Design customer centric campaigns for enhanced Loyalty

ACQUIRE & ACTIVATE

Boost Acquisition Efforts with Geo-Location Technology

By enabling businesses to deliver highly targeted and contextually relevant experiences, geo-location technology helps to attract new customers into stores. This eases the overall customer acquisition process.

Elia Wagner, Principal Solution Consultant

Journey Popularity Index:

The Rationale

The relevance attained via geo-location boosts the likelihood of customers taking specific actions that drive activation. Such technology leverages real-world contexts to provide more personalized, convenient, and appealing experiences for potential customers, thus facilitating their acquisition and activation.

The Benefits

By utilizing geo-location technology, companies can send location-specific promotions, offers, and information, effectively capturing customer attention and driving their initial engagement. When used effectively, this establishes a strong foundation for ongoing engagement.

Ideally Suited For

Industry: Telecom, Banking, Large-Retail
Mobile app: Yes
Existing Loyalty program: Not a must
Drive Multi-Actions: Yes

Key Performance Indicators

Enhanced messaging relevance, customer acquisition, and customer engagement

Push Notification
Quest Campaign
Geo-Tagging
Loyalty-Points Reward
Points-Based Purchase
Points-Based Discount

Push Notification

As Elena returned from her office on Friday, she passed by the Basket Grocer store. Elena receives a notification about the offer.

Quest Campaign

With the personalized recommended offer, Elena immediately rushes to the store to avail the offer.

CUSTOMER ACQUIRED

Geo-Tagging

Elena enters Basket Grocer and checks-in

Loyalty-Points Reward

As a reward, she receives 1.5x points on the purchase.

Points-Based Purchase

On her next visit to Basket Grocer, Elena is prompted to use/burn points at checkout to partially offset the purchase.

CUSTOMER ACTIVATED

Points-Based Discount

She uses her points and feels satisfied with the discount

Explore more Use Cases

Global businesses have driven over 10 billion customer-brand interactions on Perx.

Ready to join them?

Feedback From

Our Customers

"I gotta say, I'm really surprised - I was able to create a loyalty program in just one minute!"

"The platform is incredibly user-friendly, making it easy for businesses to create and launch loyalty programs that really work"

"The solution offers unmatched flexibility, allowing businesses to customize their loyalty programs to align with their unique needs and brand identity"

"The platform helps drive more meaningful customer engagements, enhance stickiness, improve NPS & thus increasing revenue incrementally for our brand"

"Having delivered real world results in customer engagement, Perx is perfectly suited to accelerate & extend our creative & cutting edge innovation"

Start a FREE
14-Day Trial

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Obtain valuable first-party data with instant rewards

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Customer Acquisition, First-Party Data, Instant Gratification

The Privacy Paradox: Balancing Convenience with Data Protection

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Strategy Insights, Blogs, Retailers

Implement Collaborative Gamification Strategies to Drive Referrals

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Customer Engagement, Gamification, Customer Acquisition

Gamify Customer Onboarding Processes to Boost New User Engagement Rates

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Customer Engagement, Customer Acquisition, Brand Awareness

Customize experiences to engage and ignite customer passion

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Customer Engagement, Customer Acquisition, Brand Awareness

Design customer centric campaigns for enhanced Loyalty

← Back to Use Cases

RETAIN & GROW

Drive Customer Engagement &

Growth through Team Challenges

By encouraging collaboration within a group, team challenges create a unique and immersive experience that keeps customers actively involved with a brand. It helps retain current customers and attract new ones seamlessly.

Amrith G, SVP, Marketing & Customer Analytics

Journey Popularity Index:

The Rationale

By creating a shared purpose and emotional connection among participants, team challenges enhance brand-customer relationships, boost customer engagement, and promote long-term retention, ultimately expanding the customer base through organic word-of-mouth marketing.

The Benefits

Team challenges are a valuable strategy for retaining and growing a customer base as they foster a sense of community, boost engagement, and encourage feedback collection. Together, this contributes to heightened customer satisfaction, increased loyalty, and organic growth through referrals.

Ideally Suited For

Industry: Telecom, Banking, Large-Retail
Customer Base: > 50k user base
Mobile App: Yes
Drive Multi-Actions: Yes

Key Performance Indicators

Elevated engagement, motivation, and referrals

SMS Notification
Team-based Challenge
Milestone Campaign
Leaderboard
Instant Gratification
Surprise and Delight
Survey Mechanic
Data Collection
Up-Sell Opportunity
Revenue Driving Action

SMS Notification

Lena received a push notification from UMBRELIFE inviting her to participate in a new team challenge.

Team-based Challenge

Lena invited her friends and formed a team of three

CURRENT CUSTOMER ENGAGED

Milestone Campaign

Lena’s team is eagerly striving to accomplish all the milestones for the rewards.

