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ENGAGE & MONETIZE
Holiday Cheer Through Gamification: Engaging Customers in the Festive Season


This customer journey leverages the power of gamification, infusing it with a festive Christmas twist. By tapping into the intrinsic human desire for competition, achievement, and recognition, this approach aims to boost customer motivation for repeated engagement during the holiday season. The festive elements will not only enhance customer satisfaction and retention but also create a memorable holiday experience.
Amrith G, SVP, Marketing & Customer Analytics
Journey Popularity Index:
The Rationale
Gamification creates a structured environment where customers can set goals, compete with others, and earn rewards for their efforts. This combination of competition, achievement, and recognition triggers the release of dopamine, a neurotransmitter associated with pleasure and motivation, making the engagement experience more satisfying and addictive.
The Benefits
Gamification boosts motivation and participation, supercharging engagement. It also provides valuable data and insights into customers’ behaviors and preferences, enabling businesses to make better-informed decisions to personalize their offerings more effectively.
Ideally Suited For
Industry: Telecom, Banking, Large-Retail
Customer Base: > 50k user base
Mobile App: Yes
Existing Loyalty Program: Not a Must
Drive Multi-Actions: Yes
Key Performance Indicators
Boosted Motivation, Recurring Engagement, and Heightened Customer Satisfaction


Push Notification
Thomas receives notification about the new Raffle campaign
Raffle Challenge
With excited to win the Iphone, he opens app and check the information for the campaign and want to participate


Campaign Progress
Thomas understands that , to win raffle tickets he need to login to app daily for one week
Customer Engagement
Thomas checks in the app everyday and wins the raffle ticket to the lucky draw


Reward
For these campaign users, Future Telecom shows special offers on recharge, Data, bill payments etc to monetize.
Customer Monetization
With the special offer on the data recharge, Thomas uses that offer to purchase additional data


SMS Notification
Thomas gets notification about the lucky draw
Campaign Information
He checks for the winners, Unfortunately he is not the winner


Surprise and Delight
But for his participation, he receives a special 50% discount upgrading to postpaid plan
Revenue Driving Action
Thomas converts to postpaid plan


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"I gotta say, I'm really surprised - I was able to create a loyalty program in just one minute!"

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"Having delivered real world results in customer engagement, Perx is perfectly suited to accelerate & extend our creative & cutting edge innovation"

in 4 weeks



100 days
Leading telecom serving 90M customers boosts customer actions through gamification.


revenue in 100 days

15M brand interactions created
Leading bank engages 4M+ customers with 15M interactions in one year.

25%

221K
actions and interactions

Over $18M in incremental revenue
Leading bank increases overseas spending by high-end credit card customers.


4.8M

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