Design customer centric campaigns for enhanced Loyalty

ENGAGE & MONETIZE

Holiday Cheer Through Gamification: Engaging Customers in the Festive Season

This customer journey leverages the power of gamification, infusing it with a festive Christmas twist. By tapping into the intrinsic human desire for competition, achievement, and recognition, this approach aims to boost customer motivation for repeated engagement during the holiday season. The festive elements will not only enhance customer satisfaction and retention but also create a memorable holiday experience.

Amrith G, SVP, Marketing & Customer Analytics

Journey Popularity Index:

The Rationale

Gamification creates a structured environment where customers can set goals, compete with others, and earn rewards for their efforts. This combination of competition, achievement, and recognition triggers the release of dopamine, a neurotransmitter associated with pleasure and motivation, making the engagement experience more satisfying and addictive.

The Benefits

Gamification boosts motivation and participation, supercharging engagement. It also provides valuable data and insights into customers’ behaviors and preferences, enabling businesses to make better-informed decisions to personalize their offerings more effectively.

Ideally Suited For

Industry: Telecom, Banking, Large-Retail
Customer Base: > 50k user base
Mobile App: Yes
Existing Loyalty Program: Not a Must
Drive Multi-Actions: Yes

Key Performance Indicators

Boosted Motivation, Recurring Engagement, and Heightened Customer Satisfaction

Nudge Action
Gamified Campaign
Customer Action
Instant Gratification
Reward for Action
Customer Monetization
Nudge Action
Gamified campaign
Customer Action
Revenue Driving Action

Push Notification

Thomas receives notification about the new Raffle campaign

Raffle Challenge

With excited to win the Iphone, he opens app and check the information for the campaign and want to participate

Campaign Progress

Thomas understands that , to win raffle tickets he need to login to app daily for one week

Customer Engagement

Thomas checks in the app everyday and wins the raffle ticket to the lucky draw

Reward

For these campaign users, Future Telecom shows special offers on recharge, Data, bill payments etc to monetize.

Customer Monetization

With the special offer on the data recharge, Thomas uses that offer to purchase additional data

SMS Notification

Thomas gets notification about the lucky draw

Campaign Information

He checks for the winners, Unfortunately he is not the winner

Surprise and Delight

But for his participation, he receives a special 50% discount upgrading to postpaid plan

Revenue Driving Action

Thomas converts to postpaid plan

Explore more Use Cases

Global businesses have driven over 5 billion customer-brand interactions on Perx.

Ready to join them?

Feedback From

Our Customers

"I gotta say, I'm really surprised - I was able to create a loyalty program in just one minute!"

"The platform is incredibly user-friendly, making it easy for businesses to create and launch loyalty programs that really work"

"The solution offers unmatched flexibility, allowing businesses to customize their loyalty programs to align with their unique needs and brand identity"

"The platform helps drive more meaningful customer engagements, enhance stickiness, improve NPS & thus increasing revenue incrementally for our brand"

"Having delivered real world results in customer engagement, Perx is perfectly suited to accelerate & extend our creative & cutting edge innovation"

Start a FREE
14-Day Trial

Recommended for you

Unlocking Loyalty Success: Why Partnering with Experts is Key to Successful Loyalty Programs in 2024

Unlocking Loyalty Success: Why Partnering with Experts is Key to Successful Loyalty Programs in 2024

Blogs, ,

The Forgotten Customer: Still a Ticking Time Bomb?

The Forgotten Customer: Still a Ticking Time Bomb?

Blogs, ,

How Gamification Hacks Cognitive Biases to Drive Customer Stickiness

How Gamification Hacks Cognitive Biases to Drive Customer Stickiness

Blogs, ,

Keep Your Audience Thoroughly Active and Engaged Through Exciting Contest

Keep Your Audience Thoroughly Active and Engaged Through Exciting Contest

Engagement, Customer Loyalty, Strategy Insights

Revolutionize Your Sales Strategy with Data-Driven Personalization

Revolutionize Your Sales Strategy with Data-Driven Personalization

Engagement, Customer Loyalty, Strategy Insights

Design customer centric campaigns for enhanced Loyalty

← Back to Use Cases

ENGAGE & MONETIZE

Utilize Gamification to Encourage Recurring Customer Engagement

Gamification taps into the intrinsic human desire for competition, achievement, and recognition to boost customer motivation to repeatedly engage. Using it well would ultimately help you boost customer satisfaction, and retention.