Leaderboard

Lena checks the leaderboard to understand other teams' performance.

Instant Gratification

Lena's team receives the reward for successfully completing all the milestones.

CUSTOMER RETAINED

Surprise & Delight

Andreas from Lena’s team receives a surprise reward from UMBRELIFE for his participation.

Survey Mechanic

Clicking the message, Andreas is asked to complete a survey to claim the reward.

NEW CUSTOMER ENGAGED

1st Party Data Collection

Andreas completes the survey

Up-Sell Opportunity

Based on his survey response, UMBRELIFE offers him specific discount plans.

Revenue Driving Action

Surprised by the offer, Andreas immediately claims it and registers for the health plan.

NEW USER GROWTH

Explore more Use Cases

Global businesses have driven over 3 billion customer-brand interactions on Perx.

Ready to join them?

Feedback From

Our Customers

"I gotta say, I'm really surprised - I was able to create a loyalty program in just one minute!"

"The platform is incredibly user-friendly, making it easy for businesses to create and launch loyalty programs that really work"

"The solution offers unmatched flexibility, allowing businesses to customize their loyalty programs to align with their unique needs and brand identity"

"The platform helps drive more meaningful customer engagements, enhance stickiness, improve NPS & thus increasing revenue incrementally for our brand"

"Having delivered real world results in customer engagement, Perx is perfectly suited to accelerate & extend our creative & cutting edge innovation"

Start a FREE
14-Day Trial

Keep customer engaged through gamified micro-experiences

← Back to Use Cases

ENGAGE & MONETIZE

Utilize Data-Driven Personalization to

Boost Cross-Selling & Up-Selling Opportunities

Effective data-driven personalization can significantly improve the overall customer experience. This, in turn, drives engagement, loyalty, and increased sales.

Gillian Setiawan, CX Consultant

Journey Popularity Index:

The Rationale

By analyzing data on customer preferences, behaviors, and purchase history, businesses can better identify complementary products or services that better resonate with them. This allows for customers to feel understood and valued, not only enhancing their experience but also drives them to make repeat purchases.

The Benefits

Personalizing via data collection not only enhances customer satisfaction and loyalty but also increases the likelihood of cross-selling and upselling. This ultimately leads to higher revenue and monetization opportunities.

Ideally Suited For

Industry: Telecom, Banking, Large-Retail
Mobile app: Yes
Existing Loyalty program: Not a must
Drive Multi-Actions: Yes

Key Performance Indicators

Enhanced customer engagement, personalization, and cross-selling & up-selling opportunities

SMS Notification
Milestone Campaign
Survey Campaign
Data Collection
Instant Gratification
Customer Action
Reward-based Upsell
Notification

SMS Notification

Daniel receives a notification about the offer.

Milestone Campaign

Daniel participates in the challenge to receive the reward.

CUSTOMER ENGAGED

Survey Campaign

After making each timely payment, Daniel is invited to participate in a survey or quiz to receive an instant reward.

Customer Education

Daniel answers the quiz with great excitement.

Instant Gratification

He receives the bonus points as a reward.

Driving Customer Actions

With great excitement, Daniel completes all the payments and secures the assured reward.

Reward-based Upsell

Daniel receives the reward.

UPSELL OPPORTUNITY

Policy Notification

Based on his responses to the surveys and quizzes, Daniel receives a personalized offer on the family health care plan. This convinces him to sign up.

CUSTOMER MONETIZED

Explore more Use Cases

Global businesses have driven over 3 billion customer-brand interactions on Perx.

Ready to join them?

Feedback From

Our Customers

"I gotta say, I'm really surprised - I was able to create a loyalty program in just one minute!"

"The platform is incredibly user-friendly, making it easy for businesses to create and launch loyalty programs that really work"

"The solution offers unmatched flexibility, allowing businesses to customize their loyalty programs to align with their unique needs and brand identity"

"The platform helps drive more meaningful customer engagements, enhance stickiness, improve NPS & thus increasing revenue incrementally for our brand"

"Having delivered real world results in customer engagement, Perx is perfectly suited to accelerate & extend our creative & cutting edge innovation"

Start a FREE
14-Day Trial

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RETAIN & GROW

Drive customer acquisition with gamified in-app referral campaigns at zero cost

Gamification helps to boost user engagement and referrals. By infusing elements of play and competition, businesses can create more immersive experiences that captivate users and inspire them to share it with others.

Amrith G, SVP, Marketing & Customer Analytics

Journey Popularity Index:

The Rationale

By tapping into humans’ natural competitive spirits, gamification leverages intrinsic motivations, fosters social interactions, provides incentives, personalizes customer experiences, and promotes overall business growth.

The Benefits

By incorporating game elements effectively, businesses can drive higher engagement rates, encourage more referrals, and ultimately build a thriving and loyal user community.

