Keep customer engaged through gamified micro-experiences

ENGAGE & MONETIZE

Engaging, Educating, and Powering

through the Power of Gamification

Gamified elements like quizzes are crucial in educating customers as they make the usually tedious/ boring learning process more engaging, interactive, and informative.

Amrith G, SVP, Marketing & Customer Analytics

Journey Popularity Index:

The Rationale

Gamified elements like quizzes encourage active participation and help customers better understand complex financial concepts. By making the learning experience less intimidating and more accessible, such elements help to increase customer satisfaction and overall loyalty.

Ideally Suited For

Industry: Telecom, Banking, Large-Retail
Mobile app: Yes
Drive Multi-Actions: Yes

The Benefits

These interactive tools not only foster engagement but also make complex financial concepts more accessible, catering to a more diverse audience. This helps to boost the potential of cross-selling and up-selling opportunities, all while providing valuable data insights to further refine the bank’s offerings and marketing strategies.

Key Performance Indicators

Increased engagement, confidence, and customer satisfaction

Push Notification
Quiz Mechanic
Milestone Preview
Participation Reward
Upsell Reward
Revenue-Driving Action
Successful Upsell

Push Notification

Sofia receives a push notification and want to learn more about it

Quiz Mechanic

Sofia engages in a quiz but selects the wrong answer, prompting her to watch a video for better understanding

CUSTOMER ENGAGED

Milestone Preview

As she likes learning more, she participates in more quizzes

Participation Reward

For her participation Sofia receives a personalised reward

Upsell Reward

Sofia starts filling her application and also connects with SME advisor to understand more details

Revenue Driving Action

Sofia discusses options with the advisor and chooses the right financial solution

Successful Upsell

Sofia's equipment financing application gets approved, and she receives bank confirmation with excitement

CUSTOMER MONETIZED

Explore more Use Cases

Global businesses have driven over 3 billion customer-brand interactions on Perx.

Ready to join them?

Feedback From

Our Customers

"I gotta say, I'm really surprised - I was able to create a loyalty program in just one minute!"

"The platform is incredibly user-friendly, making it easy for businesses to create and launch loyalty programs that really work"

"The solution offers unmatched flexibility, allowing businesses to customize their loyalty programs to align with their unique needs and brand identity"

"The platform helps drive more meaningful customer engagements, enhance stickiness, improve NPS & thus increasing revenue incrementally for our brand"

"Having delivered real world results in customer engagement, Perx is perfectly suited to accelerate & extend our creative & cutting edge innovation"

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ENGAGE & MONETIZE

Utilize Data-Driven Personalization to

Boost Cross-Selling & Up-Selling Opportunities

Effective data-driven personalization can significantly improve the overall customer experience. This, in turn, drives engagement, loyalty, and increased sales.

Gillian Setiawan, CX Consultant

Journey Popularity Index:

The Rationale

By analyzing data on customer preferences, behaviors, and purchase history, businesses can better identify complementary products or services that better resonate with them. This allows for customers to feel understood and valued, not only enhancing their experience but also drives them to make repeat purchases.

The Benefits

Personalizing via data collection not only enhances customer satisfaction and loyalty but also increases the likelihood of cross-selling and upselling. This ultimately leads to higher revenue and monetization opportunities.

Ideally Suited For

Industry: Telecom, Banking, Large-Retail
Mobile app: Yes
Existing Loyalty program: Not a must
Drive Multi-Actions: Yes

Key Performance Indicators

Enhanced customer engagement, personalization, and cross-selling & up-selling opportunities

SMS Notification
Milestone Campaign
Survey Campaign
Data Collection
Instant Gratification
Customer Action
Reward-based Upsell
Notification

SMS Notification

Daniel receives a notification about the offer.

Milestone Campaign

Daniel participates in the challenge to receive the reward.

CUSTOMER ENGAGED

Survey Campaign

After making each timely payment, Daniel is invited to participate in a survey or quiz to receive an instant reward.

Customer Education

Daniel answers the quiz with great excitement.

Instant Gratification

He receives the bonus points as a reward.

Driving Customer Actions

With great excitement, Daniel completes all the payments and secures the assured reward.

Reward-based Upsell

Daniel receives the reward.

UPSELL OPPORTUNITY

Policy Notification

Based on his responses to the surveys and quizzes, Daniel receives a personalized offer on the family health care plan. This convinces him to sign up.

CUSTOMER MONETIZED

Explore more Use Cases

Global businesses have driven over 3 billion customer-brand interactions on Perx.

Ready to join them?

Feedback From

Our Customers

"I gotta say, I'm really surprised - I was able to create a loyalty program in just one minute!"

"The platform is incredibly user-friendly, making it easy for businesses to create and launch loyalty programs that really work"

"The solution offers unmatched flexibility, allowing businesses to customize their loyalty programs to align with their unique needs and brand identity"

"The platform helps drive more meaningful customer engagements, enhance stickiness, improve NPS & thus increasing revenue incrementally for our brand"

"Having delivered real world results in customer engagement, Perx is perfectly suited to accelerate & extend our creative & cutting edge innovation"

Start a FREE
14-Day Trial

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Blogs, ,

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Secure customers and influence actions through dynamic experiences

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ACQUIRE & ACTIVATE

Present personalized offers by understanding customer needs

This journey fuses gamified engagements, rewards and instant gratification to drive growth

Ravinder Singh, Head of Customer Enablement

Journey Popularity Index:

The Rationale

This journey fuses gamified engagements, rewards and instant gratification to drive product cross-selling and user growth

The Benefits

Leverage this approach to experience an increase in app installs through referrals, and generate higher cross-sell revenue

Ideally Suited For

Industry: FMCG
Customer base: > 50k user base
Mobile app: Yes
Existing Loyalty program: Not a must

Key Performance Indicators

App installs through referrals, cross-sell revenue, referrals

Nudge for Action
Customer Action
Instant Gratification
Customer Action 2
Reward for Action

Perx-Powered Nudge to Sign-Up for Rewards Program

Shirley purchases a SpotAway product from an online retailer and receives an SMS from SpotAway. The SMS thanks her for the purchase and urges Shirley to sign-up for the SpotAway rewards program

Customer Action: Sign-up on the Microsite

Shirley accesses the Perx-powered SpotAway rewards micro-site and signs-up for an account

Instant Reward for Action

On her first sign-in, Shirley is presented with a SpotAway voucher via the Instant Reward campaign

CUSTOMER ACQUIRED

Customer Action: Complete Onboarding

As a new valued customer, Shirley is presented with a Quest campaign to complete a series of onboarding steps to understand her preferences, and be rewarded

CUSTOMER ACTIVATED

Reward for Game Completion

Shirley completes her onboarding Quest campaign and is rewarded with loyalty points that she can use to collect and redeem vouchers for her next SpotAway purchase

Explore more Use Cases

Global businesses have driven over 5 billion customer-brand interactions on Perx.

Ready to join them?

Feedback From

Our Customers

"I gotta say, I'm really surprised - I was able to create a loyalty program in just one minute!"

"The platform is incredibly user-friendly, making it easy for businesses to create and launch loyalty programs that really work"

"The solution offers unmatched flexibility, allowing businesses to customize their loyalty programs to align with their unique needs and brand identity"

"The platform helps drive more meaningful customer engagements, enhance stickiness, improve NPS & thus increasing revenue incrementally for our brand"

"Having delivered real world results in customer engagement, Perx is perfectly suited to accelerate & extend our creative & cutting edge innovation"

Start a FREE
14-Day Trial