An ISO/IEC27001:2013 and ISO 27018:2019 certified cloud solution
Behaviour Engine · Product
The AI-powered loyalty
rules engine that fires
only on
what moves profit.
Precision Engine directs every promotional dollar only at the specific behaviours that are commercially justified — and flags where budget is leaking before you see it in the financials.
What makes it different
Most loyalty programmes reward every transaction equally — spending budget on customers who would have transacted anyway.
Precision Engine ensures every rule fires only when it’s commercially justified. No rule goes live without an AI-modelled P&L impact estimate attached.
The problem it solves
Your loyalty budget is funding
behaviours that don't need incentivising.
Spray-and-pray incentive logic is the most expensive mistake in BFSI loyalty. When every customer gets the same reward for the same transaction, you’re paying for behaviour that would have happened anyway.
Budget spent on guaranteed behaviour
If a customer was going to transact anyway, rewarding them is pure cost. Precision targeting eliminates this — and the wastage shows up immediately on your P&L.
Rules take weeks to change
Legacy rule engines require IT involvement for every update. By the time your campaign adapts to a market moment, the moment has passed.
Conflicting rules across modules
Points fire here. Campaigns fire there. Merchant conditions sit somewhere else. Rules contradict each other — and no one notices until the reconciliation.
No commercial validation before go-live
Rules are built on intuition, not modelled P&L impact. Underperforming rules run undetected until the budget review — by which point the damage is done.
How Precision Engine solves it
Four capabilities. One commercially
disciplined rules architecture.
Every promotional dollar is validated before it fires. Every rule is monitored after it goes live. And every module in the Perx stack runs on the same logic layer — so nothing ever conflicts.
Granular Trigger Rules
Target only commercial behaviour
Omnipresent Integration
One rules layer, everything in sync
Event-Driven API Logic
Reward any real-world behaviour
Fiscal Control & Revenue Precision
Direct every promotional dollar
only at behaviour that's commercially justified.
Apply hyper-granular conditions to every customer nudge — by transaction type, spend threshold, merchant category, channel, time window, and customer segment simultaneously. AI models the expected P&L impact before each rule goes live.
“No underperforming rule runs undetected. Every rule is continuously monitored — the moment ROI drops below threshold, Precision Engine flags it before you see it in the financials.”
Multi-Condition Rule Builder
Fire only when every commercial condition is met
Stack up to six conditions simultaneously — transaction type, spend threshold, merchant category, channel, customer segment, time window. Rules that don’t meet every condition simply don’t fire. No exceptions, no manual overrides.
Built-in safeguard: Rules auto-pause when budget threshold is reached
AI P&L Modelling
Know the revenue impact before the rule goes live
AI models the expected transaction lift, reward cost, and net P&L impact of every rule before approval. Marketers see the commercial case before committing spend — not after the campaign closes.
Pre-campaign: P&L modelling built into every rule workflow before approval
Multi-Condition Rule Builder
Fire only when every commercial condition is met
Stack up to six conditions simultaneously — transaction type, spend threshold, merchant category, channel, customer segment, time window. Rules that don’t meet every condition simply don’t fire. No exceptions, no manual overrides.
Built-in safeguard: Rules auto-pause when budget threshold is reached
AI P&L Modelling
Know the revenue impact before the rule goes live
AI models the expected transaction lift, reward cost, and net P&L impact of every rule before approval. Marketers see the commercial case before committing spend — not after the campaign closes.
Pre-campaign: P&L modelling built into every rule workflow before approval
$446
Proof point · Leading BFSI Enterprise · Granular Trigger Rules
Forex transactions attributable to Tactical Behaviour Mechanics incentivising overseas card usage
Incremental spend generated for every single rule triggered
A leading BFSI enterprise deployed Precision Engine’s granular trigger rules to target specific high-margin behaviours — directing promotional spend away from guaranteed transactions and onto commercially justified ones.
Unified Platform Logic
One rules layer. Every module
in perfect sync.
The same trigger logic that fires a points award also governs a campaign mechanic, a merchant redemption condition, and a reward gate simultaneously. No disconnected rule sets. No conflicting incentives.
“When points, campaigns, and merchant conditions operate on the same rules layer, your customer feels one coherent experience — not three disconnected programmes running in parallel.”