Ideally Suited For

Industry: Fashion, Retail, and E-Commerce
Mobile app: Not a Must
Drive Multi-Actions: Not a Must

Key Performance Indicators

Increased Customer Engagement, Referrals, and Customer Retention Rates.

Perx-Powered Gamification
Customer Action 1
Instant Reward 1
Customer Action 2
Perx-Powered Nudge
Customer Action 3
Instant Reward 2
Customer Action 4
Instant Reward 3

Perx-Powered Daily Shake the Tree

Emily receives a text alert informing her about StyleHive’s new week-long daily shake the tree promotion. She is incentivized to play to win dynamic rewards.

Action 1: Play Shake the Tree

Perx-powered gamification, in the form of shaking the tree, incentivizes Emily to engage with the StyleHive website at least once a day.

Instant Reward for Customer Action

Upon completing her 3 shakes, a pop-up appears that outlines all of Emily’s earned rewards for the day.

CUSTOMER RETAINED

Action 2: Check Earned Badges

Curious as to her badge earning progress, Emily clicks on the “See Badges Now” button. There, she sees that she has earned 1 tote bag badge, 1 necklace badge, and 2 earrings badges.

Perx-Powered Nudge to Encourage Customer Action

After looking at her badge progress, Emily receives a text alert informing her that she can earn more shakes for the day by referring her friends.

Action 3: Refer Friends & Family

Motivated to collect more badges, Emily refers her friends and family by sharing her StyleHive link via text.

NEW USER GROWTH

Instant Reward for Customer Action

Emily earns 3 extra shakes for the day as she referred 3 friends.

Action 4:
Continue Playing Shake the Tree

Motivated by her 3 extra shakes, Emily hops back on the StyleHive website and plays shake the tree again.

CONTINUED ENGAGEMENT

Instant Reward for Completing A Badge Set

As she’s earned all 3 badges for the earrings set, Emily is rewarded with a special 5% off her next earrings purchase.

Explore more Use Cases

Global businesses have driven over 10 billion customer-brand interactions on Perx.

Ready to join them?

Feedback From

Our Customers

"I gotta say, I'm really surprised - I was able to create a loyalty program in just one minute!"

"The platform is incredibly user-friendly, making it easy for businesses to create and launch loyalty programs that really work"

"The solution offers unmatched flexibility, allowing businesses to customize their loyalty programs to align with their unique needs and brand identity"

"The platform helps drive more meaningful customer engagements, enhance stickiness, improve NPS & thus increasing revenue incrementally for our brand"

"Having delivered real world results in customer engagement, Perx is perfectly suited to accelerate & extend our creative & cutting edge innovation"

Start a FREE
14-Day Trial

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Tech-Enhanced Engagement: A Guide for Modern Marketers

Utilizing Technology to Supercharge Customer Engagement

Tech-Enhanced Engagement: A Guide for Modern Marketers

Harness the latest technologies to revolutionize your customer engagement efforts in the digital age

Amrith G.

SVP, Marketing & Customer Analytics | Oct 12, 2023

Welcome to the digital frontier, where technology meets customer engagement to forge a path towards unprecedented success in today’s competitive market. In this era defined by ever-evolving consumer expectations and rapidly advancing tech solutions, the science of engaging your audience has taken center stage.

In our landscape of limitless potential, a plethora of cutting-edge innovations await, poised to transform and elevate your customer engagement strategies. So, fasten your seatbelts as we embark on an exhilarating journey to uncover 8 transformative tech solutions that will propel your engagement efforts to unveil a future of business excellence.

1. Adopt an Omnichannel Approach to Offer Seamless Customer Experiences

Now more than ever, convenience has become a paramount desire among customers, with a staggering 82% emphasizing its extreme importance. To address this fundamental need, businesses must craft a seamless shopping experience that enables customers to effortlessly continue their journey across various platforms, be it on mobile devices or desktop computers. This omnichannel approach not only caters to consumer preferences but also alleviates frustration typically associated with disjointed events.

By meticulously ensuring a unified and user-friendly experience across multiple touchpoints, firms can not only meet but also exceed customer expectations. This then ignites the motivation needed to supercharge customer engagement.

2. Utilize Artificial Intelligence to Boost Answer Times

Leveraging artificial intelligence (AI), particularly through the use of chatbots, can be a game-changer in boosting customer engagement.

Chatbots serve as the first line of customer service, by efficiently addressing frequently asked questions (FAQs) with relatively high speed and accuracy. What makes them especially powerful is their round-the-clock availability. Customers can connect with brands at any time that suits their needs, eliminating the discontent of having to wait for business hours to resolve their issues.

This accessibility not only enhances engagement but also showcases a commitment to deliver high quality customer experiences, ultimately strengthening brand loyalty.

With this said, however, it’s still essential to strike a balance by maintaining a human presence. While chatbots excel at tackling commonly asked questions, for more complex ones, human intervention remains imperative.