Amrith G, SVP, Marketing & Customer Analytics

Journey Popularity Index:

The Rationale

The Benefits

Ideally Suited For

Industry: Telecom, Banking, Large-Retail
Customer Base: > 50k user base
Mobile App: Yes
Existing Loyalty Program: Not a Must
Drive Multi-Actions: Yes

Key Performance Indicators

Boosted Motivation, Recurring Engagement, and Heightened Customer Satisfaction

Nudge Action
Gamified Campaign
Customer Action
Instant Gratification
Reward for Action
Customer Monetization
Nudge Action
Gamified campaign
Customer Action
Revenue Driving Action

Push Notification

Thomas receives notification about the new Raffle campaign

Raffle Challenge

Hopeful to win the iPhone, Thomas opens app to check the campaign information and participation rules

Campaign Progress

Thomas understands that , to win raffle tickets he need to login to app daily for one week

Customer Engagement

Thomas checks in the app everyday and wins the raffle ticket to the lucky draw

Reward

For these campaign users, Future Telecom shows special offers on recharge, Data, bill payments etc to monetize.

Customer Monetization

With the special offer on the data recharge, Thomas uses that offer to purchase additional data.

SMS Notification

Thomas gets notification about the lucky draw

Campaign Information

He checks for the winners, Unfortunately he is not the winner

Surprise and Delight

But for his participation, he receives a special 50% discount upgrading to postpaid plan

Revenue Driving Action

Thomas converts to postpaid plan

Explore more Use Cases

Global businesses have driven over 5 billion customer-brand interactions on Perx.

Ready to join them?

Feedback From

Our Customers

"I gotta say, I'm really surprised - I was able to create a loyalty program in just one minute!"

"The platform is incredibly user-friendly, making it easy for businesses to create and launch loyalty programs that really work"

"The solution offers unmatched flexibility, allowing businesses to customize their loyalty programs to align with their unique needs and brand identity"

"The platform helps drive more meaningful customer engagements, enhance stickiness, improve NPS & thus increasing revenue incrementally for our brand"

"Having delivered real world results in customer engagement, Perx is perfectly suited to accelerate & extend our creative & cutting edge innovation"

Start a FREE
14-Day Trial

Recommended for you

Unlocking Loyalty Success: Why Partnering with Experts is Key to Successful Loyalty Programs in 2024

Unlocking Loyalty Success: Why Partnering with Experts is Key to Successful Loyalty Programs in 2024

Blogs, ,

The Forgotten Customer: Still a Ticking Time Bomb?

The Forgotten Customer: Still a Ticking Time Bomb?

Blogs, ,

How Gamification Hacks Cognitive Biases to Drive Customer Stickiness

How Gamification Hacks Cognitive Biases to Drive Customer Stickiness

Blogs, ,

Keep Your Audience Thoroughly Active and Engaged Through Exciting Contest

Keep Your Audience Thoroughly Active and Engaged Through Exciting Contest

Engagement, Customer Loyalty, Strategy Insights

Revolutionize Your Sales Strategy with Data-Driven Personalization

Revolutionize Your Sales Strategy with Data-Driven Personalization

Engagement, Customer Loyalty, Strategy Insights

Keep customer engaged through gamified micro-experiences

← Back to Use Cases

ENGAGE & MONETIZE

Utilize Personalization to Delight

Customers and Drive Cross-Sells

Personalization is the key to unlocking successful cross-selling opportunities as it tailors recommendations to suit each customer’s individual preferences. It increases customer engagement, drives higher conversion rates, and helps businesses maximize their revenue potential.

Amrith G, SVP | Marketing & Customer Analytics

Journey Popularity Index:

The Rationale

Personalization helps to increase conversion rates, foster customer engagement and loyalty, and improve the effectiveness of cross-selling efforts by continuously targeting customers with relevant offers.

The Benefits

By tailoring recommendations to each individual customer’s needs, personalization empowers businesses to deliver targeted recommendations that improve satisfaction, loyalty, revenue generation, and cross-selling.

Ideally Suited For

Industry: Fashion, Retail, and E-Commerce
Mobile app: Not a Must
Existing Loyalty program: Not a must

Key Performance Indicators

Enhanced Customer Engagement, Customer Satisfaction, and Cross-Selling.

Perx-Powered Nudge
Customer Action 1
Customer Action 2
Additional Details
Customer Action 3
Offering Delivery
Perx-Powered Nudge
Customer Action 4

Perx-Powered Nudge to Encourage Customer Action

Emily receives a rewards-led SMS notification informing her about a new monthly StyleHive StyleBox subscription

Action 1: Exploring the StyleBox Page on the StyleHive Website

Incentivized by the potential reward, Emily visits the StyleBox page of the StyleHive website. There, she learns more about what the subscription is all about

CUSTOMER ENGAGED

Action 2: StyleBox Subscription Sign-Up

Interested in what the subscription offers, Emily signs up for StyleBox

CUSTOMER MONETIZED

Month 1 Details

Upon signing up, Emily receives an email about her first month’s theme and what she can expect from it

Action 3: Exploring the Website

Intrigued, Emily clicks on the website and learns more about the month’s StyleBox. Seeing this, she excitedly awaits her order delivery.