Cross-Module Rule Sync
One rule change, everything updates instantly
Adjust a condition and it propagates instantly across points issuance, campaign mechanics, and merchant redemption — simultaneously. No manual reconciliation. No conflicting incentive states. One source of truth.
Platform coverage: Rules auto-pause when budget threshold is reached6+ modules governed by a single unified rules layer
Points Engine Sync
Every rule trigger reconciled to the points ledger in real time
Points awarded, deducted, or held by any rule are reconciled to the loyalty ledger the moment the trigger fires — not in a batch cycle. Real-time P&L visibility. Audit-ready at every moment.
Reconciliation: : Real-time — zero batch lag, zero manual export required
Cross-Module Rule Sync
One rule change, everything updates instantly
Adjust a condition and it propagates instantly across points issuance, campaign mechanics, and merchant redemption — simultaneously. No manual reconciliation. No conflicting incentive states. One source of truth.
Platform coverage: Rules auto-pause when budget threshold is reached6+ modules governed by a single unified rules layer
Points Engine Sync
Every rule trigger reconciled to the points ledger in real time
Points awarded, deducted, or held by any rule are reconciled to the loyalty ledger the moment the trigger fires — not in a batch cycle. Real-time P&L visibility. Audit-ready at every moment.
Reconciliation: : Real-time — zero batch lag, zero manual export required
6+
Platform coverage · Unified Platform Logic
Platform modules governed by a single rules layer
Loyalty, campaigns, rewards, and marketplace mechanics never contradict each other. One rules architecture. One customer experience. One source of truth for every audit.
Ecosystem Extensibility
Reward any real-world behaviour — inside or outside your app.
Trigger loyalty actions from external event streams — fitness apps, IoT devices, utility payments, or any third-party web event — via API. Turn everyday life into an engagement surface.
“The most engaging loyalty programmes don’t wait for a transaction. They reward the behaviour that leads to one — the gym session, the utility payment, the savings milestone.”
External Event API
Connect any data source, reward any behaviour
Any platform that can fire a webhook can trigger a Precision Engine rule. Fitness milestones, utility payments, ESG actions — all become loyalty engagement surfaces without touching your core banking system.
Integration: Standard webhook — any third-party event stream connectable
Legacy System Integration
Rules fire on data from your existing stack — no rip-and-replace
Precision Engine connects to your existing CRM, core banking, and data warehouse via API — firing rules on the signals you already capture. No new data infrastructure. No migration project.
Deployment: Go live in weeks, not months — on your existing data
External Event API
Connect any data source, reward any behaviour
Any platform that can fire a webhook can trigger a Precision Engine rule. Fitness milestones, utility payments, ESG actions — all become loyalty engagement surfaces without touching your core banking system.
Integration: Standard webhook — any third-party event stream connectable
Legacy System Integration
Rules fire on data from your existing stack — no rip-and-replace
Precision Engine connects to your existing CRM, core banking, and data warehouse via API — firing rules on the signals you already capture. No new data infrastructure. No migration project.
Deployment: Go live in weeks, not months — on your existing data
320×
Proof point · APAC Digital Banks · Rule Deployment Speed
Faster rule deployment vs. legacy platforms
Marketing teams at leading BFSI enterprises deploy, test, and adjust rules in hours — not sprint cycles. No IT ticket. No release window. From identified opportunity to live rule in the same business day.
Promotional Agility
Spike engagement on demand.
Without touching your master reward structure.
AI identifies the highest-impact moments to deploy multipliers — then fires them automatically for the right segment, at the right time, within pre-set budget guardrails. Run a 5× points weekend, then snap back automatically.
“A multiplier that fires for the wrong segment at the wrong moment is pure cost. Dynamic Multipliers only deploy when AI has validated the commercial case — and auto-revert when the window closes.”
AI-Directed Multipliers
Deploy the right multiplier to the right segment at the right moment
Precision Engine — AI-powered loyalty rules engine for BFSI | Perx
Guardrail: AI-validated before every deployment — auto-reverts on window close
Budget Guardrails & RBAC
Never exceed your promotional budget — automatically
Hard spend limits auto-pause any rule or multiplier the moment a budget threshold is reached. Tier-1 BFSI access controls ensure the right team members can create, approve, and deploy — with full maker-checker governance.