As such, companies must ensure that human respondent(s) are ready to help when the need arises, hence ensuring a seamless and comprehensive support experience

3. Personalize Offerings to Capture Attention

In this digital era, a myriad of innovative technologies empower businesses to tailor their communications and offerings to the unique preferences of each customer segment. By harnessing these tools, companies can ensure that their messages better resonate with individual consumers, effectively cutting through the noise of generic marketing.

Personalization communicates that a brand genuinely understands its customers, fostering a sense of connection and relevance that will, in turn, bolster engagement.

4. Harness Geolocation Technology to Encourage In-Store Check-Ins

While online seems to reign supreme, businesses must recognize that the world of offline brick-and-mortar stores remains far from obsolete. In fact, in the wake of the Covid-19 pandemic, 94% of customers expressed their renewed interest in heading back to physical stores.

This resurgence underscores the pivotal role that offline establishments continue to play in businesses’ engagement strategies. To seize this opportunity to foster more profound consumer relationships, firms should turn to geolocation technology.

Geolocation offers a precise means of targeting customers based on their proximity to a store, enabling the delivery of personalized offers in real-time. Here, brands not only heighten the appeal of their in-store experience but also instill a sense of urgency and exclusivity that online platforms can’t replicate. This approach draws customers through the store doors, allowing for the cultivation of a deeper sense of community.

By facilitating increased interactions between brands and its customers, geolocation not only amplifies engagement but also solidifies the brand’s presence at the forefront of its consumers’ minds.

5. Incorporate Remote Verification Tools to Help Customers Save Time

As mentioned above, consumers want convenience. In industries like banking, whereby customers often endure long wait times and in-person visits for service, the integration of remote onboarding tools, such as biometric sensors and/or facial recognition, emerges as transformative solutions.

By eliminating the need for physical presence, these cutting-edge tools not only streamlines processes but also significantly saves customers valuable time. They not only boost engagement but also demonstrate a commitment to adapt to the ever-evolving needs of the modern consumer, fostering stronger loyalty and trust.

6. Implement Augmented and/or Virtual Reality for Deeper Immersion

Drawing inspiration from industries such as retail, real estate, and education, businesses can harness the potential of augmented reality (AR) and/or virtual reality (VR) to create more captivating and immersive experiences for their audiences.

VR creates a simulated 3-dimensional environment where scenes and objects appear to be real, allowing audiences to freely explore and interact. A compelling example of this comes from McDonald’s, which used this tool to pique the interests of its younger audiences. They ingeniously transformed their Happy Meal box into a VR viewer, named “Happy Goggles” that allows users to get access to a fun yet educational game called Slope Stars.

By embracing VR to introduce an exclusive and novel experience, McDonald’s not only enhanced customer zengagement but also solidified its brand’s appeal.

AR is the seamless integration of digital information with user environments in real time. Remarkably, only 1% of retailers have tapped into this vast potential, despite 61% of consumers expressing a preference for brands offering AR experiences. Here, IKEA’s “IKEA Place App” stands out as a prime example. When customers use the app, it automatically scales products to fit specific room dimensions with 98% accuracy. By enabling customers to visualize products in their actual living spaces prior to making a purchase, IKEA elevated consumer motivation to interact with the brand and its app, ultimately bolstering customer satisfaction and engagement.

In both cases, these technologies immerse customers in interactive and personalized environments, granting them unprecedented opportunities to explore a brand’s offerings. By forging deeper connections and delivering more memorable experiences, AR and VR technologies are fast becoming indispensable tools for forward-thinking businesses looking to thrive in the digital age.

7. Gamify to Pique Customer Interest

Put simply, gamification infuses non-game environments with game-like mechanics to create a more fun and enjoyable customer experience.

By seamlessly integrating elements such as leaderboards, challenges, and rewards into their communications platforms, businesses can tap into users’ inherent competitive natures, motivating them to interact more actively and consistently with the brand.

This not only fosters a strong sense of achievement but also a vibrant sense of community as consumers engage in friendly competition. Ultimately, gamified experiences not only captivate customer interests but also heighten their motivation to continuously engage with the brand.

Examples of gamified experiences include “shake-the-tree,” “spin-the-wheel,” and daily quizzes.

8. Regularly Leverage Analytics Tools to Better Inform Future Decisions

Analytics tools provide invaluable insights that businesses discern which strategies worked and which didn’t. From there, it’s a dynamic process of adaptation, further optimizing what thrived and adjusting what fell short.

For example, social listening tools help companies gain a deeper understanding of customer sentiment. By actively monitoring what customers are saying about the brand on social media, businesses can better understand consumer opinions and concerns in real-time. This empowers companies to respond promptly to address issues and build on positive feedback.

