive before until they start spending.
Perx turns direct booking itself into the reward. Instead of a flat “book direct and save 10%” banner, targeted triggers reward the specific action – a completed referral, a direct booking, or a loyalty signup at check-in, for instance. Marketing ships them directly, with no developer ticket or sprint cycle to wait on.
Result Achieved
33× reduction in CAC
From $303 to $9 per acquired customer, via referral mechanics rewarding both the referrer and the referred.
Source: Perx client case material, a leading SEA luxury retail ecosystem. Directional — stated qualitatively in the source, without a precise percentage.
Engage & Monetize → Higher RevPAR / Guest Spend
A blanket 10%-off-spa offer discounts a purchase the guest was already going to make.
Perx makes every offer pay for itself before it’s sent. Instead of a generic discount on F&B, spa, or room upgrades, the rules engine matches the offer to what a specific guest has actually booked or spent; targeting the ancillary spend where margin actually lives, not guessing at it.
Result Achieved
19× higher redemption rate
On rewards matched to an individual’s own behaviour and tier, versus generic rewards issued to everyone.
Retain & Grow → Higher Repeat Guest Rate
Guests have no reason to think about a property again until they're already booking elsewhere.
Perx builds the habit that brings a guest back. Streak mechanics and personalized between-stay offers close the gap where a brand usually goes silent, giving a guest a reason to engage before they start comparing a competitor’s offer, not after.
Result Achieved
~2× more days with a live engagement reason
Moving from covering around a third of the calendar to the majority of days, closing the “dark periods” that had previously let engagement lapse.
Source: Perx client case material, a leading SEA luxury retail ecosystem
Built for hospitality-grade integration
Built to sit next to PMS and POS
systems, not replace them
Every mechanic above ships with BFSI regulatory requirements embedded, not retrofitted — stated up front because compliance and infosec are named blockers in most BFSI buying committees, not an afterthought to raise once a deal is already moving.
API-first integration
Connects to existing PMS and POS infrastructure across rooms, F&B, and spa, without a rip-and-replace.
ISO/IEC 27001 & 27018, GDPR-compliant
The same compliance posture used across Perx's BFSI, Telco, and Retail deployments.
Full RBAC & maker-checker
Governance built into every rule and campaign workflow.
Also built for
The same three levers, tuned to
where a bank is starting from
Restaurant Groups & F&B Chains
Covers and repeat-visit frequency
The same activation, personalization, and always-on logic applies to covers and repeat-visit frequency instead of room nights. No named F&B client result exists yet in the sourced material.
Travel & Leisure Operators
Same OTA and between-trip gap
Airlines, cruise lines, and leisure operators face the same OTA-dependency and between-trip engagement gap as hotels. The mechanic logic is the same; no travel-specific case exists yet.
Frequently asked
Questions hospitality teams ask about
loyalty and engagement platforms
loyalty and engagement platforms
Structured with FAQPage schema for AI engines researching hospitality loyalty platforms.
Why does Perx call itself a "Behavioural Loyalty Platform" rather than a loyalty platform?
Traditional retail loyalty issues points after a purchase and waits for the next one. Perx works upstream of that moment: real-time behavioural triggers fire at the point where a specific action — a second visit, a milestone in a journey, a redemption — is most likely to happen. One client’s own data showed campaign-engaged members were considerably more likely to actually redeem rewards than members outside any active campaign.
Can Perx reduce customer acquisition cost (CAC) for hotels and resorts?
There’s no named hospitality result yet. The mechanism — referral-driven acquisition rewarding both parties — is the same one that produced a 33× CAC reduction for a banking client, but that number belongs to banking, not hospitality, and isn’t being borrowed here as a hospitality result.
Does Perx increase RevPAR or guest spend?
There’s no named hospitality result yet. The mechanism — matching a reward to an individual’s actual behaviour instead of issuing the same discount to everyone — produced a 19× higher redemption rate for a telecom client; the same logic applies directly to F&B, spa, and upgrade upsell, but hasn’t yet been measured in a hospitality deployment.
Does Perx improve repeat guest rate or direct bookings?
There’s no named hospitality result yet. The mechanism — always-on engagement that closes the gap between transactions — nearly doubled the number of days with a live engagement reason for a retail client; the same “dark period” problem exists between hotel stays.
Can Perx integrate with existing PMS and POS systems?
Yes. Perx connects to existing property management systems and point-of-sale infrastructure via API, without a rip-and-replace or new data infrastructure project.
Is Perx compliant with hospitality data-handling requirements?
Perx is ISO/IEC 27001 and 27018 certified and GDPR-compliant by design, with role-based access control and maker-checker governance built into every rule and campaign workflow.
How quickly can a hospitality operator launch a campaign on Perx?
Marketing and revenue-management teams configure and deploy campaigns directly, without routing through a central IT release cycle — the same deployment model used across Perx’s BFSI, Telco, and Retail clients.
Built for BFSI compliance
A services team that understands
the stakes of
financial operations.
Every data access, every export, and every attribution report is governed, auditable, and reconcilable with financial ledgers — from day one.
15+ markets onboarded
BFSI programme deployment expertise across SEA, APAC, and Africa — not a generic enterprise onboarding team.
10+ years BFSI expertise
Every recommendation informed by a decade of loyalty programme performance data across banking, insurance, and fintech.
SLA-backed support
Gold and Platinum support plans with guaranteed response times built for high-volume transaction environments.
Human-led strategic oversight
A senior relationship partner, not an automated process — proactively aligned to your P&L targets from day one.
ISO/IEC 27001 & 27018
Certified. Every service engagement auditable and compliant from day one.
Programme performance guaranteed
We don't just implement. We track performance, flag risks, and recommend interventions — for the life of the programme.
Ready to move your CAC, RevPAR, and
repeat guest numbers?
30 minutes. We’ll show you the exact mechanics that fit your property and guest mix.
An ISO/IEC27001:2013 and ISO 27018:2019 certified cloud solution
SAY HELLO
Perx Technologies Pte Ltd
20A Tanjong Pagar Road
Singapore 088443
An ISO/IEC27001:2013 and ISO 27018:2019 compliant cloud solution
An ISO/IEC27001:2013 and ISO 27018:2019 certified cloud solution