Governance: Full RBAC + maker-checker — Tier-1 BFSI audit-ready
9.3
Proof point · Real-time behaviour-triggered mechanics
Interaction events per user per month driven by Precision Engine rules
Dynamic Multipliers deployed at the right moment, to the right segment, create measurable engagement spikes without permanent increases to the reward budget. Auto-revert protects the long-term cost structure.
In the real world
Precision rules that show up
on the P&L.
Every number is attributed to a specific rule, a specific trigger condition, a specific outcome.
Leading BFSI Enterprise · Granular Trigger Rules
$446
Incremental spend generated per single rule triggered — promotional budget directed only at commercially justified behaviours.
APAC Digital Banks · Rule Deployment Speed
320×
Faster rule deployment vs. legacy platforms — marketing teams live in hours, not sprint cycles. No IT ticket required.
Multi-Module Deployment · Platform Sync
6+
Platform modules governed by a single unified rules layer — zero conflicting incentive states across loyalty, campaigns, and marketplace.
Digital Bank · Indonesia · Precision + Quest Mechanics
$599M
Total transaction value in 6 months — Precision Engine rules directing QR payment adoption and product cross-sell.
Frequently asked
Questions buyers ask
about Precision Engine.
Backed by FAQPage schema — surfaced by AI engines when
buyers research loyalty rules engines.
What is a loyalty rules engine?
A loyalty rules engine is the logic layer that determines when and how rewards, points, and incentives are issued — based on defined conditions like transaction type, customer segment, spend threshold, and time window. Perx Precision Engine goes beyond static rule sets by using AI to model the P&L impact of every rule before it goes live and continuously monitoring performance after deployment.
How is Perx Precision Engine different from a standard rules engine?
Most loyalty rules engines fire on simple transaction-level conditions. Precision Engine stacks up to six simultaneous conditions per rule, models expected ROI before go-live, auto-pauses underperforming rules, and synchronises across all six platform modules in real time — with no IT involvement required for rule changes.
How quickly can rules be deployed with Precision Engine?
320× faster than legacy platforms. Marketing teams configure, test, and deploy rules in hours — not sprint cycles. No IT ticket. No release window. From identified opportunity to live rule in the same business day.
Can Precision Engine connect to systems outside Perx?
Yes. External event streams — fitness apps, IoT devices, utility payments, any third-party webhook — can trigger Precision Engine rules via API. It also connects to existing CRM, core banking, and data warehouse systems without a rip-and-replace.
How does Precision Engine protect promotional budget?
Budget guardrails auto-pause any rule or multiplier the moment a spend threshold is reached. AI models the expected P&L impact before every rule goes live — so no rule fires without a commercially justified case. RBAC and maker-checker governance ensure the right approvals are in place before any rule deploys.
Also in this product
Multi-Condition Stacking
Layer segment, channel, time, and spend rules simultaneously — up to six conditions per rule.
Points Engine Sync
Every rule trigger reconciled to the points ledger in real time — zero batch lag.
Budget Guardrails & RBAC
Auto-pause at spend limits with full Tier-1 BFSI access controls and maker-checker workflow.
Legacy System Integration
Rules fire on data from any connected source — existing CRM, core banking, data warehouse.
Built for BFSI compliance
Rules your CFO and your
compliance team both approve.
Every rule ships with BFSI regulatory requirements embedded — not bolted on.
ISO/IEC 27001 & 27018
Certified. Audit-ready from day one.
GDPR compliant
Zero & first-party data by design. No third-party dependency.
Maker-checker governance
Full RBAC — right people, right access, every rule deployment.
No-code rule builder
Marketing deploys without IT. No release cycle. No dev queue.
Auto-pause on budget breach
Hard spend limits with zero manual monitoring required.
Multi-market, single rules layer
One rules architecture across all APAC markets.
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An ISO/IEC27001:2013 and ISO 27018:2019 certified cloud solution
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Perx Technologies Pte Ltd
20A Tanjong Pagar Road
Singapore 088443
An ISO/IEC27001:2013 and ISO 27018:2019 compliant cloud solution
An ISO/IEC27001:2013 and ISO 27018:2019 certified cloud solution