In essence, regularly leveraging analytics tools ensures that businesses remain agile and responsive. With this approach, firms can confidently make better-informed decisions that align with customer preferences, hence boosting engagement.

Conclusion

In this rapidly evolving digital world, leveraging technology to boost customer engagement is no longer merely a strategy, it’s a lifeline. The utilization of new technologies has transitioned from a luxury to a necessity, as it empowers firms to craft tailored, more memorable experiences that deeply resonate with their customers to foster ongoing active engagement.

Ready to boost your customer engagement? Discover how Perx can supercharge your strategies with its powerful personalization, gamification, and analytics tools. Don’t miss out on the opportunity to enhance your customer relationships – book a demo today to start capturing attention, encouraging interaction, and anticipating needs.

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ENGAGE & MONETIZE

Utilize Gamification to Encourage Recurring Customer Engagement

Gamification taps into the intrinsic human desire for competition, achievement, and recognition to boost customer motivation to repeatedly engage. Using it well would ultimately help you boost customer satisfaction, and retention.

Amrith G, SVP, Marketing & Customer Analytics

Journey Popularity Index:

The Rationale

Gamification creates a structured environment where customers can set goals, compete with others, and earn rewards for their efforts. This combination of competition, achievement, and recognition triggers the release of dopamine, a neurotransmitter associated with pleasure and motivation, making the engagement experience more satisfying and addictive.

The Benefits

Gamification boosts motivation and participation, supercharging engagement. It also provides valuable data and insights into customers’ behaviors and preferences, enabling businesses to make better-informed decisions to personalize their offerings more effectively.

Ideally Suited For

Industry: Telecom, Banking, Large-Retail
Customer Base: > 50k user base
Mobile App: Yes
Existing Loyalty Program: Not a Must
Drive Multi-Actions: Yes

Key Performance Indicators

Boosted Motivation, Recurring Engagement, and Heightened Customer Satisfaction

Nudge Action
Gamified Campaign
Customer Action
Instant Gratification
Reward for Action
Customer Monetization
Nudge Action
Gamified campaign
Customer Action
Revenue Driving Action

Push Notification

Thomas receives notification about the new Raffle campaign

Raffle Challenge

Hopeful to win the iPhone, Thomas opens app to check the campaign information and participation rules

Campaign Progress

Thomas understands that , to win raffle tickets he need to login to app daily for one week

Customer Engagement

Thomas checks in the app everyday and wins the raffle ticket to the lucky draw

Reward

For these campaign users, Future Telecom shows special offers on recharge, Data, bill payments etc to monetize.

Customer Monetization

With the special offer on the data recharge, Thomas uses that offer to purchase additional data.

SMS Notification

Thomas gets notification about the lucky draw

Campaign Information

He checks for the winners, Unfortunately he is not the winner

Surprise and Delight

But for his participation, he receives a special 50% discount upgrading to postpaid plan

Revenue Driving Action

Thomas converts to postpaid plan

Explore more Use Cases

Global businesses have driven over 10 billion customer-brand interactions on Perx.

Ready to join them?

Feedback From

Our Customers

"I gotta say, I'm really surprised - I was able to create a loyalty program in just one minute!"

"The platform is incredibly user-friendly, making it easy for businesses to create and launch loyalty programs that really work"

"The solution offers unmatched flexibility, allowing businesses to customize their loyalty programs to align with their unique needs and brand identity"

"The platform helps drive more meaningful customer engagements, enhance stickiness, improve NPS & thus increasing revenue incrementally for our brand"

"Having delivered real world results in customer engagement, Perx is perfectly suited to accelerate & extend our creative & cutting edge innovation"

Start a FREE
14-Day Trial

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A New Chapter Unfolds: Perx Surpasses 4 Billion API Calls!

Anna Gong

CEO & Founder | Sept 28, 2023

In the ever-evolving realm of customer engagement, experiencing exponential growth is more than thrilling; it’s the essence of Perx Technologies. Our journey, marked by innovation and an unwavering pursuit of excellence, has taken us from milestone to milestone, a testament to our dedication to reshaping customer loyalty and engagement on a grand scale.

A Journey of Rapid Growth and Innovation

It feels like just yesterday when we celebrated the remarkable achievement of 3 billion API calls, a milestone that exemplified our ability to enhance customer-brand interactions. Today, we’re standing on the shoulders of yet another achievement, surpassing 4 billion API calls in a mere four months! 🎉

This meteoric rise isn’t a stroke of luck; it’s the result of our strategic blend of gamification, behavioral science, and advanced engagement mechanics. Each API call is a symbol of the innovation and passion driving our journey, propelling us to craft product features that not only deliver extraordinary customer experiences but also provide brands with measurable ROI.

Powering Enterprises Across Diverse Sectors

Our growth story is intimately intertwined with the success stories of our esteemed clients in financial services, retail, and telecommunications. Their trust and partnership have been instrumental, enabling us to innovate and scale to new heights.