CONTINUED ENGAGEMENT

StyleBox Delivery

As scheduled, Emily’s first StyleBox gets delivered right to her front door.

Perx-Powered Nudge to Encourage Next Customer Action

A day after her StyleBox got delivered, Emily receives another SMS notification encouraging her to explore additional accessory pairings to go with her new outfit.

Action 4: Additional Shopping

Excited to try new pairings with her StyleBox outfit, Emily goes online and purchases new accessories

CROSS-SELLING SUCCESS

Explore more Use Cases

Global businesses have driven over 5 billion customer-brand interactions on Perx.

Ready to join them?

Feedback From

Our Customers

"I gotta say, I'm really surprised - I was able to create a loyalty program in just one minute!"

"The platform is incredibly user-friendly, making it easy for businesses to create and launch loyalty programs that really work"

"The solution offers unmatched flexibility, allowing businesses to customize their loyalty programs to align with their unique needs and brand identity"

"The platform helps drive more meaningful customer engagements, enhance stickiness, improve NPS & thus increasing revenue incrementally for our brand"

"Having delivered real world results in customer engagement, Perx is perfectly suited to accelerate & extend our creative & cutting edge innovation"

Start a FREE
14-Day Trial

Recommended for you

Unlocking Loyalty Success: Why Partnering with Experts is Key to Successful Loyalty Programs in 2024

Unlocking Loyalty Success: Why Partnering with Experts is Key to Successful Loyalty Programs in 2024

Blogs, ,

The Forgotten Customer: Still a Ticking Time Bomb?

The Forgotten Customer: Still a Ticking Time Bomb?

Blogs, ,

How Gamification Hacks Cognitive Biases to Drive Customer Stickiness

How Gamification Hacks Cognitive Biases to Drive Customer Stickiness

Blogs, ,

Keep Your Audience Thoroughly Active and Engaged Through Exciting Contest

Keep Your Audience Thoroughly Active and Engaged Through Exciting Contest

Engagement, Customer Loyalty, Strategy Insights

Revolutionize Your Sales Strategy with Data-Driven Personalization

Revolutionize Your Sales Strategy with Data-Driven Personalization

Engagement, Customer Loyalty, Strategy Insights

Design customer centric campaigns for enhanced Loyalty

← Back to Use Cases

RETAIN & GROW

Elevate loyalty through feedback-focused campaigns

By engaging customers, valuing their opinions, and instantly rewarding their feedback, our campaign drives loyalty, satisfaction, and growth. It’s a customer-centric approach that enhances insights, boosts retention, and sets businesses apart from the competition

Shalley Mohta, Customer Engagement Strategist

Journey Popularity Index:

The Rationale

Proactively collecting customer insights demonstrates that their opinions are valued, and rewarding their participation instantly nurtures a deeper sense of loyalty, satisfaction, and long-term engagement with the brand

Ideally Suited For

Industry: Banking and Financial Services, Telecom, Retail
Customer base: > 50k customer base
Mobile app: Not Required
Existing Loyalty program: Not a must

Key Performance Indicators

User acquisition rate, customer acquisition cost

Incentive-led
Nudge
Customer
Action
Instant
Reward
Gamified
Engagement
Engagement
Reminder
Reward
Announcement
Save To
Wallet
Nudge New
Action

Perx Powered Customer Feedback Survey

Peter is incentivized to participate in a survey to provide feedback on his app experience

Action 1: Survey Completion

Peter is asked questions about his app experience and his level of satisfaction

Instant Reward For Customer Action

Upon survey completion, Peter receives a scratch card with a guaranteed prize

CUSTOMER DELIGHTED

Gamified Engagement

Peter engages with the scratch card
to reveal a raffle ticket for the
weekly prize draw

App-Engagement Nudge

Peter receives an SMS notification prompting him to check the app to see if he won a prize

CUSTOMER RETAINED

Reward Announcement

Peter is pleased to see that although he did not win the grand prize, he received a voucher as a consolation prize

Save for Future Use

Peter saves the voucher to his wallet for future use

Nudging Next Customer Action

Leveraging in-app presence, Peter is presented with a pop-up offer to encourage his next transaction

USER GROWTH

Explore more Use Cases

Global businesses have driven over 5 billion customer-brand interactions on Perx.

Ready to join them?

Feedback From

Our Customers

"I gotta say, I'm really surprised - I was able to create a loyalty program in just one minute!"

"The platform is incredibly user-friendly, making it easy for businesses to create and launch loyalty programs that really work"

"The solution offers unmatched flexibility, allowing businesses to customize their loyalty programs to align with their unique needs and brand identity"

"The platform helps drive more meaningful customer engagements, enhance stickiness, improve NPS & thus increasing revenue incrementally for our brand"

"Having delivered real world results in customer engagement, Perx is perfectly suited to accelerate & extend our creative & cutting edge innovation"

Start a FREE
14-Day Trial