With an average of nearly 9 million engagements per month, we’re not just experiencing growth; we’re setting industry benchmarks. Our platform, infused with boundless passion and innovation, serves as a catalyst for enterprises seeking to redefine customer engagement, ensuring every interaction leaves a lasting impact.

A Heartfelt Thank You to Our Incredible Community

To our community of over 35 million users, this milestone belongs to you as much as it does to us. Your trust, loyalty, and active engagement are the driving forces that inspire us to innovate, aspire, and achieve. Our commitment remains unwavering – your journey with Perx will continue to be filled with delightful surprises, ensuring you always remain at the forefront of customer engagement.

The Road Ahead

As we bask in the joy of this accomplishment, our eyes are firmly set on the future, a realm teeming with opportunities, challenges, and innovations. At Perx Technologies, every milestone serves as a stepping stone, and every achievement propels us toward the next great leap.

Stay tuned as we persistently push boundaries, innovate relentlessly, and transform the world of customer engagement, one API call at a time! 🚀

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Climbing the Loyalty Ladder: 5 Strategies for Maximizing ROI with Tiered Programs

Climbing the Loyalty Ladder: 5 Strategies for Maximizing ROI with Tiered Programs

Improve returns on investment by optimizing tiered loyalty programs

Amrith G.

SVP, Marketing & Customer Analytics | Sept 19, 2023

Loyalty – hard to achieve, but yearned by many.

Have you ever wondered why some businesses manage to create fiercely loyal customer bases while others struggle to maintain interest? The answer lies in the power of tiered loyalty programs.

Tiered Loyalty Programs

What are They?

A tiered loyalty program is a rewards system that allocates customers into different levels (or “tiers”) based on their purchase frequency, recency, and monetary value.

From there, each tier then receives specific benefits commensurate with their level of engagement and contribution.

By focusing on personalization, these programs are specifically designed to elevate the customer experience, enabling brands to innovatively enhance customer engagement.

To better understand this concept, let’s use Sephora as an example.

Based on annual monetary spend, Sephora’s loyalty program – Beauty Insider – assigns customers into one of 3 tiers (Insider, VIB, and Rouge). From there, each tier then gets access to a distinct set of perks and incentives that they can’t get elsewhere. Below outlines several examples of the types of benefits that each tier would receive.

Insiders – Customers spending up to $349 a year enjoy benefits such as:
- 10% off seasonal savings events
- 5 options for their free birthday gifts
- Twice the points during point multiplier events
VIBs – Customers spending between $350 and $999 a year enjoy benefits such as:
- 15% off seasonal savings events
- 6 options for their free birthday gifts
- Thrice the points during point multiplier events
Rouges – Customers spending at least $1000 a year enjoy benefits such as:
- 20% off seasonal savings events
- 6 options for their free birthday gifts
- Quadruple the points during point multiplier events

Why are They Important?

The power of tiered loyalty programs lies in the fact that they ignite consumers’ healthy competitive spirits. By ensuring that the highest tier receives the best rewards, brands seamlessly motivate customers to engage with them more frequently. This then offers them the opportunity to build longer-lasting customer relationships, foster more positive customer experiences, and better understand customer preferences.

The 5 Strategies

Below lies a curated list of 5 strategies that can help you maximize your return on investment (ROI) with tiered loyalty programs.

1. Gamify the Program

Before all else, the strength of a tiered loyalty program lies in its ability to uniquely engage and retain its consumers. For this, gamification may be the key.

Gamification is a stimulating feature of loyalty programs that taps into users’ natural competitive spirits to boost engagement and drive conversions, thereby enhancing ROIs. It incorporates common game elements such as progress bars, scores, and levels to keep customers hooked.

In fact, as of 2022, studies have indicated that game-based motivations managed to increase user-engagement by 48%.

2. Choose Personalized Incentives

By enabling firms to demonstrate a genuine understanding of consumer preferences, the selection of personalized rewards can make all the difference in maximizing ROI. Not only does personalization enhance customer experiences, it also cultivates a sense of individualized value and appreciation that fosters a stronger emotional bond, increasing the likelihood of long-term loyalty. In fact, studies have shown that customers who have emotional relationships with a brand have a 306% higher lifetime value.

Ultimately, businesses that are able to offer tailored incentives that truly resonate with each customer segment within the tiered program are likely to witness more frequent spending, resulting in heightened ROIs.

3. Offer Seamless Navigation Experiences

Customers value convenience. If a program is too difficult to navigate, consumers may grow frustrated, incentivizing them to switch. By providing an intuitive, easy-to-use, and seamless experience, businesses can ensure consumer satisfaction, hence increasing loyalty and driving ROI.

With this, it is hence important to ensure that the sign-up and rewards earning processes are effortless and easy-to-do. Take Sephora, for example, they offer a point per dollar spent. This straightforward approach allows their customers to easily understand how they can earn rewards, motivating them to make repeat purchases.

4. Utilize Data-Driven Insights

By continuously monitoring and analyzing a program’s performance, businesses can make informed adjustments to optimize their offerings. This ensures that their tiered loyalty program remains relevant and enticing for the long-run, hence maximizing ROI.

In the pursuit of program optimization, actively collecting customer feedback via surveys may be an effective approach.

Not only does it enable businesses to gain important insights into their customers’ true desires, it also showcases a genuine commitment to listening and understanding consumers, fostering a deep sense of appreciation and recognition among them.

5. Experiment with New Rewards

Customers have a natural tendency to get bored easily. To get ahead of this, periodically offering fresh and exciting rewards is a powerful way to maintain their interest and ensure continued loyalty.

By regularly introducing new rewards, businesses can create a sense of anticipation and novelty, enticing customers to actively engage with the program. By constantly keeping customers excited to discover what new benefits they can unlock, this element of surprise hence helps businesses stay top-of-mind.

Conclusion

Looking to build long-lasting customer relationships? Consider exploring the Perx Platform. Its innovative and easy-to-navigate system supports loyalty programs by offering detailed insights that keep businesses well-informed. Book a demo today to discover how Perx can enhance your tiered loyalty program and maximize your ROI.

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Customize to Captivate: Personalization’s Role in Building Customer Loyalty

Customize to Captivate: Personalization’s Role in Building Customer Loyalty

Foster strong relationships by creating tailored experiences that resonate with consumers

Amrith G.

SVP, Marketing & Customer Analytics | Sept 14, 2023

Welcome to the era of personalization, where firms are redefining customer experiences and fostering deeper customer relationships.

Gone are the days of generic messages and one-size-fits-all approaches. Nowadays, customers expect tailored experiences that cater to their unique wants and needs. In fact, according to McKinsey, 76% of consumers get frustrated when businesses do not offer personalized experiences.

Personalization

What is It?

Personalization is the act of customizing customer experiences based on information that businesses have learned about each specific individual. Some channels through which such tailored content can take place include emails, websites, mobile apps, and in-store.

To better understand this concept and its importance, let’s take Sephora as an example. When looking at a specific product on their site, consumers are automatically offered a detailed table comparison of products that are similar to the one being viewed.

This offers them enhanced convenience by saving consumers research time and effort. It then also increases consumers’ product knowledge, allowing them to easily make the choice that best suits their needs.

Another prime example is Amazon. When customers visit their website, they are greeted with a tailored homepage that displays product recommendations based on their browsing and purchase history. Such personalization creates a compelling incentive that increases the likelihood of customers spending a longer time on the site, exploring options and making purchases.

How Does Personalization Shape Customer Loyalty?

Personalization is crucial in building customer loyalty as it pushes firms to understand and cater to each consumer’s individual preferences. In fact, according to Salesforce, 70% of consumers emphasize that how well a company understands their specific needs directly impacts their loyalty. To better understand this, let’s explore four key roles that it plays in this aspect.

1. Customer Experience Enhancer

By tailoring offerings and messages to align with the unique preferences of individual customers, personalization empowers businesses to deliver highly relevant experiences that demonstrate a genuine understanding of their consumers. This allows them to foster a stronger emotional connection, resulting in heightened customer satisfaction and unwavering customer loyalty. In fact, Accenture found that 91% of customers are more likely to shop with brands that recognize, remember, and offer relevant recommendations.

2. Engagement Booster

Personalized experiences resonate with customers on a deeper level. Through delivering content that aligns with their interests, businesses can better capture consumer attention and drive overall engagement, ultimately fostering loyalty.

3. Customer Needs Anticipator

Personalization compels businesses to gain deeper insights into customers’ preferences and behaviors. This allows them to proactively anticipate and address customer needs even before they are explicitly stated. In today’s dynamic landscape where customer needs are rapidly evolving, such predictive capability is growing increasingly vital.

By harnessing it, companies can then secure more resilient customer loyalty.

4. Customer-to-Advocate Converter

Exceptional personalized experiences not only inspire customers to share them with friends and family, but also to recommend the brand and become devoted ambassadors.

This fosters an enthusiastic cycle of supporters who actively advocate for the brand, enhancing its reputation and cultivating long-term customer loyalty.

Conclusion

In this era of personalization, businesses that deliver bespoke experiences will be one step ahead in cementing unwavering customer loyalty. By tailoring experiences to suit customer needs, businesses can position themselves at the forefront of customer-centricity, giving themselves a sustainable competitive advantage.

To stay ahead of ever-changing customer preferences, consider exploring the Perx Platform. With its gamified and customizable system, Perx offers unique ways to capture detailed insights that prepare your business to anticipate customer needs. Book a demo today to discover how Perx can revolutionize your personalization efforts to solidify customer loyalty.

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Decoding Customer Engagement Challenges: Strategies for Success

Decoding Customer Engagement Challenges: Strategies for Success 🚀

Anna Gong

CEO & Founder | Sept 06, 2023

In recent years, the landscape of customer engagement has undergone a profound transformation. Through countless dialogues with business, tech, and product leaders, a powerful narrative has consistently emerged—a narrative that highlights the ever-growing demand for innovation, data-driven insights, and ingenious business models. While the development of top-tier products and cutting-edge tech platforms remains essential, these elements are no longer the sole keys to success. It has become increasingly clear that the “HOW” of engagement matters just as much, if not more, than the “WHAT.”

Mastering the fundamentals of “WHO, WHAT, WHERE, WHEN, and WHY” forms the bedrock of intelligent targeting. However, it’s important to recognize that this is only part of the equation. What often perplexes organizations is the ongoing refinement of these three essential facets while executing their engagement strategies.

The “HOW” spans all client engagement phases, with the main challenge being the continuous execution of imaginative engagements tied to data validation and business model evolution.

As Jim Collins said in his book, “Good to Great,” “In the end, what separates the great companies from the good is not just vision or strategy. It is how well those companies execute.”

In today’s digital economy, execution is considered table stakes, but true differentiation lies in executing with creative precision.

It’s important for businesses to avoid the allure of simply subsidizing customer behavior, as this approach may create a negative impact when those subsidies are eventually withdrawn. To truly stand out and excel in the realm of customer engagement, it’s crucial to elevate your strategy and embrace the “HOW.” This involves a meticulous and thoughtful approach to the execution of every facet of your customer engagement journey. Creative precision is the key to making your brand soar to new heights.

To navigate the evolving challenges of customer engagement, organizations need to focus on delivering innovative use cases, leveraging data-driven insights, and continually evolving their business models.

By prioritizing the “HOW” and understanding that execution excellence is the differentiator, businesses can ensure that their customer engagement strategies not only succeed but also thrive in an ever-changing digital landscape.

In conclusion, the story of successful customer engagement is not just about what you offer, but how you deliver it. It’s about mastering the art of execution with creative precision, and it’s about continually refining and adapting your approach in response to the dynamic needs and expectations of your audience. So, embrace the “HOW,” and set your brand on a trajectory of enduring success in the ever-evolving world of customer engagement.

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123 4 5 6

Boost Acquisition Efforts with Geo-Location Technology

Push Notification

Quest Campaign

CUSTOMER ACQUIRED

Geo-Tagging

Loyalty-Points Reward

Points-Based Purchase

CUSTOMER ACTIVATED

Points-Based Discount

Explore more Use Cases

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SMS Notification

Team-based Challenge

CURRENT CUSTOMER ENGAGED

Milestone Campaign

Leaderboard

Instant Gratification

CUSTOMER RETAINED

Surprise & Delight

Survey Mechanic

NEW CUSTOMER ENGAGED

1st Party Data Collection

Up-Sell Opportunity

Revenue Driving Action

NEW USER GROWTH

Explore more Use Cases

Utilize Data-Driven Personalization to

Boost Cross-Selling & Up-Selling Opportunities

SMS Notification

Milestone Campaign

CUSTOMER ENGAGED

Survey Campaign

Customer Education

Instant Gratification

Driving Customer Actions

Reward-based Upsell

UPSELL OPPORTUNITY

Policy Notification

CUSTOMER MONETIZED

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Drive customer acquisition with gamified in-app referral campaigns at zero cost

Perx-Powered Daily Shake the Tree

Action 1: Play Shake the Tree

Instant Reward for Customer Action

CUSTOMER RETAINED

Action 2: Check Earned Badges

Perx-Powered Nudge to Encourage Customer Action

Action 3: Refer Friends & Family

NEW USER GROWTH

Instant Reward for Customer Action

Action 4: Continue Playing Shake the Tree

CONTINUED ENGAGEMENT

Instant Reward for Completing A Badge Set

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Tech-Enhanced Engagement: A Guide for Modern Marketers

1. Adopt an Omnichannel Approach to Offer Seamless Customer Experiences

2. Utilize Artificial Intelligence to Boost Answer Times

3. Personalize Offerings to Capture Attention

4. Harness Geolocation Technology to Encourage In-Store Check-Ins

5. Incorporate Remote Verification Tools to Help Customers Save Time

6. Implement Augmented and/or Virtual Reality for Deeper Immersion

7. Gamify to Pique Customer Interest

8. Regularly Leverage Analytics Tools to Better Inform Future Decisions

Conclusion

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Customer Engagement

Reward

Customer Monetization

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Campaign Information

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Revenue Driving Action

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Action 4:
Continue Playing Shake the Tree